1、BEC商务英语（中级）口语模拟试卷 117及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this pa
2、rt of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when.? Relocating a business Local workforce available Location or sit
3、e B: What is important when. ? Aiming to reach a new market Market research Advertising C: What is important when.? Exhibiting at a trade fair Quality of display Staff selected 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to loo
4、k at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an
5、example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Setting up a New Branch Company The company you work for is considering setting up a new branch company in Sha
6、nghai. You have been asked to help prepare a plan for it. Discuss the situation together, and decide: what the necessity of setting up a new branch company might be what practical arrangement the company needs to make. For three candidates Setting up a New Branch Company The company you work for is
7、considering setting up a new branch company in Shanghai. You have been asked to help prepare a plan for it. Discuss the situation together, and decide: what the necessity of setting up a new branch company might be what practical arrangement the company needs to make how to evaluate the feasibility.
8、 Follow-on questions Do you think setting up a branch company is important in business expansion? (Why? /Why not?) How is it important to choose a right location of a branch company?(Why? /Why not?) Do you think the company should choose a local person to be the leader of the new branch company?(Why
9、? /Why not?) Do you think the branch company should hire more local people instead of transferring staff from headquarters?(Why? /Why not?) Would you like to work at a new branch company?(Why? /Why not?) Is it a challenge to carry out business in a new place?(Why? /Why not?) BEC商务英语（中级）口语模拟试卷 117答案与
10、解析 一 、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If you choose topic A: What
11、 is important when relocating a business? There are lots of things that matter when relocating a business, with four points to be the most critical as follows: First, mighty technology support and cheap workforce are the two crucial elements leading modern enterprises to success. So when relocating
12、a business, the managers in the business have to consider the capability and the cost of the local workforce. On one hand, the hi-tech products require a strong research and development team. Thus whether the local workforce is capable of producing such a strong R&D team is of great importance to th
13、e company. On the other hand, cheap local force will certainly reduce the production costs, which will help a business to survive in the fierce competition. Second, the location of business should be also taken into account, which involves several issues such as its raw materials supply and transpor
14、tation, access to the electricity, water, gas and other supporting energy supplies, its working environment, and tax liabilities, etc. All the things mentioned above will influence the normal running of the company in the new premise. And then it comes to the rent factor. Whether the rent is reasona
15、ble and affordable or not is the factor that cant be ignored. With other things being equal, the cheaper, the better. Finally, the length of the contract also plays a part, for longer contract would cover issues in more details. The contract should cover certain content that is likely to affect assi
16、gnment, service charges, and rent review clause, etc. If you choose topic B: What is important when aiming to reach a new market? It is universally acknowledged that aiming to reach a new market is no easy task, which needs lots of planning and consideration. In my opinion, there are three things th
17、at matter most in the process, namely, market research, advertising and sales promotion. The first thing is market research. Market research is always the first step before the company gets into a market. Since the fundamental goal of marketing is to satisfy consumers needs, no organisation can surv
18、ive for long without meeting consumers needs. Thus, any organisation, if it is to be successful, must learn about the consumers needs by market research conducted in various ways and adjust its programs to deliver an offering meeting consumers needs. Then, advertising is the most useful way to propa
19、gandise the companys products and make them known to the public. It is also the way to get the products orientated, which is to find out whether the products are for female or male market, high-earning people or low-earning people, etc. Moreover, it is also necessary to launch some sales promotion c
20、ampaign, such as offering discount for a short period of time, for example, “buying one and getting one more free“ , in order to stimulate sales and let the consumers have a good try. If they feel good about the product, they will probably choose it next time. If you choose topic C: What is importan
21、t when exhibiting at a trade fair ? When exhibiting at a trade fair, I think there are three points to consider, namely, quality of display, selection of staff and decoration of the booth. First, the trade fair will have massive influence on the public and market. And most of visitors to the trade f
22、air are potential buyers or at least would like to take interests in the companies and the products on the trade fair. Therefore, the high quality of display in the trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image. Second, w
23、e must take the selection of staff into consideration. Since the trade fair provides the manufacturers with the formal stages to display their products, the staff selected will not only represent the public image of the company, but also take the responsibility of explaining and publicizing the prod
24、ucts. The staff who are qualified for the exhibition must be smooth talkers with good presentation and possess considerable knowledge on the company as well as its products. Last but not least, decoration of booth should not be ignored. Before the trade fair takes place, usually there are a lot of p
25、ropagandas about it, and the organiser always tries to attract as many customers as possible to attend the trade fair by preparing publicity materials, samples and some keepsake with companys logo. So the staff have to decorate the booth with all the materials and put them in order beforehand. 二、 SE
26、CTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the to
27、pic. 2 【正确答案】 A: As you know, our company is considering setting up a new branch company in Shanghai. And Im honoured to have the opportunity to work with you to prepare a plan for it. B: The pleasure is mine. Ive heard about you long before and I know you are very experienced in marketing and manag
28、ement. Do you think it is the right time for us to set up a new branch company in Shanghai? A: Well, I think the time is perfect. Our company has been growing rapidly in the past several years. With the business expansion, we need to set up branch companies to meet the growing volume of business. Sh
29、anghai should be the ideal city for our first branch company. You know, the city has just held the Expo 2010 successfully, and its a famous international metropolis, second only to Beijing. In addition, Shanghai is also the financial centre of China as well as a port city, where many big banks and c
30、ompanies gather around. B: Yeah, Shanghai is dynamic and full of opportunities and challenges. However, the competition is also fierce. Dont you think it is a bit risky to throw a huge amount of money on a branch company right now? After all, the cost in Shanghai is much higher than that of other ci
31、ties in China. Maybe we should be cautious and steady. Step by Step. A: Its the right time. You know, high investment makes high return. And the company has invited a professional institution to make the risk assessment and after all the evaluation, our company considers it a wise move. B: OK, its n
32、ot our job to decide the feasibility of setting up a branch company in Shanghai. I just hope it will boost our business further. And hopefully one day we could get in The World Top 500 Enterprises. A: Nothing is impossible. B: Well, lets have a look at the practical arrangements the company needs to
33、 make. First of all, I think we should find a good office location. As our company has a lot of business visits, the office should be conveniently situated with sufficient parking space. A: Yeah, we also have to set up a leading group to begin the work in Shanghai. They are the advance force and res
34、ponsible for the formation of the branch company. The main members of this group should be assigned from our company, the parent company, and other members can be selected from Shanghai because the locals are more familiar with how to get things done there. B: Definitely. I would suggest that here we set up a command centre as well, collaborating with Shanghai part, because they need a lot of support. Therefore, we should have a special department assisting them. A: I agree.
