1、BEC商务英语（中级）阅读模拟试卷 82及答案与解析 一、 PART ONE 0 A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation
2、. Figuring out the right way to send the right message to the right person at the right time is difficult, but important. B The surprisingly impressive recent results of P it means working with heart and soul, working with the creative minds flowing, working with a positive mental attitude, and work
3、ing together with the others so that all are winners. What ideas do you have that will create a positive, successful team? How can you create this team and have each person feel that they are as important a part of the success of the venture as you are? Study successful entities to find out how they
4、 treat their team members. Find out what motivates team members in successful entities to keep them successful is it money, power, trust, fear, etc.? (10) . You should write out all the positions of your team and keep updating it as when you grow you will need to change out some positions on your te
5、am. This is a big mistake that people make as they grow. They keep the same team members that were effective when they were small and they do not re-evaluate the need for replacing members who have not grown to the levels where they are now needed. (11) .Just like upgrading your peer group, always b
6、e open to and active in upgrading your team members. If you are just starting out, then make your team as simple and complete as possible. Just be sure that your team members are able to excel and have knowledge in the industry and direction you are going in. (12) .If you find you are doing so, you
7、have made a mistake and replace them right away. A The last thing you want to do is to have to micromanage your team members. B Your team members must be proactive to your needs and outcome. C Each team member must give more than they are asked for in their areas of expertise. D People will give the
8、ir best when they feel that their services are being valued and that they are entrusted with producing a part of the success of the venture. E Therefore, the overall team growth is limited by the lack of ability of one or more members. F Thinking these things out before you create the team will help
9、 you in putting together the right team for your venture. 三、 PART THREE 12 Three Middling Mining Firms Bet on Scale and Scarcity In May prices for copper, nickel and other metals rose to record levels, although they have since fallen a bit. Now three mining firms are proposing the most expensive mer
10、ger in the industrys history. The $40 billion deal, in which an American company, Phelps Dodge, plans to take over two Canadian ones, Inco and Falconbridge, would create the worlds biggest producer of nickel, the number two in copper, and the fifth-ranked mining firm overall. The records may not sto
11、p there: two other mining firms, Xstrata and Teck Cominco, had previously bid for Falconbridge and Inco respectively, and could make further offers. Soaring commodities prices have left mining firms flush with cash and keen to expand. One way would be to search for more metal in the ground, instead
12、of on the stockmarket. But organic growth is expensive at the moment: as firms rush to increase their output to take advantage of high prices, every conceivable input, from engineers to mining trucks huge tyres,Those shares is in desperately short supply. Developing new mines is also slow. Mining ex
13、ecutives worry, that projects that get the go-ahead when prices are high will not look so attractive when the next recession comes. That could be true of the proposed merger too. Phelps Dodge offered a premium of 23% over the price of Incos shares and 12% over Falconbridges. Those shares, in turn, h
14、ave been rising for several years along with the firms wares nickel, for the most part, at Inco, and nickel and copper at Falconbridge. The bosses of the firms insist that the mark-up is justified, for several reasons. For one thing, they reckon they can squeeze savings of $900m a year out of the co
