1、大学四级-1222 及答案解析(总分：713.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：106.00)1.目前大学毕业生的择业情况2男、女学生就业选择的区别3我的观点（分数：106.00）_二、Part Reading Compr(总题数：4，分数：70.00)Google Closes In on DoubleCliek DealScore one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Googles (GOOG) proposed $3.
2、 I billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googles favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web quer
3、ies.But Google cant claim victory yet. The European Unions antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns
4、 about its impact on consumer privacy. “This is round one of a two-round battle,“ says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. “The EU can kill the deal, there is no question about it.“The FTC said in its
5、decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy. The Personal Business of Ad PlacementGoogle has faced strong opposition to its onli
6、ne advertising ambitions since it announced plans to acquire Double Click in April (BusinessW, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40%
7、 of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like bannersDoubleClicks forte-that run on most Web sites.Online ads are priced based on how well they are matched to t
8、he target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketers ad to a potentially interested customer, and the
9、higher the premium they can charge on the ad.But consumer groups see the issue another way: the more data collected, the higher the risk of violating someones privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information
10、 about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly. “Competition among firms in this market is vigorous and will likely increase,“ the commi
11、ssion majority wrote in a statement.Increased CompetitionRecent announcements by Googles chief competitors support this argument. On Dec. 19, Microsoftone of the few to challenge Googles merger before the FTCannounced a $500 million, five-year advertising deal to place ads on Viacoms (VIA) network o
12、f popular Websites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages thatare not in a premium position, based on the data it has about visitors to Viacoms sites.Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular s
13、ocial network in the U.S., after News Corp.s (NWS) MySpace, and well-trafficked social news site Digg (BusinessW, 9/19/07 ). “When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously,“ says the CDDs Chester.It also didnt help Go
14、ogle opponents that many of the companys competitors recently struck agreements to buy ad networks themselves, similar to Googles proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessW, 5/18/07 ). Yahoo! (YHOO) and Time Wamers (TWX) AOL al
15、so scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business Week.corn, 11/1/07 ).In a statement on Googles blog, Chief Legal Officer D
16、avid Drummond applauded the ruling: “The FTCs decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space.“ Privacy Violation?But will it
17、threaten Web users7 The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessW, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.Privacy advo
18、cates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what milli
19、ons of individual consumers do on the Web, critics say.Google counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people w
20、ho have recently visited an automotive site that uses DoubleClick. As a result, Google says, it cant simply fuse its data with DoubleClicks customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free s
21、earch ads.The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users Web activity is used to tailor online ads. The FTC said sites should clearly notify users when theyre collecting data on their a
22、ctions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.The FTC said it plans to look into whether “heightened protections“ are needed to safeguard consumer privacy online.（分数：49.00）(1).Why Google cant claim victory?（分数：7.00）A
23、.Google doesnt agree to certain conditions.B.The European Union needs to sign offon the merge.C.Google has raised concerns about consumer privacy.D.Google cant begin incorporating DoubleClick into its business.(2).The EU has raised concerns about its influence on_.（分数：7.00）A.public interestB.custome
24、r data collection and privacyC.consumer privacyD.privacy policy(3).What percentage does Google master the market?（分数：7.00）A.4/10B.2/3C.6/10D.1/4(4).Consumer groups have the other idea about the issue, they think the risk of violating someones privacy is higher if_.（分数：7.00）A.data collected becomes m
25、oreB.the market is vigorousC.the market increasesD.the information becomes more(5).With whom Microsoft solidified multiyear advertising agreements?（分数：7.00）A.FacebookB.ViacomC.MySpaceD.Digg(6).According to the CDDs Chester, nobody can take Microsoft seriously when_.（分数：7.00）A.it talks about competit
26、ive behaviorB.it comes into a roomC.it doesnt threat to privacyD.it doesnt have any opponents(7).Who can be regarded as independent player?（分数：7.00）A.YahooB.Specific MediaC.DoubleClickD.Time Warner2.In November the commission delayed a decision on the deal, saying it was more 1than many competition
27、cases and demanded further review.（分数：7.00）填空项 1:_3.Google counters that DoubleClick clients own infomation about who visits their sites and 1.（分数：7.00）填空项 1:_4.The FTC did offer a ray of hope for 1.（分数：7.00）填空项 1:_三、Part Listening Com(总题数：0，分数：0.00)四、Section A(总题数：4，分数：105.00)Directions: In this se
28、ction, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read
29、the four choices marked A, B, C and D, and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.（分数：35.00）A.Oxford Street.B.Buckingham Palace.C.Trafalgar Square.D.Kings Cross.A.That she will go away.B.That she will be sorry.C.Tha
30、t she will not quit her job.D.That she will not buy him a present.A.She doesnt think the man could finish it.B.She doesnt think the man worked hard enough.C.She doesnt think it is the mans fault.D.She doesnt like the idea of going to parties.A.Shes worried that the man will miss next weeks deadline.
