1、BEC商务英语（中级）口语模拟试卷 7及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are a
2、sked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics
3、from the three below and then talk for about one minute. You have one minute to prepare your ideas. A. WHAT IS IMPORTANT WHEN.? DEVELOPING AN ADVERTISING PROGRAM COST EFFECTIVENESS B. WHAT IS IMPORTANT WHEN.? DEVELOPING A PROMOTION PROGRAM FOR A NEW PRODUCT TARGET AUDIENCE BUDGET C. WHAT IS IMPORTAN
4、T WHEN.? CHOOSING A BUSINESS PATNER POPULARITY CAPITAL 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After
5、 that examiner will ask you more questions related to the topic. 3 In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will a
6、sk you more questions related to the topic. For two candidates No-Smoking Policy Your company is considering introducing a No-Smoking policy. You have been asked to give your opinions on this policy. Discuss the situation together, and decide: What are the advantages and disadvantages of having a No
7、n-Smoking policy in a company How the company could deal with any objections from staff who are smokers For three candidates No-Smoking Policy Your company is considering introducing a No-Smoking policy. You have been asked to give your opinions on this policy. Discuss the situation together, and de
8、cide: What are the advantages and disadvantages of having a Non-Smoking policy in a company How the company could deal with any objections from staff who are smokers What would be the main staffs reaction BEC商务英语（中级）口语模拟试卷 7答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 A. B: Thank you, Sir. I:
9、 Where are you from? A: Im from Tianjing. B: Im from Jinan. I: Can you tell me something about the transport in your city, A? A: Well, Ive to admit that the transport in Tianjing is irritating. The explosive car growth is devastating. You should expect to be caught in heavy jams here and there in ru
10、sh hours. I dont think our narrow roads can support the traffic any longer. Ur gent measures most be taken to avert this trend towards system breakdown. I: Good. Then, B, how do you think China will benefit from WTO? B: Well, its a big topic to talk about. But Im sure it will benefit China and other
11、 WTO members as well if China makes good use of its regulations. The common Chinese customers will benefit most from it because prices of imported prices will be reduced and quality and after-sales 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short t
12、alk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Interlocutor: Im going to give each of you a choice of 3 topics. Id like you to choose one of the topics and give a short presentatio
13、n on it for about a minute. You will have about a minute to prepare Jot this and you can make notes if you wish while you prepare. After you have finished your talk, your partner twill ask you a question. All right ? Here are your topics. Interlocutor hands each candidate a different topic card, and
14、 some paper and a pencil for notes Interlocutor: Choose one of the topics to talk about. You can make notes. 1 minutes preparation time. Both candidates prepare their talks at the same time, separately. Interlocutor: All right now. Candidate Two, which topic have you chosen, A, B or C? Would you lik
15、e to talk about what you think is important when developing an advertising program? Candidate Two talks To develop an advertising program involves many aspects. Cost for advertisement should be taken into consideration. As for our company, TV is an excellent medium. Commercial television is an effec
16、tive medium for advertising. Another factor which is of the same importance is effectiveness. Many media are available now, such as TV, radio, newspapers and magazines. After a careful comparison, we can come to a natural conclusion, that is, more money should be put into commercial television which
17、 is the most effective method to arouse customers interest to purchase our products after their familiarity with our products. All in all, cost and effectiveness are the major factors when developing an advertising program. Interlocutor: Thank you. Now, Candidate One, please ask Candidate Two your q
18、uestion about his/her talk. Candidate One asks question. How many ways do you have to control costs of advertisement? Candidate Two: It can be controlled by two ways. The first way is to choose the most economically-efficient media, such as TV slots or newspapers. The second way is to ensure that th
19、e quantity of advertisement is appropriate, with no space for waste. Interlocutor: Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when developing a promotion program for a product? Candidate One talks To deve
20、lop a promotion program for a product involves many aspects. Each of them requires planning. Firstly, the target audience of the program must be identified, because different types of audiences simply applies to different ways of promotion. As for the product itself, characteristics as well as the b
21、rand image should be considered. Secondly, a specific communication objective must be established. This helps to find effective ways to arouse customers awareness of the new product. Also, here comes to the question of budget, which should be taken into fully consideration as well. We should make su
22、re that the expenditure of the program is within our advertising budget. Interlocutor: Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. Candidate Two asks question. Do you support that advertisement is the best way in promoting sales? Candidate One
23、; It cannot be denied that advertisement is a very effective way of sales promotion, but I dont think it is the only way to do this. Cutting prices, for example, sometimes generates the same results as advertisement does. And thats a more direct way, and that is money-saving. Interlocutor: Thank you
24、 Materials are collected. 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you m
25、ore questions related to the topic. 3 【正确答案】 Interlocutor: Now this part of the test you are going to discuss together. Interlocutor points to the card showing the task while giving the instructions below. Interlocutor; You have 30 seconds to read the task carefully, and then 3 minutes to discuss an
26、d decide about it together. You should give reasons for your decisions and opinions. You dont need to write anything. Is that clear? Interlocutor places the card in front of the candidates. Interlocutor: Im just going to listen and then ask you to stop after 3 minutes. Please speak so that we can he
27、ar you. Candidates have about 3 minutes to complete the task. A: You know, the board is considering introducing a No-Smoking policy. B: Yes. Its bad news for smokers, especially those heavy smokers. Unfortunately, Im just one of them. A: So you are against it. B: Well, personally, I do not want to s
28、ee the No smoking policy. You non-smokers can not imagine what a cigarette means to a smoker when he is tired. It can make us refreshing and energetic a gain. A: Thats its advantages for you smokers. If we consider the company as a whole, we may get to know the real advantages of introducing a No-sm
29、oking policy. It means every member staff can breathe clean air without pollution. You see, when you are smoking, you give harm to yourself as well as to other staff. B: I also know its good for all of us in the long term. But its expected that there will be objections from staff who are smokers. A:
30、 We can leave some rooms for smokers. They can smoke here if they want. B: Thats good. Materials are collected. the interlocutor asks one or more questions as appropriate, to extend the discussion. If you leave some place for smokers, does it signify you do not really put a No smoking policy into practice? B: Maybe you are right to some extent. But Im afraid we have to do so in order to have it introduced successfully.