15、mbined entity by 2008, by sharing equipment and personnel among adjacent mines. for example, and pooling their marketing staff. More importantly, they argue that the size and diversity of the new comparty will make it less vulnerable to minings painful cycles, and so more artractive to investors. Th
16、e biggest and most diversified mining companies, such as BHP Billiton and Rio Tinto, do boast higher share valuations. They produce everything from aluminium to zircon. and so are less susceptible to fluctuations in the price of any particular metal. By the same logic, the more mines a firm is runni
17、ng or developing, and the more countries it operates in. the less risk each individual project poses to profits. The merged trio will certainly have a broader geographical spread, with mines in five continents. But its main projects, in stable places like the United States. Canada and Chile, never s
18、eemed that risky in the first place. Furthermore, despite having sidelines in cobalt and molybdenum, the new firms fortunes will depend chiefly on the price of copper and nickel two of most volatile metals in recent years. Some analysts mutter that Phelps Dodge embarked on the merger chiefly to save
19、 itself from being taken over. Investors seem to share their doubts: Phelps Dodges shares fell by 8% after it announced the deal, despite a simultaneous pledge to spend $5 billion on a share buy-back scheme once the merger is concluded. On the other hand, the price of nickel and copper jumped on the
20、 news. Traders seem to have assumed that the companies would have contemplated such an expensive deal only if they thought that metals would remain in short supply for some time. The more money that mining firms spend buying one another, rather than exploring and developing new mines, the likelier t
21、hat is. 13 According to the author, three mining firms （ A） are cutting the price of metals. （ B） have problems in their operation. （ C） are seeking new acquisition targets. （ D） are unwilling to stop the records. 14 The author suggests that if the prices of the metal fall, （ A） the firms will sudde
22、nly have plenty of money for a short time （ B） it will be difficult for the firms to grow larger in size. （ C） the firms will try to increase their production. （ D） people will not focus on the projects that are given permission. 15 In the authors opinion, the price of the firms metals rises because
23、 （ A） companies offer an additional amount of money to buy others shares. （ B） wares are increasing along with the merger. （ C） Nickel and copper makes up the most part of the firm. （ D） shares of the companies are increasing. 16 In the fourth paragraph, the bosses believed that it is reasonable to
24、give an increase in the price because （ A） the bosses can save a large amount of money each year. （ B） the firms may have more profit and consequently they will appeal to investors. （ C） they can share other firms facilities. （ D） they believe the firms will be steadier after the merger. 17 Accordin
25、g to the author, why will some companies boast higher share valuations? （ A） They take less risk on prices in the market. （ B） They will easily get the mine source all over the world. （ C） Their firms would be operated smoothly. （ D） They produce copper and nickel. 18 What problem do investors think
26、 Phelps Dodge is facing? （ A） The price of nickel and copper are also falling. （ B） Its shares fell as a result of the merger. （ C） It promises to buy the shares back in the wake of the merger. （ D） It was under the pressure of being taken over. 四、 PART FOUR 18 GOODMAN RING Universal Movers Our ref:
27、 UM/2/A 21st August, 2010 Dear Mr. Chamberlin, Re: Business equipment removal Your enquiry letter of August 16th is acknowledged with thanks. I am writing to provide you with the quotation that you requested. In addition (19) this, I am including further details of our service. The price is based on
28、 the items that you mentioned in your letter and will, of course, (20) if you decide to add extra items or (21) some. We will move your equipment when it is most convenient for us so as to keep the cost as low as (22) .We will try to combine your move with (23) of other clients who ask us to transpo
