1、BEC商务英语（中级）阅读模拟试卷 13及答案与解析 一、 PART ONE 0 How to approach Reading Test Part One In this part of the Reading Test you match seven statements with four short texts. First read each short text and then read the sentences to see which ones refer to the text. Make sure you read each text for overall meani
2、ng. Do not choose an answer just because you can see the same words in the text. Look at the statements below and the views about improvement processes on the opposite page. Which company (A, B, C or D) does each sentence 1 - 7 refer to? For each sentence 1 - 7, mark one letter (A, B, C or D) on you
3、r Answer Sheet. You will need to use some of the letters more than once. A “Were ahead of our competitors in that every year we invite customers to headquarters to discuss their expectations for the next five years. In addition to customers, the meeting includes approximately 100 employees and suppl
4、iers. We parade our five-year plan, including such things as service, quality and on-time delivery, and involve everyone in a feedback process. The outcome becomes part of our long-range strategic plan, which is communicated to every employee in the organisation - a process we call management by pla
5、nning.“ B “The approach we find we need to take to increasing customer satisfaction is systemic. There isnt an easy way to do it. Everything is interconnected and builds. In order to delight customers, you need smooth manufacturing processes, which means you need an accurate warehouse, which in turn
6、 relies on a good manufacturing requirements system and good suppliers. You cant accomplish one in isolation.“ C “As part of our improvement process, employees participate actively in raising customer satisfaction. They establish the areas in which they will be measured that translate into quality p
7、erformance: things like, How quickly do you respond to a call? or How effective are your dealings with the customer? Feedback is provided regularly to employees. They analyse the data to determine when additional instruction and support are needed, or when processes need to be re-worked or improved,
8、 or when our goals need to be changed. They are also encouraged to keep an eye on the competition and how they are doing. These data are used for planning purposes.“ D “Our senior managers are constantly pulling the competitions products apart to see what theyre doing. Theyve also done some benchmar
9、king against our better competitors. There are a few good ones that make us run faster and harder. But, to be honest, in terms of new service initiatives, for example, weve had to look outside our industry to find what could be called best of breed. Weve milked our own industry.“ 1 Staff are invited
10、 to set the standards that are used to assess their productivity 2 Long-term aims are negotiated with people internal and external to the company 3 Staff contribute to the monitoring of competitors progress. 4 Different kinds of company need to be examined for ideas for innovation. 5 Staff decide on
11、 their own requirements for training. 6 Improving one aspect of the business affects other aspects. 7 All staff are informed of the companys future direction. 二、 PART TWO 7 Read the article below about changes in working time. Choose the best sentence to fill in each of the gaps. For each gap 8 12,m
12、ark one letter (A G) on your Answer Sheet. Do not use any letter more than once. One answer has been given as an example. There is an example at the beginning. The Nature of Money See if you can locate a $5, $10, or $20 bill printed before 1964 and marked “Federal Reserve Note“ over the portrait. In
13、 the upper-left portion above the seal, a statement written in fine print says that the note is legal tender (法定货币 ) and that it “is redeemable (可兑现的 )in lawful money at the United States Treasury (美国财政部 ), or at any Federal Reserve Bank.“ Does this mean that the bill is not lawful? At the bottom ce
14、nter the same bill says, “Will pay to the bearer on demand X dollars.“ (8) . (9) . Many people believe that money has no value unless (10) . They think that the Federal Reserve note is only a symbol for money, and that real money is the precious metal backing the note. Some people look on money as w
15、ealth and believe that it must have intrinsic (内在的 )value. If we were to study the history of money, we would find that (11) . Cattle, shell, beads (珠子 ), tobacco leaves, and various metals including iron, zinc (锌 ), bronze (青铜 ), and copper have all been used as a basis of exchange. The precious me
16、tals, particularly silver and gold, have proved most satisfactory for this purpose and have been most commonly used in modern times. Until early 1968, the United States backed its Federal Reserve Notes with 25 percent gold, but this did not mean that (12) . Clearly, it is not what money is but what
17、it does that is important. A it is backed by gold or silver. B in different places and at different times a variety of things have been used as money. C See if you can locate a $5, $10, or $20 bill printed before 1964 and marked “Federal Reserve Note“ over the portrait. D citizens could use gold as
18、money or convert paper dollar to gold. E therefore, the precious metals can be taken as money. F Does it mean that your X-dollar bill is not X dollars? G Much confusion exists about the real nature of money. 三、 PART THREE 12 Look at the article about Coca Cola and the questions below. For each quest
19、ion mark one letter A, B, C, D on your Answer Sheet, for the answer you choose. A Brief History of Coke Nowadays, Coca-Colas trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a thre
20、e-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacobs Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two “C“s would look good in a
21、dvertising and wrote “Coca-Cola“ in the flowering script so famous today. It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing st
22、rategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising. Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bough
23、t the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark. Under Candlers leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and
24、 appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candlers campaign paid off. Candler was a creative talent at advertising, but showed little imagination in understanding Cokes marketing potential. In 1899, he sold the right to bottle Coke throughout m
25、ost of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a fr
26、anchise that became worth millions. Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bot
