1、BEC商务英语（中级）阅读模拟试卷 140及答案与解析 一、 PART ONE 0 Look at the statements below and the comments on change management on the opposite page. Which section(A， B， C or D)does each statement 1-7 refer to? For each statement 1-7， mark one letter(A， B， C or D) You will need to use some of these letters more than o
2、nce A For over three decades， academics， managers， and consultants， realizing that transforming organizations is difficult， have analyzed the subject Theyve sung the praises of leaders who communicate vision and walk the talk in order to make change efforts succeed Theyve sanctified the importance o
3、f changing organizational culture and employeesattitudes Theyve teased out the tensions between top-down transformation efforts and participatory approaches to change Still， studies show that in most organizations， two out of three transformation initiatives fail B Each manager looks at an initiativ
4、e from his or her viewpoint and， based on personal experience， focuses on different success factors The experts， too， offer different perspectives A recent search for books on change and management turned up 6， 153 titles， each with a distinct take on the topic. Those ideas have a lot to offer，but t
5、ake together， they force companies to tackle many priorities simultaneously，which spreads resource sand skills thin. C Someofthehardfactorsthataffectatransformationinitiativearethetimenecessarytocompleteit， the number of people required to execute it， and the financial results that intended actions
6、are expected to achieve. The research shows that change projects fail to get off the ground when companies neglect the hard factors. That doesnt mean that executives can ignore the soft elements； that would be a grave mistake. However. If companies dont pay attention to the hard issues first， transf
7、ormation programs will break down before the soft elements come into play. D Companies assume that the longer an initiative carries on. The more likely it is to fail the early impetus will peter out， windows of opportunity will close， objectives will be forgotten， key supporters will leave or lose t
8、heir enthusiasm， and problems will accumulate. However， contrary to popular perception, along project that is reviewed frequently is more likely to succeed than a short project that isnt reviewed frequently. Thus， the time between reviews is more critical for success than a projects life span. 1 the
9、 importance of taking into consideration the economic effects brought by the change 2 the diversity in observing the initiative of change in companies 3 the belief that good communication between managers and staff will benefit the change 4 the relationship between the duration of a project and the
10、chances of winning the change 5 the need to consider all the elements involved in a change 6 the possibility to make a successful change by considering the plan more than once 7 the negative view of asking companies to solve many problems at the same time 二、 PART TWO 7 Electronic Commerce At the beg
11、inning of the 1990s, no one had heard of the Internet, apart from a few researchers and academics. Increasingly, no matter what business you are in, whether it be services, manufacturing, or the primary, sector, the capacity to access and process information, and to interact more directly and speedi
12、ly with suppliers and customers, is becoming the central means of creating value. Today, electronic commerce is having an effect on the way many New Zealanders do business. (8) .It has become clear that younger people especially are creating their own Internet-based businesses instead of working for
13、 someone else. Equally, a growing number of New Zealanders of all ages and from all walks of life are grasping the opportunities the Internet offers. All these businesses are creating exciting new products and services and are adding value and dynamism to the economy. (9) .Markets are changing and c
14、ustomers are becoming more demanding. Labour, products, and services flow ever more easily across international borders. (10) .Just ten years later, some 360 million people around the world have Internet access, and the number of Internet users continues to grow rapidly. In 2000, IDC, a research com
15、pany, estimates that the value of New Zealands Internet-based electronic commerce will exceed $800 million. That is not counting New Zealands wholesale electricity market, which in itself is worth a billion dollars annually, and which operates the first electricity trading system in the world access
16、ible through the Internet. E-commerce is available to a multinational company. (11) . (12) .The software that makes the Internet work is in the public domain. Anyone can install it for free. The Internet Service Providers (ISPs) who sell you Internet access are often owned by large companies, which
