1、BEC商务英语（中级）阅读模拟试卷 129及答案与解析 一、 PART ONE 0 Look at the statements below and the book review on the opposite page. Which section of the article(A, B, C or D)does each statement(1 -7)refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these
2、 letters more than once.Example: 0 It includes discussion about the initiation behind the sales. A GREAT SALES CAMPAIGNSThis book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted i
3、n magazines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products.B THE AUTOMOTIVE INDUSTRY TODAYFind out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. T
4、his book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.C THE EXECUTIVES HANDBOOKThis new edition of The Executives Handbook
5、 provides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in
6、international trading.D LEAD YOUR COMPANY TO SUCCESSThis is a collection of in-depth interviews with some of the worlds top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful lead
7、ership within manufacturing involves. 1 The book tells you about recent developments in consumer buying patterns. 2 The opinions expressed in this book differ from those of most experts in this field. 3 The book contains interviews with business leaders from several large industries. 4 The financial
8、 information provided in this book will be useful for import-export companies. 5 The book describes how a number of top companies have marketed their products. 6 The book outlines change in the source of the materials and parts needed for production. 7 The book discusses a variety of major influence
9、s on the business world. 二、 PART TWO 7 Read this text about electrical power in Canada.Choose the best sentence from the opposite page to fill each of the blanks.For each blank(8-12), mark one letter(A-G)on your Answer Sheet.Do not mark any letter twice.There is an example at the beginning(0). ELECT
10、RICITY: WEALTH, MONEY, POWERCanadian industries have prospered for more than a century on the countrys abundance of cheap, reliable electrical power. B(example)in fact, Canada consumes more electricity on a per person basis than any country except Norway.【 P1】 _Electricity is a significant source of
11、 export income for Canada.【 P2】 _But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.In 1985, exports of Canadian electrical power reached 1, 400 million US dollars.【 P3】 _Net electricity exports account for more than 60% of Canadas balance of tr
12、ade.Domestically, Canada continues to generate electrical power, primarily from water.【 P4】 _Exports of electricity are now subject to forces far beyond the control of utility managers.【 P5】 _Example: A Besides, electricity from coal and nuclear is 50% to 75% cheaper than many other industrial natio
13、ns.B Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D Next to electricity, Canadian paper exports came to 900 million U. S. do
14、llars every year in the 1960s.E Canada and the U. S. imported and exported power in almost equal measures after 1901.F Since then, electricity exports have declined but they have continued to exceed 700 million U. S. dollars.G Environmental and trade policies all influence electrical production and
15、trade. 8 【 P1】 9 【 P2】 10 【 P3】 11 【 P4】 12 【 P5】 三、 PART THREE 12 Read the following article about creative teams and management and the questions on the opposite page. For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet. Creative Teams and Management When Colgate launched i
16、ts then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the months after the toothpastes six-
17、country rollout, the products market share reached a meager 1%) one-fifth of the companys projections. What went wrong? A new round of market research found that the original launch strategy muted the “breakthrough“ message; the ads positioned the new toothpaste as a line extension instead of a revo
18、lutionary advance, and the public just didnt buy the products broad claims. Up to this point, Colgates president, Bill Shanahan, had attended only quarterly review meetings; now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global
19、business vice president Kathleen Thornhill and CEO Reuben Mark to follow the teams progress. Shanahan and others at the very top sifted through the research and took part in the advertising development meetings, working elbow to elbow with the marketing team renamed Colgate Total, and promoted with
20、a retooled ad campaign that stressed the toothpastes 12-hour protection, the product was a hit in most of the 103 counties outside the United States. Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, the worldwide direct
21、or of consumer oral care products, and committing $ 35 million and a team of 200 employees to the project. With that kind of senior-level backing, Harber pulled out the stops, spending $20 million to promote Colgate Total to U. S. dentists alone. Within two months of its domestic launch in 1997, the
22、 product captured 10. 5% of the U. S. toothpaste market and within six months muscled perennial champ, Procter & Gambles Crest, out of first place. Colgate Total has remained number one ever since. What transforms a good product idea like Colgate Total into a blockbuster? We spent ten years studying
23、 more than 700 new product development teams and interviewed over 400 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them 49 in all created products that scored a perfect ten on our mea
24、sure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention. Products dont become blockbusters without the intense , personal involvement of seni
25、or management usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, as the thinking goes, should be empowered by management and then left alone. Too much attention stifles i
26、nnovation. To that we say “ Baloney“. Our work shows that, in the best case, management involvement should start on day one. Ideally, senior managers work closely with product team to establish must-have features and then help clear a path for the team. Top managers control resources, rules and cut
27、through red tape. And, crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the company. 13 What happened to Colgates new toothpaste? （ A） The results ran contrary to the companys expectation. （ B）
