ETSI TR 102 988-2011 Media Content Distribution (MCD) Programme guide information distribution situation and perspective (V1 1 1)《媒体内容分配(MCD) 程序指南信息分配 情况和看法(版本1 1 1)》.pdf

1、 ETSI TR 102 988 V1.1.1 (2011-05)Technical Report Media Content Distribution (MCD);Programme guide information distribution,situation and perspectiveETSI ETSI TR 102 988 V1.1.1 (2011-05) 2Reference DTR/MCD-00011 Keywords EPG, transmission ETSI 650 Route des Lucioles F-06921 Sophia Antipolis Cedex -

2、FRANCE Tel.: +33 4 92 94 42 00 Fax: +33 4 93 65 47 16 Siret N 348 623 562 00017 - NAF 742 C Association but non lucratif enregistre la Sous-Prfecture de Grasse (06) N 7803/88 Important notice Individual copies of the present document can be downloaded from: http:/www.etsi.org The present document ma

3、y be made available in more than one electronic version or in print. In any case of existing or perceived difference in contents between such versions, the reference version is the Portable Document Format (PDF). In case of dispute, the reference shall be the printing on ETSI printers of the PDF ver

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5、 If you find errors in the present document, please send your comment to one of the following services: http:/portal.etsi.org/chaircor/ETSI_support.asp Copyright Notification No part may be reproduced except as authorized by written permission. The copyright and the foregoing restriction extend to r

6、eproduction in all media. European Telecommunications Standards Institute 2011. All rights reserved. DECTTM, PLUGTESTSTM, UMTSTM, TIPHONTM, the TIPHON logo and the ETSI logo are Trade Marks of ETSI registered for the benefit of its Members. 3GPPTM is a Trade Mark of ETSI registered for the benefit o

7、f its Members and of the 3GPP Organizational Partners. LTE is a Trade Mark of ETSI currently being registered for the benefit of its Members and of the 3GPP Organizational Partners. GSM and the GSM logo are Trade Marks registered and owned by the GSM Association. ETSI ETSI TR 102 988 V1.1.1 (2011-05

8、) 3Contents Intellectual Property Rights 4g3Foreword . 4g31 Scope 5g32 References 5g32.1 Normative references . 5g32.2 Informative references 5g33 Definitions and abbreviations . 6g33.1 Definitions 6g33.2 Abbreviations . 7g34 Characteristics of programme information . 7g34.1 Electronic Programme Gui

9、des 8g34.2 Presentation techniques 10g34.3 Value of programme information . 10g34.4 User security and privacy . 10g35 Programme information flow . 11g35.1 Ecosystem. 11g35.2 Challenges 12g35.3 Use cases 12g36 Interface I1: Linear audiovisual media service provider to network operator 13g36.1 Out-of-

10、band transmission of programme information 13g36.2 Limits . 13g37 Interface I2: Inputs to the programme information aggregator . 14g37.1 Interface I2.1: Interface to audiovisual content producer/provider and news agencies 14g37.2 Interface I2.2: Interface to Web advertising and social networks 15g37

11、.3 Interface I2.3: Interface to generic Web data sources 15g38 Interface I3: Delivery outputs of the programme information aggregator 15g38.1 TV guides (paper) . 15g38.2 TV guides (Internet) and network operators . 15g39 Interface I4: Between programme information aggregators . 16g310 Interface I5:

12、Network operator to customer 17g310.1 Traditional broadcast operators 17g310.2 New television carriers . 18g310.2.1 IP-based standards solutions . 18g310.2.2 Non-standard implementations . 18g311 Synthesis and conclusions 18g311.1 Hindrances to data quality improvements 18g311.2 The programme inform

13、ation aggregator . 19g311.3 Way forward . 19g3History 21g3ETSI ETSI TR 102 988 V1.1.1 (2011-05) 4Intellectual Property Rights IPRs essential or potentially essential to the present document may have been declared to ETSI. The information pertaining to these essential IPRs, if any, is publicly availa

14、ble for ETSI members and non-members, and can be found in ETSI SR 000 314: “Intellectual Property Rights (IPRs); Essential, or potentially Essential, IPRs notified to ETSI in respect of ETSI standards“, which is available from the ETSI Secretariat. Latest updates are available on the ETSI Web server

15、 (http:/webapp.etsi.org/IPR/home.asp). Pursuant to the ETSI IPR Policy, no investigation, including IPR searches, has been carried out by ETSI. No guarantee can be given as to the existence of other IPRs not referenced in ETSI SR 000 314 (or the updates on the ETSI Web server) which are, or may be,