31、B.She doesnt know when the deadline for tuition payment is.C.The man should have paid his tuition a week ago.D.The man has all week to pay his tuition.A.She wants to move to the new apartment.B.She doesnt want to move to the new apartment.C.She likes the newly built student dormitory.D.She likes the
32、 idea of moving into the dormitory.Questions 19 to 22 are based on the conversation you have just heard.（分数：28.00）A.Judging peoples behavior.B.Common causes of anger.C.Changing peoples attitudes.D.The effects of negative behavior.A.When theyre unable to control the persons behavior.B.When the causes
33、 of the behavior are obvious.C.When the consequences of the behavior are unpleasant.D.When the behavior is expected.A.Their behavior should be attributed to factors beyond their control.B.Their behavior should be attributed to internal factors.C.Their behavior should be attributed to external factor
34、s.D.Their behavior should be attributed to others.A.We should blame external factors.B.We should blame internal factors.C.We should blame others.D.We neednt blame ourselves.Questions 23 to 25 are based on the conversation you have just heard.（分数：21.00）A.His notes are poor.B.His vision is getting wor
35、se.C.He has missed a couple of classes.D.He doesnt have any money to buy notes.A.At a library.B.At a copy shop.C.At a laboratory.D.At a coffee shop.A.That they skip class.B.That they get some rest.C.That they study together.D.That they go to the cafeteria.A.B.C.D.A.B.C.D.A.B.C.D.五、Section B(总题数：3，分数
36、：70.00)Questions 26 to 28 are based on the passage you have just heard.（分数：21.00）A.Recalling something from ones memory.B.Something about preparatory method in exam.C.Conscience.D.Mans mind.A.From the ones they are familiar with to the difficult ones.B.From the short ones to the long ones.C.From the
37、 long ones to the short ones.D.From the ones they are confident of to the more difficult ones.A.When you cant recall something instantly, you should try your best to do it.B.When you cant recall something instantly, youd better have an operation on your mind.C.The subconscious activities may go to w
38、ork to dig up a dim memory.D.Forcing yourself to recall may loosen your memory.Questions 29 to 32 are based on the passage you have just heard.（分数：28.00）A.There were only grandparents and children.B.There was one father, one mother, and their children.C.There were many relatives.D.There were two or
39、more brothers with their wives.A.The women have more freedom and can share in decisions.B.The women do not have to be the heads of the family.C.The womens relatives do not help them with the housework and childcare.D.The women have all the power of the family.A.Husbands have to share power with thei
40、r wives and help them with the housework.B.Older women do not often have important positions in a large group and often live alone when their husbands die.C.Family structure is more patriarchal in the nuclear family.D.Women have to help sisters, grandparents with housework and childcare.A.They want
41、to stay home and do the housework.B.They dont have enough money.C.They have too much work and not much free time.D.They have more freedom than in the past.Questions 33 to 35 are based on the passage you have just heard.（分数：21.00）A.Equivalent to a hydrogen bomb.B.Equivalent to tons of TNT.C.Equivalen
42、t to tons of hydrogen bombs.D.Equivalent to a ton of TNT.A.Lightning and thunder.B.Warm air and cold air.C.A great deal of water vapor and a rapidly rising air current.D.A great amount of vapor and electricity.A.Nearly 15,000 degrees Fahrenheit.B.Nearly 50,000 degrees Fahrenheit.C.Nearly 5,000 degre
43、es Fahrenheit.D.Nearly 150,000 degrees Fahrenheit.六、Section C(总题数：1，分数：77.00)A college education is an investment in the future. But it can be a (36) investment. The College Board (37) that the costs at a four-year public college in the United States increased 10 percent this past school year. That
44、was less than the (38) percent increase the year before, but still much higher than the (39) rate. Public colleges and universities still cost a lot less than private ones.Financial aid often helps. But financial (40) tell parents to start college (41) plans when their child is still very young.All
45、50 states and the District of Columbia (42) what are called 5-20-9 plans. These plans are named after the part of the federal tax law that created them in 1996. States use private investment companies to (43) most programs.Every state has its own rules governing 5-20-9 plans. Some of the plans are f
46、ree of state taxes. And all are free of federal taxes. (44) .(45) . Families must decide how aggressively they want to put money into stocks, bonds or other investments.(46) . This kind of savings program is called a prepaid tuition plan.（分数：77.00）(1).A college education is an investment in the futu
47、re. But it can be a (36) investment. The College Board (37) that the costs at a four-year public college in the United States increased 10 percent this past school year. That was less than the (38) percent increase the year before, but still much higher than the (39) rate. Public colleges and univer
48、sities still cost a lot less than private ones.Financial aid often helps. But financial (40) tell parents to start college (41) plans when their child is still very young.All 50 states and the District of Columbia (42) what are called 5-20-9 plans. These plans are named after the part of the federal
49、 tax law that created them in 1996. States use private investment companies to (43) most programs.Every state has its own rules governing 5-20-9 plans. Some of the plans are free of state taxes. And all are free of federal taxes. (44) .(45) . Families must decide how aggressively they want to put money into stocks, bonds or other investments.(46)
