1、BEC商务英语（中级）阅读模拟试卷 50及答案与解析 一、 PART ONE 0 Look at the statements below and the information on outdoor advertising on the opposite page. Which section (A, B, C, or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. You will need to use so
2、me of these letters more than once. A The cost-effectiveness and flexibility offered by large-format digital imaging has also helped diversify the number of out-of-home media. Out-of-home was a concept that didnt have a name until digital technology gave it one. Instead of hand- painting a bus or sh
3、elter, a self-adhesive graphic can be digitally imaged in a short amount of time and applied with relative ease. Advances in the durability and weatherability of inks and vinyl substrates keep the images looking sharp for a longer time. B Other technologies contribute to improvements in outdoor adve
4、rtising. Satellite lighting systems allow outdoor companies to remotely adjust billboard lighting to change with seasons and daily light differences. For instance, lights can be programmed to turn off at the end of an advertisers contract, while two-way communication lets outdoor companies know when
5、 there is no power. C Another electronic device barcode-identification tracks an advertisers campaign from poster production through shipping, display and removal. In this way, advertisers can verify the status of their campaign through on-line communication with the outdoor companies. Similarly, co
6、mputer-mapping systems help advertisers combine demographic and geographic market research data with outdoor locations to determine the best place to advertise. D Global positioning systems (GPS) make up another technology that enables the outdoor industry to determine display locations. Data is gat
7、hered with a hand-held GPS receiver that receives radio signals from satellites. The data is then put into mapping database systems that visually position billboards and other out-of-home advertising displays at that location. In this way, advertisers can test creative designs at specific locations
8、from a computer before they commit to them. 1 Lighting system of billboard changes seasonally, which is remote-control. 2 One of the effects that digital technology has on outdoor advertising is to make clear pictures more durable. 3 Digital imaged advertising can save time and labor. 4 The companie
9、s requiring outdoor advertising can communicate with adviser on the Internet. 5 Advertisers can gauge their design before putting it into effect. 6 By using electronic technique, advertisers can find the most suitable display position to do outdoor advertising. 7 Signals received from satellite can
10、help gather data. 二、 PART TWO 7 Read the article below about Michael Dells business experience. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. DELL BOY MADE GOOD Some of th
11、e worlds most successful entrepreneurs cut their business teeth on the playground. Michael Dell is no exception. At 12, he made $ 2,000 ( 1,255) selling his stamp collection, and by 14, he had come up with a marketing scheme to sell newspapers. This earned him 11,200-more money than some of his teac
12、hers made-and led to the creation of the Dell Computer Corporation, the industrys fastest-growing company. He is now the ninth-richest man in the world, with a personal fortune of 12.5 billion, from seed capital of just 627 in 1984. (8) He says, “I thought it was marvelous that this little device co
13、uld do my math homework much faster than I ever could, and it really started me thinking about electronics. I loved taking things apart and putting them back together again, although I could not always get them working. I quickly became interested in personal computers when I was given an Apple II,
14、and set up computer bulletin boards to trade ideas with other enthusiasts. I wanted to own every gadget possible.“ Dell attended a computer convention in Austin, Texas, and was astonished at the huge profit margin on the sale of electronics. (9) This discovery set him thinking, as a customer, about
15、finding a feasible way to get the gadgets without buying them directly from stores, as they charged so much money. Dell began a degree at the University of Texas in 1983, hoping to study medicine. (10) . “I decided to leave college and set up a business full time. I started with a simple question: h
16、ow can we make the process of making a computer better? The answer was. sell computers directly to the end customers, eliminate the profit made by stores, and pass those savings on to the customers.“ (11) An expert helped him to build his computers while Dell concentrated on finding cheap components
