1、BEC商务英语（中级）阅读模拟试卷 107及答案与解析 一、 PART ONE 0 Look at the statements below and the text on mobile advertising on the opposite page. Which section (A, B, C or D) does each statement 1-7 refer to? For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of th
2、ese letters more than once. Mobile Advertising The Next Big Thing A Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 bi
3、llion spent on all advertising. But marketers are hailing the mobile phone as advertisings promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. B The 2.5 billi
4、on mobile phones around the world can potentially reach a much bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile w
5、ith them everywheresomething that cannot be said of television or computers. C Yet the biggest selling point of mobile ads is what marketing types call relevance . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through tex
6、t messages is the most focused: if marketers use mobile firms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. D In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscriber
7、s 27 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precise
8、ly. Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere, says Pekka Ala-Pietila, chief executive and one of the founders of Blyk. 1 Customers are rewarded in return for text message advertisements on their mobile phones. 2 At present, mobile
9、 ads take a small share of the advertising industry. 3 Some people are very optimistic about the future of mobile advertising. 4 Mobile phones are more accessible to people than computers are. 5 If mobile ads turn out successful in Britain, other European markets will be encouraged to do the same th
10、ing. 6 Mobile advertising has a remarkable advantage of targeting exactly its customers. 7 Internet is the newest means of making advertisements. 二、 PART TWO 7 Read the article below about the importance of staff appraisals. Choose the best sentence from the opposite page to fill each of the gaps. F
11、or each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, (0). Staff appraisals Good preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction Many managers, particularly those runni
12、ng smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) G .They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discoveri
13、ng career aspirations. They can make a staff member feel valued and so build loyalty. The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect. (8) The possible outcome for the compa
14、ny is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month. The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their p
15、erformance. (9) So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager -led. with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigge
16、r and better things are part of this process. (10) .In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks its just the employee who doesnt like the appraisal experience has got it
17、 wrong. Too many managers regard appraisals as a waste of time. (11) Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals. Gillingham believes that calling the process an appraisal
18、 may be unhelpful. (12) In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and f
19、eel valued. A. Alternatively, managers may want the employees themselves to evaluate their work performance. B. In larger companies, the people likely to do something with this information will be found in the HR department. C. Problems such as rushing through the appraisal and being appraised by a
20、manager who doesnt understand the employees role were common concerns. D. Arguably, performance review is more appropriate since it helps create correct expectations from the meeting and indicates what will happen. E. This is mainly because they have not been shown how to carry out appraisals proper
21、ly. F. But all too often, the format of the appraisal doesnt allow this. G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved. 三、 PART THREE 12 Read the article below about family businesses and the questions. For e
22、ach question (13-18), mark one letter (A, B, C, or D) on your Answer Sheet. FAMILY BUSINESSES A great many people maybe at some stage in their lives consider setting up a business with their family members. The idea may seem very attractive, but the reality of working with someone close to you can o
23、ften cause unforeseen problems. 80% of family-run businesses think that when times get tough, love, romance or family bonds will see them through. But the fact is that although 70% of businesses are family-run, only 40% of these companies survive to the second generation. Why do so many family busin
24、esses fail? While money has traditionally been thought to be the root of all difficulties, the major problem is much more clear. In businesses which dont have family ties or relationships, people find it easier to communicate and to say what is on their mind. In contrast, with family businesses, peo
25、ple often make the mistake of thinking they know what views other family members have without actually discussing with them. There is one strategy which should be used in all family businesses to protect potential problems. As time goes by, one partner may lose interest or not work as effectively as
26、 they are expected to. If each partners responsibilities are identified from the start so that they know exactly what is required of them, difficulties are less likely to arise as the business develops. It is also recommended to ask yourselves a few “what if“ questions before starting a family busin
27、ess. For example, what if one of the partners brought a friend into the family business and others didnt like this person? What would you do? To avoid this kind of problem, you should talk it over amongst yourselves. This sort of research can make you aware of both your own attitudes and the attitud
28、es of the other members of the family before problems actually occur. Contracts are another potential problems. Too many family businesses are run on the most informal terms. People often think it is unfriendly to ask a relative to sign a contract outlining the terms of a business venture. But you s