29、rt goods at around the same time. I am sure you will (24) that if we were to make a special trip just for your equipment the cost (25) be much higher. This means that (26) you requested a move on 23rd September, this precise date may not be possible. However, we regularly transport goods (27) Singap
30、ore and Hong Kong, and we would (28) to be able to move your equipment within two or three days of your requested date. The (29) does not include packing. I understand that you (30) to carry out your own packing since (31) of your equipment is quite fragile. It is our sincere hope that these initial
31、 details meet with your (32) and ask that you do not hesitate to (33) us if you require any further advice. Yours sincerely, Chad Ring Transport Manager （ A） to （ B） with （ C） of （ D） by （ A） rise （ B） increase （ C） vary （ D） lower （ A） decrease （ B） prevent （ C） omit （ D） reduce （ A） realistic （ B）
32、 possible （ C） probable （ D） desired （ A） one （ B） which （ C） that （ D） those （ A） appreciate （ B） satisfy （ C） wish （ D） consider （ A） will （ B） would （ C） might （ D） could （ A） still （ B） even （ C） despite （ D） although （ A） among （ B） beside （ C） between （ D） along （ A） forecast （ B） think （ C） c
33、hoose （ D） expect （ A） guess （ B） value （ C） estimate （ D） judgment （ A） refer （ B） prefer （ C） infer （ D） transfer （ A） part （ B） section （ C） piece （ D） bit （ A） kindness （ B） approval （ C） permission （ D） allowance （ A） dial （ B） connect （ C） reach （ D） contact 五、 PART FIVE 33 Read the article be
34、low about the minutes on a fire incident. In most of the lines (34-45), there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word
35、 in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The Minutes on a Fire Incident 34 with Kuen Wah Maintenance when regarding remedial work. Recommendations 35 were also sought to help avoid such incidents from happening again. Mr. Fung 36 described the background as to the
36、incident, and produced photographs to show 37 the scene of the incident that at the Shaftesbury Building. Discussion then 38 took place about the possible causes of the incident, and it was generally agreed 39 that the most probable cause was vandalism. Mr. Clark suggested that 40 tougher security m
37、easures should be introduced to combat against vandalism, and 41 recommended that more closed circuit television might help. Then, discussion turned to 42 the remedial work. Mr. Koo agreed to carry out this work in the following Wednesday 43 1st. He also suggested that flame retardant paint which sh
38、ould be applied to reduce the 44 risk of another such incident, and offered to undertake this work if it required. Mr. Clark 45 replied that the matter would be considered. The possibility of introducing ADS fabricated cooling towers in the long term was discussed, and it was agreed that a recommend
39、ation to this effect should be made to Senior Management. Mr. Clark concluded the meeting with a summary of the decision reached. BEC商务英语（中级）阅读模拟试卷 82答案与解析 一、 PART ONE 1 【正确答案】 C 【试题解析】 题目意为：虽然大众传媒的受众人数正在减少，但是大众传媒在广告业中仍占据最大的市场份额。 C段指出 “To date, network TV and its mass brothers have held tight to the
40、 lions share of advertising, despite their decreasing audiences.”该句中的 lions share指的是 “最大份额 ”，与题干中的 biggest market share表意相吻合。 2 【正确答案】 C 【试题解析】 题目意为：目前，过多依赖广告的商业模式正面临着挑战。 C段指出 “At the same time. the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad
41、-dependent business models.”即：大规模销售时代正在成为过去，这对传统的大众传媒以及过多依赖广告的商业模式是一种威胁。此句中的 heavily ad-dependent business models对应于题干中的business model depending greatly on ads。 3 【正确答案】 B 【试题解析】 题目意为： 2000年宝洁公司的广告支出不到其销售额的 10%。 B段指出 “In 1998, the last time its spending reached 10%” 即： 1998年宝洁公司的广告支出最后一次达到 (其销售额 )的
42、10%。根据文意可推断出： 2000年的广告支出不到销售额的 10%。 4 【正确答案】 A 【试题解析】 题目意为：企业在决定在哪儿投放广告时，有了更多的选择。 A段首先指出个体经营时代的到来为消费营销商以及美国经济带来发展希望。进而指出 “By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-rate inflation.”即：随着新的通信渠道的增加，广告时间
43、和空间的总供应量增长巨大，从而有望抑制企业广告费用飙升的势头。其中，文中的 adding hugely to the overall supply of advertising time and space对应于题中的 have more choices。 5 【正确答案】 C 【试题解析】 题目意为：现如今，坐在电视前看节目的人在减少。 C段首先指出，大规模销售时代已逐渐成为过去，这对传统大众传媒以及过度依赖广告的商业模式构成威胁。现如今，虽然网络电视及其他大众媒体的受众在不断减少，但是他们仍占据广告业的最大市场份额。进而指出 “prime -time ratings fell by 41.
