1、中国传媒大学考博英语-1 及答案解析(总分：60.00，做题时间：90 分钟)一、BPart Listenin(总题数：4，分数：20.00)(略)BPart Vocabulary/BThere are four passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice an
2、d mark the corresponding letter on the Answer Sheet with a single line through the centre.Passage one: Questions 21-25 are based on the following passage.This year the combined advertising revenues of Google and Yahoo ! will rival the combined primetime ad revenues of Americas three big television n
3、etworks, ABC,CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a “watershed moment“ in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective-and the most expensive-form of advertising. But that was
4、before the internet got going. And this week online advertising made another leap forward.This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search
5、-terms,which deliver sponsored links to advertisers websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.Both Google and Yahoo! along with search-site rivals like
6、Microsofts MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the re
7、venue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.Googles new service extends AdSense in three ways. Instead of Googles software analyzing third-party websites to determine from their content what relevant ads to
8、place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Googles head of sales strategy.The second change involves pricing. Potential internet advertisers must bid for thei
9、r ad to appear on a “cost-per-thousand“ (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space
10、 from those wanting to pay on a “costper-click“ basis, the way search terms are presently, sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to pers
11、uade people to buy things in the first instance.The third change is that Google will now offer animated ads-but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, suc
12、h companies are becoming increasingly interested in so-called “rich-media“ ads. like animation and video.（分数：5.00）(1).By saying “It will represent a watershed moment in the evolution of the internet as an advertising medium“ ,the trade magazine suggests _（分数：1.00）A.Google and Yahoo! share advertisin
13、g revenues with television networksB.the success of Google and Yahoo takes a turning-point to online advertisingC.Americas three big television networks play an important role in the development of advertising mediumD.Google and Yahoo! build up their status in advertising(2).Now, the most effective
14、form of advertising is _（分数：1.00）A.a 30-second prime-time TV adB.a 30-second prime-time online advertisingC.online advertisingD.most expensive TV ad(3).Why do advertisers like the new auction-based service for display advertising?（分数：1.00）A.Because more people can see the advertisement.B.Because the
15、 service brings them more profit.C.Because they only pay for results.D.Because the service offers more flexibility and control.(4).Which of the following is not included in Googles new service which extends AdSense?（分数：1.00）A.Advertisers will be able to select the specific sites where they want thei
16、r ads to appear.B.Advertisers pay on the basis of the number of people who browse the ad.C.Advertisers are offered ads with animation.D.Advertisers will be advised on the contents.(5).Whats the main idea of the passage?（分数：1.00）A.online advertising is more effective than TV advertising.B.Google and
17、Yahoo! are challenging Microsoft in the field of advertising.C.Googles new advertising service could make the internet an even more valuable marketing medium.D.online advertising is popular with advertisers.Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care
18、. Technology allows doctors to test their patients for genetic defects-and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, thats good news. But for someone in search of a job or an insurance policy ,it can be all bad.Last week a cor
19、ollary (推论) was proposed to the patients bill of rights now before Congress: a right to medical privacy. Beginning in 2002 ,under rules set to become law in February ,patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine the
20、ir records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical record
21、s.While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing
22、 managed-care plans to use personal information without consent if the purpose was “health-care operations“. That, physicians said, was a loophole (漏洞) through which Health Maintenance organizations and other insurers could pry(窥探)into the doctor-patient relationship, in the name of assessing the qu
23、ality of care. Meanwhile, the insurers protested that the roles would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背)by “business partners“ such as lawyers and accountants. Both groups agreed that privacy protections wou
24、ld drive up the cost of health care by at least an additional $ 3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules enforcement rules.one aim of the rules is to reassure patients about confidentialit
25、y, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associa
26、tes found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services.（分数：5.00）(1).What can be inferred from “technology is a two-edged sword“ in Paragraph 1 ?（分数：1.00）A.Patients can benefit a lot from medical technology.B.Peo
27、ple are suffering from misuse of medical technology.C.We should be aware of the danger brought by medical technology.D.Despite treatment improvement, technology can be harmful.(2).Which of the following is the patients entitled to do in terms of the proposal?（分数：1.00）A.Be honest to their doctors.B.C
28、ontrol their medical information.C.Determine how to make their medical records.D.Accuse the insurers of making use of their medical dam.(3).How do doctors comment on the proposal?（分数：1.00）A.It may damage doctor-patient relationship.B.There is no controversy on this issue.C.It is defective and somewh
29、at unreasonable.D.Doctors will tend to be involved in more medical cases.(4).What is the purpose of giving the example of January poll by Princeton Survey Research Associates?（分数：1.00）A.Patients commonly pay cash for their medical service.B.Patients are reluctant to tell their embarrassing illness t
