1、BEC商务英语（中级）阅读模拟试卷 131及答案与解析 一、 PART ONE 0 Look at the statements below and the advertisements on the opposite page. Which advertisement does each statement 1-7 refer to7 For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. You will need to use some of the letters more than on
2、ce. A ILT Consultants 19,000 + benefits Heres an exciting opportunity to combine your presentation skills and organisational abilities, working for a team of systems analysts. You will need to have a good eye for detail as the role involves large amounts of proof reading and checking. The job also i
3、nvolves client liaison at all levels, as well as an element of research. B John Guild Son 17,500 + benefits City finance house seeks a mature person to work for the Secretariat. The post involves: looking after customers financial assets such as property and possessions; database work; accounting; a
4、nd organisational responsibilities. The bulk of the workload is highly confidential. A good level and range of PC experience will secure you an interview. C Hoopers 17,000 Join this household name and play a key part in supporting their Regional Operations Director and Marketing team. This is a newl
5、y-created position within a well-established firm and there is plenty of opportunity for you to develop your role. You will need to be self-motivated with the ability to prioritise, Some Windows experience essential. D ITC Investment Consultants 18,000 + This is an opening for a bright, part-qualifi
6、ed assistant to work in an investment companys busy personnel department. You will need to have one years experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. Further training will be offered for the right candidate. Keyboard skills are desirab
7、le as you will manage all personal correspondence. 1 This job involves working for a well-known company, 2 You will meet a wide variety of customers in this job. 3 This post involves responsibility for recruitment. 4 Your work should not be discussed outside the office. 5 In this job you will deal w
8、ith peoples investments. 6 This post has recently been established. 7 Your job description will require you to read some documents very carefully. 二、 PART TWO 7 Build a Team Creating the right team is imperative to your success. A team is comprised of people who can bring necessary skill sets to the
9、 venture. A team is different from partners. Partners are financially and legally tied to the venture while team members are brought in to create and continue the process. Team members can be employees or sub-contactors. These are people you can control you get to pick them. You can use their servic
10、es for as long as you like. If they dont work out as planned, you can find a different team member or you can find a place on the team where this person can be more effective. Creating the right environment for the team is equally important. (8) .Team members must have the same values as that of the
11、 venture and they must follow the same code of conduct consistent with your desired outcome. They must truly want the venture to be a success and feel that they are a part of that success, and they must work well with others. Differences are encouraged only if they are presented in a positive fashio
12、n, recognising the efforts of the others. (9) .This does not mean extra hours; it means working with heart and soul, working with the creative minds flowing, working with a positive mental attitude, and working together with the others so that all are winners. What ideas do you have that will create
13、 a positive, successful team? How can you create this team and have each person feel that they are as important a part of the success of the venture as you are? Study successful entities to find out how they treat their team members. Find out what motivates team members in successful entities to kee
14、p them successful is it money, power, trust, fear, etc.? (10) . You should write out all the positions of your team and keep updating it as when you grow you will need to change out some positions on your team. This is a big mistake that people make as they grow. They keep the same team members that
15、 were effective when they were small and they do not re-evaluate the need for replacing members who have not grown to the levels where they are now needed. (11) .Just like upgrading your peer group, always be open to and active in upgrading your team members. If you are just starting out, then make
16、your team as simple and complete as possible. Just be sure that your team members are able to excel and have knowledge in the industry and direction you are going in. (12) .If you find you are doing so, you have made a mistake and replace them right away. A The last thing you want to do is to have t
