1、BEC商务英语（中级）听力综合模拟试卷 7及答案与解析 一、 PART TWO 0 You will hear five short recordings. For each recording, decide what is the least important suggested or mentioned in these plans. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened once, r
2、eplay the recordings. A recruiting sales team B innovating facilities C advertising by media D generating profits E downsizing the farm F expanding market shares G promoting sales H searching for clients 1 _ 2 _ 3 _ 4 _ 5 _ 5 You will hear five short recordings. For each recording, decide what strat
3、egy each company is taking. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened once, replay the recordings. A developing more kinds of products B investing in technology C people coming first D expanding markets E seeking for busin
4、ess partners F increasing sales abroad G employee benefits H training staff 6 _ 7 _ 8 _ 9 _ 10 _ 10 You will hear five short recordings. For each recording, decide what the reason is for their cooperation. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once
5、. After you have listened once, replay the recordings. A further reform and opening up B new measures released by government C tendency to vary often or widely D more facilities, higher wages and measures E different needs F technological innovation G exchange of what they need H chances of developm
6、ent 11 _ 12 _ 13 _ 14 _ 15 _ 15 You will hear five short recordings. For each recording, decide what kind of service the speakers companies provide. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened once, replay the recordings. A
7、use brand-new packaging B provide online information C serve much more humanitarian service D point out the respective amount of nutrients E supply cars and airplanes F recruit in more workers G produce high-end computers H yield games players 16 _ 17 _ 18 _ 19 _ 20 _ BEC商务英语（中级）听力综合模拟试卷 7答案与解析 一、 P
8、ART TWO 0 【听力原文】 Thirteen The Greenfood Farm will follow three keys that will be conducive to its leading position in agricultural markets. The first is the implementation of strict quality controls, which is suggested as the priority to the other two. The second key is the maximization of the effic
9、iency of the production by adopting new technologies, which can bring a competitive advantage in the long run. The third one is the identification of several niche markets and marketing strategies which ultimately determines the prosperity and success of the farm. Fourteen The suggestions to help Ca
10、ts & Dogs Garden to develop as a start-up business include: 1. to provide a round-the-clock high-quality, trustworthy and professional care and service at fair prices to attract and maintain customers as the primary goal: 2. to establish a loyal and dedicated service staff to work in a rapport with
11、each other, which is essential to the survival and prosperity of the company: 3. to advertise with brochures, leaflets and business cards to attract more attention from potential customers which is also instrumental in its success. Fifteen For a home-based foods & drinks supplier, sales strategies c
12、an be carried out by three approaches. Personal selling is the first and the most effective way to market. Word-of-mouth referrals and hand-out flyers contribute to close client contacts and excellent relationships. Next is the direct marketing which is a universally recognised method and can act as
13、 a booster in your sales. Another one is television or press propaganda, which is a little costly for a small family business, but can be really helpful if used properly. Sixteen Fortune Real Estate works out a marketing plan to create a sustainable and profitable venture. First, establishing a safe
14、, upscale, reasonably-priced and comfortable reputation among the community is of the utmost importance to the present and the future of the company. The following is agents programme, in which training course will be provided first and then the qualified will receive top commissions in their tradin
15、g. Good comprehensive services and close partnership networking guarantee a huge potential market, so it would be one of the concerns on the list. Seventeen Fantasy Travel Agency intends to expand its market penetration by implementing new strategies. In the first and foremost place, the business pr
16、actices will be positioned as extreme tourism, in which a safe, thrilling, novel and adventure-centric travel packages will be provided to satisfy customers desires. Second strategy focuses on segmenting and locating target travellers within the larger travel market. A fixed customer base can smooth
