1、初级阅读题自测训练(三)及答案解析(总分：45.00，做题时间：90 分钟)一、阅读理解(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Send $30 for catalog. Refundable against purchase.A. $ 30 will be returned if you buy the product.B. Customers should pay $ 30 for the catalog.C. The money can not be taken back.（分数：1.00）A.B.C.2.Press a third butto
2、n so that the alarm is set.A. To set the alarm, you need to press the button three times.B. There are three buttons needed to set the alarm.C. After pressing a third button, you finish setting the alarm.（分数：1.00）A.B.C.3.Meeting Hall Multi-language instant translation system, 4th floor.A. Translation
3、 is done at the same time.B. Speeches will be translated later.C. You will get translated version right away.（分数：1.00）A.B.C.4.If any problem occurs, contact your nearest Sony dealer, Whenever something goes wrong, _.A. call the local maintenance engineerB. contact the seller closest to youC. repair
4、it yourself（分数：1.00）A.B.C.5.Joan, our Shanghai agent, is to come to our company within this week.A. Joan, our Shanghai agent, has to come to our company in a week.B. Our Shanghai agent, Joan, is going to come to our company as planned before next week starts.C. Joan, our Shanghai agent, may come to
5、our company within this week.（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)THINKING OF STARTING A BUSINESS?Need expert advice and/or assistance in one ormore of the following areas?A. Market ResearchB. Constructing a scheduleC. Calculating costsD. Meeting legal requirementsE. Obtaining financeF. Renting o
6、r purchasing premisesG. Recruiting and training staffH. Promoting products and services（分数：5.00）(1).Margaret Williams needs help in choosing the business loan with the most competitive terms.（分数：1.00）填空项 1:_(2).Abraham Shah wants to be sure that there will be enough demand for his product.（分数：1.00）填
7、空项 1:_(3).Maria Fernandez would like some advice about where to advertise a new line of goods.（分数：1.00）填空项 1:_(4).Kim Seng wants to research new laws on constructing buildings.（分数：1.00）填空项 1:_(5).Peter Andersen needs to know whether his existing funds are enough to set up his business.（分数：1.00）填空项 1
8、:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).In this year, the returns to shareholders by Winners leveled out while the returns by Losers had a sudden drop.（分数：1.00）填空项 1:_(2).The returns generated by Losers rose gently in this year, meanwhile the returns by Climbers increased greatly and Winners abrup
9、tly.（分数：1.00）填空项 1:_(3).Although Losers returns were lower than Climbers, it increased steadily just as Winners did.（分数：1.00）填空项 1:_(4).Shareholders got a bit more returns from Losers than the previous year before their returns declined; however, the returns of Climbers remained almost the same.（分数：
10、1.00）填空项 1:_(5).Compared to the slightly increasing returns of Climbers and Winners in this year, the returns of Losers decreased a bit.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Competitive Advertising StrategyIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-yea
11、r partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, s
12、pecial promotions were organized in some supermarkets.The companys good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Colas attempts to diversify its range of products were illustrated by the successful in
13、troduction of the Aquarius brand within the emerging functional drinks sector.The companys recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designe
14、d to appeal to French teenagers tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant
15、 in 2002.（分数：7.00）(1).The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.A. Right B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(2).Using celebrities is a new way of making ads for Pepsi Co.A. Right B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(3).Coc
16、a-Cola was a major sponsor for the football World Cup in France.A. Right B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(4).The companys soft drinks sell well all year round.A. Right B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(5).Coca-Colas attempts to diversify its product have been proved to be successful.A. Righ
17、t B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(6).Fanta Latina and Fanta Madness are designed to appeal to French consumers.A. Right B. Wrong C. Doesnt Say（分数：1.00）A.B.C.(7).The low-calorie variant Coca-Cola Light regarded as a distinct brand was the result of the companys advertising strategy.A. Right B.
