1、BEC 商务英语（高级）口语-试卷 19 及答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minutes. You have one minute to prepare your ide
2、as. A Quality control: the importance to a company of monitoring the quality of its goods and services B Information management: how to ensure that information is managed effectively within a company C Financial planning: the factors involved in deciding on appropriate pricing strategies（分数：2.00）_二、
3、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）
4、3.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candiat
5、es Customer Involvement Your company has decided to try to increase customer involvement in the range and quality of its products. You have been asked to consider how this could be done. Discuss, and decide together: ?how customers opinion of products can be obtained most effectively ?what use a com
6、pany should make of information provided by customers. For three candidates Employee of the Year Award Your company has decided to introduce an Employee of the Year Award. You have been given the task of organising this scheme. Discuss, and decide together. ?what criteria should be used to select th
7、e winner ?which people inside and outside the company should be asked to help choose the winner ?what kinds of rewards would be most suitable for the winner.（分数：2.00）_BEC 商务英语（高级）口语-试卷 19 答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.In this part of the test, you are asked to give a
8、short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minutes. You have one minute to prepare your ideas. A Quality control: the importance to a company of monitoring the quality of its goods and services B Information management: how t
9、o ensure that information is managed effectively within a company C Financial planning: the factors involved in deciding on appropriate pricing strategies（分数：2.00）_正确答案：(正确答案：)解析：解析： Quality Control: the importance to a company of monitoring the quality of its goods and services Successful businesse
10、s inevitably place great emphasis on managing quality control-carefully planned steps taken to ensure that the products and services offered to their customers are consistent and reliable and truly meet their customers needs. Almost all companies monitor the quality of the services they deliver to u
11、phold their reputations, ensure satisfied customers and generate repeat business. Information Management: how to ensure that information is managed effectively within a company The best way to manage information effectively within a company is to set up an information management department. The depa
12、rtment serves engineers, functional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The information management department is the last link in an inform
13、ation systems loop that provides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets. Financial Planning: the factors involved in deciding on appropriate pricing strategies Product costs are the central issue involved
14、in pricing strategy. Profit comes only from the remaining between costs and sales. Besides, how much “more“ to be charged depends on other factors. For example, the comparison with other competitors: the company charges high price for its products/services when it has a competitive advantage, or the
15、re is uniqueness about the product; and the company keeps the prices for the product/ services artificially low in order to gain market share, increase customer interest and establish a hold in the market.二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of
16、 the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_解析：3.In this part of the test, you are given a discussion topic. You have 30 seconds to look
17、 at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candiates Customer Involvement Your company has decided to try to increase customer involvement i
18、n the range and quality of its products. You have been asked to consider how this could be done. Discuss, and decide together: ?how customers opinion of products can be obtained most effectively ?what use a company should make of information provided by customers. For three candidates Employee of th
19、e Year Award Your company has decided to introduce an Employee of the Year Award. You have been given the task of organising this scheme. Discuss, and decide together. ?what criteria should be used to select the winner ?which people inside and outside the company should be asked to help choose the w
20、inner ?what kinds of rewards would be most suitable for the winner.（分数：2.00）_正确答案：(正确答案：)解析：解析： For Two Candidates Customer Involvement ?how customers opinion of products can be obtained most effectively To set up a specific channel for customers to pose up their suggestions, for example, email addr
21、ess or telephone; to set up a customer team, to evaluate their suggestions and recommendations, and put it into use. ?what use a company should make of information provided by customers Its better to evaluate the feasibility of suggestions and information provided by customers. If it is feasible, it
22、 could be put into use in a small scale for experiment. If it is successful, then it could be used in a large scale. For Three Candidates Employee of the Year Award ?what criteria should be used to select the winner Professional skills, improvement in ones position, and relations among staff could b
23、e criteria for the award. ?which people inside and outside the company should be asked to help choose the winner Its better to invite managers from all levels within the company, as well as customer representatives, for it will make them feel involved in the company. ?what kinds of rewards would be most suitable for the winner One-week holiday with family sponsored by company, and two-month training opportunity could be best.