17、 everything forward easily. Another is the service. Five-star services by our seasoned travel industry professionals ensure high customer retention to capture 30% market share of the travel space. 【知识模块】 配伍题 1 【正确答案】 B 【知识模块】 配伍题 2 【正确答案】 G 【知识模块】 配伍题 3 【正确答案】 C 【知识模块】 配伍题 4 【正确答案】 A 【知识模块】 配伍题 5 【正
18、确答案】 H 【知识模块】 配伍题 5 【听力原文】 Thirteen Good morning, everyone. Im very delighted to be here to give a report as your new Market Manager, and today Ill bring good news for you. Since we have set up the Tate Associates Global Consulting Firm, we have made a big progress. A few years ago, we just had two
19、offices, and now if s up to 90. Now we have to buy a global player, because we need to access local markets. Our local office enables us to access to these market, and now we need sending our junior staff to the U.S Fourteen Many of us must remember what happened on that day. A visit to our supermar
20、ket was no fun, she told me. She needed some information, but there was never an assistant in sight, and when she found one, they knew less than you. That has passed for a long time, and the scene you will see at our market now makes a difference. We make lots of efforts to keep our staff to know ne
21、w information about products, how to express their ideas to our clients, and promote the professional skills. And as you see, it surely works. Fifteen This is a miracle. Eight years ago, the Fuguang cosmetic company didnt exist. It now supplies more than 300 kinds of products to the foreign market,
22、and stands in a high level in the world, ft provides more cosmetic products than any other company. The Fuguang was originally a small hands-cleaning products firm with 20 workers, but the head of the company realised they would have to diversify and go out of business. They started experimenting wi
23、th some new kinds of cosmetic products, and expanded their company, in case of warning that the market was saturated, and came up with a winner. Sixteen Good afternoon! Let s look at the graphics, the turnover of this quarter falls 36% under the global financial crisis, and that is a worst loss duri
24、ng five years in our company. Last month, we have tost nearly 60,000 dollars only in our exports, and deficits of the imports has risen to 0.5 million. So the main task now is to change our sales ways in foreign market, expanding the exports on the main products. We would keep high spirits to face t
25、his trouble. We have cut down a number of our employees. And even the government has funded us, giving us some credits and capital we are in bad need of at the moment. Seventeen Yeah, you see, our company is suffering from the financial crisis and our turnover is declining. One thing that is in hot
26、discussion is whether to make more investment, especially in computers. Technology changes rapidly and our computers are too old to perform some instructions. Since we have got a big order worth 30 million dollars from the government recently, we can afford the money. So some leaders suggest we buy
27、some advanced equipment. But at last, for the sake of humanitarian, the money goes into the pockets of its employees, who havent received salary for several months. This greatly enhanced the working spirit of the staff. 【知识模块】 配伍题 6 【正确答案】 D 【知识模块】 配伍题 7 【正确答案】 H 【知识模块】 配伍题 8 【正确答案】 A 【知识模块】 配伍题 9 【
28、正确答案】 F 【知识模块】 配伍题 10 【正确答案】 C 【知识模块】 配伍 题 10 【听力原文】 Thirteen White still being lagged significantly behind the coast areas, the six central provinces of Anhui, Henan, Hubei, Hunan, Jiangxi, Shanxi have seen foreign investment flooding in over the past years, up more than 50% from 2006. The economie
29、s of the six provinces now make up 20% of the national capital. Though the region still needs further reform and opening up, increased investment in infrastructure, favourable government policies, and rising consumer incomes are still driving many branches out of the hyper-developed coastal regions
30、and moving towards inland. Fourteen Compared with their counterparts abroad, Chinese software enterprises suffer from product duplication, insufficient capital, low technical levels, and a lack of policy support, which contributed to restricted development. Recently, however, there has been some goo
31、d news. Chinas Ministry of Information Industry is issuing a new policy to encourage the development of the software industry, in particularly, creating favourable conditions for listed software company and chip manufacturing enterprises to promote technological innovation. Therefore, some overseas
32、companies have showed goodwill to cooperate with Chinese ones. Fifteen The big global automakers General Motors, Honda, Toyota, Ford and Volkswagen are ait already to be seen in China and all corporates are joint ventures with local companies, The Chinese Government, with a view to establish a stron
33、g domestic industry, strives to swap the access to domestic market with technology transfers by means of joint ventures. While China is looking for development of both strong domestic and international players, foreign investors in China are hoping to capture the huge potential of the domestic marke
34、t. Sixteen There are a variety of reasons for international trade to take place. It can occur between countries if their demands or preferences differ from each other. Individuals in different countries may have different preferences or demands for various products. The Chinese are likely to demand
35、more rice than Americans: Canadians may demand more beer, the Dutch more wooden shoes, and the Japanese more fish, even if they all faced the same prices. Seventeen In the Forex market you are basically betting one currency against another and If you have already looked into this market, you will se
36、e that you are looking to buying or selling currencies in pairs, for example, the U.S. Dollar against the British Pound, or the U.S. Dollar against the Euro. There is an unlimited combination of these currencies but there are common pairs, more volatile than others(i.e., there will be more price mov
37、ement during the trading period, up and down). 【知识模块】 配伍题 11 【正确答案】 D 【知识模块】 配伍题 12 【正确答案】 B 【知识模块】 配伍题 13 【正确答案】 G 【知识模块】 配伍题 14 【正确答案】 E 【知识模块】 配伍题 15 【正确答案】 C 【知识模块】 配伍题 15 【听力原文】 Thirteen Googles stance could put commercial pressure on its rivals to adopt more customer-friendly policies, and may
38、 give a clue to other Internet firms to treat customers data with more care. Yet such high-mindedness will be tested as Google enters China. Keeping its options open, the company is not shutting down the Chinese-language version of Google. com. It will remain available, for those willing to wait a b
39、it longer for their uncensored search results. Fourteen The unveiling of another industry initiative: five leading food producers Danone, Kellogg, Nestle, Kraft and PepsiCo were seen this week introduced a labeling scheme for the British market which will show “guideline daily amounts“ of calories,
40、fats, sugar and salt on packaging. The new labels will start to appear on the firms crisps, chocolate bars, cheese slices for the next few months. A number of other food giants, such as Cadbury Schweppes and Masterfoods, have already started putting guideline labels on their products. Fifteen Silico
41、n Graphics, founded in 1982, makes sophisticated computers for modeling things such as cars and airplanes. It was contemporary with IBM PC, the creature of a distant era when only around 200 institutions were connected to the Internet. It had a bold vision of technology, but as PCs became more power
42、ful, the firm was wrong-footed by the shift to hardware. The firm has kept itself afloat by selling its lavish office buildings to Google. Sixteen Mr. Ma is also at the forefront of the trend to integrate paid search with e-commerce. Alibabas takeover of Yahoo! China last October gave the firm a sea
43、rch engine just as Google and was demonstrating the huge potential of paid search, and the deal anticipated eBays link-ups with portals(Yahoo! in America, and Google elsewhere). Baidu, Chinas main search engine, is a strong rival. But online advertising is surging in China and small firms are the bi
44、ggest users of paid search, giving Alibaba the edge. Seventeen So a lot is riding on the PlayStation 3(PS3), the latest incarnation of Sonys industry-leading games, which was launched in Japan on November 11th. In Akihabara, Tokyos neon-lit electronics district, stores drafted in extra workers to co
45、pe with the biggest product launch of the year. At the Yurakucho flagship store of Bic Camera, one of Japans largest electronics retailers, hundreds of gamers queued through a cold, damp night. Ken Kutaragi, who runs Sonys gaming division, was there to welcome them in the morning. 【知识模块】 配伍题 16 【正确答案】 C 【知识模块】 配伍题 17 【正确答案】 D 【知识模块】 配伍题 18 【正确答案】 G 【知识模块】 配伍题 19 【正确答案】 B 【知识模块】 配伍题 20 【正确答案】 H 【知识模块】 配伍题
