1、BEC商务英语（中级）听力模拟试卷 95及答案与解析 一、 PART ONE 0 Look at the note below.You will hear a man phoning a customer about an order.4 Look at the notes below.You will hear a man leaving a message for a colleague about another companys press conference.8 Look at the notes below.You will hear a man telephoning a co
2、lleague about a building he has seen.二、 PART TWO 12 You will hear five short recordings. For each recording, decide what way of improving profitability the speaker is recommending. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened
3、 once, replay the recording. A reduce the product range B change the policy on prices C automate production processes D refurbish premises E reduce the number of sites F increase output G reduce staff numbers H streamline stock control 13 _ 14 _ 15 _ 16 _ 17 _ 17 You will hear another five recording
4、s. For each recording, decide what the speaker is trying to do. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened once, replay the recording. A finalise salaries B present forecasts C confirm a budget D accept a delay E postpone i
5、nvestment F reject some figures G refuse a deadline extension H outline a sales strategy 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear a radio interview with a businessman called Brett Porter, who developed a product called Rainaway, a type of waterproof map. For each question (23-30), mar
6、k one letter (A, B or C) for the correct answer. After you have listened once, replay the recording. 23 Why did Brett decide to try to produce the Rainaway map? （ A） He was assured that it was better than existing products of that type. （ B） He could see a way of manufacturing it reasonably cheaply.
7、 （ C） He was unable to buy anything similar himself. 24 When he started to develop Rainaway, Brett was confident of his knowledge of （ A） target customers. （ B） distribution methods. （ C） pricing strategies. 25 What helped Bretts business to grow? （ A） a low-interest loan from a commercial bank （ B）
8、 an informal discussion with a business adviser （ C） free software from a firm called Croner Consulting 26 What problem was there with the trial production of Rainaway? （ A） the small size of the printed product （ B） the low quality of the print materials （ C） the slow printing process used 27 What
9、problem did Brett have with printing companies? （ A） They were unwilling to make a long-lasting product. （ B） They misunderstood his business idea. （ C） They wanted to charge more for a high-risk project. 28 Brett realises that Herne Publishing might try to （ A） copy his idea. （ B） use his contacts.
10、 （ C） take over his business. 29 Since the company was launched in 2001, （ A） turnover has reached more than 700,000. （ B） the average retail price per map has reached 24. （ C） a total of 200,000 copies of Rainaway maps have been sold. 30 What is the next challenge for Bretts company? （ A） maintaini
11、ng the effectiveness of its advertising （ B） developing a new range of publications （ C） expanding the size of its call centre BEC商务英语（中级）听力模拟试卷 95答案与解析 一、 PART ONE 0 【听力原文】 Man: Hello. Could I speak to Bob Cole in Purchasing, please? Woman: Im afraid hes out of the office for the day. Can I take a
12、message? Man: Yes, please. Its Alex Parker from Pilton Engineering. Woman: Oh yes. We ordered some packaging machines from you, didnt we? Man: Thats right, but Im going to have to postpone the delivery date. Were having problems finding the right lifting machinery for them. Woman: I see. Man: Now, u
13、nder the terms of the contract I signed, there is a penalty clause for late delivery. But Im hoping Bob will waive that, since I also agreed to a very good bulk discount. Woman: Ill check for you. Man: Thanks. Ive decided that, as were doing the maintenance, I wont charge for installation. Woman: OK
14、. Ive got that. Man: Oh, and one more thing -I cant find anything in the contract about whos dealing with insurance while the goods are on the road. Woman: Ill check that. 1 【正确答案】 PACKAGING 2 【正确答案】 PENALTY CLAUSE 3 【正确答案】 INSTALLATION 4 【正确答案】 INSURANCE 4 【听力原文】 Man: Hi, Julie, its Mike, with the
15、information you asked for. Websters press conference has just finished, and this is what the new Managing Director said about their plans. Theyve built up healthy profits, which theyll spend on opening new outlets over the next five years. Next, he admitted that theyre concerned about their product
16、image, so theyve established the new post of Brand Executive reporting to the Marketing Director. They want someone with fresh ideas, wholl make a big difference. Thirdly, since Webster was taken over by the Chilcott Group, theyve made savings by centralising logistics, and theyll now apply that pro
