ITU-T H 741 3 AMD 1-2015 IPTV application event handling Audience measurement for IPTV distributed content services Amendment 1 XML schema on the measurement data structures for li.pdf

1、 I n t e r n a t i o n a l T e l e c o m m u n i c a t i o n U n i o n ITU-T H.741.3 TELECOMMUNICATION STANDARDIZATION SECTOR OF ITU Amendment 1 (02/2015) SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMS IPTV multimedia services and applications for IPTV IPTV application event handling IPTV application

2、event handling: Audience measurement for IPTV distributed content services Amendment 1: XML schema on the measurement data structures for linear TV service Recommendation ITU-T H.741.3 (2012) Amendment 1 ITU-T H-SERIES RECOMMENDATIONS AUDIOVISUAL AND MULTIMEDIA SYSTEMS CHARACTERISTICS OF VISUAL TELE

3、PHONE SYSTEMS H.100H.199 INFRASTRUCTURE OF AUDIOVISUAL SERVICES General H.200H.219 Transmission multiplexing and synchronization H.220H.229 Systems aspects H.230H.239 Communication procedures H.240H.259 Coding of moving video H.260H.279 Related systems aspects H.280H.299 Systems and terminal equipme

4、nt for audiovisual services H.300H.349 Directory services architecture for audiovisual and multimedia services H.350H.359 Quality of service architecture for audiovisual and multimedia services H.360H.369 Telepresence H.420H.429 Supplementary services for multimedia H.450H.499 MOBILITY AND COLLABORA

5、TION PROCEDURES Overview of Mobility and Collaboration, definitions, protocols and procedures H.500H.509 Mobility for H-Series multimedia systems and services H.510H.519 Mobile multimedia collaboration applications and services H.520H.529 Security for mobile multimedia systems and services H.530H.53

6、9 Security for mobile multimedia collaboration applications and services H.540H.549 Mobility interworking procedures H.550H.559 Mobile multimedia collaboration inter-working procedures H.560H.569 BROADBAND, TRIPLE-PLAY AND ADVANCED MULTIMEDIA SERVICES Broadband multimedia services over VDSL H.610H.6

7、19 Advanced multimedia services and applications H.620H.629 Ubiquitous sensor network applications and Internet of Things H.640H.649 IPTV MULTIMEDIA SERVICES AND APPLICATIONS FOR IPTV General aspects H.700H.719 IPTV terminal devices H.720H.729 IPTV middleware H.730H.739 IPTV application event handli

8、ng H.740H.749 IPTV metadata H.750H.759 IPTV multimedia application frameworks H.760H.769 IPTV service discovery up to consumption H.770H.779 Digital Signage H.780H.789 E-HEALTH MULTIMEDIA SERVICES AND APPLICATIONS Interoperability compliance testing of personal health systems (HRN, PAN, LAN, TAN and

9、 WAN) H.820H.859 Multimedia e-health data exchange services H.860H.869 For further details, please refer to the list of ITU-T Recommendations. Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) i Recommendation ITU-T H.741.3 IPTV application event handling: Audience measurement for IPTV distributed content s

10、ervices Amendment 1 XML schema on the measurement data structures for linear TV service Summary The ITU-T H.741.x series of Recommendations defines a foundational platform for audience measurement (AM) of IPTV services. They focus on the interface between terminal devices and an audience measurement

11、 aggregation function. The AM platform integrates a method for end users to report personal information, and is designed to easily add time-shifted and interactive services and non-terminal device measurement points. While the ITU-T H.741.x series allows the implementation of audience measurement fo

12、r IPTV services, its mechanism may be equally applicable to non-IPTV services. The design philosophy in the ITU-T H.741.x series is focused on scalability, minimizing the use of resources, security, flexibility to support a variety of service provider deployments and rich privacy support to meet eme

13、rging regulations and legislation. Recommendation ITU-T H.741.3 specifies audience measurement for IPTV distributed content services and, in particular, linear TV services. It describes specific configuration for linear TV and metadata and data structures used in the payload of AM messages. The info

14、rmative appendices discuss specific implementation considerations for linear TV-specific implementation considerations, provide examples and describe capabilities and profiles. Amendment 1 to Recommendation ITU-T H.741.3 includes XML schema on the measurement data structures for linear TV service in

15、 Appendix IV and XML schema instances for TD-AMF configuration, reports for linear TV services in Appendix V. History Edition Recommendation Approval Study Group Unique ID* 1.0 ITU-T H.741.3 2012-06-29 16 11.1002/1000/11662 1.1 ITU-T H.741.3 (2012) Amd. 1 2015-02-20 16 11.1002/1000/12462 Keywords Au

