1、BEC商务英语（中级）阅读模拟试卷 147及答案与解析 一、 PART ONE 0 Look at the statements below and the article about outsourcing risks on the opposite page. Which section(A.B.C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A,B,C or D)on your Answer Sheet. You will need to use some of these
2、 letters more than once.Example:0 Outsourcing is risky for a companys profile. Outsourcing Risks on CompaniesA One of the main risks of outsourcing a task is that it will not be done to the specifications required. By having an outside company perform a task, a company runs the risk that the outside
3、 party will not have the same skill set and experience as in-house employees. A drop in quality can result in a drop in sales, as well as harm the companys reputation among consumers.B Another risk for a company that outsources to foreign countries is bad press. Some companies, particularly large co
4、mpanies, face criticism for hiring workers from other countries, generally at cheaper wages, instead of using American employees. If a company comes under significant attack for outsourcing, then its reputation may suffer, leading to a loss of business. However, smaller companies that use only modes
5、t outsourcing stand a low risk of this occurring.C Not all foreign countries have the same economic and political stability enjoyed by the United States. Many countries, particularly those that are not democratic, may change laws that affect the business climate or experience political events revolu
6、tions, wars, sudden changes in leadership that make it difficult or expensive for outsourcers to complete a task. Therefore, companies that outsource to unstable countries run the risk of an interruption in business.D Many times, outsourcing involves sharing proprietary information with an outside p
7、arty. This raises the risk that this information will be shared with another party that will try to capitalise on it. For example, the design of a piece of software may be shared by the outsourcing company with a competitor. In some countries, intellectual property laws are not strong. This can resu
8、lt in severe losses for the hiring company. 1 Outsourcing may be blamed as the cause of less work opportunities in the U. S. 2 Acompany that outsources its jobs to the outside party may take the risks with quality. 3 When outsourcing, a company should think about the political instability involved.
9、4 The company should pay more attention to the intellectual property in outsourcing. 5 Try not to outsource to the company which may not fulfill the task for political reasons. 6 Sometimes, companies must provide technical and intellectual support when outsourcing. 7 Companies of different sizes wou
10、ld face different risks in outsourcing. 二、 PART TWO 7 Read the article below about how companies can manage contact with customers. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-Q)on your Answer Sheet. Do not use any letter more than
11、once. There is an example at the beginning(0). Customer Contact Which of the following is the most important way of keeping in touch with your customers: telephone, e-mail, fax, letters, website, or face-to-face meetings? Despite the choice, there is only one correct answer.(0)G . Different customer
12、s have different preferences, so all types of contact are equally important. The smart manager is, therefore, always looking for ways to improve the different types of customer contact and there are plenty of helpful solutions out there to choose from.【 P1】 _. At the same time, email is rapidly catc
13、hing up, while the volume of business letters is declining. So, you would think that a good place to begin your quest for better-managed customer contact is to look at whats new in telephone and online technology. It might, though, be better first to consider the factors that make for better contact
14、 management and see what can be done to improve them. The starting point for this is obvious: any type of customer contact is going to be more effective of the person handling it knows about the customer.【 P2】 _. When did these customers last order? What are their product or service preferences? Wha
15、t is their credit status? To make improvements in contact operations possible, all the staff who have contact with the outside world need to have immediate access to the same data. The software that can provide this is known as customer relationship management, or CRM.【 P3】 _. Just as important, sta
16、ff canenter any necessary details about the client they are dealing with while the contact is actually in progress. The data from this contact are stored in the system immediately. Then, if the client calls back a few minutes later, whoever picks up the call can see exactly what has just happened.【
17、P4】 _ CRM systems can give a valuable edge even to companies that rely more on personal contact than on handling large numbers of phone calls and emails. Arguably, it is more important for senior executives to have fully up-to-date information to hand when talking to an important client than in any
18、other situation.【 P5】 _. With the right laptop or hand-held PC, there are even ways of providing secure access when they are out of the office. In this way, managers need never be without the information they need, no matter where they happen to be.Example: A To put it simply, contact relies on peop
