1、BEC商务英语（中级）口语模拟试卷 159及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 Mini prese
2、ntation about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN. ? Analysing project feasibility
3、Market research Implementation of the project B WHAT IS IMPORTANT WHEN. ? Dealing with cost control Monitor asset usage Improve productivity C WHAT IS IMPORTANT WHEN. ? Promoting a new product Distribution channel Perfect timing of launching 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the
4、test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 Discussion about 5 minutes In this part of the
5、 test you are given a discussion topic. You have 30 seconds to look at the prompt card, and then about three minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Promotional Sales Your company is considering prom
6、otional sales for the coming New Year. You have been asked to help with the programme. Discuss the situation together, and decide: what kind of promotional events are suitable and eye-catching. where to carry out these promotional events. For three candidates Promotional Sales Your company is consid
7、ering promotional sales for the coming New Year. You have been asked to help with the programme. Discuss the situation together, and decide: what kind of promotional events are suitable and eye-catching. where to carry out these promotional events. how to inform customers of the promotional events.
8、BEC商务英语（中级）口语模拟试卷 159答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If y
9、ou choose topic A: what is important when analysing project feasibility? I have good reasons to suggest that market research should be carried out before any project is put onto the track. It can not be more obvious: the launching of any project must meet the needs of the consumers. If the market is
10、 not lack of a certain product, it can be a really lame idea to make this old-fashioned product come into being. On the other side, if people have certain needs and count on researchers to develop some products, it means there is a mature and ready market, and it is safe to design the project. Of co
11、urse, after the project has been rationally designed, a positive impact is not guaranteed until there is appropriate implementation of it. For instance, you have to find financial support, and it is a wise choice to select well-trained personnel to do it. This can be the most essential factor on the
12、 whole chain. Lastly, profitability analysis should be taken into consideration. Profitability analysis should be done before we carry out any project. We can know a lot from studying economic indicators. “Economic indicators“, I mean the consumer confidence index, employment cost index, producer pr
13、ice index, consumer price index, etc. will show the prosperity of market. If you choose topic B: what is important when dealing with cost control? Cost control is closely related to the completion of production and the profit of the company. We should not only make a careful calculation of the produ
14、ctivity and unit labour cost but also monitor asset usage to ensure reasonable use of every piece of the assets. One way to improve productivity is to improve the production line. It can shorten the storage time and save a lot of cost. About asset usage, wed better monitor whether every piece of the
15、m is fully used. We can also make great efforts to find substantial material. Because cheaper material, lower cost will reduce the cost. Follow this line, we can also seek discount from the supplier. They do have special deals with repeated customers. Cost saving and control needs the participation
16、of all the employees to be involved. Actually, every section can make its own contribution. For instance, the financial staff can do it through enhancing their operational capacity: the accounting staff can do it through improving their professional skills. Anyway, there is no well-being of the staf
17、f without the well-being of the company. If you choose topic C: what is important when promoting a new product? When deciding how to promote a new product, we should consider several factors. First and foremost, the distribution channel of the product is an essential element. It is advisable to desi
18、gn the whole promoting campaign based on that. That is to say, whether to design a universal way to advertise the product or to grant retailers permissions to do it on their own way. Secondly, perfect timing of the launching is also important. If the major competitors are also promoting similar prod
19、ucts in the same season and never overlook the outcome of this crash there will be overflow of the product into the market. Furthermore, selecting an appropriate media also plays a central role in promoting new products. If a wrong media is chosen, target consumers probably can never get access to t
20、he advertisement of the new product. Before I finish, Id like to point out that there can also be other strategies when different products are concerned. For instance, we can print fine literature or leaflets or some new way to make the product known and accepted. 二、 SECTION 3 DISCUSSION (ABOUT 5 MI
21、N) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: Hi, Jack, are
22、 you available now? Me and Steven would like to discuss with you about the promotional events we are in charge of for the coming New Year. B: Sure. A: We want to have a big sale increase in the end of this year, so do you have any suggestions on suitable and eye-catching promotional events? B: I thi
23、nk at this time of the year discount is the only choice. Have you gone downtown lately? I was there yesterday and the streets were crowded with discount sales. People were spending money crazily. C: Discount is a good way. But you know, the prices charged for our products are not high enough to offe
24、r bigger discount to the customers, otherwise we will have little profit margin. A: Thats exactly true. So, we must think of some new events to attract people. B: How about letting people experience our latest products? I mean we can rent some exhibition rooms and take our newest products there and
25、ask people to use them and experience the quality of our products. We cannot beat our rivals in prices. But Im sure their products are no match for ours. C: Good idea! And we can also provide on-site technical support and detailed instruction for our customers. A: Great! Im also for this exhibition
26、plan. Then, where should we carry out our exhibition? C: I think we can go for some big conference centers or hotels. And they should be located in the centre of the city, then we dont have to worry about the transportation. B: Thats right. Exhibition in big venues will definitely catch more attenti
27、on and it also shows our position in IT field. A: I hope so. But first we have to get approval from the finance department. Im not sure about the budget for this programme yet. Anyway, lets move onto the last item. How can we inform people of this big exhibition? B: We can advertise it on our websit
28、e. Many people browse our website regularly and we dont have to worry about that. C: We may also send e-mails to our existing customers and advertise our exhibition on portals such as sina and sohu. You know we have connections and cooperation with them and I believe they can give us very good deals. A: OK, thank you for your time. I think well meet again soon for the details.