17、also own the telecommunications networks over which the Internet runs, but they dont own the Internet itself. No one does. A Although this new environment provides opportunities, it poses risks as well. B The Internet, On the other hand, is an open network. C At the beginning of the 1990s, no one ha
18、d heard of the Internet, apart from a few researchers and academics. D It means that our business can operate in the global environment, participating in global networks and e-commerce means on-line trading, that is, buying and selling goods and services over electronic networks. E New opportunities
19、 for exporting, for creating new businesses, and for growing established businesses are resulting. F In 2000, the government launched an e-commerce strategy to encourage economic growth and innovation in New Zealand through promotion of e-commerce and technology-based business. G The emergence of th
20、e Internet in the 1990s has fuelled the recent rapid growth of electronic commerce, and this in turn is changing the nature of business. 三、 PART THREE 12 Look at the article below about the poll and the questions over the page. For the question 13 18, mark one letter A, B, C or D on your Answer Shee
21、t for the answer you choose. Advertising can legally include opinions and exaggerations which may be misleading. These “legal lies“ are called puffs because they puff up a products qualities and make it seem better than it really is. Learn how to spot advertising puff. Advertising is controlled by l
22、aw. The Federal Trade Commission (FTC) regulates the content of advertisements what the manufacturer can and can not say about its product. You as a consumer can protect yourself from misleading ads by learning how to recognize them. Misleading advertising often presents the sellers opinion as if it
23、 were fact. “Zenos Cola is the finest soft drink. “ “Acme Cars give you the most comfortable ride in town.“ When you see advertisements like this, ask yourself, “who says so?“ This is the type of advertising puff that reflects an opinion. The words “finest“ and “most“ show that a judgement is being
24、made a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too, so youll buy it. Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, car
25、s, mouthwash, or toothpaste. This kind of advertising is called “image making“. Will you really meet nicer people if you drive a Panther automobile? Will people think youre sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very fe
26、w products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misleading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound before coo
27、king. Since its purchased after being cooked, this claim may be classified as puff. Check the frozen food aisle in your supermarket. A frozen pie is labeled as a “nine-inch pie“. This statement is true if you measure the pie from the outside of the rim on one side to the outside of the rim on the ot
28、her side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pies, youll see that the nine-inch measurement is for the inside of the pie. You should always question the claims made by any advertisement. Ask yourself: will the product really d
29、o all of these things? Is it really the best? Who says so? 13 What does “puff up“ in the first paragraph (Line 2) mean? （ A） Tell lies about. （ B） Evaluate. （ C） Praise. （ D） Speak too highly of. 14 Decide which of the following advertisements reflects/reflect only the sellers opinion? （ A） Acme Car
30、s give you the most comfortable ride in town. （ B） Use Sparkle Toothpaste to whiten your teeth. （ C） White Cat washes whiter. （ D） All of the above. 15 “Image-making“ advertisements try to_. （ A） exaggerate a products quality （ B） overpraise a products quality （ C） link an unrelated quality to a pro
31、duct （ D） make a true but exact statement of product 16 We can learn from the passage that the hamburger described as a quarter of a pound is_a quarter of pound after being cooked. （ A） heavier than （ B） really （ C） lighter than （ D） slightly heavier than 17 In this passage puffs can include all of
32、the following except_. （ A） advertisements that contain the sellers opinion only （ B） advertisements that connect an unrelated quality to a product （ C） advertisements that compare the advertised product with other products （ D） advertisements that seem to be facts but not exactly so 18 What does th
33、e passage mainly discuss? （ A） Rules and regulations of advertising. （ B） Learning how to spot advertising puffs. （ C） Advertisements. （ D） The agency regulating the content of advertisements. 四、 PART FOUR 18 Read the article below about the job of store assistants. Choose the best word to fill each
