1、BEC商务英语（中级）阅读模拟试卷 66及答案与解析 一、 PART ONE 0 Look at the statements below and the book reviews on the opposite page. Which section (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D). You will need to use some of these letters more than once A Business
2、 Consulting This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive
3、analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for. B Brands and Branding This book argues
4、that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement tha
5、t big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. C Emerging Markets Using the real experiences of companies wherever possible to illustrate the po
6、ints it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and ho
7、w to detect weaknesses in current emerging market strategies. D Essential Director Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be
8、done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation. 1 The author of this book believes that organisations will never overemphasize the importance of branding. 2 The author of this book co
9、nducted hundreds of interviews in this field so as to offer practical advices. 3 You may refer to it as a guide if you enter, for the first time, the line of business discussed in this book. 4 Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well r
10、un. 5 This book covers almost every aspect of the field concerned and also reviews the best practice in this field. 6 The target readers of this book include managers, stakeholders as well as directors in different kinds of business. 7 Authentic experiences of some companies are used to demonstrate
11、the points the author wants to argue in the second edition of this book. 二、 PART TWO 7 Read the article below about the shortage of talent in Asia. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G). Do not use any letter more than once
12、. There is one extra letter which you do not need to use. Asias Skills Shortage It seems odd. In the worlds most populous region the biggest problem facing employers is a shortage of people. Asia has more than half the planets inhabitants and is home to many of the worlds fastest-growing economies.
13、But some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need. In a recent survey, 600 Chief executives of multinational companies with businesses across Asia were interviewed. (8) It was their second-b
14、iggest headache in Japan (after cultural differences) and the fourth-biggest in India (after problems with infrastructure,bureaucracy and wage inflation) . Across almost every industry and sector it was the same. Old Asia-hands may find it easy to understand why there is such concern. The regions ra
15、pid economic growth has fished out the pool of available talent, they would say. (9) Recent growth in many parts of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been unable to keep up. This is especially true for profes
16、sional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand. (10) According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000 pilots today but will need more than 12000 by 2025. China will ne
17、ed to find an average of 2200 new pilots a year just to keep up with the growth in air travel,which means it will need more than 40000 pilots by 2025. In the meantime, with big international airlines training only a few hundred pilots a year, Asian airlines have taken to poaching them, often from ea
18、ch other. (11) China has been trying to lure pilots from Brazil, among other places. With such a mismatch between supply and demand in Asias labour markets, companies will have to become better at hiring good staff and keeping them. The first priority is to realize that retention is more important t
19、han recruitment. But as some companies will always be better at this than others, the job-hopping and poaching are set to continue for many years, until education and training catch up. (12) Without talented recruiting policies, some firms may end up scaling back their bold Asian growth-plans. A How
20、ever, there is also a failure of education. B Philippine Airlines, for instance, lost 75 pilots to overseas airlines during the past three years. C As it turned out, they ranked a shortage of qualified staff as their biggest concern in China and South-east Asia. D There is also a severe shortage of
21、good managers. E The consequences of that are depressing and will limit the growth. F But, in the meantime, there is a dreadful shortage of pilots. G Asia has more than half the planets inhabitants and is home to many of the worlds fastest-growing economies. 三、 PART THREE 12 Read the article below a
22、bout customer loyalty on the opposite page. For each question 13-18, mark one letter(A, B, C or D)for the answeryou choose. The MiSmanagement of Customer Loyalty The best customers, were told, are loyal ones. They cost less to serve, theyre usually willing to pay more than other customers. and they
23、often act as word-of-mouth marketers for your company. Win loyalty, therefore, and profits will follow as night follows day. Certainly thats what CRM software vendors and the armies of consultants who help install their systems are claiming. And it seems that many business executives agree. Corporat
24、e expenditures on loyalty initiatives are booming： The top 16 retailers in Europe, for example, collectively spent more than $1 billion last year。 Indeed, for the last ten years, the gospel of customer loyalty has been repeated so often and so loudly that it seems almost crazy to challenge it. But t
25、hat is precisely what some of the loyalty movements early believers are starting to do. Take the case of one high-tech corporate service provider. This company set up an elaborate costing scheme to track the performance of its newly instituted loyalty programs. The scheme measured not only direct pr
26、oduct costs for each customer but also all associated advertising, service, sales force, and organizational expenses. After running the scheme for five years, the company was able to determine the profitability of each of its accounts over time. Executives were curious to see just what payoff they w
27、ere getting from their $2 million annual investment in customer loyalty. The answer took them by surprise. About half of those customers who made regular purchases for at least two years and were therefore designated as loyal barely generated a profit. Conversely, about half of the most profitable c
28、ustomers were blow-ins, buying a great deal of high-margin products in a short time before completely disappearing. The research findings echo that companys experience. Some experts have been studying the dynamics of customer loyalty and have found that the relationship between loyalty and profitabi
