[外语类试卷]BEC商务英语(中级)写作模拟试卷126及答案与解析.doc

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1、BEC商务英语(中级)写作模拟试卷 126及答案与解析 一、 PART ONE 1 You are the manager of designing department of an advertisement company. Recently you get a task to scheme new ads for a multinational corporation, but you feel the staff in your department is not enough for completing the task on time. You want to employ a

2、new designer. Write a memo of 40-50 words to the manager of human resources: saying that you need a new designer explaining what happened to your department asking her to approve the request. 二、 PART TWO 2 You work for Tomcats, a company which produces video recorders. You are responsible for Produc

3、t Development.Read the following table showing the results of a survey of video recorders. The recorders are rated from *(POOR)to * * * * *(EXCELLENT). Column A shows the ratings for your companys products. Column B shows the ratings for the products of Shikei, your main competitor.Use the informati

4、on in the table to write a short report recommending ways of improving the quality and the marketing of your companys video recorders.Write 120-140 words on your Answer Sheet.BEC商务英语(中级)写作模拟试卷 126答案与解析 一、 PART ONE 1 【正确答案】 Memorandum To : Mrs. Anny Ray, the manager of the project Date: 1 March 2011

5、From: Zhang Hua, the member of the project Subject: asking the approval of copying the material I am writing to ask for your help to employ a new designer for our department quickly. I found the staff of our department is not enough after accepting the new task. As the new task is essential to our c

6、ompany, could you kindly approve this request? 二、 PART TWO 2 【正确答案】 Report The results of the market surveys are unsatisfactory. Therefore effective measures must be taken immediately. Findings From the table shown, it can be concluded that our efforts in such fields as “ Value for Money “, “Reliabi

7、lity“, “After-sales Service“ and “Advertising“ are less successful than those of Shikei. Recommendations On the basis of the results, I have the following recommendations: 1. To organize quality circles to study and supervise every sector in our production so that any quality problems can be discuss

8、ed and solved in the course of production. 2. To give the marketing manager more power to make his own decisions so that he can respond to the changing business situation more more promptly. 【试题解析】 本文是对商务报告的考查,内容要求 是根据关于对两种品牌录像机市场调查的结果,写一份提升产品质量和市场份额的报告。内容方面,根据题目所提供的表格信息,主要从两种品牌录像机的价值、可靠性、售后服务、有效性、广告投入等方面进行分析,找产品之间的差距,最后提出合理化建议。文章的结构方面要按照商务报告的写作方式,措辞要有理有据,分析要鞭辟入里,建议要合理。

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