29、hould treat the family business like any other business and be professional to draw up a contract. Whether the business is profitable or not, it is supposed who owns the shares must be clearly defined and written into a formal contract. It must also be clear who is running the company. Some family b
30、usinesses take a vote on every decision. Perhaps this exercise in democracy should be applauded, but it created so many complications that in the end the business failed. Even a small committee can sometimes be too large. In matters affecting the entire company. only one of you should be the decisio
31、n-maker. He or she doesnt have to be the largest shareholder, but should be the one best able to lead the business. Another type of problem arises when a relative decides to join an already established business. In these cases, you should do everything you can to avoid favourism. It is important to
32、avoid putting him straight into any kind of managerial position. Instead, encourage him to learn not only the company but the people who make it work by working on the shop floor on the assembly line. They have to prove to be a valuable asset not to the family but to the business. 13 Why do many peo
33、ple find it appealing to start a family business? （ A） Because there would be abundant capital for operation. （ B） Because family bonds are helpful in overcoming difficulties. （ C） Because they hope to survive for generations. （ D） Because they can make profits without unforeseen problems. 14 Accord
34、ing to the passage, why did so many family-run businesses fail? （ A） Because they are frequently facing financial problems. （ B） Because the family members in these companies do not trust each other. （ C） Because there are often communicative problems within family members. （ D） Because they do not
35、focus on family ties. 15 Which of the following can help avoid potential problems in family businesses? （ A） Dont bring friends into your business. （ B） Clarify each family members responsibility. （ C） Ask your friends what you should do during tough times. （ D） Persuade others to like the person yo
36、u introduce. 16 Why do people seldom sign contracts with relatives? （ A） They wholly trust each other. （ B） Because they prefer casual relationship. （ C） There are potential dangers with contracts. （ D） It is believed to hurt the feeling of relatives. 17 Why may a democracy on every decision cause p
37、roblems? （ A） It creates few opportunities for employees. （ B） It is controlled within the family. （ C） Small committees have to be set up. （ D） Sometimes there are too many people involved in decision making. 18 What should be done when a relative decides to join? （ A） Try not to be partial. （ B） H
38、elp him to gain popularity among employees. （ C） Never promote him to a higher position. （ D） Encourage him to find proof for his knowledge. 四、 PART FOUR 18 Read this letter about giving presentations. Choose the best word to fill each gap. For each question (19 -33) , mark one letter (A, B, C or D)
39、 on your Answer Sheet. One answer has been given as an example. Most presentations today depend on the use of some sort of technology, such as a laptop computer linked to a projector. While this technology can help to (19) presentations better, it also has a (20) of getting in the way. As a general
40、(21) . it is better to (22) on the content of a presentation as a means of (23) your audiences attention, rather than relying on sophisticated equipment. Bear in mind that when an organization invites (24) for a contract, they may (25) four or five presentations from different companies on the same
41、day. Each of these companies will probably be using the same computer graphics (26) and the same equipment. The chances are the presentations will be similar too. Thats why the content and (27) of what you say are important. Think about what you want to say and how to say it as clearly as possible.
42、As a first step, you need to (28) the main points you want to get across. Audiences are easily bored and (29) to remember only the most entertaining, exciting or unusual ideas. Next create your materials, choosing the images for your presentation carefully. Remember you do not want to stop your audi
43、ence from listening to you, nor do you want to (30) . them. Finally, make all the necessary (31) for the equipment you need. If technology is to be an important (32) of your presentation, make sure you know how to use it (33) and test it out beforehand. （ A） produce （ B） make （ C） construct （ D） bui
44、ld （ A） behavior （ B） habit （ C） practice （ D） routine （ A） method （ B） law （ C） rule （ D） course （ A） focus （ B） define （ C） target （ D） direct （ A） gaining （ B） acquiring （ C） collecting （ D） taking （ A） requests （ B） calls （ C） bids （ D） commands （ A） appoint （ B） program （ C） schedule （ D） catal
45、ogue （ A） parcels （ B） packets （ C） bundles （ D） packages （ A） formation （ B） design （ C） structure （ D） system （ A） catalogue （ B） label （ C） mark （ D） identify （ A） point （ B） tend （ C） lead （ D） move （ A） disorder （ B） mistake （ C） confuse （ D） complicate （ A） appointments （ B） procedures （ C） ar
46、rangements （ D） organizations （ A） share （ B） role （ C） function （ D） element （ A） precisely （ B） suitably （ C） properly （ D） accurately 五、 PART FIVE 33 Read the article below about the people test. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not
47、fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. When an organization doesnt work right, executives are often quick to
48、blame for “people problems“. But thats wrongheaded, If an organization is not suited 34 to the skills and attitudes of its members, the problem lies in with the design, 35 not the people. For this test, first look at your key players - the members of the 36 top management team and other individuals
49、are deemed critical to the business. 37 For each, ask them whether the design provides the appropriate responsibilities 38 and reporting relationships and wins their commitment. If so, for example, your 39 CEO is a marketing type one and the design focuses her attention on 40 performance management, you have got a problem. Now look at the pivotal 41 jobs in the design - the position that will need to be staffed by highly talented 42 people even if the organization is to work well. Typically, these will include
