1、BEC商务英语（中级）阅读模拟试卷 38及答案与解析 一、 PART ONE 0 Look at the statements below and the following comments by MP3 retailers. Which section (A, B, C or D) does each statement (1-7) refer to? For each statement (1-7) , mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these lette
2、rs more than once. A Market awareness of the MP3 has exploded and the retailer who specializes in MP3 is seeing growth like never before. Admittedly, some customers buy their first MP3 in the supermarket, but for advice, add-ons and particular services they turn to the specialist. There are a large
3、number of MP3 retailers and I cant help but feel the market only has room for four players. Undoubtedly, customer service is the factor that differentiates operators and I think this year we will probably see rationalization in the sector. B When I first started in the industry, MP3 were retailing a
4、t a thousand pounds and were as large as box files. Now, prices are constantly being driven down, because they are getting more compact and also there is intense competition between the MP3 providers. This will continue, and while retail dealers profits will be affected dramatically, MP3 providers w
5、ill have to generate more revenues by offering more services to the MP3 user. C Over a few years, prices have dropped sharply and technological advances have meant products have changed - and are changing. Successful retailers must try to keep on top of these developments and invest in the training
6、of employees so they are able to offer impartial advice to customers. E-commerce is taking off but this wont necessarily replace traditional retail outlets. In order to stand out, you need innovative ideas on customer service. We dont believe in criticizing other retailers, but theres nothing partic
7、ularly exciting out there at present. D The MP3 business is behaving like the Internet industry in take-up and the pace of innovation, and its important not to be left behind. We must continue to innovate in delivering the product to the customer. In terms of service provision, you can draw comparis
8、ons between us and our closest rival, but clearly all the main MP3 retailers have succeeded in taking the industry forward. Growth has accelerated rapidly and the MP3 has changed from simply being an entertaining tool, to being a multifunctional gadget for everyone. 1 There is a need for retail staf
9、f to stay informed about the MP3 they are selling. 2 The market will not sustain the present number of MP3 retailers. 3 The use of MP3 is no longer restricted to a specific group of people. 4 There is a dramatic change in the size of MP 5 There is a negative view of competing MP3 retailers. 6 There
10、is a comparison between change in the MP3 industry and that in a different sector. 7 Those services available at MP3 outlets are not provided by other retailers. 二、 PART TWO 7 Read the extract below from an article about the coffee industry. Choose the best sentence from A to C to fill each of the b
11、lanks. For each blank (8-12) mark one letter (A- G) on your Answer Sheet. Do not mark any letter twice. Coffee is worth approximately 50 -60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans, This makes the cof
12、fee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organization (ICO), based in London. ICO organization helps coffee producers and promotes coffee consumption worldwide. ICO estimates that world production next year will reach 97. 5 million bags. 11. 3 millio
13、n bags higher than the current year. (8) . As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production. Colombia was next with 13.4%. Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were e
14、qual with 3.4%. Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always a problem for coffee production, as we can see in some parts of South America at the moment. ICO is active in educating farmers about avoiding dis
15、ease and dealing with problems when they occur. The distribution chain varies from country to country, explains Peter Reeves. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) . Some countr
16、ies, like Vietnam. have special government marketing organizations for coffee. Coffee prices often vary greatly from one year to me next. In 2003, for example, there was a large rise in the world price, which was immediately felt by me consumer. Rising prices always result in a drop in sales, which
17、will have a bad effect on those developing countries. which are highly dependent on foreign exchange from coffee exports (11) . In the opinion of Peter Reeves, the biggest problem for his organization is to create greater consumer awareness of the different varieties of coffee and different ways of
18、preparing it. (12) . ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last years seminar on coffee and the environment created a lot of interest. The future looks bright for the coffee industry. It i
19、s estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast. A. As a result, the membership now represents 94% of all exporters and 60% of all importers. B. In some of these countries, this can amount to
20、as much as 50% of all export earnings. C. In North America, most consumers already have above average knowledge of the range available. D. Larger coffee growers, for example, frequently export directly. E. The main reason for this is higher Brazilian output as production recovers from weather damage
21、 to crops. F. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used. G. This makes the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organizat
22、ion (ICO), based in London. 三、 PART THREE 12 Look at the article below about getting along with the boss and following questions. For each question (13 - 18), mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. Getting Along with the Boss You know that a positive relations
23、hip with your work superiors is essential to your success. But how do you ensure you stay on their right side? Your boss holds 2 our future prospects in his or her hands. Expect very few favors from a boss who does not like you, Bad relationship with the boss also means missed advancement opportunit
24、ies: it is one of the major reasons for high staff turnover. If you resign because of the boss. you may also expect a dent in your professional reputation, Imagine having to provide such an “ex“ boss as the contact referral person at your next interview ! The relationship you have with your boss can
25、 be a major factor in determining your rise up the ladder. Your boss isnt only your supervisor. He or she is also the person best equipped (or should be I to help you do the job you are paid to do. He/she is privy to the companys goals and knows what the company is looking for in future executives.