30、o doctors.C.The Princeton Survey Research Associates enjoys the best reputation in conducting polls.D.The patients disguising of their medical information widely exists.(5).What does the passage mainly discuss?（分数：1.00）A.The feasibility and irrationality of protecting medical privacy.B.The governmen
31、ts appeal to protection of medical information.C.Patients should enjoy more rights to their medical records.D.Doctors and insurers complaint about the proposal.Sleep is a funny thing. Were taught that we should get seven or eight hours a night, but a lot of us get by just fine on less, and some of u
32、s actually sleep too much. A study out of the University of Buffalo last month reported that people who routinely sleep more than eight hours a day and are still tired are nearly three times as likely to die of stroke-probably as a result of an underlying disorder that keeps them from snoozing(睡)sou
33、ndly.Doctors have their own special sleep problems. Residents (住院医生) are famously sleep deprived. When I was training to become a neurosurgeon, it was not unusual to work 40 hours in a row without rest. Most of us took it in stride, confident we could still deliver the highest quality of medical car
34、e. Maybe we shouldnt have been so sure of ourselves. An article in the Journal of the American Medical Association points out that in the morning after 24 hours of sleeplessness, a persons motor performance is comparable to that of someone who is legally intoxicated. Curiously, surgeons who believe
35、that operating under the influence is grounds for dismissal often dont think twice about operating without enough sleep.“I could tell you horror stories.“ says Jaya Agrawal, president of the American Medical Student Association, which runs a website where residents can post anonymous anecdotes. Some
36、 are terrifying. “I was operating after being up for over 36 hours,“ one writes. “I literally fell asleep standing up and nearly face planted into the wound.“Practically every surgical resident I know has fallen asleep at the wheel driving home from work.“ writes another. “I know of three who have h
37、it parked cars. Another hit a Jersey barrier on the New Jersey Turnpike. going 65 m. ph.“ “Your own patients have become the enemy,“ writes a third, because they are “the one thing that stands between you and a few hours of sleep.“Agrawals organization is supporting the Patient and Physician Safety
38、and Protection Act of 2001, introduced last November by Representative John Conyers Jr. of Michigan. Its key provisions, modeled on New York States regulations, include an 80-hour workweek and a 24-hour work-shift limit. Most doctors, however, resist such interference. Dr. Charles Binkley, a senior
39、surgery resident at the University of Michigan, agrees that something needs to be done but believes “doctors should be hound by their conscience, not by the government.The U. S. controls the hours of pilots and truck drivers. But until such a system is in place for doctors, patients are on their own
40、. If youre worried about the people treating you or a loved one, you should feel free to ask how many hours of sleep they have had and if more-rested staffers are available. Doctors, for their part, have to give up their pose of infallibility(不出错)and get the rest they need.（分数：5.00）(1).What can we l
41、earn from Paragraph 1 ?（分数：1.00）A.People who sleep less than 8 hours a day are more prone to illness.B.Poor sleep quality may be a sign of physical disorder.C.Stroke is often associated with sleep.D.Too much sleep can be as harmful as lack of sleep.(2).What does the author imply speaking of the slee
42、p problems that doctors face?（分数：1.00）A.Doctors sleep is deprived by residents.B.Sleep-deprived doctors are intoxicated.C.Doctors tend to neglect their own sleep problems.D.Doctors often need little sleep to keep them energetic.(3).What is the authors purpose of writing Paragraph 3 and 4?（分数：1.00）A.
43、To entertain the audience with some anecdotes.B.To discuss the cause of doctors sleep problems.C.To show the hostility doctors have against their patients.D.To exemplify the danger doctors face caused by lack of sleep.(4).What does Dr. Charles Binkley mean by “doctors should be bound by their consci
44、ence, not by the government“ in Paragraph 5?（分数：1.00）A.Doctors should not abide by governments regulations.B.The government is interfering too much.C.The regulations about workweek and work shift are too specific.D.Law can not force a doctor to sleep while his conscience can.(5).To which of the foll
45、owing is the author likely to agree?（分数：1.00）A.Pilots and truck drivers work in safer environments than that of doctors.B.Patients can choose the sleeping hours of their doctors.C.Patients are facing more risks if their doctors are not adequately-rested.D.People concerned have the right to remove th
46、eir doctors from their positions.As long as her parents can remember, 13-year-old Katie Hart has been talking about going to college. Her mother, Tally, a financial-aid officer at an Ohio university, knows all too well the daunting calculus of paying for a college education. Last year the average ye
47、arly tuition at a private, four-year school climbed 5.5 percent to more than $ 17, 000. The Harts have started saving, and figure they can afford a public university without a problem. But what if Katie applies to Princeton (shes threatening), where one years tuition, room and board-almost $ 34, 000
48、 in 2002-will cost more than some luxury cars? Even a number cruncher like Tally admits its a little scary, especially since shell retire and Katie will go to college at around the same time.Paying for college has always been a humbling endeavor. The good news: last year students collected $ 74 bill
49、ion in financial aid, the most ever. Most families pay less than full freight. Sixty percent of public-university students and three quarters of those at private colleges receive some form of financial aid-mostly, these days, in the form of loans. But those numbers are not as encouraging as they appear for lower-income families, because schools are changing their formulas for distributing aid. Eager to boost their magazine rankings, which are based in part on the test scores of entering freshmen, theyre throwing more aid