17、o micromanage your team members. B Your team members must be proactive to your needs and outcome. C Each team member must give more than they are asked for in their areas of expertise. D People will give their best when they feel that their services are being valued and that they are entrusted with
18、producing a part of the success of the venture. E Therefore, the overall team growth is limited by the lack of ability of one or more members. F Thinking these things out before you create the team will help you in putting together the right team for your venture. 三、 PART THREE 12 Read the article b
19、elow about business and customers and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D)on your Answer Sheet for the answer you choose. Focus on Your Customer If you think of the most successful companies around the world - GM, Wal-Mart, IBM, etc. - they all
20、have one thing in common: loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one, so its easy to understand why customer relationship management is such a hot concept. But, while everyone understands CRM is a good thing, putting a CRM strategy together isnt e
21、asy. The place to start? A customer-driven business model. A customer-driven business model is the most prudent method of ensuring customer loyalty because it fosters a better relationship with new and existing customers. Others such as market, price, cost or e-commerce-driven business models may ge
22、nerate profits, but fall short of sustaining a loyal customer base. At the heart of customer-driven business model is a clear understanding of the customer - not just customer trends (although this is useful information, too), but the buying habits and history of every one of your customers. This 36
23、0-degree view provides analytics from multiple channels (direct, web, fax, E-mail, call center, sales/marketing) and consolidates into a common repository. Monitoring buying habits and tracking market dynamics lets you more effectively market new and existing products and services. If you think this
24、 is a daunting task, you arent alone. Because most enterprises dont have a consolidated view of their customers, obtaining customer profit and cost information is often a Herculean effort. Implementing a CRM solution is usually a huge project with a high probability of failure. Some analysts suggest
25、 most businesses underestimate the cost of a CRM Implementation by 40 75 percent. In fact, a successful CRM will interface with ERP systems to provide integration with all customer interactions such as order processing, billing. Also, CRM strategies must include commitment and sponsorship from senio
26、r management, as it should be deemed a strategic investment that is implemented incrementally and evolutionary. Understanding critical success factors, such as those listed in the “Key to CRM Success“ sidebar, mitigates the risks. First, start with a cultural change that focuses on a customer-centri
27、c business strategy. Make sure your organization is well aware of the high cost of customer attrition and is focused on improving retention, increasing loyalty. Understanding and broadcasting the cost of acquiring new customers versus fostering existing relationships. Second, focus on an enterprise
28、view of the customer that encompasses all customer data, such as communication history, purchasing behaviors, channel preferences, demographics, etc. Understand your customers preferred channels and determine if theres some way to optimize them. Adopt a flexible architecture that will expand with yo
29、ur business - this is true with any IT project. Never deploy a strategic, costly solution using the big-bang approach. Always take an incremental, evolutionary, or iterative approach. The impact to your organization can be significant, thus, proceed slowly and ensure the returns on investment measur
30、es are in place. 13 The first paragraph indicates that loyal customers （ A） help reduce costs of the company. （ B） are quite common around the world. （ C） produce huge profits. （ D） are costly to develop. 14 According to the writer, a customer-driven business model ensure customer loyalty by （ A） at
31、taching great attention to customers buying inclination. （ B） keeping track of what customers have purchased. （ C） having a panorama understanding of customers. （ D） launching new products and services quickly. 15 According to the article, to get customer information is considered to be （ A） an effe
32、ctive marketing method. （ B） easier if the company adopts a customer-driven business model. （ C） an impossible task to accomplish by many companies. （ D） difficult for a company writer an integrated view of customers. 16 According to the writer, a CRM implementation fails because （ A） the project is
33、 too large. （ B） it involves strategic investment. （ C） the implementation is too integrated. （ D） there is inadequate funds. 17 What is the key factor of reducing the risks of a CRM solution? （ A） Complete customer files. （ B） Retention of customers. （ C） Good relationship with customers. （ D） Broa
