1、BEC商务英语（中级）口语模拟试卷 69及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when? Relocating a business Local workforce available Location or site
3、B: What is important when? Aiming to reach a new market Finding out target consumers Advertising C: What is important when? Exhibiting at trade fair Quality of display Staff selected 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds
4、to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task promp
5、t, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Facing Complaints Your company is going to recall one kind of products due to a fault in design. It is e
6、xpected that there will be some complaints. You have been asked for your suggestions about settlement of the potential complaints. Discuss the situation together and decide: what kind of attitude you should have how to make the customers satisfied For three candidates Facing Complaints Your company
7、is going to recall one kind of products due to a fault in design. It is expected that there will be some complaints. You have been asked for your suggestions about settlement of the potential complaints. Discuss the situation together and decide: what kind of attitude you should have how to make the
8、 customers satisfied how to avoid this kind of problem in the future. BEC商务英语（中级）口语模拟试卷 69答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for a
9、bout 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If you choose topic A: what is important when relocating a business? There are lots of things that matter when relocating a business, with four points to be the most critical as follows. First, technology support and cheap workforce ar
10、e the two crucial elements leading modern enterprises to Success。 So when locating a business, the management people in the business have to consider capability and cost of the local workforce. On one hand, the hi-tech products require a strong research and development team. Thus whether the local w
11、orkforce is capable of producing such a strong R&D team is of great importance to the company. On the other hand, cheap local workforce will certainly reduce the production costs, which will help a business to survive in the fierce competition. Second, the location of business should be also taken i
12、nto account, which involves several issues such as its raw material supply and transportation, access to the electricity, water, gas and other supporting energy supplies, its working environment, and tax liabilities, etc. All the things mentioned above will influence the performance of the company i
13、n the new premises. And then it comes to the rent. Whether the rent is reasonable and affordable or not is the factor that cant be ignored. With other things being equal, the cheaper, the better. Finally, the length of the contract also plays a part, for longer contract would cover issues in more de
14、tails. The contract should cover certain content that is likely to affect assignment, service charges, and rent review clause, etc. If you choose topic B: what is important when aiming to reach a new market? It is universally acknowledged that aiming to reach a new market is no easy task, which need
15、s lots of planning and consideration. In my opinion, there are three things that matter most in the process, namely, market research, advertising and sales promotion. The first thing is market research. Market research is always the first step before the company gets into the market. Since the funda
16、mental goal of marketing is to satisfy consumer needs, no organisation can survive for long without meeting consumer needs. Thus, any organisation, if it is to be successful, must learn about the consumer needs by market research conducted in various ways and adjust its programmes to deliver an offe
17、ring meeting consumer needs. Then, advertising is the most useful way to propagandise the companys products and make them known to the public. It is also the way to get the products orientated, which is to find out whether the products are for female or male market, high earning people or low earnin
18、g people, etc. Moreover, it is also necessary to launch some sales promotion campaign, such as offering discount for a short period of time, for example, “buying one and getting one more free“, in order to stimulate sales and let the consumers have a good try. If they feel good about the product, th
19、ey will probably choose it the next time. If you choose topic C: what is important when exhibiting at trade fair? When exhibiting at trade fair, I think there are three points to consider, namely, quality of display, selection of staff and decoration of the booth. First, the trade fair will have mas
20、sive influence on the public and market. And most of the visitors to the trade fair are potential buyers or at least take interests in the companies and the products on the trade fair. And therefore the high quality of display in the trade fair would be the best opportunity for an ambitious company
21、to promote its newest products and build up its good image. Second, we must take the selection of staff into consideration. Since the trade fair provides the manufacturers with the formal stages to display their products, the staff selected will not only represent the public image of the company, bu
22、t also take the responsibility of explaining and publicizing the products. The staff who are qualified for the exhibition must be smooth talkers with good presentation skills and possess considerable knowledge on the company as well as its products. Finally, decoration of booth is also of great impo
23、rtance. Before the trade fair takes place, usually there are a lot of propagandas about it, and the organiser always tries to attract as many customers as possible to attend the trade fair by preparing publicity materials, samples and some keepsake with the companys logo. So the staff have to decora
24、te the booth with all the materials and put them in order before hand. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with you
25、r partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: I am honoured to have this opportunity to work with you. As is informed to us, our company is going to recall one kind of products due to a fault in design and it is expected that there will be some complain
26、ts. How to settle the potential complaints? Now, lets begin with the first aspect, that is, what kind of attitude we should have? B: Recalling products is really troublesome. Of course, we should have a proper attitude, since it is our problem that disturbs customers. We should be polite and patient
27、 to their complaints. A: I agree with you. The manager of customer relation department should hold a meeting to tell his staff the importance of the problem and ask everyone to be polite and patient when listening to complaints. Our general manager must make an apology in public to all the customers
28、 involved. B: Yes, thats true. Now lets move on to the next topic. How to make the customers satisfied? A: Firstly, we have a free repair of the faulty products. We need to make some arrangement for our technicians to work in turn to make sure customers can come and have their products repaired anyt
29、ime within this month. B: Many customers may ask for refunds. To make them satisfied and trust our company, we should give them refunds if they want. A: Definitely. Maybe some want to change other kind of products. We should be ready to introduce the functions and deal with price differentials. B: W
30、e can also prolong the guarantee period from 2 years to 3 years. Im sure the customers will feel satisfied. Lets report our viewpoints to the general manager immediately. A: Wait a moment, please. I think we should put down what has been discussed in a written report, instead of informing the genera
31、l manager orally. Dont you think so? B: Thats a good idea. Besides, wed better draw up a specific timetable for those requests of refund and replacement of the faulty parts. Shall we do it right now, or put it off till tomorrow morning, since I myself have some urgent things to handle at the moment? A: In that case, lets draw up a report and the timetable tomorrow. Why dont you work on the timetable, and I will think more about the report? B: You can say that again.
