1、BEC商务英语（中级）口语模拟试卷 144及答案与解析 一、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you
2、 more questions related to the topic. 1 Reducing Operation Costs Your company has decided to reduce the budget of your department. You have been asked to find out how to reduce daily operation costs. Discuss the situation together, and decide: - what problems your department has in cost control - ho
3、w you can solve these problems. 2 Replacing Old Equipment Your company has decided to replace some old computers. You have been asked to deal with this. Discuss the situation together, and decide: - what problems the old computers have - how you can solve these problems in new computers. 3 Marketing
4、 Strategy The company you are working for has conducted a meeting for marketing a kind of new product. As we know, marketing strategy is crucial to the sales volume of our goods. You have been asked to find out the best way to establish an optimal marketing strategy. Discuss the situation together,
5、and decide: - how to find out the best way to establish an optimal marketing strategy - how to test whether the strategy is optimal. BEC商务英语（中级）口语模拟试卷 144答案与解析 一、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt c
6、ard, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 1 【正确答案】 A: Due to the economic recession, our budget of this fiscal year has been cut by 30%, so we really need to find out how t
7、o manage to live with this. B: You are right, its really a tight budget, and wed better find solutions to it. A: We may begin by reducing operation costs. Can you tell me some problems we have in cost control? B: Sure. First of all, I think the energy waste problem is very serious in our department:
8、 our electricity fees are much higher than other departments. And we also spend lots of money on conferences, especially those abroad. The conference costs account for a large part of our total costs. A: Well. Thats quite right. Any other problems? B: Managers are inclined to choose luxury hotels wh
9、en they are on business trip. They only consider those at least with four stars. A: That is also a breaking point to reduce our cost, but first we will have to persuade them. B: Im sure theyll understand. So well first encourage energy saving, like keeping the air conditioners temperature at 26 . Th
10、en we should try more TV and telephone conferences, they are much more convenient and less costly. Finally we can advocate express hotels for business trip if possible. A: That is the point. As long as we pay enough attention to all the details and take actions, we can survive in this gloomy environ
11、ment. 【试题解析】 本次讨论的任务是找出所在部门在成本控制上存在哪些问题以及如 何解决这些问题。根据要求决定的要点 1“你的部门在成本控制上存在哪些问题 ”，我们可以结合以下三个方面：能源浪费 (energywaste)、会议太多 (too many conferences)和奢侈酒店 (luxury hotels)展开讨论。根据要求决定的要点 2“如何解决这些问题 ”，结合前面讨论的存在的三个问题，可以分别从以下三个角度作处理：节能 (energy saving)；电视和电话会议 (TV telephone meetings)；快捷酒店(express hotels)。 2 【正确答案
12、】 A: Since the manager has received so many complaints about the old computers, he finally decides to change all of them. B: These computers are too backward to complete their mission. A: They have caused so many problems or even disasters to our working progress, havent they? B: Sure. First they ru
13、n very slowly, especially when dealing with multiple tasks, so they waste lots of time. And they can be very unstable: the screen may turn black all of a sudden. A: Well. Thats quite right. Any other problems? B: They also consume much energy and emit lots of heat. In summer, all employees suffer a
14、lot. A: That is really a problem, since our air conditioner does not work very well in our office. But what we should do to avoid these when we buy new computers? B: We should buy computers with good CPUs, so they can work more efficiently. Then we may install anti-virus software to make sure that t
15、he computers can be protected from unnecessary breakdowns. Finally we should buy LED monitors. They will not only save energy, but they will also be good for employees eyes. A: Im sure that we can achieve better performances with our new computers. 【试题解析】 本次讨论的任务是找出现有的电脑存在哪些问题以及如何解决这些问题。根据要求决定的要点 1“
16、旧电脑存在哪些问题 ”，我们可以结合以下三个方面：运行慢 (slow， inefficient)、不稳定 (unstable)和高耗能 (energy waste)展开讨论。根据要求决定的要点 2“如何在新电脑中解决这些问题 ”，结合前面讨论的存在的三个问题。可以引出以下解决方案：好的中央处理器 (good CPU)；杀毒软件(anti-virus software)；液晶屏 (LED monitor)。 3 【正确答案】 A: We all know marketing strategy is crucial to the sales volume of our goods. What sh
17、ould we do with marketing strategy? Can you tell me some useful ways? B: Of course. Firstly, you should choose the right person who may have interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potential consumers. If you have s
18、old the product for a long time, you may refer the selling records and compare the product with the similar ones to find out the answer. A: OK. Excellent idea. Any other ways? B: Advertise the goods should be a good way! This method has been proved effective every time. A: So, you want to know the a
19、ctual effect of the strategy and know whether the strategy can be used in the long run. Therefore, you need to test it. What will you do then? B: To conduct a survey should be useful such as handing out questionnaires to some experienced experts to learn some professional opinions. And to give a tri
20、al is necessary too, because you can get information from the consumers directly. Whats more, learning from the statistics of selling after entering the market is the most reliable method as we will see the real effectiveness only from the practice. A: Thats it. 【试题解析】 本次讨论的任务 是制定一个最佳营销战略并检验其有效性。根据要
21、求决定的要点 1“如何找到制定最佳营销战略的方法 ”，我们可以结合以下三个方面：选择最有潜力的客户 (choose the mostpotential consumers)、分析客户的特点(analyse the characters of the potential consumers)和做广告 (advertise the goods)展开讨论。根据要求决定的要点 2“怎样检验该策略是否有效 ”。可以针对以下措施来讨论：问卷调查 (conduct a survey)；派发试 用品 (give a trial)；分析销售数据 (learn fromthe statistics of selling)。
