1、BEC商务英语（中级）阅读模拟试卷 134及答案与解析 一、 PART ONE 0 Look at the statements below and a passage about the need for good managers on the opposite page. Which section (A, B, C, or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. You will need to u
2、se some of these letters more than once. A The need for good managers is not going away. It is intensifying. With “flatter“ organizations and self-directed teams becoming common; with personal computers and networks making information available to more people more quickly; the raw number of managers
3、 needed is decreasing. However, the need for good managers, people who can manage themselves and Others in a high-stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science as art. You have confidence in yours
4、elf and your abilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, hut you cant be a wallflower. Management is a people skill-its not the job for someone who doesnt enjoy people. C You a
5、re honest and straightforward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effective leaders have a quality about the
6、m that makes people notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if they fail, you admit the mistake, but
7、 dont apologize for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 1 The need for good managers is increasing. 2 The raw number of managers needed is decreasing. 3 Being a good manager must enjoy people. 4 An effective leader has a quality that
8、makes him/her easily noticed. 5 Anyone can be a good manager. 6 A good manager must let others trust him/her. 7 A good manager dares to take some risks. 二、 PART TWO 7 Read the article below about advertising. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12
9、, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. ADVERTISING Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and
10、hear a mass of advertising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. A
11、dvertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, (8) . At the beginning of the 20th century, advertising was described as “salesmanship in print“. If this definition wer
12、e expanded to include radio and television, it would still stand today. (9) It can be found as far back as the public criers of ancient Greece- who, for a fee, shouted out messages about a companys products to one and all. (10) This early ad was the work of William Caxton, Englands first printer, wh
13、o used it to advertise religious books from his own studio. Caxton posted small printed notices along Londons main streets. This same sort of simple, informational advertising is still used. (11) . The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large fa
14、ctories took the place of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes
15、or cloth or tea could be bought-they had to learn how to make people want to buy a specific product. Advertising agencies began to develop in the United States just after the Civil War. (12) But they soon added the service of writing and producing advertisements. From these modest beginnings, advert
16、ising has developed into a highly specialized and profitable business. A Advertising is very old. B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town. C Thus modern advertising was born. D Advertisin
17、g is part of our daily lives. E such as helping to prevent forest fires, or to make them want to buy a certain product or service. F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines. G The first printed advertisement in the Engli
18、sh language appeared in 1478, more than a century before Shakespeares first play was produced. 三、 PART THREE 12 Read the article below about suggestions for effective meetings and the following questions. For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet, for the answer
19、you choose. Suggestions for Effective Meetings Meetings are windows on the soul of business: they reveal the quality of its management. Well-organized, well-conducted meetings bespeak an effective organization. Meetings afflicted with sloppy planning, flimsy agendas, and fuzzy expectations indicate
20、a not-so-effective one. Here are some tips for tightening and energizing your meetings: Prepare smartly. At Intel Corporation, those who call a meeting must first assess whether the meeting is necessary. Theyll e-mail ideas to a few people for comments and suggestions, draft an agenda, and then dist
21、ribute it to a wider audience for revisions. The result is a one-pager containing the meetings purpose and goals, subtopics with time frames for each, a list of attendees, and what each one should bring to the table. Its distributed in advance to attendees and to the appropriate business-unit chief,
22、 who might later check it for quality. Stand up and create. You dont always have to meet in an airless conference room. Senior executives at Ritz-Carlton in Atlanta gather each morning in the hallway outside the presidents office for a ten minute “quality talk.“ Managers at Cabletron Systems have ma
23、stered the art of the stand-up meeting. No seats, just solutions. The food teams at Whole Goods Market stores meet weekly to forecast the financials, but when theyre behind schedule, they might meet in the frozen-food aisle. Get creative; shake things up. Consider hosting your next brainstorming ses
24、sion outdoors. Make rules. Create roles and policies to stimulate discussion and keep it on track. A facilitator equipped with a watch or egg timer leads the discussion. A scribe takes notes on a dry-erase board. Intel also has a gatekeeper who makes sure everyone has a chance to speak. Of course, e
25、mployees need to feel they can speak honestly without retribution. Springfield Manufacturing Corp has a no-griping policy to ensure that comments are positive and objective. At Foldraft Co. , managers dressed as referees call timeout when speakers at all-company meetings stray from the topic at hand
26、. Follow up. At the close of Intels meetings, attendees are encouraged to mentally answer questions posted on conference room walls. Why was I here? What was my role? Was I well prepared? What was resolved? The process helps people clarify their thoughts so they can contribute to the meeting-minutes
27、 document, which is posted on internal Web pages within 24 hours. This one-page summary lists key issues, decisions made, action items, expected results, firm deadlines, and the next meeting date. All these are for tracking purposes. According to the surveys by the Wharton Center for Applied Researc
28、h, managers report that only 56% of their meetings are productive, and that 25% would have been more effective as conference calls, memos, e-mails, or voicemails. Conclusion: the cost of misguided meetings is high. When meetings arent paying off, explore your options and make substitutions. Kris Bur
29、ton of Total Restoration switched to a combination of broadcast voicemail and follow-up memos when the cost-to-payoff ration for weekly meetings shot up. He explains. “The system is easier and much less costly.“ 13 What is the best paraphrase for “bespeak an effective organization“? （ A） Speak for a
30、n effective organization. （ B） Represent an effective organization. （ C） Mean the organization is effective. （ D） Call for an effective organization. 14 At Intel Corporation, what should be done before a meeting is opened? （ A） An email should be sent to meeting attendees. （ B） An agenda should be d
31、rafted and changed by attendees. （ C） Each attendee should be prepared for one meeting topic. （ D） The meeting should be evaluated for its necessity. 15 The writer says meetings dont always have to be held in an airless conference room （ A） because there is not enough fresh air in conference rooms.
