1、BEC商务英语（中级）阅读模拟试卷 46及答案与解析 一、 PART ONE 0 Look at these sentences and the four paragraphs. Which clip (A,B, C and D)does each sentence 1 -7 refer to? For each sentence 1 -7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Frederick Herzb
2、erg Although relatively few contemporary management students will have read his books. Herzbergs name is instantly recognizable to anyone who has studied industial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management think
3、ing. As a young man. Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts. B John Adair Adair i
4、s the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject. Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment a
5、nd working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army officers are trained. He now works as an international consultant. C Edward de Bono De Bono is unusual among major gurus
6、for two reasons; firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers. So that his books have become essential reading in many different disciplines. Most of de Bonos work has been concer
7、ned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant. D Peter Drucker Probably no other single thinker has done as much as Drucker to establish management as a ser
8、ious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer. His first book was published as far back as 1939, yet he is still writing and teaching. His
9、greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest. 1 Contact with the military was an early influence on his thinking. 2 Others in his field think very highly of him. 3 His ideas hav
10、e spread beyond the business world. 4 He felt that people should be able to enjoy their work. 5 His ideas are more complex than they seem. 6 He did a variety of interesting things before writing his books. 7 He is particularly skilled at forecasting important. 二、 PART TWO 7 Read the article below ab
11、out foreign exchange trading. Choose the best sentence to fill in each of the gaps. For each gap 8-12, mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. Foreign Exchange Trading Without foreign exchange trading, international trade itself could not exist. In former time
12、s trade was based on bartering goods were exchanged for other goods. The introduction of precious metals (i.e., gold and silver) to pay for goods can be considered the forerunner of the foreign exchange market. The Greeks and Romans commonly used gold as a medium of exchange. Most world trade contin
13、ued to be based on gold until the nineteenth century. But then industrialization in Western Europe and the United States had boosted world trade to such an extent that gold reserver were no longer adequate to meet the requirements. Governments introduced a par value of their respective local currenc
14、ies in gold. Thus, the currencies were related to one another through a system called the gold standard. The gold standard system determined the value of all currencies based on gold (8) The system worked well until World War I, when trade was interrupted. After the war, currencies fluctuated widely
15、 in terms of gold and, thus, in relation to each other. The value of currencies was meant to be regulated by supply and demand (the market mechanism), but speculators often interfered with this mechanism. So in an effort to create more stable exchange markets, some countries, notably the United Stat
16、es, England, and France, returned to the gold standard (9) By 1971 it was the only country whose currency remained convertible into gold, and se, by declaring the dollar inconvertible, the gold standard was finally abolished. In 1944 toward the end of World War , the Western industrialized nations r
17、ealized that foreign trade would be necessary to quickly and effectively heal the wounds of war. To create a calm and stable foreign exchange market, the United States government called for a conference in the summer of 1944. It was held in Bretton Woods, New Hampshire (10) The Bretton Woods Agreeme
18、nt stipulated that all member countries would express the value of their currencies in gold. However, only the United States dollar was convertible into gold, at the price of 35 an ounce. Central banks of the member countries were required to intervene in the foreign exchange markets to keep the val
19、ue of their currencies within 1 percent of the par value. This intervention was achieved by buying or selling foreign exchange or gold. A given currency could, therefore, never rise above nor fall below fixed points, which are called intervention points. These are the prices beyond which the central
20、 bank intervenes (11) The system of fixed early 1970s. At that time a number of countries devalued their currencies. This meant that their currencies were now worth less in terms of gold. England in 1967, France in 1969, and the United States in 1971 and 1973, devalued their currencies, This caused
21、an almost unprecedented turbulence in the foreign exchange markets. In addition, countries such as West Germany and Holland revalued their currencies (increased the par value of their currencies in terms of gold). Intervention by central banks became very costly. Foreign currency and gold reserves w
22、ere drained (12) A This meant the values of different currencies could be compared in terms of one another. B At this conference, both the International MONETARY Fund (IMF) and the International Bank for Reconstruction and Development were established. C The Greeks and Romans commonly used gold as a
23、 medium of exchange. D It is not surprising, then, that the world saw a return to such payment. E Except for a brief period in the early 1930s, the United States stayed on the gold standard. F Countries had to buy their own currency with gold and foreign exchange in order to keep its value above the
24、 minimum intervention point, as agreed a Bretton Woods. G This is called the system of fixed exchange rates. 三、 PART THREE 12 Read the article below about public relations. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose. Public Relations A com
25、pany does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a companys “publics.“ In order f
26、or a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they fed is taking advantage of them. The public will not buy products or services from a company th