27、tlers agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation. In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the fi
28、led. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser. 13 The trademark Coca-Cola was originally coined by _. （ A） Pemberton （ B） a bookkeeper working for Pemberton （ C） Frank Robi
29、nson （ D） Asa Griggs Candler 14 The main purpose of this article is _. （ A） to introduce the soft drink Coca-Cola to readers. （ B） to trace the history of the companys first hundred years. （ C） to sum up the causes of Coca-Colas Success （ D） both B and C 15 Pemberton sold out his drink because _. （
30、A） he was in bad need of money （ B） he failed to see the great potential of the product （ C） he quarreled with his partner （ D） None of the above 16 Cokes popularity grows steadily because of _? （ A） its high quality of the product （ B） its advertising （ C） its effective advertising and marketing st
31、rategy （ D） Both A and C 17 All of the following were the companys successful examples of advertising except that _. （ A） the company distributed complimentary tickets for people to drink a glass of Coke free of change （ B） the company flew an airship over Washington DC with a huge Coke sign on its
32、side （ C） the company sold the rights to bottle coke to franchisers in every part of the united States （ D） the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn 18 John Styth Pemberton and Asa Griggs Candler were
33、alike in the respect that both of them _. （ A） had a doctors degree （ B） were too short-sighted to see Cokes marketing potential （ C） Sold their business in order to raise money （ D） used money in a wasteful way 四、 PART FOUR 18 Read the article below about the central problem of Economics. Choose th
34、e best word to fill each gap, from A, B, C or D. For each question 19 33,mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning. The Central Problem of Economics The central problem of economics is to satisfy the peoples and nations wants. The problem we are faced
35、with is that our resources, here identified as money, are limited. The only way we can resolve our problem is to make choices. After looking at our resources, we must examine our list of (19) and identify the things we need immediately, those we can postpone, and (20) we cannot afford. As individual
36、s, we face the central problem involved in economics deciding just how to allocate (分配 ) our limited resources to provide (21) with the greatest satisfaction of our wants. Nations face the same problem. As a countrys population grows the need for more goods and services grows correspondingly. Resour
37、ces necessary to production may increase, but there (22) are enough re sources to satisfy the total desires of a nation. Whether the budget meeting is taking place in the family (23) room, in the conference room of the corporation (24) of directors, or in the chamber of the House of Representatives
38、in Washington, the basic problem still exists. We need to find methods of allocating limited resources in order to satisfy unlimited wants. A short time ago economists (25) goods into two categories, free and economic. The former, like air and water, were in (26) abundance that economists had no con
39、cern for them. After all, economics is the (27) of scarcity (匮乏 ) and what to do about it. Today many of these “free goods“ are (28) very expensive to use. Pollution has made clean air and water expensive for producers who have to filter their waste products, for consumers who ultimately (最终 ) (29)
40、the producers extra costs, and (30) taxpayers who pay for the governments involvement in cleaning the environment. In the 1990s, almost all goods are (31) Only by effort and money can they be obtained in the form people wish. Meeting the needs of people and froming resources available (32) the basic
41、 activity of production. In trying to meet (33) wants from limited economic goods, production leads to new problems in economics. （ A） want （ B） problems （ C） wants （ D） resources （ A） those （ B） some （ C） others （ D） many （ A） them （ B） themselves （ C） ourselves （ D） him （ A） always （ B） sometimes
42、（ C） often （ D） never （ A） living （ B） bedroom （ C） store （ D） kitchen （ A） management （ B） function （ C） board （ D） group （ A） divide （ B） divided （ C） had divided （ D） were divided （ A） so （ B） great （ C） such （ D） such an （ A） form （ B） study （ C） means （ D） source （ A） practically （ B） in practi
43、ce （ C） in reality （ D） practical （ A） use （ B） will use （ C） pay for （ D） will pay for （ A） the （ B） / （ C） for （ D） with （ A） plentiful （ B） scarce （ C） in shortage （ D） in full supply （ A） are led to （ B） leads （ C） lead to （ D） leads to （ A） unlimited （ B） limited （ C） limiting （ D） limit 五、 PAR
44、T FIVE 33 Read this report about the limited company. In most of the lines 34 35 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an e
45、xtra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. What Is An Limited Company When a limited company has started for trading, you do not invest in shares by giving more capital to the company. You buy for them from one of the shareholders. 34. If it is a public limi
46、ted company, shares can be bought and sold freely, usually 35. at a Stock Exchange. If the company is doing well and paying high dividends, 36. then you might pay more than the face value of the shares. If what it is doing badly 37. you might pay less than the face value of the shares. The price you
47、 pay at the Stock 38. Exchange for your shares is their market value, if that the company fails, it will 39. stop trading and go into liquidation. This means that all the companys property and 40. equipment must be sold and the money from the sale will be used to pay for all 41. its debts. The share
48、holders may lose the money they paid for the shares. If the 42. company still does not have enough money to pay all its debts, the shareholders 43. do not have to pay any more money. In other words, the shareholders liability for 44. debts is limited to the value of their shares. On the other hand,
49、if when you are an 45. owner of a business, which is not limited, when business fails, you will go bankrupt BEC商务英语（中级）阅读模拟试卷 13答案与解析 一、 PART ONE 1 【正确答案】 C 2 【正确答案】 A 3 【正确答案】 C 4 【正确答案】 D 5 【正确答案】 C 6 【正确答案】 B 7 【正确答案】 A 二、 PART TWO 8 【正确答案】 F 【试题解析】 此段讲的是票据是否能充当货币， 比较这几个选项，则 F对。 9 【正确答案】 G 【试题解析】 从后文知，此段在讨论货币的属性问题，所以选 G。 10 【正确答案】 A 【试题解析】 后文提到，一些人认为， money是由贵金属支持的票据，综合考虑选项， A对。 11 【正确答案】 B 【试题解析】 后文提到，很多东西在不同时候都作过货币用，所以选 B。 12 【正确答案】 D 【试题解析】 由常识也可以知道，纸币不能随意地兑换成金银。 三、 PART THREE 13