29、lity is much weaker and subtler than the proponents of loyalty programs claim. Specifically, they discovered little or no evidence to suggest that customers who purchase steadily from a company over time are necessarily cheaper to serve, less price sensitive, or particularly effective at bringing in
30、 new business. Indeed, in light of their findings, many companies will need to reevaluate the way they manage customer loyalty programs. Instead of focusing on loyalty alone, companies will have to find ways to measure the relationship between loyalty and profitability so that they car better identi
31、fy which customers to focus on and which to ignore. The experts have found. a new methodology that will enable managers to determine far more precisely than most existing approaches do just when to let go of a given customer and so dramatically improve the returns on their investments in loyalty. 13
32、 What does the writer say about customer loyalty in the first paragraph? （ A） Business executives need to know how to generate customer loyalty. （ B） Many executives believe more investment in customer loyalty means more profit. （ C） It is necessary for companies to generate customer loyalty at all
33、costs. （ D） Customer loyalty will for sure help corporations make more money. 14 According to the second paragraph, many people are involved in the job to generate customer loyalty besides （ A） producers. （ B） suppliers. （ C） salespeople. （ D） vendors. 15 The high-tech corporate sewice provider prod
34、uced a costing scheme in order to （ A） find out the most loyal customer. （ B） reduce the investment in generating customer loyalty. （ C） launch a campaign to find out the potential customers. （ D） obsewe the relationship between customer loyalty and profit. 16 According to the research findings, the
35、 customers who will bring in more profit are those who （ A） are regarded as loyal customers. （ B） happen to buy the products frOm a company. （ C） trust the quality of the products frOm a company. （ D） care little about prices of the products. 17 According to the fourth paragraph. the discovery of so
36、me experts disapproves the belief that loyal customers （ A） recommend the products to other people. （ B） are sensitive to the price of the product. （ C） need less sewice provided by a company. （ D） contribute more to the image of a company. 18 It can be inferred from the passage that the writer sugg
37、ests companies should （ A） attract the more profitable customers. （ B） pay equal attention to all the customers. （ C） increase the investments in customer loyalty. （ D） focus only on loyal customers. 四、 PART FOUR 18 How to approach Reading Test Part Four This part of the Reading Test tests your voca
38、bulary, Read the whole text quickly to find out what it is about. As you read, try to predict the words that might fill the gaps. Next, look at the four possible answers for each gap and cross out any obviously incorrect words. Then read both before and after each gap to decide which word should go
39、in it. The word needs to fit both the meaning and the grammar After completing all the gaps, read the whole text again to check your answers. Read the article on the opposite page about why some small companies fail to grow. Choose the best word to fill each gap from A, B, C or D below. For each que
40、stion 19 - 33, mark one fetter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0). Why do some small companies stay small ? It is often assumed that if a small company fails to (0)., it is because of external factors. So it may come as something of a surprise to discover t
41、hat many small companies have only themselves to (19). for their lack of growth. In fact, if you run a small business, you shouldnt waste much time wondering whether you have (20). to investment capital; still less, analysing fluctuations in (21). exchange rates. You are more likely to (22). the mai
42、n barrier to greater success by looking in the mirror. This is a conclusion that can be (23) . from a recent study based on interviews with the owner-managers of 40 small businesses. The research makes the reason (24) . : management behaviour, however well intentioned, is often the (25) . of the pro
43、blem. This was the overwhelming view (26) . by the managers surveyed: the main barrier to growth was the fact that day-to-day issues (27) . all their time. The problems that many larger businesses face - lack of funds and insufficient government support - were of relatively minor (28) . for these sm
44、all companies. The survey shows that while owner-managers often work very hard running their business, many never take it on to the next (29) The reason is that they are too busy (30) . their sales, marketing and finance functions. Limited resources may (31) . to this, but many owner-managers are un
45、willing to delegate even insignificant decisions. As a result, without realising it, they create a style of working that (32) . them from moving forward. One of the most important lessons for managers is learning to let go - very few people can do everything themselves. Instead they need to hire sta
46、ff able to take (33) . some of their responsibilities. （ A） condemn （ B） accuse （ C） charge （ D） blame （ A） admission （ B） entry （ C） access （ D） entrance （ A） currency （ B） money （ C） cash （ D） banknote （ A） specify （ B） categorise （ C） identify （ D） allocate （ A） achieved （ B） drawn （ C） acquired
47、（ D） obtained （ A） clear （ B） distinct （ C） resolved （ D） defined （ A） foundation （ B） ground （ C） base （ D） root （ A） notified （ B） expressed （ C） informed （ D） addressed （ A） caught （ B） occupied （ C） held （ D） contained （ A） significance （ B） meaning （ C） definition （ D） sense （ A） place （ B） gra
48、de （ C） position （ D） stage （ A） watching for （ B） looking after （ C） bringing up （ D） waiting on （ A） support （ B） aid （ C） contribute （ D） assist （ A） avoids （ B） obstructs （ C） prevents （ D） evades （ A） over （ B） across （ C） down （ D） along 五、 PART FIVE 33 How to approach Reading Test Part Five T
49、his part of the Reading Test tests your ability to identify additional or unnecessary words in a text. Most lines contain one extra word which is incorrect. Read the whole text quickly to find out what it is about. As you read, try to identify the words that are incorrect. Make sure you consider whole sentences, and not each line separately. Then read the text again, and write down the extra words. Remember there will be only one extra word in a line, and some lines are correct. Read the article on the opposite page about id