44、5% from 1977 to 2003” 即： 黄金时段收视率从 1977年至 2003年下降了41.5%。因此推断出，看电视的人在减少。正确答案为 C。 6 【正确答案】 B 【试 题解析】 题目意为：有针对性的广告投放渠道对生产率起到促进作用。 B段指出 “Targeting might also be a benefit to corporate productivity.”即：有针对性地投放广告对企业的生产率也会有好处。其中，文中的 be a benefit to corporate productivity对应题干中的 favourable to productivity, 文中的
45、 targeting与题干中的targetable channels表意一致。 7 【正确答案】 D 【试题解析】 题目意为：大家相信将来公司将在互联网上投入更多的广告费。 D段指出： “as it is predicted. marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion)” 即：公司在有线电视及互联网上投入的广告费
46、将超出在电 视广播网或杂志投入的广告费。因而推断出 D为正确答案。 二、 PART TWO 8 【正确答案】 D 【试题解析】 前一句说本段是关于企业环境和员工的关系，而后两句说明企业的员工必须认同企业的价值观，并愿意为企业的成功努力。根据前句和后句所讲内容可以判断，所缺句子应当围绕员工的个人服务和企业的关系阐述。而 D项正是论及员工的表现与企业的关系，意为：人们只有觉得其工作受到重视，并为企业的成功做出了自己的贡献时，他们才能做得最好。 9 【正确答案】 C 【试题解析】 由后一句可以推测出所缺的 句子应当是关于团队成员对团队的贡献，而 C项意为：所有成员都要在他们的专业领域里贡献得比要求的
47、要多，故为正确答案。 10 【正确答案】 F 【试题解析】 由前面一连串的问句推测出，所缺的句子应该是对这些问题的一个回答或是说明为什么要问这些问题。而 F项意为：在建立团队之前想好这些问题能够帮助你组建好的团队，此项正是指出这些问题有什么重要意义。 11 【正确答案】 E 【试题解析】 前一句和后一句都是围绕更新团队成员和团队发展的，因而所缺句子也应与团队成员和团队发展有关。而 E项意为：因此整 个团队的发展因为某个或某些成员能力不足受到限制。此句承前启后，故为正确答案。 12 【正确答案】 A 【试题解析】 根据前句和后句所讲内容可判断，所缺句子应当是关于团队成员的选择，而且由后一句可以推
48、测出，所缺句子应当是关于不应该做的事情。而 A项意为：你最不应愿意做的事情就是你得对你的团队成员进行微观管理 (即所有大大小小的事情都要由你来管理 )，符合文意要求，与后一句的 “making a mistake”呼应。 三、 PART THREE 13 【正确答案】 C 【试题解析】 题目意为： “在作者看来，三家矿业公司将怎样做 ”。文中第一段首先指出 “ 三家矿业公司提议进行矿业史上最昂贵的一次合并，其中美国公司Phelps Dodge计划收购两家加拿大公司，以成为世界最大镍生产商及第二大铜生产商，并且总排名第五的矿业公司。继而指出 ”two other mining firms ， X
49、strata and Teck Cominco， had previously bid for Falconbridge and Inco respectively, and could make further offers.”即：另两家公司 (Xstrata和 Teck Cominco)之前分别对Falconbridge和 Inco公司报价，可能会提出更高报价。因此，三家公司都打算并购别的公司，这与 C项中的 acquisition相对应，正确答案为 C。 14 【正确答案】 D 【试题解析】 题目意为： “作者暗示，如果金属价格下跌，将发生何种状况 ”。文中第二段指出矿产品价格飞涨，使矿业公司拥有充裕的现金，并热衷于扩大规模。一种办法就是发掘更多金属，而不是寄望于股市。但这种根本的发展在目前代价昂贵。开发新矿也很缓慢，矿业 主管担心在价格高时得到许可的项目一旦面临经济衰退，将不再对人们具有吸引力。由此可见，在经济衰退时，即金属价格下跌时，人们将不再关注那些获得许可的项目，文中的 go-ahead与 D项中的 that are given permission表意相吻合。 15 【正确答案】 A 【试题解析】 题目意为： “作者认为，公司货物即金属价格上涨的原因