18、Wrong C. Doesnt Say（分数：1.00）A.B.C.六、PART FIVE(总题数：1，分数：6.00)The British work longer hours than anyone else in the European Union (EU), which may account for Britains faster rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent report it notes
19、disapprovingly that, “the UK is the only member state where weekly working time has increased over the last decade.“ The commission believes that British companies may be systematically violating the EUs “Working Time Directive“. This demands that Europeans should work a maximum of 48 hours a week o
20、n average. Under the directive, workers can sign an “opt-out, agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only 16% are believed actually to be working more than 48 hours.Anna Diamantopoulou, the European commissioner for employment and social
21、affairs, has a doubt about that. Firms in other European countries have not made much use of opt-outs. But, she thinks, some British bosses may be forcing workers to sign opt-outs as a condition of taking a job. (Some Americans may actually want to work more than 48 hours, but surely no European wou
22、ld be so silly, seems to her reasoning. ) Citing reasons ranging from “health and safety“ to the need to maintain “minimum social standards“ in the EU and to strike a better balance between work and family life, the commission is launching a “consultation of interested parties“ on possible changes t
23、o the directive. The commissioner hopes that Britain will be able to come up with solutions on a voluntary basis. This sounds innocent enough. But, in reality, if it does not, the commission will probably devise a new directive.The commission is likely to push for tighter definitions of the conditio
24、ns under which opt-outs can be used. This will inevitably reduce labour-market flexibility and may introduce yet more burdensome corporate form-filling and regulation. The British government claims to welcome the commissions review.Privately, however, it hopes that the appointment of a new commissio
25、n next autumn will ensure that Mrs Diamantopoulou does not have enough time to revise the directive. She will certainly need to work long hours to get it done. Fortunately, being classified as a manager, at least she has an automatic opt-out from the Working Time Directive.（分数：6.00）(1).What is the a
26、ttitude of the European Commission toward Britains longer working hour?A. It firmly supports it.B. It pays no attention to it.C. It wants to get rid of it.（分数：1.00）A.B.C.(2).British companies may be against the EUs “Working Time Directive“ by asking their employees to work _.A. 52 hours B. 48 hours
27、C. 45 hours（分数：1.00）A.B.C.(3).Which of the following is Annas belief?A. French firms have made much use of opt-outs.B. British bosses may force workers to sign opt-outs.C. American corps dont need any opt-outs.（分数：1.00）A.B.C.(4).What will be the outcome of the commissions push for tighter definition
28、s?A. Labour-market flexibility will be reduced.B. Corporate form-filling and regulation will become simple.C. A new directive will be devised.（分数：1.00）A.B.C.(5).What do we learn about Annas revision of the directive?A. She will appoint a new commission to revise it.B. She will have to give it up due
29、 to lack of time.C. She will make use of opt-out to revise it.（分数：1.00）A.B.C.(6).Which of the following is true of Britains practice?A. Most of British workers have to work more than 48 hours a week.B. British government doesnt want to change its policy voluntarily.C. Britains faster rate of economi
30、c growth is owed to its longer working hour.（分数：1.00）A.B.C.七、PART SIX(总题数：1，分数：12.00)As a result of our growing business, OXERA (Oxford Economic Research Associates Ltd.) one of the UKs foremost economic consultancies specializing (29) economic and financial analysisis recruiting new entrants at con
31、sultant level.We are interested in excellent candidates with general microeconomic background (30) have done postgraduate degrees in economics. (31) the moment, we are also particularly looking (32) candidates either with transport demand modeling experience (33) with experience in the communication
32、s sector.Our interests cover a wide range (34) business sectors worldwide: competition policy, financial economics, and environmental economics. New staff are quickly (35) in challenging projects for clients or in OXERAs own program of events and publishing. (36) of OXERAs work is at the cutting edg
33、e and there can be (37) better places to apply your economic skills. Direct experience of one of our core sectors energy, water, communications and transport would be helpful (38) your application, (39) it is not essential, what you (40) have is.（分数：12.00）(1).A. in B. over C. on（分数：1.00）A.B.C.(2).A.
34、 whom B. who C. those（分数：1.00）A.B.C.(3).A. During B. Upon C. At（分数：1.00）A.B.C.(4).A. for B. up C. into（分数：1.00）A.B.C.(5).A. and B. nor C. or（分数：1.00）A.B.C.(6).A. from B. of C. across（分数：1.00）A.B.C.(7).A. involving B. involved C. involve（分数：1.00）A.B.C.(8).A. Much B. None C. Lots（分数：1.00）A.B.C.(9).A.