16、dience measurement, audience rating service, audience viewership, contents rating, data structures, distributed content service, engagement metrics, implementation guidelines, IPTV application event handling, linear TV service, metadata, XML schema. _ * To access the Recommendation, type the URL htt

17、p:/handle.itu.int/ in the address field of your web browser, followed by the Recommendations unique ID. For example, http:/handle.itu.int/11.1002/1000/11830-en. ii Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) FOREWORD The International Telecommunication Union (ITU) is the United Nations specialized age

18、ncy in the field of telecommunications, information and communication technologies (ICTs). The ITU Telecommunication Standardization Sector (ITU-T) is a permanent organ of ITU. ITU-T is responsible for studying technical, operating and tariff questions and issuing Recommendations on them with a view

19、 to standardizing telecommunications on a worldwide basis. The World Telecommunication Standardization Assembly (WTSA), which meets every four years, establishes the topics for study by the ITU-T study groups which, in turn, produce Recommendations on these topics. The approval of ITU-T Recommendati

20、ons is covered by the procedure laid down in WTSA Resolution 1. In some areas of information technology which fall within ITU-Ts purview, the necessary standards are prepared on a collaborative basis with ISO and IEC. NOTE In this Recommendation, the expression “Administration“ is used for concisene

21、ss to indicate both a telecommunication administration and a recognized operating agency. Compliance with this Recommendation is voluntary. However, the Recommendation may contain certain mandatory provisions (to ensure, e.g., interoperability or applicability) and compliance with the Recommendation

22、 is achieved when all of these mandatory provisions are met. The words “shall“ or some other obligatory language such as “must“ and the negative equivalents are used to express requirements. The use of such words does not suggest that compliance with the Recommendation is required of any party. INTE

23、LLECTUAL PROPERTY RIGHTSITU draws attention to the possibility that the practice or implementation of this Recommendation may involve the use of a claimed Intellectual Property Right. ITU takes no position concerning the evidence, validity or applicability of claimed Intellectual Property Rights, wh

24、ether asserted by ITU members or others outside of the Recommendation development process. As of the date of approval of this Recommendation, ITU had not received notice of intellectual property, protected by patents, which may be required to implement this Recommendation. However, implementers are

25、cautioned that this may not represent the latest information and are therefore strongly urged to consult the TSB patent database at http:/www.itu.int/ITU-T/ipr/. ITU 2015 All rights reserved. No part of this publication may be reproduced, by any means whatsoever, without the prior written permission

26、 of ITU. Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) iii Table of Contents Page 1) Clause 7.2 . 1 2) Appendix IV . 3 3) Appendix V . 10 Appendix V XML schema instances for TD-AMF configuration, reports for Linear TV Services . 10 V.1 Proposal of an instance based on Appendix II.1 10 V.2 Proposal of an

27、 instance based on the Appendix II.2 (Example measurement reports) . 11 V.3 Proposal of an instance based on Appendix II.3 (Example measurement reports) 14 Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) 1 Recommendation ITU-T H.741.3 IPTV application event handling: Audience measurement for IPTV distribu

28、ted content services Amendment 1 XML schema on the measurement data structures for linear TV service 1) Clause 7.2 Modify clause 7.2 as follows: 7.2 Linear TV metadata The notation used in Tables 1 to 6 facilitates the specification of the corresponding schema: Support: 1 = mandatory (one instance),

29、 0-1 = optional (maximum one instance), 0-* = (optional and multiple instances possible), 1-* = mandatory and multiple instances possible) Type: string, integer, float, etc. Container: elements are defined to group associated elements In the following tables containing data structures, an alternativ

30、e representation may be shown which illustrates the data structure. In the event of discrepancy between an alternative representation and the table, the correct information is to be found in the table. Table 1 summarizes audience measurement elements for linear TV. Table 1 Audience measurement eleme

31、nts for linear TV Element Definition Type Notes or value domain ServiceInstanceID Identifies the instance of a specific service. Distinguishes among services when multiple services are displayed. Defined in ITU-T H.741.2 ServiceIdentifier Contains the “unique name for the service within the service

32、providers domain“ (according to ITU-T H.770) which starts to be received. NOTE Defined in ITU-T H.770 with the encoding in Figure 3. ChannelChangeFilter Reports channel start and channel stop events only when the time following an event, without either subsequent event occurring, is greater than Cha

