1、BEC商务英语（中级）阅读模拟试卷 138及答案与解析 一、 PART ONE 1 Look at the sentences and the book reviews below. Which book (A, B, C or D)does each sentence 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Salinas outline
2、s the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited; and that disagreement is some times necessary. But the main point he makes is that leadership means performing well at all time
3、s and setting a good example. B In this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading econo
4、mics and their currencies. This collection outlines a vision of tomorrows business world and the type of leaders that will be required. C This book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value t
5、o their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers. D 100 well-known US business leaders through this century are described in this book, which analy
6、ses how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work. 1 This is an account of one business leaders experiences. 2 This book su
7、ggests probable trends in the business world. 3 In this book you learn about the lives of business leaders from the past. 4 The writer of this book gives his personal views of what makes a good business leader. 5 This book looks at how large companies deal with various problem areas. 6 This book is
8、based on interviews with business leaders. 7 This book describes both successes and failures. 二、 PART TWO 7 Read the article below about advertising. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use an
9、y letter more than once. ADVERTISING Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day. And people r
10、espond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. Advertising is the difficult business of bringing informatio
11、n to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, (8) . At the beginning of the 20th century, advertising was described as “salesmanship in print“. If this definition were expanded to include radio and television, it would still
12、stand today. (9) It can be found as far back as the public criers of ancient Greece- who, for a fee, shouted out messages about a companys products to one and all. (10) This early ad was the work of William Caxton, Englands first printer, who used it to advertise religious books from his own studio.
13、 Caxton posted small printed notices along Londons main streets. This same sort of simple, informational advertising is still used. (11) . The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the place of small workshops, and goods were p
14、roduced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes or cloth or tea could be bought-they had to learn how to ma
15、ke people want to buy a specific product. Advertising agencies began to develop in the United States just after the Civil War. (12) But they soon added the service of writing and producing advertisements. From these modest beginnings, advertising has developed into a highly specialized and profitabl
16、e business. A Advertising is very old. B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town. C Thus modern advertising was born. D Advertising is part of our daily lives. E such as helping to prevent
17、forest fires, or to make them want to buy a certain product or service. F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines. G The first printed advertisement in the English language appeared in 1478, more than a century before Sh
18、akespeares first play was produced. 三、 PART THREE 12 Read the article below about American consumers borrowing styles, and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. HOW DO AMERICAN CONSUMERS BORROW? Yo
19、ung consumers often have not established their credit ratings. Many do not have steady incomes. They might have difficulty borrowing money from an agency in business to make loan. Parents or relatives are usually their best source of loans. Of course, the parents or relatives would have money availa
20、ble and be willing to lend it. You might even get an interest-free loan. For most consumers the cheapest place to borrow is at the commercial bank. Banks are a good source of installment loan which may run for 12 months up to 30. Most of banks also make single-payment loans to consumers for short pe
21、riods-30, 60, or 90 days. The newest type of bank loan is one that a depositor can get simply by writing a check. It works like this. A depositor is given a limited amount of credit, usually between $ 500 and $1, 000. He or she may write checks up to the amount allowed. Once a check has been written
22、, the amount of the check becomes a loan. Usually no charge is made for interest until the loan is made. A typical interest rate is 3 cents per $100 per day, or just under 1% a month. Suppose that you used $100 of your credit and repaid it in 30 days. The cost would be 90 cents. If you repaid it in
23、10 days, the cost would be only 30 cents. There is another source of consumer loans that may be even cheaper than a bank. It is a credit union. But you have to be a member to borrow from one. A credit union is a cooperative. You remember that a cooperative is a business organized to provide its owne
24、rs, or members, with goods or services at a saving. Like a bank, a credit union is both a savings and a lending organization. Its members deposit their savings in the credit union and are paid interest in return. These savings are used to make loans to members at low rates. Members of a credit union
25、 are people with a common bond. They may work for the same firm or belong to the same church, lodge, or labor union. Consumer loans are small in amount compared to those made to business firms. Companies that specialize in making loans to consumers, therefore, are sometimes called small-loan compani
26、es. These companies operate under state laws which regulate both the maximum amount that can be loaned and the rates charged. Regulations vary from one state to another. In general, however, the rates charged by small-loan companies are higher than those of other legal lenders except pawnbrokers. Th
27、e following facts should tell you why. Half or more of the loans made by small-loan companies are signature of character loans. Practically all loans are paid in installments. In some states, small-loan companies will lend as little as $ 25 or $ 50. Many of their customers are persons whose credit r
28、atings are so poor that they cannot borrow elsewhere. Another possible source of loans is a life insurance policy. Life insurance loans are easy to obtain. The rate charged is less than that for almost any other type of loan available to consumers. This is because the lender takes no risk. Also, bor
29、rowers may take as long as they want to repay their loans. Although that may seem like an advantage, it can also be a disadvantage. When a borrower is not required to repay a loan within a certain time, it is easy to let it run on and on. This increases the dollar cost of the loan because interest m
30、ust be paid for as long as the loan continues. 13 Why is it difficult for young consumers to borrow money from bank? （ A） Because they have no steady work and cant register a credit card. （ B） Because they drag out the loan. （ C） Because they are unlikely to pay the things purchased by credit. （ D）
31、Because they are unwilling to pay interest. 14 According to the passage, what does single-payment loan refer to? （ A） You may run loans from 30 to 60, or 90 days. （ B） You must repay debts once in 30, 60, or 90 days. （ C） It is the newest type of bank loan. （ D） It refers to the loan provided for on
32、ly one depositor. 15 According to paragraph 2, if you use $100 of your credit and repay it in 20 days, how much interest will you pay? （ A） 70 cents. （ B） 60 cents. （ C） 80 cents. （ D） 50 cents. 16 What is the requirement to borrow from a credit union? （ A） Consumers must be the members of a credit
33、union. （ B） Consumers must have steady income. （ C） The organization must lend money at low rates of interest. （ D） Consumers must deposit their savings in the credit union. 17 Which is not mentioned on borrowing from a small-loan company? （ A） These companies operate differently under state laws. （
34、 B） These companies charged lower than pawnbrokers. （ C） Most of the loans made by these companies have no guarantee. （ D） Customers must repay the loans in installment. 18 What is both an advantage and disadvantage of borrowing on life insurance? （ A） Life insurance loans are available to everyone.
