1、BEC 商务英语（高级）口语-试卷 22 及答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet for Candidate A Task Sheet 1A: Staff promotion: the importance of promoting employees with great achievementsB: Customer relations: how to set up an effective customer services systemC: Advertising: how to
2、 advertise a new product effectively Task Sheet for Candidate B Task Sheet 2A: Recruitment: how to ensure that job advertisements attract appropriate applicantsB： Staff management: the importance of assessing staff performance effectivelyC: Transport: the importance for a company to provide free tra
3、nsport for its employees（分数：2.00）_二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 mi
4、nute to prepare your ideas.（分数：2.00）_3.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions r
5、elated to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide toge
6、ther: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in f
7、ollowing a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the project might be ?how to monitor the progress and outcomes of the project.（分数：2.00）_B
8、EC 商务英语（高级）口语-试卷 22 答案解析(总分：6.00，做题时间：90 分钟)一、SECTION 1 INTERVIEW(总题数：1，分数：2.00)1.Task Sheet for Candidate A Task Sheet 1A: Staff promotion: the importance of promoting employees with great achievementsB: Customer relations: how to set up an effective customer services systemC: Advertising: how to a
9、dvertise a new product effectively Task Sheet for Candidate B Task Sheet 2A: Recruitment: how to ensure that job advertisements attract appropriate applicantsB： Staff management: the importance of assessing staff performance effectivelyC: Transport: the importance for a company to provide free trans
10、port for its employees（分数：2.00）_正确答案：(正确答案：Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Here are your topics. You can make notes if you wish. All right. Fan Zhe, which topic have you
11、chosen? Fan Zhe: Ive chosen A. Staff promotion. Interviewer: OK. You have one minute to talk. Wang Hao and I will listen to you. Wang Hao, after Pan Zhes talk, you have to ask him a question. Now, Fan Zhe, you may start. Ill stop you at the end of one minute. Fan Zhe: I think promoting some employee
12、s who excel in their current positions to higher and more challenging positions that they are for is crucial to a companys development. For one thing, employees who get the promotion could take advantage of this opportunity to take on more responsibility and challenge and to bring their skills and e
13、xperiences into fuller play se that they could contribute more to the company. For another, it would give other hard working staff the hope that they, too, could get promoted if they work hard. Interviewer: Thank you. Now, Wang Hao, what is the question youd like to aak Fan Zhe? Wang Hao: Do you thi
14、nk theres a possibility that an employee might rise to his level of incompetence, you know, the Peter Principle? Fan Zhe: Yes, of course, its possible. But Interviewer: OK. Now, Wang Hao, its your turn. Which topic have you chosen, please? Wang Hao: Ive chosen C. Transport. Interviewer: OK. You have
15、 one minute to talk. Fan Zhe and I will listen to you. Fan Zhe, after Wang Haos talk, you have to ask her a question. Now, Wang Hao, you may start. Ill stop you at the end of one minute. Wang Hao: I think its very important for a company to provide free transport for its employees. It not only will
16、make sure that the employees can get to work on time, reducing the possibility of their being late for work without company transport, but also will alleviate the stress level of the employees fearing that they might he late. So I think providing free transport for employees is fairly important. It
17、may help ensure better staff performance at work. Interviewer: Thank you. Now. Fan Zhe, what is the question youd like to ask Wang Hao? Fan Zhe: Do you think its necessary for every company, big or small, to provide its employees with free transport? Wang Hao: I think it depends. If the company is r
18、eally small, for example, with only a couple of employees, it would not be necessary. Interviewer: Thank you.)解析：二、SECTION 2 MINI PRES(总题数：2，分数：4.00)2.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of
19、the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.（分数：2.00）_解析：3.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss t
20、he topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16-to-18-year-old students interested in following a business course. Y
21、ou have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorship The company you work for is considering fun
22、ding a regional educational project for 16-to-18-year-old students interested in following a business course. You have been asked to makerecommendations for this scheme. Discuss and decide together: ?how the project could be used to promote the name of the company ?what the long-term aims of the pro
23、ject might be ?how to monitor the progress and outcomes of the project.（分数：2.00）_正确答案：(正确答案：)解析：解析： For two candidates: Educational Sponsorship ?how the project could be used to promote the name of the company The name of this program must be related with companys name. And then, the media should be
24、 invited on the day when the program is launched. ?how to monitor the progress and outcomes of the project The company should have one or one group staff to monitor the program and give the report regularly. For three candidates: Educational Sponsorship ?how the project could be used to promote the
25、name of the company The name of this program must be related with companys name. And then, the media should be invited on the day when the program is launched. ?what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand,
26、 product, and company. Among other benefits are that sponsorship can improve the impact and memorability of the marketing message, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to “reward“ the sponsor and heighten the loyalty of those working for a
27、nd with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more “bang for their buck“ by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.
