1、BEC商务英语（中级）阅读模拟试卷 23及答案与解析 一、 PART ONE 0 Look at the statements below and the information about newspaper stories. Which story (A, B, C or D) does each statement refer to? For each sentence1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than on
2、ce. A Chief Michael Omisade, a lawyer, has been appointed chairman of the National Bank of Nigena. He succeeds Mr. C S. O. Akande, who relinquished the post at the end of his three-year term. The Board of Directors of the Bank has also been reconstituted with the appointment of five new persons: Mr.
3、 M A. AdAeniran, Mr. G. L. Oyawola, Chief Femi Oyebanjo, Mr. Tunde Oyefodunnn, Mr. ,J. O. Turki, Mr. S. O. Banjo (the managing director) and Mr. J. A. Ogunbiyi. B Union officials from Australia, Barbados, Britain, Canada, India, Sierra Leone and Tanzania have been named as the steering committee of
4、the newly-formed Commonwealth Trade Union Council (CTUC) . Dennis McDermott, President of the Canadian Labour Congress, was appointed chairman of the council, whose chief aim is promoting the interests of trade unions and some 25m workers in the Commonwealth, specially those in the developing countr
5、ies of Africa, Asia and the Caribbean. Mr. Len Murray, General Secretary of the British Trades Union Congress, said he hoped the new organization, officially formed on March 1, could help further the dialogue between the nations of the industrialized North and the developing South. C The Sokoto Matc
6、h Factory, opened in 1978, has been closed down due to acute shortage of spare pans, lack of raw materials and cash flow problems. The general manager of the company? Mr. Nasir Mikhali, regretted the closure because he had thought the project was viable. The factory was a joint venture of the Sokoto
7、 State Government, Messrs Alawa A/C factory, and PAPCO (Nigeda) Ltd. It had 50 employees and was producing about 27,000 canons of good quality matches a year. The workers went on strike. D The meeting of the international Tin Council in London earlier this month decided to raise the price range of t
8、he buffer stock by ten percent. This lifted the “floor“ from 1,500 ringgit (Malaysian dollars) per picul (133 1/31bs) to M 1,650 per picul and the “ceiling“ from M 1,950 to M 2,145. At last weeks exchange rates that would make the floor a bit under 6,000 a tonne and the ceiling over 7,250 a tonne, w
9、ith the middle belt, where the buffer stock manager may neither buy nor sell without special permisson, from about 6,150 a tonne just over 6,700 a tonne. 1 The company has been out of business. 2 Tins price was raised. 3 Bank appoints chief Michael Omisade to the chairman of a branch bank. 4 Trade u
10、nion is formed. 5 The organization aims to further the dialogue between the developed countries and developing countries. 6 It produces about 27,000 canons of matches a year. 7 He beat his competitor and gained the appointment. 二、 PART TWO 7 Read the article below about service production and the qu
11、estions on the opposite page. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. The importance of satisfaction and morale Broadly speaking, job satisfaction is the degree of enjoyment that people derive from performing their jobs. If people enjoy
12、 their work, they are relatively satisfied; if they do not enjoy their work, they are relatively dissatisfied. In turn, satisfied employees are likely to have high morale - the overall attitude that employees have toward their workplace. Morale reflects the degree to which they perceive that their n
13、eeds are being met by their jobs. It is determined by a variety of factors, including job satisfaction and satisfaction with such things as pay benefits, coworkers, and promotion opportunities. (8) Some large firms, for example, have instituted companywide programs designed specifically to address e
14、mployees needs. Employees at SAS institute, a large software development company in North Carolina, enjoy private offices, a free health clinic, two on-site day-care centers, flexible work hours with 35-hour work weeks, a company-subsidized cafeteria, and year-end bonuses and profit sharing. Manager
15、s at Hyatt Hotels report that conducting frequent surveys of employee attitudes, soliciting employee input, and - most important - acting on that input give their company an edge in recruiting and retaining productive workers. (9) For example, First Tennessee, a midsize regional bank, believes that
16、work and family are so closely related that family considerations should enter into job design. Thus, it offers such benefits as on-site child care. When workers are satisfied and morale is high, the organization benefits in many ways. Compared with dissatisfied workers, for example; satisfied emplo