28、 It achieved a great success. （ C） It took a great portion of market share. （ D） The new technology was not popular among customers. 14 The writer implied that the original launch strategy （ A） didnt set the target. （ B） failed to appeal to customers. （ C） had the wrong focus. （ D） aimed at a common
29、 goal. 15 According to the articles, Colgate Totals success was due to （ A） good marketing strategies. （ B） cooperation of team members. （ C） participation of senior managers in meetings. （ D） total involvement of top managers. 16 In paragraph five, the writer uses the figures to indicate （ A） quite
30、 a few companies meet the standards. （ B） most companies realize the key to success. （ C） not many companies have outperformed the criteria. （ D） a few companies have done better than others. 17 According to the writer, the approach that has not been popular for a long time is （ A） the management sh
31、ould show their consistent concern about innovation. （ B） teams should subject to the power of the management. （ C） top management neednt take part in the research and marketing activities. （ D） team members have the absolute right to do what they want to do. 18 In what way can senior managers help
32、the production team? （ A） They direct and guide the team through the production process. （ B） They set up regulations to be followed by the team. （ C） They urge the whole company to be engaged in the project. （ D） They have the right to reallocate funds and personnel of the company. 四、 PART FOUR 18
33、Read this news about three bootleggers jailed.Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question(19-33)mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0). Three Bootleggers JailedThree men who ran a cross-channel sm
34、uggling group, selling cheap French beer, wine and champagne in Britain, were jailed yesterday. The men were leaders of an 11-man group which made at least 42(0)on the Dover-Calais ferry in three months.Trucks of cheap drink were brought into the country and sold【 C1】 _at Sunday market and corner sh
35、ops in South Wales. Two secret teams of customs officers【 C2】_vehicles between Kent and Cardiff in an operation called “ chancer“. Eleven men admitted their part in a【 C3】 _to avoid paying duty on beer and spirits.Mr. Roger Thomas said it was【 C4】 _that 70, 000 pounds of unpaid duty was involved bet
36、ween January and April last year when the gang was【 C5】 _the smuggling group. Cases of beer, wine and champagne were brought to a rented warehouse in Cardiff before being【 C6】 _to traders. Mr. Richard Nichols, a former market trader, Mr. Qichard Spencer, a shopowner, and Mr. Raymond Tout, were put i
37、n prison for【 C7】_of nine, four and three months【 C8】 _Judge Michael Burr said the group had used “an army of helpers “ in an organized conspiracy to make【 C9】 _money. He ordered six other men to carry out community service and conditionally【 C10】_two others who had played a lesser role.After the【 C
38、11】 _customs investigators said that the group made as many as four cross channel trips a day【 C12】_to a hypermarket near Calais. They went into business only three weeks after the new customs laws came into【 C13】 _on New Years day last year. The investigators added: “We hope these jails【 C14】 _will
39、 be a big help to tackle this 【 C15】 _crime which is causing concern to the retail industry.Example: A holidays B tours C trips D voyages 19 【 C1】 （ A） lawfully （ B） secretly （ C） legally （ D） illegally 20 【 C2】 （ A） tracked （ B） travelled （ C） saw （ D） watched 21 【 C3】 （ A） accident （ B） conspiracy
40、 （ C） hope （ D） dream 22 【 C4】 （ A） calculated （ B） considered （ C） counted （ D） estimated 23 【 C5】 （ A） meeting （ B） talking （ C） organizing （ D） using 24 【 C6】 （ A） moved （ B） rented （ C） distributed （ D） using 25 【 C7】 （ A） times （ B） lengths （ C） terms （ D） periods 26 【 C8】 （ A） each （ B） altoge
41、ther （ C） long （ D） respectively 27 【 C9】 （ A） hard （ B） easy （ C） comfortable （ D） simple 28 【 C10】 （ A） closed （ B） discharged （ C） opened （ D） liberated 29 【 C11】 （ A） trial （ B） sentence （ C） accident （ D） case 30 【 C12】 （ A） occasionally （ B） particularly （ C） mainly （ D） consequently 31 【 C13】
42、 （ A） being （ B） force （ C） strength （ D） use 32 【 C14】 （ A） words （ B） sentences （ C） phrases （ D） punishment 33 【 C15】 （ A） widespread （ B） terrible （ C） serious （ D） rare 五、 PART FIVE 33 Read the extract below about Science-fiction Movie.In most of the lines(34-45), there is one extra word. It is
43、 either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.The exercise begins with two
44、examples(0 and 00).Examples: Science-fiction Movie0 As one can conclude from the term science-fiction movie, these films have a background of an advanced00 fictional technologies that one is normally set in the future.34 But most of these movies have in common that they expose their own vision of th
45、e future, with new technologies commonly being the most noticeable change in these hypothetical worlds.35 Besides visions about all kinds of scientific areas, the given context of this work concentrates particularly on computer interfaces.36 As a part of which the seminar “Intelligent Spaces“ approa
46、ches of mainstream science, fiction motion pictures are extracted and analysed regarding their references in real-life human computer interaction(HCI)designs.37 Similarities to ongoing researches will be outlined especially to those, which are presented by other talks of this seminar that have alrea
47、dy taken place in.38 To be able to draw comparisons to reality, it is often necessary to view neither the ideas and visions of a movie on a relatively abstract level.39 At first some key factors that determine or influence the design of HCI in movies will be discussed.40 Starting from this viewpoint
48、 numerous examples for from selected movies will be observed.41 Due in to the limitation of the material that is at hand, we cannot claim to provide a complete overview of all movies,42 but the available selection that should suffice and allow a representative inspection of the movie scene.43 We wil
49、l start with a review of movies that do not show any concepts at all more or merely adapt common everyday techniques of that time.44 The second and main part introduces visionary interaction design, divided it into different areas of interaction technologies,45 is followed by a brief view at a couple of satiric movie scenes and the conclusions of this work in the end. BEC商务英语（中级）阅读模拟试卷 129答案与解析 一、 PART ONE 1 【正确答案】 C 【试题解析】 题目关键词 “consumer buying patterns”，题目意为 “书中会讲