26、He/she can inform you of company direction that may affect your future aspirations, He/she can put in a good word for you in the right eats. He/she is also your ally when you need back up, support or cooperation from other departments. But how does this help you establish a meaningful working relati
27、onship with your boss? The key is communication. Know your boss priorities and try to anticipate his/her needs before he/she asks. Dont think narrowly in terms of your own immediate position. Try to understand where what you do ties in with the bigger picture. What other things can you discover abou
28、t your boss? Is he/she conservative or informal? Does he/she prefer to be greeted as Mr. Ms. Miss or Mrs. or prefer first names? Is his/hers an “open door“ policy or does he/she prefers you setting appointments with them? Respect your boss time. Never barge into their office expecting or demanding a
29、n hearing immediately. Does he/she prefer to be kept informed with progress reports, or prefer you show initiative and get on with the job? Dont be a “yes man“ and dont offer false flattery in the hope of getting somewhere. It wont work! And dont aim for “closeness“ in the working relationship becau
30、se this can also backfire. If your boss depends upon you too much. he/she wont recommend you for promotions because you are needed too much where you are. Another possibility is that if he/ she is not a good manager, he/she may be given their marching orders. If you are seen to be a part of his/her
31、management mishaps, you may be marching out the door with him/her! Do what you can to stay in his/her good books. Dont take “sickies“ unless you are sick! Be an effective, cooperative, responsible and courteous employee and team player. It is possible that you are already these things, and you are w
32、orking for somebody whose management style disagrees with your needs or expectations. Maybe friction cannot be avoided. Then, you may be better off looking for a new job in a new department or company. In short, getting along with your boss entails getting to know his/her likes and dislikes and lear
33、ning to work with his/her personality and management style. And the upside about mastering communication and people skills with your own boss is that one day, those skills will pay off in your own management role with your own team. 13 The writer says that a bad relationship with your boss may resul
34、t in all of the following except （ A） less favors from your boss. （ B） the loss of your job. （ C） a dent in your reputation. （ D） the loss of your opportunities for promotion. 14 According to the writer, which of the following is not true about your boss? （ A） He is the person who supervises you. （
35、B） He is the person setting the companys goals. （ C） He can keep you informed of company direction concerned with your future. （ D） He can help you acquire support or cooperation from other departments. 15 Which of the following is not recommended by the writer? （ A） You should expect your boss requ
36、irements before he/she asks. （ B） You should find out your boss priorities. （ C） You should give up the narrow way of thinking related to your own immediate position. （ D） You should make what you do identify with your boss interests. 16 The writer suggests you find out （ A） more about your boss lif
37、e style. （ B） more about your boss way of being greeted. （ C） more about your boss open-door policy. （ D） more about your boss way of communication. 17 According to the writer, you should not （ A） flatter your boss. （ B） get too close to your boss. （ C） depend upon your boss too much. （ D） get invol
38、ved in your boss mishaps to avoid getting your marching orders. 18 The writer says the skills for communicating with your boss, which you desire to master will （ A） pay you up when you are a boss. （ B） become indispensable when you are a boss. （ C） be no longer required when your are a boss. （ D） be
39、come rewarding when your are a boss. 四、 PART FOUR 18 Read the text bel6w about a successful company. Choose the correct word A, B, C or D on the opposite page to fill each gap. For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet. Since HBC Leather Goods was formed in 2000.
40、 the company has reported one success story alter another. The company, which has become known for its top (19) leather goods, (20) its new collection last month at the May Hotel in London. It was (21) by more than 300 people. For the first time the collection included smaller (22) such as purses, w
41、allets arm gift sets. The (23) of HBC success is the strength of the sales team, and it is (24) that by the end of this year there could be well over three thousand salespeople world-wide selling HBC products. To (25) the top sellers, HBC is offering them an all-expenses-paid trip to Las Vegas in Am
42、erica in July. Managing director Peter White says that the five-day holiday will (26) all flights as well as meals and hotel accommodation. Trips to the top shows and the Grand Canyon will also be (27) . Mr. White says that the (28) has had an enthusiastic (29) . from the sales force, and will (30)
43、a continued increase in sales. The restructuring of the companys price range, which has (31) in 70% of their goods now being priced under 30. will also (32) sales. The new price range is (33) at customers with a few spare pounds in their pockets making an impulse purchase. （ A） performance （ B） qual
44、ity （ C） product （ D） quantity （ A） launched （ B） began （ C） headed （ D） led （ A） met （ B） accompanied （ C） attended （ D） joined （ A） parts （ B） components （ C） units （ D） items （ A） mystery （ B） secret （ C） puzzle （ D） code （ A） estimated （ B） guessed （ C） counted （ D） supposed （ A） compensate （ B）
45、 refund （ C） commission （ D） reward （ A） contain （ B） combine （ C） cover （ D） engage （ A） produced （ B） organized （ C） formed （ D） designed （ A） gift （ B） offer （ C） present （ D） favor （ A） return （ B） answer （ C） reply （ D） response （ A） ensure （ B） manage （ C） provide （ D） make （ A） caused （ B） re
46、sulted （ C） finished （ D） Completed （ A） improve （ B） expand （ C） heighten （ D） lift （ A） aimed （ B） pointed （ C） sent （ D） given 五、 PART FIVE 33 Read the text below about online conferencing. In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit i
47、n with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAI, LETTERS on your Answer Sheet. With online conferencing, you can meet “face-to-face“ with the people that
48、 are important to your business and it keep those connections strong no matter 34 how far apart you are. Online conferencing technology that turns any 35 desktop computer into a powerful communication of tool by streaming 36 live voice, video, text and data in real time. Every participant is in an o
49、nline 37 meeting sees and hears everything thats going on and just as if they 38 were all in the same room together. In some cases web conferences 39 are even better than those meeting in person because you dont have to 40 worry about crowding around a conference at table and straining to see 41 and hear the speaker. You can see it and hear everything perfectly 42 from in the comfort of your own office. Thanks to advances in technology 43 now any company regardless of size or location can afford to save 44 much money on business trave