17、cess to purchasing. Theyve examined the feasibility of centralising property operations, but decided against it, at least in the short term. And finally, they plan to increase spending per customer by starting a loyalty card. Experience in the rest of the Chilcott Group shows that customers who join
18、 schemes like this spend a third more than other customers. OK, thats all, Julie. Hope its clear. 5 【正确答案】 (NEW)OUTLETS 6 【正确答案】 BRAND EXECUTIVE 7 【正确答案】 PURCHASING 8 【正确答案】 LOYALTY CARD/SCHEME 8 【听力原文】 Man: Oh hello, Jan. Its Mark Hill here, the Accommodation Officer. Ive just got back from looking
19、 at fifteen Lemmington Road, another possible building for our training courses. This one looks very promising. Its in excellent order, and although we might need to adapt some of the rooms, we wouldnt need to upgrade it, unlike some of the other buildings Ive seen. The seminar rooms are spacious an
20、d airy, and the accommodation is modern and well laid out. The overheads are cheaper than most of the other buildings Ive looked at, probably because its new and well designed. Also on the plus side - its slightly out of town, so that means less property tax. The downside of that is that its further
21、 from Head Office than some of the other possibilities. The only real problem I can see is its size. Its not a huge building, and during our peak months, it may not be sufficiently large to accommodate all our trainees. 9 【正确答案】 UPGRADE 10 【正确答案】 OVERHEADS 11 【正确答案】 PROPERTY 12 【正确答案】 PEAK MONTHS 二、
22、 PART TWO 12 【听力原文】 Thirteen Sure, the relocation plan is attractive, but just look at the costs! And this just isnt a good time to be spending that sort of money. Why not make the most of what weve got, instead of starting from scratch? Keep our present location, strip it down, and completely redes
23、ign and redecorate our existing workspace. I think we could be far more efficient without such a huge outlay. pause Fourteen Well, I feel that were just not making enough profit to sustain the kind of growth we need. Obviously, production costs have increased, and I dont think weve taken that into a
24、ccount nearly enough. Introducing a competitive pricing strategy wouldnt mean that we couldnt take inflation into account, and we should certainly consider this before the end of the year. Otherwise, well find ourselves selling at below cost! pause Fifteen Time equals money, and you just have to loo
25、k at the amount of time we spend - well, waste -travelling from place to place to realise that this is costing us too much. Were duplicating a lot of services and systems, which we wouldnt have to do if we streamlined our offices. Operating from one location instead of four would lead to greater con
26、trol, considerable reduction in costs and increased efficiency. Staff would appreciate it, too. pause Sixteen I think that theres a danger - were over-diversified and, instead of looking at our production processes and ways of automating them even further, what we should be doing is targeting our mo
27、st successful lines and focusing on them, even if it means abandoning some lines altogether. What Im talking about is specialisation - concentrate on what we know we do well and what we know will make money. And thatll bring down costs, too. pause Seventeen Were relying too heavily on past success,
28、without thinking about where we go from here. You cant just rely on maintaining productivity. Prices of raw materials are rising, and our overheads are enormous - look at what were spending on buildings alone. In this business, you have to run just to stay in the same place. Weve go to constantly im
29、prove, and that means getting more produced faster, and better. 13 【正确答案】 D 14 【正确答案】 B 15 【正确答案】 E 16 【正确答案】 A 17 【正确答案】 F 17 【听力原文】 Eighteen Im afraid we really need to finish the project as soon as possible. If we dont keep to the schedule, the delay could lose us our external funding. Losing tha
30、t could lead to various problems, including salaries not being paid on time. Dont forget as well that the budget depends on us finishing by the end of the summer. No, we need to keep to our original plans and keep that money coming in. pause Nineteen As you can see, the figures speak for themselves
31、-our model EXG surpassed all forecasts in its first year. Because of our competitive pricing policy, it has been selling extremely well. However, we want to extend this trend and build on it. We now need to come up with a campaign to make sure we increase the number of models we sell abroad, not jus
32、t on the domestic market. Japan is our main target. pause Twenty Right, lets see where weve gotten to. Weve agreed to recognise when staff have worked hard and achieved their goals. Sales need to have done reasonably well in their area - ideally better than the forecasts while keeping within budget.