17、. In the companys first nine months it earned gross sales of 3.76m, and then 20.7m within two years. Dell says you cannot learn how to be an entrepreneur. “ (12) I have always looked at problems in a different way, realized what I am good at, and surrounded myself with a successful team. “ A This, D
18、ell did at a frightening pace. B I had to make a decision about what I was going to do with my life. C He found that he could buy a disk drive for 500, which would sell in the shops for 1,882. D Some of the worlds most successful entrepreneurs cut their business teeth on the playground. E It comes f
19、rom somewhere deep inside. F Dell first tried his hand at electronics at the tender age of 15, when he was given a calculator by his father to help him in the math club he attended after school each day. G While there, he absorbed himself in his computers, away from the eyes of his disapproving pare
20、nts. 三、 PART THREE 12 Read the article below about flea market and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. Flea Market Shopping Can Be Satisfying Whether in London, Paris or at a rural antique fair,
21、an addictive adrenaline surge is triggered when I discover an architectural fragment I know can be converted into a headboard, or when I come across an old sea chest that, with some paint and polish, can be made to work as a coffee table. In truth it took quite a while, but I finally learned to prac
22、tice self-discipline when browsing at flea markets. Its that time again, sunny days are upon us, and flea market and antiques sales wait. Old pieces with great potential abound-all you have to do is to spot them. But wait a moment, I just got something to tell you before you plunge into it. That wil
23、l help make your hunt more fruitful. Believe it or not, youll definitely be inspired. Keep an open mind. You may not come away with the things that were on your list, but thats the beauty of the hunt. you never know what youll find. If you didnt find a particular item this week, dont despair-chances
24、 are youll find it next time. Know when to walk away. Sometimes playing the cool, uninterested browser will get you a better deal on an item, but dont be too coy. If you see something you like, buy it-there may not be a second chance on a one-of-a-kind find. Know how to negotiate. Although haggling
25、over a price is part of the experience, an offer thats too low is insulting. Vendors will often lower the marked price by about 10 percent. Buying several items from one vendor and giving them regular business will get you a better deal. Know who to buy from. This is a well-kept secret among flea-ma
26、rket gurus. Youre more likely to get a deal on items that arent part of a vendors regular supply. Vendors sometimes pick up odd items to add to the mix and may be more willing to part with them for less money. Have cash on hand. Cash is always the most powerful negotiating tool and best method of pa
27、yment. Most vendors wont accept checks or credit cards. Small bills make it easier when youre haggling a sale. Markets in rural areas have ATM machines nearby, but field markets usually dont. Be aware that prices often prove more negotiable when vendors learn youll be paying with cash rather than wi
28、th a credit card. Anyway, a flea market is an interesting place to visit if you want to buy something or if you want to buy nothing. It consists of an open space filled with individual vendors selling used or almost new merchandise, as well as produce, paintings and crafts. Approach your acquaintanc
29、es or public library for the location of the nearest flea market and for the days and hours it is open. Dont be surprised if you find the very thing you have been looking for You may wish to set up your own table at the flea market if you would like to sell toys, books and items that you no longer u
30、se. It will be another kind of pleasure. Now its your turn to go and find out. 13 What does “potential“ mean in the sentence “Old pieces with great potential abound. “? (Para 1) （ A） The new uses to which old pieces will be put. （ B） The old pieces which need finding out very carefully. （ C） The gur
31、us that are more likely to find out old pieces. （ D） The interesting objects that are stowed away. 14 How to keep an open mind when shopping at flea market? （ A） You should not make a list beforehand. （ B） You should attach importance to the process rather than the result. （ C） Nothing can disappoin
32、t you. （ D） Ignorance of the market is the key to be satisfied. 15 The tip “know when to walk away“ tells us that _. （ A） you should walk away when you see something you like but expensive （ B） sometimes appropriate detached attitudes can ensure you a bargain （ C） dont act too shy to leave （ D） youd