16、or may become, essential to the present document. Foreword This Technical Report (TR) has been produced by ETSI Technical Committee Media Content Distribution (MCD). ETSI ETSI TR 102 988 V1.1.1 (2011-05) 51 Scope The present document is an analysis of the situation in the distribution of electronic

17、programme guide and event information of associated television services. 2 References References are either specific (identified by date of publication and/or edition number or version number) or non-specific. For specific references, only the cited version applies. For non-specific references, the

18、latest version of the reference document (including any amendments) applies. Referenced documents which are not found to be publicly available in the expected location might be found at http:/docbox.etsi.org/Reference. NOTE: While any hyperlinks included in this clause were valid at the time of publ

19、ication ETSI cannot guarantee their long term validity. 2.1 Normative references The following referenced documents are necessary for the application of the present document. Not applicable. 2.2 Informative references The following referenced documents are not necessary for the application of the pr

20、esent document but they assist the user with regard to a particular subject area. i.1 ETSI EN 300 706: “Enhanced Teletext specification“. i.2 ETSI ETS 300 707: “Electronic Programme Guide (EPG); Protocol for a TV Guide using electronic data transmission“. i.3 ETSI TS 102 796: “Hybrid Broadcast Broad

21、band TV“. i.4 SMPTE 0259M: “Television - SDTI Digital Signal/Data - Serial Digital Interface“. i.5 SMPTE 292: “1.5 Gb/s Signal/Data Serial Interface“. i.6 ETSI EN 300 468: “Digital Video Broadcasting (DVB); Specification for Service Information (SI) in DVB systems“. i.7 ETSI TS 102 822-3-1: “Broadca

22、st and On-line Services: Search, select, and rightful use of content on personal storage systems (“TV-Anytime“); Part 3: Metadata; Sub-part 1: Phase 1 - Metadata schemas“. i.8 ETSI ETS 300 231: “Television systems; Specification of the domestic video Programme Delivery Control system (PDC)“. i.9 ETS

23、I TR 101 211: “Digital Video Broadcasting (DVB); Guidelines on implementation and usage of Service Information (SI)“. i.10 ATSC A/65: “Program and System Information Protocol for Terrestrial Broadcast and Cable (PSIP)“. i.11 ARIB STD-B10: “Service information for digital broadcasting system (English

24、 translation)“. i.12 ETSI TS 183 063: “Telecommunications and Internet converged Services and Protocols for Advanced Networking (TISPAN); IMS-based IPTV stage 3 specification“. ETSI ETSI TR 102 988 V1.1.1 (2011-05) 6i.13 ETSI TS 102 539: “Digital Video Broadcasting (DVB); Carriage of Broadband Conte

25、nt Guide (BCG) information over Internet Protocol (IP)“. i.14 ETSI TS 102 323: “Digital Video Broadcasting (DVB); Carriage and signalling of TV-Anytime information in DVB transport streams“. i.15 Open IPTV Forum: “Release 2 Specification Volume 3 - Content Metadata“. i.16 ETSI TS 184 009: “Telecommu

26、nications and Internet converged Services and Protocols for Advanced Networking (TISPAN); Rules covering the use of TV URIs for the Identification of Television Channels“. i.17 IETF RFC 4078: “The TV-Anytime Content Reference Identifier (CRID)“. NOTE: Available at: http:/www.ietf.org/rfc/rfc4078.txt

27、. i.18 Open Mobile Alliance: “Service Guide for Mobile Broadcast Services“. i.19 ETSI TS 102 822-2: “Broadcast and On-line Services: Search, select, and rightful use of content on personal storage systems (“TV-Anytime“); Part 2: Phase 1 - System description“. i.20 ISO 15706: “Information and documen

28、tation - International Standard Audiovisual Number (ISAN)“. 3 Definitions and abbreviations 3.1 Definitions For the purposes of the present document, the following terms and definitions apply: content producer: entity that created the content content provider: entity that acts as the agent for and i

29、s the prime exploiter of the content drive-by information: information overlaid on the video when changing channels, typically detailing the current and next programmes linear audiovisual media service: audiovisual media service provided by a media service provider for simultaneous viewing of progra

30、mmes on the basis of a programme schedule linear audiovisual media service provider: natural or legal person who has the editorial responsibility for the choice of the audiovisual content of the linear audiovisual media service network operator: operator of a public telecommunications infrastructure

31、 which permits the conveyance of signals between defined network termination points by wire, by microwave, by optical means or by other electromagnetic means pay TV: any service in which consumers can elect to access specific content for a fee, such as pay-per-view, content rental, etc. quality of e

32、xperience (QoE): overall acceptability of an application or service, as perceived subjectively by the end-user teletext: data delivery system within television transmission TV URI: identification of a broadcast television channel TV widget: an element of a graphical user interface, typically a third

