1、BEC商务英语（中级）阅读模拟试卷 18及答案与解析 一、 PART ONE 0 Look at the statement and the company books description below. Which discription (A, B, C or D) does each statement 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than on
2、ce. A Teaching Pitmans Shorthand This book provides everything the teacher in training, and in the classroom, needs to know about the present knowledge of the principles of learning and their theoretical and practical application to the teaching of Pitmans Shorthand. It covers the syllabuses for the
3、 Royal Society of Arts Teachers Certificate in Shorthand and the Joint Examining Boards Teachers Diploma in Shorthand. B Objective Tests in Economics The objective form of testing is being used increasingly in public examinations. By employing the following objective methods the book will assist the
4、 teacher in testing students knowledge: multiple choice; multiple completion; matching; and assertion reason. The questions may be used with any textbook covering the examinations in economics O level, RSA (Stage 1) and LCC (Intermediate). C Typing Person can learn to type accurately and quickly in
5、only a few hours. Type it! presents a speedy method of keyboard mastery followed by straight copy material which shows how to touch type for personal use without looking at the keyboard. Suitable for anyone who wishes to learn to touch type, the only prerequisite is intense concentration! D Descript
6、ive Economics C. D. Harbury, Professor of Economics and Head of Department of Social Science and Humanities. City University Offers a comprehensive description of the British economy. The book summarizes the theory underlying economics and the factual and institutional framework of the British econo
7、mic system. Graphs, maps, charts and exercises help to illustrate and extend the text. 1 College students studying how to be a good teacher. 2 A student trained to be a teacher of secretarial subjects. 3 Companys typist. 4 College students of economics. 5 School students taking economics for School
8、Certificate. 6 The companys secretary. 7 The teacher who teaching economics in college. 二、 PART TWO 7 Read the article about corporation merger. Choose the best sentence to fill each of the blanks. For each blank 8 12 mark one letter (A G) on your Answer Sheet. Do not use any letter more than once.
9、There is an example at the beginning Corporation Merger The most common kind of consolidation today is the merger. A merger occurs when two or more companies get together to from one company With the deregulation of natural gas, the nations 20 interstate pipeline companies became fearful of cutthroa
10、t competition. Some felt that they could increase their efficiency and improve their market flexibility by merging. In 1985 Internorth of Omaha paid $ 2, 3 billion for Houston Natural Gas Corporation, (8) . The system connected markets from coast to coast and raised sales to $10 billion. On occasion
11、, mergers have occurred between smaller companies in an industry dominated by a few giant firms. These smaller companies claim that (9) . They maintain that such action increases competition instead of reducing it. The Antitrust Division of the Justice Department has not always agreed with them. Fou
12、r major waves of mergers have taken place in this country. The first started in 1887, just prior to the pas sage of the Sherman Antitrust Act, and ended in 1904. It involved such giants as United States Steel and Standard Oil trying to create monopolies in their industries. From the end of World War
13、 I until the 1930s, large firms swallowed smaller firms to create oligopolies. The monopoly has no chance and the oligopoly little chance of succeeding today under present antitrust policy. The third major merger movement began in the 1960s, reached a peak in 1969, (10) . Many of the acquisitions in
14、volved giant firms in one industry buying up large companies in totally unrelated industries. Such mergers are called conglomerate mergers. A classic example is Mobil Oil Corporations purchase of the huge retail chain Montgomery Ward & Company. Mergers in the last ten years were in the thousands. Mo
15、re important is the value of the transactions, which has risen sharply. The number of mergers and acquisitions apply (11) . The petroleum industry had mergers and acquisitions valued at closed to $80 billion between 1981 and 1984. Other industries (12) were banking and finance, insurance, mining and
16、 mineral, and processed foods. A thereby gaining control of the worlds longest Pipeline B and then gradually declined C experiencing large takeovers D resulting in combinations of small firms E only to those valued at $100 million or more F when two or more companies get together to form one company
17、 G they need to merge to become more efficient and effective 三、 PART THREE 12 Read the article below about marketing management. For questions 18 20, mark one letter (A, B, C, D) on your answer sheat for the ansuer you choose. Marketing Management Playboys principal distritution channel until 1979 w
18、as a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also sold other brands of mens premium shoes. Play boys shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced
19、 in February or August. The company did not offer its retail accounts quantity discounts. Because producing high-quality mens dress shoes demanded highly skilled labor and specialized facilities, Playboys entire product life had been manufactured at the companys facility in Lynn, Massachusetts, thro
20、ugh our most of the companys history. As consumer preferences changed and fashion became more important in mens shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboys quality and feature specifications yet could extend the brands fr
21、anchise to a younger age group. Playboys executives labeled these styles “outside“ shoes, while those manufactured at the Lynn plant were called “inside“ shoes, in 1985, the average prices the retailer paid Playboy for pair of inside shoes was $52 and, for a pair of outside shoes, $34. Variable manu
22、facturing costs per pair of inside shoes were $40. The average cost of a pair of outside shoes to Playboy was $28. Playboy sold approximately 160 inside shoe styles and 56 styles made by outside mahufacturers, Since there were 80 sizes to each style, Playboy total SKUs numbered around 17,280, and it
23、 carried an inventory in stock of over 64,000 pairs, Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did “makeup“ (styles not included in its regular product line, manufactured to the specification of a retailer) for a pa
24、rticular retail account. Each of Playboys 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform “previews“ at the beginning of fail and spring seasons as a method of increasing both consumer and
25、trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the companys entire line to store customers. During the preview, the customer was offered a price promotion of $10 off any pair of Playboy shoes. The retailer was responsi