19、le, and successful contact relies on people with information at their fingertips. B In spite of this, it would be extremely valuable if all members of staff could call up information on any of the companys clients whenever they needed it. C Software can deliver critical information to selected users
20、 on a need-to-know basis. D For most businesses, the telephone is still the most commonly used channel of customer contact. E Basically, it enables any member of staff to type in a name and within seconds have on the screen in front of them all they need to know about that particular customer. F Onc
21、e a member of staff has this recently processed information, he or she will be able to provide faster and more efficient service. G That anyone who thinks that only one type of customer contact is sufficient is missing the point. 8 【 P1】 9 【 P2】 10 【 P3】 11 【 P4】 12 【 P5】 三、 PART THREE 12 Read the a
22、rticle below about the real intentions of customers and the questions on the opposite page. For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet. Turning Consumers into Customers The expression “supply and demand“ was first coined as “demand and supply“, by James Denham-Steuar
23、t in An Inquiry into the Principles of Political Economy, written in 1767. In his Inquiry, Denham-Steuart says of demand, “It must constantly appear reciprocal. If I demand a pair of shoes, the shoemaker either demands money, or something else for his own use,“ adding, “The nature of demand is to en
24、courage industry.“ Nine years later, in The Wealth of Nations, Adam Smith wrote, “The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.“ It helps to revisit these
25、 elementary lessons because weve been ignoring them on the Web at the cost of billions of dollars in lost opportunities for businesses other than those driven by advertising and “ big data“ farming. To see what I mean, consider this fact: you are not a customer of Facebook or Twitter. Nor of Googles
26、 search, mail, and other free services. The actual customers of those companies are advertisers, not you. In fact, you and I are the products being sold to advertisers. No matter how well those companies serve us with free goodies, the fact remains that these companies consumers and customers are di
27、fferent populations, and we are among the former, and not the latter, because we pay them nothing. In Adam Smiths terms, we do not employ them. And, because we are merely consumers of these services, our concerns tend to be dismissed when they are in conflict with the ambitions of those services cus
28、tomers, the advertisers. This is why websites, advertisers and third parties take liberties with our personal data, our privacy, and our tolerance for “personalisation“ of messages that still fail 99% of the time. This causes two problems. One is abuse of consumers. The other is a lack of what we co
29、uld bring to the markets table besides money if we were full-fledged customers. On the consumer protection front, the Tracking Protection Working Group of the W3C(the leading Web standards organisation)is meeting this week in Washington, as reported in an NPR story titled Do Not Track Web Browser Op
30、tion Gains Steam. Regulators and lawmakers in Washington are also on the case. Last year Sen. Jay Rockefeller introduced the Do-Not-Track Online Act. In February of this year, the White House published a Privacy Bill of Rights. An excellent source of ongoing documentation of consumer abuse is The Wa
31、ll Street Journals What They Know, a series of reports begun on July 31, 2010. And, since journalism alone has proven insufficient for reversing the tide of abuse, Julia Angwin and the WTK team are convening Data Transparency Weekend starting this Friday in New York. The purpose is to “build free We
32、b tools that promote data transparency and control“. This is a strong move toward giving consumers the powers of customers, whether or not they pay anything. 13 In The Wealth of Nations, Adam Smith points out that （ A） customers restrain workmens business manner to a certain extent. （ B） customers u
33、se industry discipline to regularise workmens business manner. （ C） a workmans negligence is corrected by customers. （ D） customers and workmen are dependent on each other in the product purchase. 14 The negligence of what Adam Smith advocated in The Wealth of Nations by the Internet has caused （ A）
34、 the promotion of profits in a company only by commercials. （ B） the loss of many business opportunities except advertising. （ C） the easy access to customers data on the web. （ D） the role advertising plays in doing business on the Web. 15 According to the third paragraph, when we visit some websit
35、es, （ A） we are the customers who pay the webs. （ B） our personal data are sold to advertisers. （ C） websites conserve our personal information safely. （ D） we contribute large profits to the websites. 16 What does “full-fledged“ in the fourth paragraph mean? （ A） naive （ B） regular （ C） mature （ D）
36、 simple-minded 17 What can we learn from the publication of the bill and the act mentioned in Para. 5? （ A） The government is regulating the online transactions. （ B） The government is taking measures to protect consumers privacy. （ C） The public can avoid being insulted through the act and the bill
37、. （ D） The public will benefit a lot from the act and the bill. 18 From the last paragraph, we can infer that （ A） the consumers can expect to regain their reasonable rights. （ B） the Wall Streets attention on the websites is rising. （ C） the authorities are promoting data transparency and control.