27、at, in their view, is not responsible or trustworthy. And the government, as the protector of the society it governs, is especially vigilant in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation
28、 or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with. The techniques that a company uses to improve these relationships are known as “public relations“, also called “PR“. The goal of public r
29、elations is usually to improve the climate or atmosphere in which a company operates. Here are some results a company might expect from a successful public relations campaign: Its products and services are better known. Its relationship with employees has improved. Its public reputation has improved
30、. A successful public relations campaign can get people to do something that will help a company, stop them from doing something that might hurt it, or at least allow the company to proceed with a course of action without criticism. “An organization with good public relations has a favourable image
31、or reputation, perhaps as a result of pubic relations activities.“ Says Richard Weiner, a noted and award-winning public relations counselor. In developing and implementing public relations plans, companies often use a simple five-step process: research or fact finding, planning, action, communicati
32、on, and evaluation. A classic example of public relation at work is McDonalds. it has always been important to McDmalds to be known as a company that values cleanliness. Indeed, founder Ray Kroc emphasized cleanliness along with quality, service, and value as being the four most important things in
33、any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two block radius of their stores, whether it was McDonalds litter or not. The company also did many other things to help protect the environment. In 1990, it announced a program c
34、alled McRecycle in which McDonalds committed itself to buy 100 million in recycled materials for use in building and remodeling its restaurants. It is important to understand the role public relations has played in all the companys decisions. McDonalds has always been socially responsible and extrem
35、ely concealed about its image. These two facts are part and parcel of its public relationships. To McDonalds, public relationships activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real publ
36、ic relations means taking significant actions first, then announcing them to the public. Without the first step, the second would be meaningless. Many companies do not understand this basic principle: If you want to make news, you must first do something newsworthy. 13 According to the passage, a co
37、mpanys publics refer to _ . （ A） people in a society （ B） employees and employers within a company （ C） people and organizations in and outside a company （ D） the company and the government 14 A good public relationship is based on _ . （ A） mutual understanding （ B） mutual familiarity （ C） mutual at
38、traction （ D） mutual trust 15 The aim of public relations is to _ . （ A） improve a companys operating environment （ B） make a companys products known to the public （ C） make a companys name known to the public （ D） establish a good relationship with employees 16 The passage tells us that a good repu
39、tation of a company mostly comes from _ . （ A） its high quality products （ B） the fame of its executives （ C） its public relation activities （ D） its relationship with the government 17 According to the text, how many steps are usually adopted to implement public relation plans? （ A） Three. （ B） Fiv
40、e. （ C） Eight. （ D） Net mentioned. 18 Which of the following can be inferred from the passage? （ A） Public relations first, business second. （ B） Actions speak louder than words. （ C） It is easier said than done. （ D） One should seek truth from facts. 四、 PART FOUR 18 Read the article below about com
41、puters. Choose the best work to fill each gap, from A, B, C or D. For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet. Making computers work for you It is a typical day at the office-a senior manager is away when an urgent letter arrives from one of her clients. Meanwhile so
42、meone has discovered that the wrong price list has been sent out and half of the last (19) has been returned because the addresses are out of date. after a lot of time and effort has been (20) sorting out all these problems, someone asks (21) the new computer system didnt (22) all of this from happe
43、ning. Unfortunately, such problems are (23) . One firm which used to have serious computer problems is Brinkman Lewis, a professionals ervices firm. David Callaghan, a partner at the firm, (24) . The initial problem for us was that we had all this information on computers around the office but didnt
44、 know what to (25) with it. Finally, Brinkman Lewis decided to (26) a network linking all the machines in the office. (27) than simply asking one of the senior managers to (28) responsibility for information technology, the firm brought in (29) Zoe Edlington to plan the development of its network. S
45、he began by upgrading the (30) telephone system so it could be integrated with the computers to provide closer links between the (31) of the firm. She then began finding other ways in which the information already on the network could be (32) more effectively. The strategy worked. The company soon r
46、ealized that there could be a market for such a (33) , and before long Zoe Edlington was head of the firms new network consultancy business. （ A） campaign （ B） postage （ C） mail shot （ D） launch （ A） spent （ B） lost （ C） taken （ D） employed （ A） whore （ B） whet （ C） when （ D） why （ A） avoid （ B） pre
47、vent （ C） block （ D） frustrate （ A） common （ B） average （ C） traditional （ D） general （ A） convinces （ B） discusses （ C） refers （ D） explains （ A） make （ B） try （ C） have （ D） do （ A） manufacture （ B） found （ C） introduce （ D） make （ A） Rather （ B） Other （ C） Instead （ D） Opposite （ A） confirm （ B）
48、manage （ C） exercise （ D） accept （ A） agent （ B） specialist （ C） master （ D） authority （ A） former （ B） once （ C） existing （ D） ongoing （ A） members （ B） colleagues （ C） workmates （ D） subscribers （ A） used （ B） worked （ C） practiced （ D） operated （ A） result （ B） clarification （ C） solution （ D） de
49、cision 五、 PART FIVE 33 Read the text below about consumer electronics model. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Interconnect Your Home Correct If the Consumer Electronics Show (CES) in Las Vegas is any indi