32、（ B） because quality talk can be better carried out outside conference rooms. （ C） because meetings can sometimes be more efficient when not held in conference rooms. （ D） because people sometimes need a change. 16 According to Paragraph 4, which of the following is not true? （ A） The facilitator wh
33、o leads the discussion should have a watch. （ B） There should be a person who takes notes on a dry-erase board. （ C） Intel Corporation employs a gatekeeper who authorizes people chances to speak. （ D） At Foldraft Co., managers dressed as referees keep people stay on the meeting topic. 17 At the clos
34、e of Intels meetings, attendees are encouraged to mentally answer questions posted on conference room walls. The purpose of this process is to （ A） help attendees write a document. （ B） help attendees add more to the meeting minutes and clarify the meeting purpose. （ C） help attendees clear their mi
35、nds of doubts. （ D） help attendees make contributions to a document in meeting minutes. 18 When meetings are not paying off, they should be （ A） replaced by something else. （ B） canceled. （ C） displaced by voicemails. （ D） be assessed on the cost-to-payoff ration. 四、 PART FOUR 18 Read the article be
36、low about Federal Deposit Insurance Corporation. Choose the best word to fill each gap, from A, B, C or D. For each question 19 33, make one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning. Federal Deposit Insurance Corporation Before 1993, and particularlyexample th
37、e period 1929 -33, bank failures were not uncommon. (19)a bank overextended itself in creating credit or if several of its important loans could not be repaid, depositors in the bank would frequently become panicky(惊慌的 )and (20) to make large withdrawals. (21) the bank had only a small number of its
38、 deposits backed by currency, the bank would soon be unable to meet withdrawals , and most depositors (22)their money. Most frequently a bank merely needed time to improve its cash position by calling in some of its loans and not making additional ones. In 1933, the number of bank failures (23)a pea
39、k, forcing the federal government to intervene and (24) the banks temporarily ( 暂时地 ). To help restore the publics confidence in banks and strengthen the banking community, Congress passed legislation setting (25)the Federal Deposit Insurance Corporation. (26)corporation, an agency of the federal go
40、vernment, now insures over 90 percent of all mutual (互相的 ) savings and commercial bank deposits for (27)$ 100, 000 per deposit. The FDIC has (28)its insurance fund by charging member institutions one-twelfth of 1 percent of their total deposits. As a result of the protection (29) by the FDIC and th
41、rough other kinds of supervision (监管 )， bank failures have been reduced to a few isolated instances. When deposits are federally insured, people (30) rush to withdraw their money if they (31)the financial condition of their bank. The delay gives the banks the necessary time to adjust their cash cred
42、it balance, and this action helps to reduce the (32)of bankruptcy( 破产 ). For an example of the value of the FDIC, note that the failure in 1974 of the huge Franklin National Bank did not (33)a panic, and that de positors lost no money as Franklin was taken over by another bank. （ A） Although （ B） Ev
43、en if （ C） If （ D） Because （ A） have begun （ B） begin （ C） can begin （ D） will begin （ A） Because （ B） Because of （ C） As a result （ D） Considering （ A） lost （ B） had lost （ C） will lost （ D） would lose （ A） fell from （ B） reached （ C） climbed up （ D） arrived （ A） closed （ B） closing （ C） close （ D）
44、 has closed （ A） in （ B） about （ C） up （ D） to （ A） For the （ B） This （ C） As a （ D） A （ A） up to （ B） as much （ C） as many as （ D） equal （ A） built up （ B） build up （ C） built （ D） build （ A） provided （ B） providing （ C） provided with （ D） provided by （ A） no （ B） any more （ C） no longer （ D） not （
45、 A） become concerned about （ B） become concerned with （ C） become concerned in （ D） concern （ A） likely （ B） possibility （ C） possibly （ D） opportunity （ A） touch up （ B） touch down （ C） touch off （ D） touch on 五、 PART FIVE 33 Read the text below about customer loyalty. In most of the lines (34-45),
46、 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sh
47、eet. The exercise begins with two examples, (0) and (00). Increasing Customer Loyalty 0 Customers are not revolutionaries. They are attracted to the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but thei
48、r loyalty, without once achieved, is the key to business success. 35 Brands can help to create customer loyalty by providing them a signpost to certainty and 36 safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts 37 so that the product is bought. Unluckily, only
49、 a small number of products have 38 reached to this level. While everyone in business is aware of the need to attract and 39 retain customers, that they often overlook the second, more important, half of the 40 equation. In the excitement of beating against the competition and securing orders, 41 managers often cannot ensure that the customer remains a customer. It has been 42 estimated that since the average company loses between 10% and 30%of its customers 43 every year and this only recently have organisations started to wake up t