35、little B. few C. many（分数：1.00）A.B.C.(10).A. with B. by C. to（分数：1.00）A.B.C.(11).A. if B. despite C. but（分数：1.00）A.B.C.(12).A. must B. might C. can（分数：1.00）A.B.C.八、PART SEVEN(总题数：1，分数：5.00)MemorandumDate: 11 Feb., 2004 Subject: Order No. 256From: Sales Supervisor To: Amy, traineeWe made a mistake wit
36、h the order of Court Hotel.Please fill in the customer complaint form and pass it to Maggie Manning and ask her to deliver the juice next week.Slembrouck BVBAVioletstraat 187B-1000 BrusselsBelgium2 Feb., 2004Dear Sir/Madam,Order No. 256We have just received the above order.Unfortunately, you sent us
37、 1,000 bottles of shampoo instead of 1,000 bottles of orange juice ordered. We need the juice for a wedding party in two weeks time.Please deliver the juice that we ordered as soon as possible. You can collect the shampoo at the same time.Yours faithfullySales DepartmentCustomer Complaint FormCUSTOM
38、ER 41. _Chilcompton, Bath, BA3 4SA, UKPRODUCT NO. 42. _ProblemPRODUCTS ORDERED 43. _PRODUCTS DELIVERED 44. _Action takenSOLUTION 45. _（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_初级阅读题自测训练(三)答案解析(总分：45.00，做题时间：90 分钟)一、阅读理解(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Send $30 for catalog. Refundable agai
39、nst purchase.A. $ 30 will be returned if you buy the product.B. Customers should pay $ 30 for the catalog.C. The money can not be taken back.（分数：1.00）A. B.C.解析：2.Press a third button so that the alarm is set.A. To set the alarm, you need to press the button three times.B. There are three buttons nee
40、ded to set the alarm.C. After pressing a third button, you finish setting the alarm.（分数：1.00）A.B.C. 解析：3.Meeting Hall Multi-language instant translation system, 4th floor.A. Translation is done at the same time.B. Speeches will be translated later.C. You will get translated version right away.（分数：1.
41、00）A. B.C.解析：4.If any problem occurs, contact your nearest Sony dealer, Whenever something goes wrong, _.A. call the local maintenance engineerB. contact the seller closest to youC. repair it yourself（分数：1.00）A.B. C.解析：5.Joan, our Shanghai agent, is to come to our company within this week.A. Joan, o
42、ur Shanghai agent, has to come to our company in a week.B. Our Shanghai agent, Joan, is going to come to our company as planned before next week starts.C. Joan, our Shanghai agent, may come to our company within this week.（分数：1.00）A.B. C.解析：三、PART TWO(总题数：1，分数：5.00)THINKING OF STARTING A BUSINESS?Ne
43、ed expert advice and/or assistance in one ormore of the following areas?A. Market ResearchB. Constructing a scheduleC. Calculating costsD. Meeting legal requirementsE. Obtaining financeF. Renting or purchasing premisesG. Recruiting and training staffH. Promoting products and services（分数：5.00）(1).Mar
44、garet Williams needs help in choosing the business loan with the most competitive terms.（分数：1.00）填空项 1:_ （正确答案：E）解析：(2).Abraham Shah wants to be sure that there will be enough demand for his product.（分数：1.00）填空项 1:_ （正确答案：A）解析：(3).Maria Fernandez would like some advice about where to advertise a new
45、 line of goods.（分数：1.00）填空项 1:_ （正确答案：H）解析：(4).Kim Seng wants to research new laws on constructing buildings.（分数：1.00）填空项 1:_ （正确答案：D）解析：(5).Peter Andersen needs to know whether his existing funds are enough to set up his business.（分数：1.00）填空项 1:_ （正确答案：C）解析：四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).I
46、n this year, the returns to shareholders by Winners leveled out while the returns by Losers had a sudden drop.（分数：1.00）填空项 1:_ （正确答案：C）解析：(2).The returns generated by Losers rose gently in this year, meanwhile the returns by Climbers increased greatly and Winners abruptly.（分数：1.00）填空项 1:_ （正确答案：H）解析
47、：(3).Although Losers returns were lower than Climbers, it increased steadily just as Winners did.（分数：1.00）填空项 1:_ （正确答案：A）解析：(4).Shareholders got a bit more returns from Losers than the previous year before their returns declined; however, the returns of Climbers remained almost the same.（分数：1.00）填空
48、项 1:_ （正确答案：B）解析：(5).Compared to the slightly increasing returns of Climbers and Winners in this year, the returns of Losers decreased a bit.（分数：1.00）填空项 1:_ （正确答案：E）解析：五、PART FOUR(总题数：1，分数：7.00)Competitive Advertising StrategyIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit
