1、BEC商务英语（中级）阅读模拟试卷 5及答案与解析 一、 PART ONE 1 Look at the sentences and the book reviews below. Which book (A, B, C or D)does each sentence 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Salinas outlines
2、the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that peoples strengths should be exploited; and that disagreement is some times necessary. But the main point he makes is that leadership means performing well at all times
3、and setting a good example. B In this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economi
4、cs and their currencies. This collection outlines a vision of tomorrows business world and the type of leaders that will be required. C This book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to
5、their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers. D 100 well-known US business leaders through this century are described in this book, which analyse
6、s how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work. 1 This is an account of one business leaders experiences. 2 This book sugg
7、ests probable trends in the business world. 3 In this book you learn about the lives of business leaders from the past. 4 The writer of this book gives his personal views of what makes a good business leader. 5 This book looks at how large companies deal with various problem areas. 6 This book is ba
8、sed on interviews with business leaders. 7 This book describes both successes and failures. 二、 PART TWO 8 Read the article about corporation merger. Choose the best sentence to fill each of the blanks. For each blank 8-12 mark one letter (A-G) on your Answer Sheet. Do not use any letter more than on
9、ce. There is an example at the beginning Corporation Merger The most common kind of consolidation today is the merger. A merger occurs when two or more companies get together to from one company With the deregulation of natural gas, the nations 20 interstate pipeline companies became fearful of cutt
10、hroat competition. Some felt that they could increase their efficiency and improve their market flexibility by merging. In 1985 Internorth of Omaha paid $ 2, 3 billion for Houston Natural Gas Corporation, 【 8】 _ The system connected markets from coast to coast and raised sales to $10 billion. On occ
11、asion, mergers have occurred between smaller companies in an industry dominated by a few giant firms. These smaller companies claim that 【 9】 _ They maintain that such action increases competition instead of reducing it. The Antitrust Division of the Justice Department has not always agreed with the
12、m. Four major waves of mergers have taken place in this country. The first started in 1887, just prior to the pas sage of the Sherman Antitrust Act, and ended in 1904. It involved such giants as United States Steel and Standard Oil trying to create monopolies in their industries. From the end of Wor
13、ld War I until the 1930s, large firms swallowed smaller firms to create oligopolies. The monopoly has no chance and the oligopoly little chance of succeeding today under present antitrust policy. The third major merger movement began in the 1960s, reached a peak in 1969, 【 10】 _ Many of the acquisit
14、ions involved giant firms in one industry buying up large companies in totally unrelated industries. Such mergers are called conglomerate mergers. A classic example is Mobil Oil Corporations purchase of the huge retail chain Montgomery Ward & Company. Mergers in the last ten years were in the thousa
15、nds. More important is the value of the transactions, which has risen sharply. The number of mergers and acquisitions apply 【 11】 _ The petroleum industry had mergers and acquisitions valued at closed to $80 billion between 1981 and 1984. Other industries 【 12】 _were banking and finance, insurance,
16、mining and mineral, and processed foods. A. thereby gaining control of the worlds longest Pipeline B. and then gradually declined C. experiencing large takeovers D. resulting in combinations of small firms E. only to those valued at $100 million or more F. when two or more companies get together to
17、form one company G. they need to merge to become more efficient and effective 三、 PART THREE 13 Look at the article about Coca Cola and the questions below. For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose. A Brief History of Coke Nowadays, Coca-Colas trade
18、mark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the stre
19、et to Jacobs Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two “C“s would look good in advertising and wrote “Coca-Cola“ in the flowering script so famous today. It is significant that Permberton spent almost twice as
20、much money on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Col
21、a Co. has become a widely recognized leader in advertising. Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark. Under
22、 Candlers leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candlers campaign paid off. Cand
23、ler was a creative talent at advertising, but showed little imagination in understanding Cokes marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two f
24、ar-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions. Their agreement with Candler began the franchising bottling system that still remains the foun
25、dation of the Co ca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottlers agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779
26、bottling plants went into operation. In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of fr
27、ee Coke at the soda fountain of a dispenser. 13 The trademark Coca-Cola was originally coined by _. （ A） Pemberton （ B） a bookkeeper working for Pemberton （ C） Frank Robinson （ D） Asa Griggs Candler 14 The main purpose of this article is _. （ A） to introduce the soft drink Coca-Cola to readers. （ B）
28、 to trace the history of the companys first hundred years. （ C） to sum up the causes of Coca-Colas Success （ D） both B and C. 15 Pemberton sold out his drink because _. （ A） he was in bad need of money （ B） he failed to see the great potential of the product （ C） he quarreled with his partner （ D） N
