1、BEC商务英语（中级）口语模拟试卷 22及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 The interview about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In
2、this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 Mini presentation about 6 minutes In this part of the test you are asked to give a shor
3、t talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. 1. A. WHAT IS IMPORTANT WHEN.? DEVELOPING AN ADVERTISING PROGRAM COST EFFECTIVENESS B. WHAT IS IMPORTANT WHEN.? DEVELOPING A PROMOTION
4、PROGRAM FOR A NEW PRODUCT TARGET AUDIENCE BUDGET C. WHAT IS IMPORTANT WHEN.? CHOOSING A BUSINESS PATNER POPULARITY CAPITAL 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, an
5、d then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 Discussion - about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below,
6、 and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates BEC商务英语（中级）口语模拟试卷 22答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 A. B: Thank you, Sir. I: Where are you from? A: Im from Tianjing. B:
7、Im from Jinan. I: Can you tell me something about the transport in your city, A? A: Well, Ive to admit that the transport in Jianjing is irritating. The explosive car growth is devastating. You should expect to be caught in heavy jams here and there in rush hours. I dont think our narrow roads can s
8、upport the traffic any longer. Ur gent measures most be taken to avert this trend towards system breakdown. I: Good. Then, B, how do you think China will benefit from WTO? B: Well, its a big topic to talk about. But Im sure it will benefit China and other WTO members as well if China makes good use
9、of its regulations. The common Chinese customers will benefit most from it because prices of imported prices will be reduced and quality and after-sales 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose o
10、ne of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Interlocutor: ?Im going to give each of you a choice of 3 topics. Id like you to choose one of the topics and give a short presentation on it for about a minute. You will have ab
11、out a minute to prepare Jot this and you can make notes if you wish while you prepare. After you have finished your talk, your partner twill ask you a question. ?All right ? Here are your topics. Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes Interloc
12、utor: ?Choose one of the topics to talk about. You can make notes. 1 minutes preparation time. Both candidates prepare their talks at the same time, separately. Interlocutor: ?All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is importa
13、nt when developing an advertising program? Candidate Two talks To develop an advertising program involves many aspects. Cost for advertisement should be taken into consideration. As for our company, TV is an excellect medium. Commercial television is an effective medium for advertising. Another fact
14、or which is of the same importance is effectiveness. Many media are available now, such as TV, radio, newspapers and magazines. After a careful comparison, we can come to a natural conclusion, that is, more money should be put into commerical television which is the most effective method to arouse c
15、ustomers interest to purchase our products after their familiarity with our products. All in all, cost and effectiveness are the major factors when developing an advertising program. Interlocutor: ?Thank you. Now. Candidate One, please ask Candidate Two your question about his/her talk. Candidate On
16、e asks question. How many ways do you have to control costs of advertisement? Candidate Two: It can be controlled by two ways. The first way is to choose the most economically-efficient media, such as TV slots or newspapers. The second way is to ensure that the quantity of advertisement is appropria
17、te, with no space for waste. Interlocutor: ?Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when developing a promotion program for a product? Candidate One talks To develop a promotion program for a product i
18、nvolves many aspects. Each of them requires planning. Firstly, the target audience of the program must be identified, because different types of audiences simply applies to different ways of promotion. As for the product itself, characteristics as well as the brand image should be considered. Second
19、ly, a specific communication objedive must be established. This helps to find effective ways to arouse customers awareness of the new product. Also, here comes to the question of budget, which should be taken into fully consideration as well. We should make sure that the expenditure of the program i
20、s within our advertising budget. Interlocutor: ?Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. Candidate Two asks question. Do you support that advertisement is the best way in promoting sales? Candidate One; It cannot be denied that advertisemen
21、t is a very effective way of sales promotion, but I dont think it is the only way to do this. Cutting prices, for example, sometimes generates the same results as advertisement does. And thats a more direct way, and that is money-saving. Interlocutor: ?Thank you Materials are collected. 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.
