1、BEC商务英语（中级）口语模拟试卷 126及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 What is im
2、portant when.? Conducting a market research - Defining the problems - Creating a research plan - - 2 What is important when.? Innovating new products - Customers needs - Hi-technology - - 3 What is important when.? Surpassing your rivals product - Price - Product quality - - BEC商务英语（中级）口语模拟试卷 126答案与
3、解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 In regard to making a market
4、 research, the first step you should take is to set up your objectives. For instance, reducing profits, avoiding losing customers to a competitor and launching a new product. All the issues are the aims which you must attain during the research. Next, working out a plan is also necessary in making a
5、 market research. If your present job lags behind the plan, you should speed up. If the case is opposite, you should slow down. Whats more, analysing data is another important process after collecting data. From data collected you can know the causes of the problems and realise your aims by solving
6、them. 【试题解析】 本题要求发言的主题是 “市场调查 ”。根据已有的要点 1“Defining the problems定义问题 ”，做市场调查之前，首先应该确定所做调查的目的，这样做调查时才能有的放矢，有据可依 (aim andguideline)。根据已有的要点2“Creating a research plan制定调查计划 ”，可以联想到制定调查计划后可以根据计划随时进行调整 (adjust your work)，使得调查工作能够有条不紊地进行。我们还可以补充一些回答的要点，例如： Collecting data，搜集相关信息做到充分准备(good preparation)是很有必
7、要的；或是 Analysing data，分析已有的信息是达成目标 (achieve the aim)所不可缺少 的工作，有助于找出问题所在。 2 【正确答案】 As far as I am concerned, the foremost thing you should consider is customers needs. Otherwise, your new products have no market. And it will cause a great loss. Having a market research may avert the disaster happens.
8、Secondly, take hi-technology into consideration when innovating new products. Without renewal, your products will be obsolete. So innovating hi-tech products is the trend in todays market. In some extent, when people refer it, it means easily-operated, safe and so on. Finally, the products property
9、is another important element you should consider. The products should be user-friendly, safe, fashionable and easily-operated, and these are things you should consider. It can help you capture a large market share. 【试 题解析】 本题要求发言的主题是 “产品创新 ”。根据已有的要点1“Customersneeds顾客的需求 ”，可以联想到考虑该要点的目的是因为顾客的需求确定产品的走
10、向和未来 (determines products prospect)。根据已有的要点 2“Hitechnology高科技 ”，可以联想到应用高科技就可以使得产品更有竞争力(morecompetitive)。我们还可以补充一些回答的要点，例如： Screening筛选。选出最好的想法来满足需求很重要，因为筛选不好会使得努力白费 (lead your effort in vain)；或是 Property性能，只有产品的性能好了，才能够获得市场份额(capture market share)。 3 【正确答案】 Firstly, if you want to surpass your rival
11、s product, the first thing you should consider is the price. Setting lower price than your competitors can substantially help you attract more customers, because nobody doesnt want to pay less and get more. Besides, its of great importance to consider the quality of products, which is the fundamenta
12、l question you should ask yourself. It can help you withstand the time test, and then keep more customers. Lastly, take staff training into account. You should offer some training courses for your employees to help them keep pace with the society. Equipped with the latest information, they can contr
13、ibute more for your customers and your companys further development. 【试题解析】 本题要求发言的主题是 “超越竞品 ”。根据已有的要点 1“Price价格 ”。可以联想到价格低可以吸引更多的顾客 (attract more customers)。根据已有的要点 2“Product quality产品质量 ”，可以联想到好的质量会满足顾客的需求(meet customersneeds)。另外我们还可以补充一些回答的要点，例如： Staff training，员工素质的提高反过来会为公司做出更大的贡献 (contribute more)；或是 Capitalinvestment，投入的多可以发展更多新产品，改善技术，激励员工(develop new products， improvetechniques， motivate employees)。