35、 （ B） Some types of insurance have a cash value. （ C） Customers will let a loan run on and on. （ D） The deadline of repaying the loans is flexible. 四、 PART FOUR 19 Read the article below about public image. Choose the best word to fill each gap, from A, B, C or D. For each question 19 33, mark one l
36、etter (A, B, C or D) on your Answer Sheet. There is an example at the beginning. Significance of the Public Image Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东 ), by the financial community, by the communities in which it operates, and by the federal
37、and local governments Public image is controllable (19)_ just as the product, price, place, and promotional efforts are. A firms public image (20)_ a vital role in the attractiveness of the firm and its products to employees, customers, (21)_ to such outsiders as stockholders, suppliers, creditors (
38、债权人 ), government officials, as well as diverse special groups. With some things it is (22)_ to satisfy all the diverse publics: for example, a new highly automated (自动化的 ) plant may meet the approval of creditors and stock holders, but (23)_ will undoubtedly find resistance from employees who see (
39、24)_ threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)_ low quality products and false claims would be widely looked down upon. A firms public image, (26)_ it is good, should be treasured and protected. It is a valuable asset that
40、usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27)_ a quality image, this is not easily countered or imitated by competitors. (28)_ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the bes
41、t employees, to expect (29)_ favourable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earning ratio than (30)_ firms in the same industry without such a good reputation and public image. (31)_ of factors affect the public image of a
42、 corporation. (32)_ include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性 ), prices (33)_ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. （ A） at conside
43、rable extent （ B） to considerable extent （ C） to considerate extent （ D） at considerate extent （ A） establishes （ B） plays （ C） makes （ D） obtains （ A） but （ B） however （ C） and （ D） as （ A） possible （ B） easy （ C） not impossible （ D） impossible （ A） they （ B） some （ C） it （ D） we （ A） plant （ B） jo
44、bs （ C） machines （ D） themselves （ A） while （ B） when （ C） as （ D） and （ A） although （ B） if （ C） even if （ D） however （ A） been （ B） developed （ C） found （ D） learned （ A） With （ B） Such （ C） Like （ D） / （ A） a more （ B） more （ C） most （ D） the most （ A） the other （ B） other （ C） others （ D） anothe
45、r （ A） A great deal （ B） Many （ C） A number （ D） An amount （ A） They （ B） It （ C） Some （ D） Most （ A） related to （ B） connected with （ C） relative to （ D） related with 五、 PART FIVE 33 Garvey, who played for the Los Angeles Dodgers and the San Diego Padres, was the National Leagues Most Valuable Play
46、er in 1974. He earned $1.1 million for appearing in the infomercials. Dallas-based media conglomerate Belo Corp. (NYSE. BLC) said Wednesday that it would cut off 250 jobs, mostly at its flagship 【 S1】 _ newspaper The Dallas Morning News. The company also announced that an investigation of circulatio
47、n of practices at The Morning News found no evidence of improper activity 【 S2】_ on the part of the current senior executives of The Dallas Morning 【 S3】 _ News or on the part of Belo Corp. executives. Belo said flat revenue since 2001 in the Dallas=Fort Worth area which 【 S4】_ made changes in the e
48、xpense structures of The Morning News and 【 S5】_ WFAA-TV, with Belos ABC affiliate in the Dallas/Fort Worth market, 【 S6】_ necessary. The cuts are expected to take place by Nov. 1. Belo disclosed Aug. 5 that The Morning News had overstated with 【 S7】_ newspaper circulation by 5 percent on Sundays an
49、d 1.5 percent for other days. Advertisers overpaid them because rates are normally 【 S8】 _ based on circulation. The investigation found that the circulation overstatement at The Morning News which resulted from an aggressive sales incentive 【 S9】 _ campaign that has been discontinued. Belo said last month that it had mailed or he had personally delivered 【 S10】_ 19