33、nnelChangeFilter ms. xs:integer Values: time in milliseconds, 0 means report all channel start and channel stop events. NOTE This sets the minimum time to report latency for channel start and channel stop events, to at least the specified time in milliseconds. ControlDevice Indicates the device type

34、 used to navigate to a channel. Defined in ITU-T H.741.2 2 Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) Table 1 Audience measurement elements for linear TV Element Definition Type Notes or value domain StartNavMethod Indicates the method used to navigate to a channel. xs:integer enumeration Values: 0 =

35、 up/down arrow, 1 = channel surfing, 2 = scheduled channel change, 3 = EPG, 4 = Last (previous), 5 = Favourite, 6 = number entry, 7 = unknown, 8 = other StopNavMethod Indicates the method used to navigate away from a channel. xs:integer enumeration Values: 0 = up/down arrow 1 = channel surfing 2 = s

36、cheduled channel change 3 = EPG 4 = Last (previous) 5 = Favourite 6 = number entry 7 = unknown 8 = other 999 = turn off terminal device ViewMode Identifies the viewing mode of the linear TV service which starts to be received. xs:integer enumeration 0 = unknown 1 = full screen 2 = Picture-in-Picture

37、 3 = Mosaic 4 = Other NOTE The value of “unknown“ for enumerated valued elements indicates that element information is not available; the value of “other“ indicates that the element information is available but does not match one of the defined enumerated values. Figure 3 XML encoding for ServiceIde

38、ntifier in linear TV audience measurement ViewMode is an element to identify how the channel being received is rendered on the terminal device when started. The display modes are listed below: Full screen (means that only the linear TV video is displayed, independent of the percentage of the display

39、 covered by the video). Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) 3 Picture-in-picture (means a second service is displayed over a small part of the display of the main service. Sound is usually from the main service only). Mosaic (in which many linear TV channels are received and displayed simultan

40、eously in the same format as a matrix of small TV screens). Other includes presentation of video in other modes. Table 2 provides information regarding events which are specific to the linear service. Table 2 Types of linear TV events Event Definition Notes or value domain Linear ChannelStart This e

41、vent occurs when a user starts watching a TV channel or switches to another TV channel for which AM reporting is authorized by the user and configured to be reported about by the SP. It causes reporting of the ChannelStart data structure defined in Table 6. Linear ChannelStop This event occurs: 1) w

42、hen a user stops watching a linear TV service without starting another linear TV service; 2) when a user switches to another channel for which reporting is forbidden by the user or is configured not to be reported about by the service provide (SP); 3) when the content of a specified class starts pla

43、ying although it is forbidden to be measured by the user or configured not to be measured by the SP; 4) following restoration from a communications loss to indicate the time at which a channel was no longer being received; 5) when it causes reporting of the ChannelStop data structure defined in Tabl

44、e 6. This event may also occur during channel change filtering. NOTE An example of case 5 is when an AM operation is restored following power-down. When a measurement request includes LinearTVQualifier, and is configured with EventTrigger, then the events LinearChannelStart and LinearChannelStop are

45、 by default included in the events to be measured and reported, having the highest priority. The sample set identifiers in Table 3 are used to indicate elements to be reported when scheduled time sampling is used. Table 3 Sample set identifier for linear TV Sample set identifier Description ChannelP

46、laying Indicates that the ChannelPlaying data structure defined in Table 6 is to be reported when sampled. The XML schema that can be exchanged for linear TV service can be found in Appendix IV. 2) Appendix IV Add the following new Appendix IV after Appendix III: 4 Rec. ITU-T H.741.3 (2012)/Amd.1 (0

47、2/2015) Appendix IV XML schema on the measurement data structures for Linear TV service (This appendix does not form an integral part of this Recommendation.) This is the XML schema that can be exchanged for linear TV service Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) 5 6 Rec. ITU-T H.741.3 (2012)/Am

48、d.1 (02/2015) Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) 7 8 Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) 9 Figure IV.1 XML schema on the measurement data structures for Linear TV service 10 Rec. ITU-T H.741.3 (2012)/Amd.1 (02/2015) XML schema instances for exam

49、ples of TD-AMF configuration and reporting can be found in Appendix V. 3) Appendix V Add the following new Appendix V after Appendix IV: Appendix V XML schema instances for TD-AMF configuration, reports for Linear TV Services (This appendix does not form an integral part of this Recommendation.) These are the XML schema instances for examples of TD-AMF configuration and reporting based on Appendix V V.1 Proposal of an instance based on Appendix II.1 Figure II.1 (AMF configuration pa