38、（ D） a series of reports could give consumers more power. 四、 PART FOUR 18 Read the article below about the principles of selling. Choose the best word to fill each gap from A,B,C or D on the opposite page. For each question(19-33), mark one letter(A,B,C or D)on your Answer Sheet. There is an example
39、 at the beginning(0). The Principles of Selling The principles of selling are useful for all people, whether they work in business, in not-for-profit organisations, or at home. Influencing people is an important(0)A of all interpersonal relationships. Thus, hermits may be the only people in our soci
40、ety who do not need to【 C1】 _the principles of selling. Four-year-old children soon【 C2】 _the most effective way to sell their parents on a trip to the circus. As college students, they use more【 C3】 _techniques to convince their parents that they need a car at school. As young graduates, they are c
41、onfronted with more important sales, job-selling themselves to an employer. To do this effectively, they will【 C4】 _the same essential steps used in marketing a sale. They【 C5】_potential employers. They analyse the needs of the potential employer and the【 C6】 _points in their background. Then they d
42、evelop a presentation to demonstrate how their capabilities are【 C7】 _with the employers needs. During the interviews, they answer questions and provide additional information. This is selling at a personal level. An increasing number of people are studying selling【 C8】_they do not plan on selling a
43、s a【 C9】 _. They recognise that almost everyone in business uses certain principles of selling in everyday work.【 C10】 _. executives are eager to sell themselves to associates, superiors, and【 C11】 _. The accountant uses selling to present a research budget for【 C12】 _. The industrial relations or p
44、ersonnel executive uses sales techniques to handle negotiations with a union. People in non-business situations also practice the art of selling.【 C13】_encourage people to come at services. Political candidates ask【 C14】_votes. People who are skilled at influencing the【 C15】 _of others are usually t
45、he leaders in our society.Example :A aspect B view C way D phase 19 【 C1】 （ A） adopt （ B） apply （ C） employ （ D） neglect 20 【 C2】 （ A） discover （ B） learn （ C） memorize （ D） study 21 【 C3】 （ A） deceptive （ B） polite （ C） careful （ D） refined 22 【 C4】 （ A） go through （ B） come up with （ C） go against
46、 （ D） go after 23 【 C5】 （ A） identify （ B） distinguish （ C） recognize （ D） designate 24 【 C6】 （ A） interesting （ B） strong （ C） influential （ D） weak 25 【 C7】 （ A） harmonious （ B） standardised （ C） compatible （ D） familiar 26 【 C8】 （ A） unless （ B） when （ C） if （ D） even though 27 【 C9】 （ A） career
47、（ B） position （ C） profession （ D） work 28 【 C10】 （ A） Lazy （ B） Aspiring （ C） Humorous （ D） Honest 29 【 C11】 （ A） coordinators （ B） authorities （ C） customers （ D） subordinates 30 【 C12】 （ A） approval （ B） argue （ C） consultation （ D） reference 31 【 C13】 （ A） Businessmen （ B） Candidates （ C） Minist
48、ers （ D） Financiers 32 【 C14】 （ A） to （ B） in （ C） at （ D） for 33 【 C15】 （ A） actions （ B） custom （ C） hobbies （ D） performance 五、 PART FIVE 33 Read the article below about the concept of marketing. In most of the lines(34-45),there is one extra word. It either is grammatically incorrect or does not
49、 fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The exercise begins with two examples(0 and 00). Marketing0 What does the term marketing really mean? Many people mistakenly think00 of it as advertising and selling. Given out the number of commercials on television,【 M1】 in magazines and
