1、BEC商务英语（中级）口语模拟试卷 66及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when? Conducting a market research Defining the problems Creating a res
3、earch plan B: What is important when? Arranging pre-work training To adjust to their jobs To develop new skills C: What is important when? Launching a new product Knowing the target customers Carrying market research 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a disc
4、ussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30
5、 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates An Advertising Campaign The company you work for is a sports wear manu
6、facturer and its going to start a new advertising campaign. You have been asked to offer some advice on it. Discuss the situation together and decide: how to choose the advertising agency who are the target customers. For three candidates An Advertising Campaign The company you work for is a sports
7、wear manufacturer and its going to start a new advertising campaign. You have been asked to offer some advice on it. Discuss the situation together and decide: how to choose the advertising agency who are the target customers how to control advertising costs. BEC商务英语（中级）口语模拟试卷 66答案与解析 一、 SECTION 2 M
8、INI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If you choose topic A: what is important when
9、 conducting a market research? When conducting a market research, I think there are four points to consider, namely, defining the problems, creating a research plan, collecting data and analysing data. Firstly, its crucial to define the problems before starting the research. In other words, you shou
10、ld specify the aim of the market research, i. e., what you want to gain and solve through the research. Then these problems will become a guideline for further work. Secondly, making a research plan is very necessary. A well-prepared plan should include many aspects, such as how to carry out the mar
11、ket research, how many people should be included, and how long it can take. You can evaluate your present work in accordance with the plan to see whether it deviates from the original goal. Thirdly, collecting data is significant. You should make preparations as to how to collect the date and how to
12、 guarantee that the data are valid. Lastly, analysing date is another important process. The date collected can help you know the causes of the problems and realise your aims by carefully analysing them. If you choose topic B: what is important when arranging pre-work training? The first thing when
13、arranging pre-work training is to assist new employees to adjust to their jobs and work environment. Only when they received a formal on-the-job training course can they overcome the difficulties in daily life. The second point to remember is that the pre-work training course can ensure that graduat
14、es have the right skills in the company, and by developing these skills, they will be motivated in their present jobs, the employers confidence will also be confirmed in the future of themselves and the businesses they work for. In addition to that, meeting the staffs requirements is also important,
15、 by which we can make more effective work. You also need to consider whether the trainer himself is qualified. A good trainer can make the training more appealing and professional, and make the new recruits cultivate a sense of belonging. If you choose topic C: what is important when launching a new
16、 product? When launching a new product, the first thing to consider is knowing your target customers. Its an essential factor in this stage: youd better know your target customers age, social status and their interests. Without knowing that, the publicity of the product will become difficult and exp
17、ensive. In addition to that, carrying market research is also important. Market research is used to ascertain opinions among consumers and the public in general. For instance, you may find out which type of products they may like and also evaluate the strengths and weaknesses of your cornpetitors. F
18、urthermore, the distribution channel of the product plays a vital role in launching. By establishing a distribution network, you may ensure the profit of the product, and lower the cost of stocking. Before I finish, Id like to point out that there can also be other marketing strategies, such as the
19、advertising campaign, the testimonial and cash voucher, billboard, etc. You can make a survey of all the methods, and select the compatible one to create competitive advantage. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to loo
20、k at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: I am honored to have this opportunity to work with you two. As is informed to us, our company is goin
21、g to start a new advertising campaign. There are three topics to be discussed on the agenda. Now, lets begin with the first one, that is, how to choose the advertising agency. B: Choosing advertising agency is so important to the success of our promotion. I suggest that we have a public bidding. Fir
22、stly, we put a notice for bid online. The agencies that want to win the bid may contact us soon and present their design. C: Good idea. Bid is necessary. Wed better choose a big agency this time. You know, our sales amount was not good last year, and the ad must be responsible. The design made by th
23、at small advertising agency was not popular among customers. A: Yes. Novel design is important and advertising production is crucial as well. The big agencies are more capable of producing high-quality ads. Shall we move to the next subject? Who are the target customers? B: Of course, young people l
24、ike our sports wears, so we make ads and posters aiming at teenagers and twenty something. C: Many middle-aged people like sports wear too. Wed better set our target customers more widely. Now lets talk about how to control advertising costs. A: The board of directors has decided to spend 200,000 po
25、unds on the new advertising campaign and we must make good use of this amount of money. The marketing department should make a detailed expense list to the general manager. B: I think we need choose an advertising agency first and ask it to list the cost. Then the marketing department makes a budget based on it. C: I agree with you. Whats more, the accounting department should monitor expenses carefully. We need keep the previous experience of controlling costs and ask our staff to offer more useful suggestions.