33、 better walk away when you have a second chance 16 What is impolite when shopping at flea market? （ A） To argue about the price with sellers. （ B） To show little enthusiasm for the items you want. （ C） To buy several items from different sellers. （ D） To ask sellers for too low prices. 17 Who would
34、like to sell particular goods at low prices? （ A） Sellers with irregular supply. （ B） Gurus with a well-kept secret. （ C） Sellers with many sorts of goods. （ D） Sellers without ATM machine near their stand. 18 The last paragraph of this passage implies that （ A） only at flea market can you buy nothi
35、ng （ B） you can always find the very thing youve been looking for （ C） you may find the items that youve used at the flea market （ D） both selling and buying at flea market are pleasant 四、 PART FOUR 18 Read the article below about cruise business. Choose the best word or phrase to fill each gap from
36、 A, B, C, or D on the opposite page. For each question 19-33, mark one letter (A, B, C, or D) on your Answer Sheet. Cruise Ship Holidays Passengers on cruise ship holidays, as they are (0) on TV programs and films, usually appear to be both rich and elderly. Such people do not, however, accurately r
37、epresent the 6.8 million (19) who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on (20) to younger, less wealthy people, giving them a/an (21) more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with
38、young children are no longer so (22) on cruise ship. Partly as a result, the number of passengers taking a cruise has increased by a/an (23) of 8.5 % a year since 1990. Cruise Star is now the worlds (24) cruise line. The other two major companies are Intersail and Seaways. Together these three carry
39、 (25) half the worlds cruise passengers and (26) almost all the industrys profits. For the 30 or so smaller firms, life is much tougher. That is because (27) size brings so many benefits to the large firms. They can negotiate bulk discounts on (28) such as food and fuel, and even, if they order enou
40、gh of them, on ships. A secondary (20) for the smaller operators is that they cannot spread overheads such broadly marketing. A significant part of the cost of (30) people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100 million a yea
41、r on TV (31) in America. They (32) armies of salesman. Delivering passengers to the ship is part of package deal and, once again, (33) means savings: Cruise Star is the biggest single buyer of airline tickets in America. （ A） passengers （ B） holders （ C） managers （ D） producers （ A） calling （ B） sho
42、wing （ C） appealing （ D） applying （ A） symbol （ B） experience （ C） product （ D） idea （ A） rare （ B） big （ C） many （ D） short （ A） figure （ B） gap （ C） edge （ D） average （ A） only （ B） largest （ C） first （ D） expensive （ A） more （ B） nearly （ C） sometimes （ D） hardly （ A） produce （ B） take （ C） recei
43、ve （ D） make （ A） whole （ B） complete （ C） sheer （ D） partial （ A） goods （ B） items （ C） provisions （ D） supplies （ A） practice （ B） disadvantage （ C） purpose （ D） strength （ A） sending （ B） permitting （ C） making （ D） refusing （ A） advertising （ B） applying （ C） broadcasting （ D） loading （ A） fire
44、（ B） employ （ C） help （ D） accept （ A） profit （ B） cost （ C） money （ D） volume 五、 PART FIVE 33 Read the text below about opinions on Chinas car market. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines
45、, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Thriving Car Market Still Needs Loyal Consumers Correct Chinas thriving car market has huge business opportunities, b
46、ut automakers the need to put more effort into the developing customer loyalty, according to a recent 34 survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai 35 and Guangzhou, Chinas most three major automobile markets. It said that 36 Chinas individual car owners should s
47、till have not developedbrand loyalty. 37 Though some specific brands have a monopoly in the market here, but they have 38 not completely won favor among local customers. It was revealed that about 11% 39 of the people in Beijing had cars, putting that city in first place among the other 40 three. In
48、 Shanghai and Guangzhou, the rates were all 4 and 5 %, respectively. 41 Prices were largely responsible for that. When cars in Beijing are priced around 42 139, 000 yuan, while in Guangzhou they are at 190,000 yuan, and in Shanghai, 43 about 220, 00 yuan. Except for the deluxe models, most brands do
49、 not have a 44 competitive edge because consumers are not only so aware of the 45 manufacturers. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, up from slightly over 2 million last year. BEC商务英语（中级）阅读模拟试卷 50答案与解析 一、 PART ONE 1 【正确答案】 B 2 【正确答案】 A 3 【正确答案】 A 4 【正确答案】 C 5 【正确答案】 D 6 【正确答案】 C 7 【正确答案】 D 二、 PART TWO 8 【正确答案】 F 9 【正确答案】 C 10 【正确答案】 G 11 【正确答案】 A 12 【正确答案】 E 三、 PART TH