17、yees are more committed and loyal. (10) In addition, they tend to have fewer grievances and engage in fewer negative behaviors (complaining, deliberately slowing their work pace, and so forth) than dissatisfied counterparts. Finally, satisfied workers tend not only to come to work every day but also
18、 to remain with the organization. By promoting satisfaction and morale, then, management is working to ensure more efficient operations. Conversely, the costs of dissatisfaction and poor morale are high. Dissatisfied workers are far more likely to be absent for minor illnesses, personal reasons; or
19、a general disinclination to go to work. (11) High levels of turnover have many negative consequences, including the disruption of production schedules, high retraining costs and decreased productivity. (12) The results of one recent study shows that companies with the highest levels of satisfaction
20、and morale significantly outperformed the 300 largest US companies over both 5 and 10 years. Of course, many other factors contributed to the performance of both sets of companies, but these differences nevertheless can not be ignored. A Low morale may also result in high turnover - the ratio of new
21、ly hired to currently employed workers. B In turn, satisfied employees are likely to have high morale - the overall attitude that employees have toward their workplace. C In fact, evidence suggests that job satisfaction and employee morale may directly affect a companys performance. D Such employees
22、 are more likely to work hard and to make useful contributions to the organization. E Managers of smaller businesses realize that the personal touch can reap big benefits in employee morale and even devotion. F Companies can involve employee morale and job satisfaction in a variety of ways. G In con
23、clusion, the higher satisfaction and morale, the better for the organization. 三、 PART THREE 12 Read the article below about business and customers and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D)on your Answer Sheet for the answer you choose. Focus on Y
24、our Customer If you think of the most successful companies around the world - GM, Wal-Mart, IBM, etc. - they all have one thing in common: loyal customers. It can cost ten to twenty times as much to acquire a customer as to retain one, so its easy to understand why customer relationship management i
25、s such a hot concept. But, while everyone understands CRM is a good thing, putting a CRM strategy together isnt easy. The place to start? A customer-driven business model. A customer-driven business model is the most prudent method of ensuring customer loyalty because it fosters a better relationshi
26、p with new and existing customers. Others such as market, price, cost or e-commerce-driven business models may generate profits, but fall short of sustaining a loyal customer base. At the heart of customer-driven business model is a clear understanding of the customer - not just customer trends (alt
27、hough this is useful information, too), but the buying habits and history of every one of your customers. This 360-degree view provides analytics from multiple channels (direct, web, fax, E-mail, call center, sales/marketing) and consolidates into a common repository. Monitoring buying habits and tr
28、acking market dynamics lets you more effectively market new and existing products and services. If you think this is a daunting task, you arent alone. Because most enterprises dont have a consolidated view of their customers, obtaining customer profit and cost information is often a Herculean effort
29、. Implementing a CRM solution is usually a huge project with a high probability of failure. Some analysts suggest most businesses underestimate the cost of a CRM Implementation by 40 75 percent. In fact, a successful CRM will interface with ERP systems to provide integration with all customer intera
30、ctions such as order processing, billing. Also, CRM strategies must include commitment and sponsorship from senior management, as it should be deemed a strategic investment that is implemented incrementally and evolutionary. Understanding critical success factors, such as those listed in the “Key to
31、 CRM Success“ sidebar, mitigates the risks. First, start with a cultural change that focuses on a customer-centric business strategy. Make sure your organization is well aware of the high cost of customer attrition and is focused on improving retention, increasing loyalty. Understanding and broadcas
32、ting the cost of acquiring new customers versus fostering existing relationships. Second, focus on an enterprise view of the customer that encompasses all customer data, such as communication history, purchasing behaviors, channel preferences, demographics, etc. Understand your customers preferred c
33、hannels and determine if theres some way to optimize them. Adopt a flexible architecture that will expand with your business - this is true with any IT project. Never deploy a strategic, costly solution using the big-bang approach. Always take an incremental, evolutionary, or iterative approach. The
