1、BEC商务英语（中级）阅读模拟试卷 106及答案与解析 一、 PART ONE 0 Look at the statements below and the information about flights on the opposite page. Which flight (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter ( A, B, C or D) on your Answer Sheet. You will need to use some of thes
2、e letters mom than once. A Quatas Quatas now has more flights around Australia timed to suit your business. Thanks to the flexibility of Australias largest fleet of aircraft, we have introduced more early morning flights to get you to your destination. And more evening flights to take you home again
3、. So whenever you need to do business within Australia, or across the world, choose the airline that now has more business flights than ever before. B United Airlines United Airlines is the only one airline that flies direct from Sydney Harbour to the Golden Gate. We fly direct to San Francisco ever
4、y Wednesday, Friday and Saturday. This is in addition to our daily Los Angeles services. With United, San Francisco is now the golden gate to over 200 cities throughout America. So come fly the airline thats uniting the world. Come fly the friendly skies. C Flying Swissair Run a critical eye over th
5、e Swissair timetable for Europe, and youll find its a masterpiece of structure and content. Drawing on a palette of some 50 cities, it also presents the unique choice of three different perspectives: reasonably priced Economy Class, comfortable Business Class and luxurious First Class. All of them i
6、nspire more and more discerning travelers to discover the pleasures of flying Swissair. D Canadian flights Our direct flights from Beijing will have you in North America in just 10 hours via the Vancouver Gateway. Then its your choice: transit directly to the major cities of America and Canada in ti
7、me to conduct the same days business, or stop over and enjoy a beautiful autumn day in Vancouver (including 3-stax hotel accommodation, three meals, half day guided tour and airport transfer). Either way, Canadian brings you closer to where you want to be. 1 You will have to transfer to the United S
8、tates if you fly this airline. 2 This company also has flights to another city on set time. 3 By this flight, you may stay and enjoy yourself or continue your travel. 4 You can go to every part of America from this city. 5 The schedule makes it possible for you to do business within a day. 6 Flights
9、 are well scheduled and cover many European cities. 7 This airline provides different kinds of cabins. 二、 PART TWO 7 What is Franchising? Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned
10、and franchised units. Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the companys products and services can help them. (8) . Franchising is a network of interdependent busines
11、s relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsbilities with a common
12、 goal to dominate markets, i.e., to get and keep more customers than their competitors. Other franchisees and company operated units are not your competition. (9) .They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers familia
13、rity with and trust in the brand. (10) . Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchiso
14、r and franchisee. A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt. (11) . In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee.
15、 Each franchise system uses precise methods to provide service and satisfy the customers. (12) .Because customers dont like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand. Franchising is successful because we are people of habit and are brand-driven whe
16、n we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or servicedelivered to us the same way all the time. A So in this respect you are working as a team with others in the system. B By documenting these practices, the franchisor instit
17、utionalises the buying experience. C Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it. D It is a method for distributing products and services that satisfy customer needs E With the h
18、elp of them, franchisors can easily enjoy the convenience brought by franchising. F On the contrary, both of you are partners under the same system. G The others are company owned units or a combination of company owned and franchised units. 三、 PART THREE 13 Read the article below about “China Enter
19、s Cyberspace“ and the questions. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. China Enters Cyberspace Although research into the Internet began in the 1980s in China, it was not until the mid 90s that the country cautiously joined the inform
20、ation highway. These days however, it seems that China is ready to jump onto the “Net“ with both feet. Personal Computers (PCs) are the hottest selling item on the market in major Chinese cities. At night, hundreds of Chinese who dont own a PC crowd into the now familiar Internet Cafes, where Net ti
21、me costs US $3.60 an hour. Web sites from around the world can be flashing on the screens of most high-tech companies, and many believe the Net is the perfect vehicle to transport China into the through the 21st century. Even though Chinese government officials are somewhat concerned about the Weste
22、rn content on the Internet, it is clear they want to make use of what the superhighway has to offer. The Net is so appealing in improvement-obsessed China that usage is growing more than 40% a year. “Its a daily necessity,“ says a Beijing Foreign Studies University student. “I plan to get online soo
23、n. I feel like I miss a lot of things and I dont want to lag behind.“ It seems everywhere you go the air is buzzing with talk of how to best use this modern technology. Possibilities The country has 350 million children to educate what better vehicle than interactive televisions. The Finance Ministr
24、y needs to establish bank and savings accounts for Chinas 284 million worker what more effective solution than smart cards? Agricultural planners dream of more productive Chinese farms how easier to send weather and agricultural information to 323 million farmers than over the Web? To tap these bene
25、fits, China has embarked on a series of nine “golden projects“ that will require state-of-the art technology in everything from health-care to finance. By 2010 hundreds of millions of Chinese will be wired with a golden smart card, all part of health and financial network. This smart card or identif
26、ication card, will contain vital statistics about each person, and will automatically take a proportion of that persons salary as government “golden tax“ via a microchip. Bryan Nelson, Microsofts director in the region, says, “China is going to be the ultimate proof of all that the Internet can do.
27、And the amazing thing is the Chinese seem to understand that better than some people in the West actually.“ The window is still small though only 3,000,000 Chinese have access to the Internet, vs. some 25 million in the U. S. but it is opening quickly. Officials at Chinas Ministry of Posts and Telec
28、ommunications say they hope to have 4 million Chinese connected by 2000. At the same time, access to the outside world from China once tightly controlled over a narrow pipeline has quadrupled in 1998, the result of newly liberalized government regulations. As late as 1996, most Net traffic to and fr
29、om China had to flow through a single 56 kilobit some U.S. homes have more bandwidth than that. Now china has a pipeline a hundred times wider, and the company ATT has just been hired to make it even bigger. Will china really have 4 million citizens on line by 2000? “Try 20 million.“ says Internet C
30、afe owner Charles Zhang, who has watched the government exceed growth targets in everything from telephones to agricultural output. The theory behind Chinese leaders enthusiasm is that technology and competitiveness are deeply linked. Obstacles There are plenty Of obstacles to overcome between now a
31、nd 2010. but the two biggest-limited ownership of both personal computers and the telephones are fading. Perhaps the biggest obstacle to growth of computers and the Net in China is that Western-style keyboards arent set up to type Chinese characters. The best system for doing so, the stoke-based inp
32、ut method editor, was devised in the 1960s and involves using complex three and four-key combinations to enter specific characters. Where Westerners can be thought to use a standard in hours, learning to type in Chinese can take months, worse, the Web, which is still largely in English, is inaccessi
33、ble to the vast majority of Chinese. 13 Chinese government officials are worried about the _ on the Internet. （ A） number of people （ B） university students （ C） children （ D） Western content 14 Research into the Internet in china began in the _. （ A） 1980s （ B） 2000s （ C） Internet Cafes （ D） 1990s
34、15 Smart cards are like _ cards. （ A） Telephone （ B） Identification （ C） Interactive television （ D） Golden tax 16 Interactive television could _ children. （ A） guide （ B） control （ C） entertain （ D） educate 17 Chinese characters need _. （ A） three and four-key combinations （ B） English keyboards （
35、C） different computers （ D） Western-style keyboards 18 Charles Zhang predicts that _ Chinese people will be on line by 2000. （ A） 4 million （ B） 20 million （ C） 2 million （ D） 25 million 四、 PART FOUR 18 Read the article below about online exchanges, a type of internet business. Choose the best word
36、or phrase to fill each gap from A, B, C or D on the opposite page. Online exchanges? Online exchanges have emerged as some of the internets best businesses-but also as some of the worst So the internet hasnt revolutionised the most of us buy petrol, or watch movies. But there is one thing the intern
37、et does very well. It can bring together (19) dispersed buyers and sellers to create active, efficient markets where none (20) before. This facility has (21) to the emergence of online exchanges: retail businesses with none of the usual traders risks-no merchandise, no storefronts-and with nothing t
38、o do but take a (22) of each transaction that takes place on the site. This may sound straightforward, but some high-profile online exchanges have (23) out to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24) a
39、massive $250m and is (25) to stay in business. Another businessman, who facilitated online trading in business equipment and supplies, (26) after he had lost $280m. So what does a company need in order to be successful? You could call it good market architecture -a structure that (27) the right busi
40、ness plan and top technology with good timing and the (28) of both buyers and sellers. Mike Phams company, eStream, is an excellent example of one business that met these (29) Back in 1996, when Pham was looking for a loan, he didnt like filling in the same form every time he (30) to a new lender. T
41、hat got him thinking. Why not (31) prospective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in (32) with each other? Phams company is doing well. Last year, eStream (33) more than 1.5 million loans on behalf of 170 len
42、ders. （ A） largely （ B） deeply （ C） mainly （ D） widely （ A） existed （ B） occurred （ C） happened （ D） developed （ A） led （ B） brought （ C） caused （ D） resulted （ A） number （ B） percentage （ C） division （ D） quantity （ A） pulled （ B） made （ C） turned （ D） carried （ A） sum （ B） total （ C） amount （ D） f
43、igure （ A） applying （ B） exerting （ C） struggling （ D） forcing （ A） left out （ B） gave up （ C） drew back （ D） ran down （ A） adds （ B） connects （ C） combines （ D） links （ A） confidence （ B） security （ C） certainty （ D） promise （ A） necessities （ B） propositions （ C） measures （ D） criteria （ A） reques
44、ted （ B） asked （ C） applied （ D） demanded （ A） attract （ B） invite （ C） suggest （ D） recommend （ A） contrast （ B） conflict （ C） challenge （ D） competition （ A） performed （ B） dealt （ C） handled （ D） treated 五、 PART FIVE 33 Dear Sir: Im grateful for the opportunity to work for you and I enjoy of doin
45、g so. 【 S1】_ I hope youll agree with that, in the two years Ive worked for you, 【 S2】_ Ive become an integral member of your team and thus accomplished 【 S3】 _ a great deal. However, Im still working for the initial salary on which we agreed two 【 S4】_ years ago. As I recall that, we also agreed to
46、renegotiate my salary in 【 S5】_ two years that based on my accomplishments, and that time has come. 【 S6】 _ In light of my accomplishments and at per our agreement, Im 【 S7】_ respectfully requesting for an immediate pay raise of six percent, to 【 S8】_ be followed in six months by a performance-based
47、 pay raise of an 【 S9】_ additional three percent. I strongly feel that Ive earned the immediate pay raise and therefore 【 S10】_ Im confident with that I will also earn the six-month raise based on 【 S11】_ my performance. But Im willing to negotiate per our agreement. If you would like to meet to dis
48、cuss this, please let me know. If I dont hear from you by Dec 31st, I will assume that youve waived of our meeting because youve agreed to my terms. 【 S12】_ Thanks again for the opportunity. I look forward to continuing to be a key player on your team in a mutually-rewarding relationship. Yours, Bill Smith 34 【 S1】 _ 35 【 S2】 _ 36 【 S3】 _ 37 【 S4】 _ 38 【 S5】 _ 39 【 S6】 _ 40 【 S7】 _ 41 【 S8】 _ 42 【 S9】 _ 43 【 S10】 _ 44 【 S11】 _ 45 【 S12】 _ BEC商务英语（中级）阅读模拟试卷 106答案与解析 一、 PART ONE 1 【正确答案】 D 2 【正确答案】 B 3 【正确答案】 D 4 【正确答案】 B 5 【正确答案】 A 6 【正确答案】 C 7