33、 And, if we feel a person is worth substantial investment, we can go with a five-per-cent pay rise, as well as offering a bonus in exceptional circumstances. pause Twenty-one The figures show quite clearly that we didnt reach the target we set last year. If anything, I think we ought to cut back on
34、spending, at least for the next few months. If sales pick up in the new year and we manage to add new clients to our base, maybe we can think about buying more estate and equipment then. If I may say so, we have to be realistic. pause Twenty-two What were last years figures? Hm. Not too good, I see
35、- sales in the US were down, but it looks as though they were more or less constant in Asia. However, the worldwide markets pretty buoyant at the moment, forecasts do seem more optimistic, and our investment looks sound, so yeah, lets go along with that - well allocate four hundred thousand dollars
36、for the first quarter. Thats an eight-per-cent increase on last year - we should be able to keep within that. 18 【正确答案】 G 19 【正确答案】 H 20 【正确答案】 A 21 【正确答案】 E 22 【正确答案】 C 三、 PART THREE 22 【听力原文】 Woman: . . . and today were talking to Brett Porter, whose company developed the hugely successful all-wea
37、ther maps called Rainaway. These are waterproof maps that can be used by people who ride motorbikes. Brett, welcome to the programme. Man: Thanks. Woman: You actually invented Rainaway - how did that come about? Man: Well, anyone, like me, who rides a motorbike, understands the problem of ordinary m
38、aps falling to pieces when its raining or windy. There are three million bikers just in the UK, who I knew would be willing to pay for a solution to this problem. Nobody had ever produced something like Rainaway - Id assumed it couldnt be done . . . that the costs were too great. . . but I was disap
39、pointed that my needs as a consumer werent catered for, and people I knew kept encouraging me to develop and produce it as a business. Woman: Was establishing the company difficult? Man: In fact, I already had my own company - a motorcycle courier firm - but this was completely different and involve
40、d setting up a new business. What Id learnt about pricing didnt seem to apply - Id never dealt with a product as such. But I knew I understood the market better than most. If I could make the product, Id be meeting a demand. However, knowing where to sell and how to get it into the shops was another
41、 matter! Woman: I see. Man: But I was convinced the business would grow fast. I even entered the European Awards Scheme for ideas for business start-ups. It had a first prize of one hundred thousand euros worth of software from Croner Consulting. The awards were sponsored by Alliance Business Bank -
42、 and because I made the final shortlist, I was offered a two-per-cent interest loan from them if I needed it. They organised a dinner for everyone on the shortlist, and I happened to get chatting to their senior business consultant, who gave me some invaluable financial advice. It really helped get
43、me started. Woman: Did you do any trial production of the maps? Man: Yes. I knew what they should look like - a strong cover and small enough to flick through quickly. But trials took six months. The difficulty was we had to use a really tough kind of plastic for the cover, and this had to be fed in
44、to the printer sheet by sheet - fine for a small output, but absolutely no good for large-scale production. Woman: Did you have any trouble persuading a printing company to make Rainaway? Man: I thought I would - it wasnt really in a printers interest to make a long-lasting product. The real difficu
45、lty, though, was my lack of a track record. They thought I was just planning a one-off print run or a very small-scale operation, which wouldnt be very profitable for them. Once Id persuaded the boss of one firm that wasnt the case, he seemed willing to take a chance. Woman: Do you use someone elses
46、 maps to make Rainaway from? Man: Yes, we use Heme Publishings. Of course, given they know theyre a crucial supplier, theres a danger in a few years they might want to buy us out. But in the meantime, I have a protected trademark, and the people at Heme Publishing realise its better for them to let
47、me use my knowledge and contacts to establish the business. The alternative for them would involve spending money on producing a rival product, which I know they would be reluctant to do. Woman: You must be pleased with Rainaways performance? Man: Absolutely. We launched Rainaway in September two th
48、ousand one, and sold two hundred thousand maps in the first year alone. In the last couple of years, the company turned over in excess of seven hundred thousand pounds, our best result so far, which isnt bad when you consider our maps retail at ten to twenty-four pounds each. Woman: Very impressive!
49、 Whats next for Rainaway? Do you plan to extend your range? Man: I already have plenty of other ideas for the longer term, but thats all I can say for now. Ive been devoting a lot of time recently to facilitating expansion by setting up a call centre to deal with mail-order sales. Thats just opened, with a staff of twenty-five. I now need to concentrate on our advertisements - theyve been very popular so far, but its tough