34、 impact to your organization can be significant, thus, proceed slowly and ensure the returns on investment measures are in place. 13 The first paragraph indicates that loyal customers （ A） help reduce costs of the company. （ B） are quite common around the world. （ C） produce huge profits. （ D） are c
35、ostly to develop. 14 According to the writer, a customer-driven business model ensure customer loyalty by （ A） attaching great attention to customers buying inclination. （ B） keeping track of what customers have purchased. （ C） having a panorama understanding of customers. （ D） launching new product
36、s and services quickly. 15 According to the article, to get customer information is considered to be （ A） an effective marketing method. （ B） easier if the company adopts a customer-driven business model. （ C） an impossible task to accomplish by many companies. （ D） difficult for a company writer an
37、 integrated view of customers. 16 According to the writer, a CRM implementation fails because （ A） the project is too large. （ B） it involves strategic investment. （ C） the implementation is too integrated. （ D） there is inadequate funds. 17 What is the key factor of reducing the risks of a CRM solu
38、tion? （ A） Complete customer files. （ B） Retention of customers. （ C） Good relationship with customers. （ D） Broad preferred channels. 18 What can lead to a successful CRM strategy? （ A） Invest enough money in the project at the start. （ B） Develop the project gradually or repeatedly. （ C） Be aware
39、of its significant impact on the company. （ D） Determine and keep the scale to the end. 四、 PART FOUR 18 Read the report below about German economy. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 19-33, mark one letter (A, B, C or D) on your Answer She
40、et. Dear Sally, I write this report to give a brief account of German economy. Please read through it and make any comment as you like. Thanks! Bob WHATS PUTTING A DAMPER ON GROWTH Recovery in Germany will remain halting through the year. The economy barely grew in the first quarter after two quarte
41、rs of (19) , and while export-oriented businesses are making headway, domestic demand remains (20) The economy will struggle to grow 1% this year. Both consumer spending and business investment (21) in the first quarter, and neither is gaining (22) in the second. Retail sales in May fell for the sec
42、ond month in a row, as May unemployment posted the largest rise in five years. The jump resulted in (23) from new legislation, strike activity and holidays but it also (24) a large number of job losers and poorer (25) of finding a job. Economic growth wont be strong enough to improve the labor marke
43、t significantly until next year. Business (26) is improving slowly. The closely watched (27) from the IFO institute dropped in June, and attitudes are mixed. Big exporters seem more (28) , but builders and retailers are more (29) On June 24, Germanys retail trade association (30) its sales forecast
44、for this year. On the plus side, weak domestic demand and falling oil prices are (31) inflation and delaying the urgency for the European Central Bank to raise interest rates. The euros 12% rise vs. the dollar since February is an additional inflation dampener. Eventually, rising exports will (32) c
45、apital spending, and consumers will benefit from rising pay - helped by recent wage (33) - along with low inflation and interest rates and planned tax cuts. But that is next years story. （ A） contraction （ B） depression （ C） deduction （ D） deflation （ A） idle （ B） rare （ C） passive （ D） stymied （ A）
46、 degenerated （ B） declined （ C） deteriorated （ D） degraded （ A） domain （ B） ground （ C） base （ D） foundation （ A） fact （ B） share （ C） part （ D） portion （ A） illustrated （ B） perplexed （ C） reflected （ D） produced （ A） foresight （ B） promises （ C） prospects （ D） anticipation （ A） atmosphere （ B） out
47、look （ C） environment （ D） sentiment （ A） scale （ B） index （ C） figure （ D） situation （ A） confident （ B） ambitious （ C） conceited （ D） enterprising （ A） pessimistic （ B） hopeful （ C） desperate （ D） optimistic （ A） modified （ B） slashed （ C） smashed （ D） withdrew （ A） controlling （ B） ceasing （ C） w
48、eakening （ D） moderating （ A） quicken （ B） hinder （ C） boost （ D） slower （ A） deals （ B） voucher （ C） bonus （ D） rewards 五、 PART FIVE 33 Read the article below about the study in career change. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit i
49、n with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. My research is an in-depth study of 39 people who changed them or were in the process of trying to change careers. Determining the magnitude of any. 34 work transition is very highly subjective. Who, apart from the person who has 35 lived life through it, can say whether a shift is radical or incr