34、d preferred channels. 18 What can lead to a successful CRM strategy? （ A） Invest enough money in the project at the start. （ B） Develop the project gradually or repeatedly. （ C） Be aware of its significant impact on the company. （ D） Determine and keep the scale to the end. 四、 PART FOUR 18 Planning
35、the Start-up? Seize the Day Executives who say theyd love to leave the battleship to skipper a nimble start-up fall back on a variety of perfectly legitimate rationales for why its not yet time: I need to acquire more (19) ,to figure out how financing really (20) , and so on. While they are waiting
36、for everything to fall into (21) ,managers are acquiring big-company habits that can hurt them when they finally make the (22) . Long tenures in corporate jobs keep executives from becoming the “jack-of-all-trades“ that new ventures generally (23) .They get used to having HR specialists take care of
37、 HR issues, finance aces prepare reports, and IT whizzes (24) the company infrastructure. (25) people in big companies are successful “because they can manage a (26) ,“says Barry Nalls, the founder of Masergy, a Texas-based Telecom. But “in an early-stage company, there is no such thing as a manager
38、. Everyone is a (27) ,including the CEO, “ he says. Entrepreneurs are more effective at building ventures from (28) once they have attained a certain level of maturity and self-knowledge, but they can achieve that without spending most of their working lives in corporate jobs. In my research on thou
39、sands of founders of high-potential ventures that had succeeded in (29) capital from professional investors, 76% had worked for 20 years or less before founding their first ventures they had (30) the leap by the time they were in their early forties. And there is another point in favour (31) leaping
40、 sooner rather than later: executives who stay around the corporation until they achieve senior positions may be aging themselves out of what could be a satisfying life in start-ups. Waiting for the perfect time to jump is usually futile, for there is no moment thats (32) perfect。 So even if you are
41、 early in your corporate career, when a winning new-business idea comes along and sparks an entrepreneurial (33) in you, carpe diem. （ A） credits （ B） credentials （ C） credibility （ D） credulity （ A） operates （ B） works （ C） runs （ D） goes （ A） place （ B） position （ C） location （ D） part （ A） action
42、 （ B） movement （ C） move （ D） step （ A） acquire （ B） ask （ C） inquire （ D） require （ A） keep （ B） maintain （ C） sustain （ D） manage （ A） Senior （ B） Older （ C） Elder （ D） Junior （ A） group （ B） team （ C） company （ D） business （ A） leader （ B） performer （ C） contributor （ D） partner （ A） beginning （
43、B） start （ C） zero （ D） scratch （ A） drawing （ B） attracting （ C） winning （ D） raising （ A） made （ B） achieved （ C） taken （ D） done （ A） to （ B） for （ C） on （ D） of （ A） truly （ B） actually （ C） certainly （ D） factually （ A） feeling （ B） emotion （ C） affection （ D） passion 五、 PART FIVE 33 Read the t
44、ext below about new premises. In most of the lines 34 45, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line,
45、write the extra word in CAPITAL LETTERS on your Answer Sheet. Just one year after moving into the suburbs of Stockholm, our largest Swedish branch this has outgrown its current premises. The center will be 34. moving again in the next few weeks, this time order to purpose-built 35. offices in the ci
46、ty center. Business has grown by more than a fifty per cent 36. during the past year. Moreover, the branch has recently been gained a 37. prestigious new contract with one of the citys major accountancy firms. 38. currently outsourcing its management training. The contract which will 39. initially b
47、e for a two-year period but we hope it will be extended. What 40. helped us win the contract was in the success of the training we have 41. been doing for similar companies in the recent years. Even though it is nor 42. yet clear how big the contract will be. but it is expected to grow steadily 43.
48、as more and more management training is gradually outsourced. We are 44. positive the excellent new location will be provide further boosts, both to 45. sales and morale. We would like to take this chance to thank you staff and management for their efforts over the last twelve months. BEC商务英语（中级）阅读模
49、拟试卷 131答案与解析 一、 PART ONE 1 【正确答案】 C 2 【正确答案】 A 3 【正确答案】 D 4 【正确答案】 B 5 【正确答案】 B 6 【正确答案】 C 7 【正确答案】 A 二、 PART TWO 8 【正确答案】 D 【试题解析】 前一句说本段是关于企业环境和员工的关系，而后两句说明企业的员工必须认同企业的价值观，并愿意为企业的成功努力。根据前句和后句所讲内容可以判断，所缺句子应当围绕员工的个人服 务和企业的关系阐述。而 D项正是论及员工的表现与企业的关系，意为：人们只有觉得其工作受到重视，并为企业的成功做出了自己的贡献时，他们才能做得最好。 9 【正确答案】 C 【试题解析】 由后一句可以推测出所缺的句子应当是关于团队成员对团队的贡献，而 C项意为：所有成员都要在他们的专业领域里贡献得比要求的要多，故为正确答案。 10 【正确答案】 F 【试题解析】 由前面一连串的问句推测出，所缺的句子应该是对这些问题的一个回答或是说明为什么要问这些问题。而 F项意为：在建立团队之前想好这些问题能 够帮助你组建好的团队，此项正是指出这些问题有什么重要意义。 11 【正确答案】