29、one of the above 16 Cokes popularity grows steadily because of _? （ A） its high quality of the product （ B） its advertising （ C） its effective advertising and marketing strategy （ D） Both A and C 17 All of the following were the companys successful examples of advertising except that _. （ A） the com
30、pany distributed complimentary tickets for people to drink a glass of Coke free of change （ B） the company flew an airship over Washington D.C with a huge Coke sign on its side （ C） the company sold the rights to bottle coke to franchisers in every part of the united States （ D） the company set up a
31、long Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn 18 John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them _. （ A） had a doctors degree （ B） were too short-sighted to see Cokes marketing potential
32、 （ C） Sold their business in order to raise money （ D） used money in a wasteful way 四、 PART FOUR 19 Read the article below about the central problem of Economics. Choose the best word to fill each gap, from A, B, C or D. For each question 19-33,mark one letter (A, B, C or D) on your Answer Sheet. Th
33、ere is an example at the beginning. The Central Problem of Economics The central problem of economics is to satisfy the peoples and nations wants. The problem we are faced with is that our resources, here identified as money, are limited. The only way we can resolve our problem is to make choices. A
34、fter looking at our resources, we must examine our list of (19)_ and identify the things we need immediately, those we can postpone, and (20)_ we cannot afford. As individuals, we face the central problem involved in economics deciding just how to allocate (分配 ) our limited resources to provide (21)
35、_ with the greatest satisfaction of our wants. Nations face the same problem. As a countrys population grows the need for more goods and services grows correspondingly. Resources necessary to production may increase, but there (22)_ are enough re sources to satisfy the total desires of a nation. Whe
36、ther the budget meeting is taking place in the family (23)_ room, in the conference room of the corporation (24)_ of directors, or in the chamber of the House of Representatives in Washington, the basic problem still exists. We need to find methods of allocating limited resources in order to satisfy
37、 unlimited wants. A short time ago economists (25)_ goods into two categories, free and economic. The former, like air and water, were in (26)_ abundance that economists had no concern for them. After all, economics is the (27)_ of scarcity (匮乏 ) and what to do about it. Today many of these “free go
38、ods“ are (28)_ very expensive to use. Pollution has made clean air and water expensive for producers who have to filter their waste products, for consumers who ultimately (最终 ) (29)_ the producers extra costs, and (30)_ taxpayers who pay for the governments involvement in cleaning the environment. I
39、n the 1990s, almost all goods are (31)_ Only by effort and money can they be obtained in the form people wish. Meeting the needs of people and forming resources available (32)_ the basic activity of production. In trying to meet (33)_ wants from limited economic goods, production leads to new proble
40、ms in economics. （ A） want （ B） problems （ C） wants （ D） resources （ A） those （ B） some （ C） others （ D） many （ A） them （ B） themselves （ C） ourselves （ D） him （ A） always （ B） sometimes （ C） often （ D） never （ A） living （ B） bedroom （ C） store （ D） kitchen （ A） management （ B） function （ C） board （
41、 D） group （ A） divide （ B） divided （ C） had divided （ D） were divided （ A） so （ B） great （ C） such （ D） such an （ A） form （ B） study （ C） means （ D） source （ A） practically （ B） in practice （ C） in reality （ D） practical （ A） use （ B） will use （ C） pay for （ D） will pay for （ A） the （ B） / （ C） for
42、（ D） with （ A） plentiful （ B） scarce （ C） in shortage （ D） in full supply （ A） are led to （ B） leads （ C） lead to （ D） leads to （ A） unlimited （ B） limited （ C） limiting （ D） limit 五、 PART FIVE 34 Read the text about the importance of qualifications. In most of the lines 34-45 there is one extra wor
43、d. One or two lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The Importance of Qualifications Young people and their parents are aware that it is increasingly
44、necessary to have good qualifications order to get a job nowadays. Going to university and 34. into further education is considered very important by both teenagers and their 35. parents. 63% of teenagers in full-time education want to go on to university or 36. further education, although this figu
45、re does decreases as young people 37. approach this big decision. Young women in particular wish to enter the higher 38. education with three times as many girls continuing to studying in preference 39. to going straight to work. Although family influence is still very important in 40. helping the y
46、oung in make career choices. Todays careers information and 41. work experience play a mater part in decisions about his employment. 42. Over 80% of young people do not want to follow in their parents footsteps 43. by going into the same jobs and 74% of parents would rather prefer their children to
47、44. choose a different career to their own. Researchers were surprised by this result. 45. And young people who do the same jobs as their parents do not always live happily. BEC商务英语（中级）阅读模拟试卷 5答案与解析 一、 PART ONE 1 【正确答案】 A 【试题解析】 “这是对一个商业公司领导的经历的介绍。 ”由 A段中第一句autobiography可知。 2 【正确答案】 B 【试题解析】 “这本书指出了
48、商业领域的可能趋势。 ”由于 B段有 “top business leaders predict how business will change over the next years”符合。 3 【正确答案】 D 【试题解析】 “从这本书中你可以了解到商界领袖的过去的生活。 ”D段中有 “100 well-known U. S. business leaders through this century are described in this book”。 4 【正确答案】 A 【试题解析】 “书中作者给出了一个好的公司领导应有的特征的个人观点。 ”A中有 “Salinas outli
49、nes the key qualities of good management in this autobiography.”这一句符合题目要求。 5 【正确答案】 C 【试题解析】 “这本书关注于大公司如 何处理各种各样的问题。 ”C段中有 “This book is a well-researched study of the problem of leadership in global quoted company.” 6 【正确答案】 C 【试题解析】 “这本书基于对公司领导的采访。 ”C段中有 “their answers form the main part of this book.”这一句，所以 C对。 7 【正确答案】 D 【试题解析】 “这本书描述得失与成败。 ”D段第一句后半部分 就是答案。 二、 PART TWO 8 【正确答案】 A 【试题解析】 thereby的意