26、ble for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy sales person would spend time with the retailers salespeople and customers describing the quality and comfort of P
27、layboy shoes. Company management believed that consumers were likely to “trade up“ to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail sales people often missed sales opportunities by assuming that casually dressed customers would
28、 not buy expensive high-quality shoes, and one of Playboys goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of annual sales were made during the fall and spring previews. Playboy management tracked the sales of
29、every shoe style. If sales of a particular style slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style before the style was terminated or “closed out“. Established retail accounts had the option of purchasing close-
30、outs at a 30 percent discount from the regular wholesale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price to increase their unit margins, then mark them down, as necessary. Close-outs accounted for unit sales
31、 of 5,500 to 6,500 pairs of Playboy shoes per year 13 Playboys internal SKUs numbered _. （ A） 128,000 （ B） 4,480 （ C） 17,280 （ D） 68,000 14 the duty of the 16 salespeople sent by Playboy was to be _. （ A） retailer sales and service with the area （ B） retailer sales and service with the area and perf
32、orming “preview“ （ C） displaying and explaining the companys entire line to store customers （ D） absorbing the cost of the promotion 15 Which of the flolwing is NOT true? （ A） customers paid a higher price for a pair of shoes during the “preview“. （ B） The cost of advertising to excite retail trade
33、during the “preview“ wass paid for by both Playboy and the retailet. （ C） Consumers would possibly buy premium shoes if they know their features and benefits. （ D） The fall and spring previews benefit some Playboy retail accounts a lot. 16 Retailers sold the close-outs _. （ A） at a lower price than
34、usual （ B） to poor consumers at full retail price （ C） at full retail price and never lower it （ D） at full retail price and then at a lower price when necessary 17 Before 1979 _. （ A） the 450 retail stores where Playboy shoes were sold were privately owned （ B） some of the 450 retail stores sold Pl
35、ayboy shoes only （ C） the wholesale price of Playboy shoes was much higher than their retail price （ D） retailers would get discounts if they bought the shoes substantially 18 Why did Myrrayhill wanted to assure consumers of the quality of the shoes? （ A） Because Playboy wanted to assure consumers o
36、f the quality of the shoes. （ B） Because producing high-quality shoes needed high skills. （ C） Because consumer preferences had changed and fashion became more important. （ D） because Playboy wanted to sell the shoes at a lower price. 四、 PART FOUR 18 Read the text below about brokers. Choose the bes
37、t word to fill each gap, from A, B, C or D. For each question 19 33 mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning. Brokers Brokers neither physically handle products being distributed nor work on a continuing (19) with their principals (20) , a broker is a
38、n independent wholesaling middleman that brings buyers and sellers together and provides market information to either party. M0st brokers work for sellers, (21) a small percentage represent buyers. Brokers have no authority to set prices. They simply negotiate a sale and leave it up to the seller to
39、 accept or (22) the buyers offer. They also furnish considerable market information (23) prices, products, and general market conditions. Because of the limited services provided, brokers receive relatively small commissions 5 percent or less. (24) , brokers need to operate on a low-cost basis. Food
40、 brokers (25) buyers and sellers of food and (26) general-merchandise items to one another and bring them together to complete a sale. They are well (27) about market conditions, terms of sale, sources of credit, price setting, potential (28) , and the art of negotiating. They do not actually provid
41、e credit but sometimes store and deliver goods. Brokers also do not (29) goods and usually are not allowed to complete a transaction (30) formal approval. Like other brokers, food brokers generally represent the seller, who pays their commission. Food brokers, (31) manufacturers agents, operate in s
42、pecific geographic locations and work for a limited (32) of food producers within these areas. Their sales force calls on chain-store buyers, store managers, and institutional purchasing agents. Brokers work (33) with advertising agencies. The aver age commission for food brokers is 5 per cent of sa
43、les. （ A） basic （ B） basical （ C） basically （ D） basis （ A） Instead of （ B） Instead （ C） So （ D） Therefore （ A） for example （ B） as a result （ C） since （ D） although （ A） raise （ B） take （ C） reject （ D） lower （ A） regards （ B） in relation （ C） with regard （ D） regarding （ A） However （ B） Therefore
44、（ C） For instance （ D） Because （ A） introduce （ B） to introduce （ C） take （ D） bring （ A） relating （ B） relate （ C） to relate to （ D） connected with （ A） informed of （ B） informing （ C） known （ D） informed （ A） sellers （ B） people （ C） buyers （ D） agents （ A） take title to （ B） take title of （ C） ha
45、ve title for （ D） give the title to （ A） with （ B） have （ C） in the possession of （ D） without （ A） alike （ B） tike （ C） resemble （ D） look like （ A） number （ B） sum （ C） amount （ D） quantities （ A） close （ B） loose （ C） closely （ D） closer 五、 PART FIVE 33 Read the text below about the U. S. economy
46、. In most of the lines 34 45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word on your
47、Answer Sheet. The U. S. economy is growing most slowly, the U. S. Federal Reserve said on Wednesday in a report. Economic business activity in most districts is 34. reported to be generally good and expanding moderately, in according to a 35. survey of regional business conditions last week. But the
48、 survey found 36. labour-market tightness and, in a few of regions, rift tightness appears to be 37. broadly based. As a result, wage gains have been tended to outstrip price increases. 38. The survey will be ruled by Federal Reserve policy-makers when they will meet 39. next month to consider adjus
49、ting interest rates. It was based on with information 40. collected during the middle of last week. There is a growing belief that Federal 41. Reserve officials will raise up short-term interest rates at the meeting to slow 42. economic growth and prevent from any acceleration in inflation. Recent reports, 43. including for shrinking unemployment, expanding factory orders and continued 44. high levels of home sales, have caused many to ask question earlier beliefs 45. that the dynamic economy in the country