34、 gap from A, B, C or D. For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning, (0). The move to self-service has meant that in many shops, fewer tasks are now performed by store assistants. Typical tasks which remain are making (0) C tha
35、t shelves and counters are fully (19) , taking the customers payment, and (20) the purchases. However, in some shops, the more traditional selling skills are still important. In larger stores, it is normal for a range of (21) to be rotated among staff, giving greater work variety. Every customer has
36、 different (22) , and different reasons for coming into the store. Some know (23) what they want, ask for it and buy it. Many, however, are not sure, and if they are not (24) correctly they may go somewhere else to buy. The store assistant must (25) when and how to offer help, and gain the customers
37、 confidence with the (2$) amount of questioning about what they are looking for. They can then give information and advice about the products which might (27) the customers requirements. This demands both communication skills and knowledge of the product. Finally, they have to persuade the customer
38、to make the (28) to buy, and “ close the deal “ . If the customer is just (29) , the store assistant needs to offer efficient and friendly service, hoping that the customer will return when he or she is ready to buy. It is worth remembering that many stores depend on their (30) customers for a large
39、 part of their (31). The actual tasks of a store assistant vary with the type of goods sold. In a mens outfitters these could include (32) a customer for a suit. In an electronics store, it is vital to be able to (33) how a computer or hi-fi unit works and to ensure that the customer has any accesso
40、ries they might need. （ A） stored （ B） provided （ C） stocked （ D） packed （ A） watching （ B） surrounding （ C） enclosing （ D） covering （ A） acts （ B） duties （ C） requirements （ D） actions （ A） needs （ B） necessities （ C） targets （ D） incentives （ A） obviously （ B） surely （ C） carefully （ D） exactly （
41、A） conducted （ B） treated （ C） serviced （ D） controlled （ A） assess （ B） validate （ C） test （ D） question （ A） adequate （ B） calculate （ C） right （ D） just （ A） balance （ B） suit （ C） equal （ D） reach （ A） decision （ B） conclusion （ C） contract （ D） engagement （ A） reviewing （ B） observing （ C） look
42、ing （ D） watching （ A） regular （ B） constant （ C） continuous （ D） fixed （ A） proceeds （ B） business （ C） assets （ D） dealings （ A） grading （ B） rating （ C） estimating （ D） measuring （ A） present （ B） prove （ C） demonstrate （ D） acknowledge 五、 PART FIVE 33 Read the text below about the Disney company
43、. In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT, If there is an extra word in the line, write the extra word in CAPITAL LETTERS. company
44、 has been approached to buy U. K. media assets, Reuters reports. 35 Robert lger, Disneys president, who made the announcement to a 36 London audience at the Royal Television Societys conference. 37 Pixar/Disney feature films include Finding Nemo , Toy Story, and Monsters Inc. 38 Media giant Walt Dis
45、ney Co. operates Walt Disney Parks Resorts: then 39 owns ABC television network, with 10 broadcast stations and more 40 than 60 radio stations: and produces films through by Walt Disney Studios. 41 lger also said the company at one time it had been approached to buy 42 ITV, a U.K.television channel
46、as along with some assets of the BBO, the report stated. 43 Steve Jobs, the head of Pixar Animation Studios Inc., who said in June 44 he would consider of a new distribution deal with Disney. At the time, no talks were under way. 45 Disney and Pixar, who have released five films together, called off
47、 for previous talks in January to renew their distribution deal. The companies last film together, The Cars, is slated for release in 2005. BEC商务英语（中级）阅读模拟试卷 140答案与解析 一、 PART ONE 1 【正确答案】 C 【试题解析】 从 C篇第一句 “Some of the hard factors that affect a transformation initiative are the time necessary to com
48、plete it, the number of people required to execute it, and the financial results that intended actions are expected to achieve. ”可知影响变革主动性的硬因素包括需要的时间、参加人员的数量 以及将要进行的变革所能带来的经济效益。第二句 “The research shows that change projects fail to get off the ground when companies neglect the hard factors. ”告诉我们，如果忽略
49、这些因素，变革就很难顺利展开。该句中的短语 get off the ground表示 “起飞；顺利地起步 ”。 C篇中的最后一句 “However, ifcompanies dont pay attention to the hard issues first, transformation programs will break down before the soft elements come into play. ”再次强调首先要关注的是上述那些硬因素。经济效益是硬因素之一，因此， C为正确选项。 2 【正确答案】 B 【试题解析】 从 B篇第一、第二两句 “Each manager looks at an initiative from his or her viewpoint and, based on personal experience, focuses on different success factors. The expeas, too, offer different perspectives. ”可知管理者和专家都对变革的主动性有着千差万