33、-party application displayed on a TV screen ETSI ETSI TR 102 988 V1.1.1 (2011-05) 73.2 Abbreviations For the purposes of the present document, the following abbreviations apply: ARIB Association of Radio Industries and Business ATSC Advanced Television Systems Committee AVC Advanced Video Coding B2B

34、 Business to Business B2C Business to Consumer BCG Broadband Content Guide CE Consumer ElectronicsCRID Content Reference Identifier CSA Conseil Suprieur de lAudiovisuel DTD Document Type Definition DTP Desktop Publishing DVB Digital Video Broadcasting DVDTMDigital Versatile Disc DVR Digital Video Re

35、corder EIT Event Information Table EPG Electronic Programme Guide ERT Event Relation Table ETT Extended Text Table FCC Federal Communications Commission FTA Free-To-Air FTP File Transfer Protocol GUI Graphical User Interface HBB Hybrid Broadcast Broadband HD High Definition HTML HyperText Markup Lan

36、guage HTTP Hyper Text Transfer Protocol ID IDentifier IPG Interactive Programme Guide IPTV Internet Protocol TeleVision ISAN International Standard Audiovisual Number ISBN International Standard Book Number ISDB Integrated Services Digital Broadcasting LIT Local event Information Table MPEG Moving P

37、icture Experts Group OMA Open Mobile Alliance PSI Program Specific Information PVR Personal Video Recorder ROI Return On Investment SDI Serial Digital Interface SI Service InformationSTD Standard TCP/IP Transmission Control Protocol/Internet Protocol UC Use CaseURI Uniform Resource Identifier VBI Ve

38、rtical Blanking Interval VCR Video Cassette RecorderXML Extensible Markup Language ETSI ETSI TR 102 988 V1.1.1 (2011-05) 84 Characteristics of programme information Behind the generic term “programme information“ are generally hidden two very different use-cases: Electronic Programme Guide and Event

39、 Information. They are commonly carried via the same technical means, hence the confusion, but their uses and requirements are different and require to be analysed. 4.1 Electronic Programme Guides Programme guides provide users of television, radio, and other media applications with continuously upd

40、ated information displaying scheduling information for current and upcoming programming. Traditionally, these were print publications. The Radio Times debuted as early as 1923. It originally carried details of the BBCTMradio programmes. Initially newspapers boycotted radio listings because they fear

41、ed that people would listen to news on the radio instead of buying newspapers. Today most newspapers carry a selection of daily television and radio programming. With the rapidly increasing spread of television receivers beginning in the 1960s, electronic versions of programme information were made

42、available to viewers. They provide viewers with continuously updated on-screen menus displaying scheduling information. Their technological development happened in three phases: Teletext first made programme information available to viewers, when the BBCTMs Ceefax system debuted in 1976. The first T

43、V sets with integrated decoders came to the market in 1977. Today, Teletext i.1 is still the main source of electronic programme information for most viewers, notably in the less developed countries. Figure 1: Ceefax programme information from 1983 Non-interactive electronic programme guides (EPG) a

44、re typically available for television and radio, and consist of a digitally-displayed, non-interactive menu of program scheduling information shown by a cable or satellite TV provider to its viewers on a dedicated channel; much like an airport display. They were first introduced in 1981 in North Ame

45、rica, and this is where the term “EPG“ was coined. ETSI ETSI TR 102 988 V1.1.1 (2011-05) 9Figure 2: Electronic programme guide (EPG) from 1987 Interactive electronic programme guides (IPG) - though often referred to as EPG - allow television viewers and radio listeners since the early 1990s to navig

46、ate scheduling information menus interactively. Selecting and discovering programming by time, title, station, or genre is managed through an input device such as a keypad, computer keyboard, or TV remote control. Its interactive menus are generated entirely within local receiving or display equipme

47、nt using raw scheduling data sent by individual broadcast stations or centralized scheduling information providers. Figure 3: Interactive programme guide (IPG) from 2011 Nowadays, IPGs are more and more available on the Internet, either from sites specialized in programme information (sometimes affi

48、liated to print publications), or directly from the television channel itself. ETSI ETSI TR 102 988 V1.1.1 (2011-05) 104.2 Presentation techniques Already in 1997, ETS 300 707 i.2 suggested partitioning of the programme information into vies that relate to proximity in both, time and space: This Cha

49、nnel / Multiple Channel / Full EPG Now slots cannot overlap. In practice, frequent updates are conveyed between service providers and EPG aggregators. There are many technical and organisational obstacles for pushing these updates to the consumers. There are large variations of the frequency of consumer-level EPG updates between markets and even within markets. Frequent updates present a challenge for EPG aggregators, because they make high-quality editorial work virtually impossible. Also, programme cancellation is