1、BEC商务英语（中级）阅读模拟试卷 85及答案与解析 一、 PART ONE 0 Listen better, manage better A There is a great difference between listening and hearing. You should make efforts in listening. Listening demands your attention and concentration. It may mean quizzing the speaker for additional information or for clarificatio
2、n. It is always better to ask than to continue regardless and get things wrong. However, if you are absent-minded, even for a few minutes, youll miss what the speaker is saying probably at the very moment when he or she is saying something critical. And not having heard, you wont know youve missed a
3、nything until its too late. B We are likely to accuse others of not listening, pretending that We ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we havent listened carefully enough. We get things wrong because we have failed to understand comp
4、letely what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember despite the benefit of notes exactly what everyone said. But Success depends on getting things right and that means listening. C You should be aware th
5、at many people are not very good at communicating. Its helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. It is equally important that you should put yourself in the other persons place, both intellectuall
6、y and emotionally; it will help you to understand what they are getting at and form a response. But dont be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing. D It is a very bad habit that we start thinking of what we are going to say about the subject
7、 long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness. as once you have decided what to say, there is a fair chance you will interrupt to say it. Good listeners dont interrupt. In fact it is often worth explaining the main idea o
8、f what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well. 1 You do not mind hearing your own views summarised. 2 It is risky to allow your mind to wander onto something else while someone is speaking. 3 People are rel
9、uctant to admit that they dont listen well. 4 It is beneficial to you when you see things from the speakers perspective. 5 Your listening skills will be supported if you observe the speaker closely. 6 While others are still speaking you shouldnt dwell on your response. 7 Further explanation is neces
10、sary sometimes, so you should keep at it. 二、 PART TWO 7 Employee Motivation Principles No matter how experienced a leader you are, chances are at times you have struggled to motivate certain individuals. The granddaddy of motivation theory, Frederick Herzberg, called traditional motivation strategie
11、s “KITA“ (something similar to Kick In The Pants). He used the analogy of a dog. When the master wants his dog to move, he either gives it a nudge from behind, in which case the dog moves because it doesnt have much choice, or he offers it a treat as an inducement, in which case it is not so much mo
12、tivated by wanting to move as by wanting choc drops! KITA does the job (though arguably not sustainable) but its hard work. Wouldnt it be better if the dog wanted to move by itself? (8) They are about keeping people moving either with a kick from behind (threats, fear, tough targets, and complicated
13、 systems to supervise) or by offering choc drops (bonuses, grand presentations of the vision, conferences, campaigns, initiatives, etc). Employers should focus on recognition and reward, including benefits, as well as career development to boost efficiency. (9) They also tend to go the extra mile fo
14、r customers and are favourable about their organisation, becoming external advocates for their employers. (10) In fact, employers should be actively concerned about the significant minority of employees who are neither happy with their current job role nor their current employers, namely one in four
15、. Staff who are unhappy both with their role and their employers are likely to fall short in terms of levels of commitment, motivation, engagement, advocacy, loyalty and customer focus. (11) . The research findings show that employers should be focusing on critical improvement areas such as recognit
16、ion and reward (including benefits provision) as well as creating career development opportunities for employees in order to improve happiness levels within the workplace. (12) Our research has found that the combination of a bonus system, private medical insurance and flexible working are the most
17、likely combination to boost efficiency. A A happy employer should therefore have a positive effect on productivity. B With regard to benefits, specifically proving employees with the right package seems to be the key to promoting productivity. C Therefore, employees should be promoted to increase pr
18、oductivity. D It is perceived as HR wisdom that happy employees are likely to be more motivated, engaged, committed, and loyal to their employers. E So bosses need to act to avoid an unhappy spiral of poor performance. F Transferring this principle back into the workplace, most motivation strategies
19、 are “push“ or “pull“ based. G Wouldnt it be better if the dog wanted to move by itself? 三、 PART THREE 12 The Importance of a Name A name cannot make or break a product or company. It was not the name Edsel that doomed Fords ill-fated car brand; the letters IBM, and the words they stand for, were no
20、t the critical ingredient in IBMs success. What matters is how well a companys goods or services meet its customers needs. Having said that, however, we contend that a well-chosen name can give a company a decided marketing edge over comparable competitors, and that the branding effect of a strong c
21、orporate name can be especially important for service companies. Why? Because in services the company name is the brand name. Services do not lend themselves to individual branding the way tangible products do. Goods can be positioned and marketed with specific, appropriate brand names: Pampers, Alk
22、a Seltzer, Black flag. Consumers may be loval to such brands without ever knowing that the goods came from Procter performance, after all, is primary. So how important, really, is a service brand name? The answer is that strong branding can accelerate market awareness and acceptance of a high-qualit
23、y service, while weak branding can accelerate failure for a poorly conceived or delivered service. It was widespread skepticism about the strategy that turned the name into a lightning rod for criticism. To be sure, one can find flaws with the name. When introduced, it was defined as acombination of
24、 “allegiance“ and “aegis“, and the very fact that it needed to be explained and its pronunciation make clear signaled a problem. But this is hindsight. Had the strategy been sound and well executed, we obviously would not be citing Allegis as a flawed brand name. Federal Express furnishes a contrast
25、ing example. We can now say that this is a strong and appropriate brand identity: Express delineates the nature and speed of the service, and Federal suggests a far-flung, perhaps governmentally sanctioned enterprise, But without its superlative ability to track and deliver parcels, and without its
26、courteous employees and its professional-looking uniforms, trucks, envelopes, and advertising, the Federal Express brand would not be an example of excellence. The name was part of an overall operating strategy backed up by a sophisticated, cohesive branding programme. Are there any hard-and-fast ru
27、les for naming a service company? Beyond avoiding obvious negative connotations, there are no absolute. A strong service brand should immediately identify the service supplier and distinguish it from competitors. The customers could recognise the service benefit instantly from the brand name and und
28、erstand, use and recall it with ease. A service company will obtain more advantages if its name is broad enough to cover not just the organisations current business but also foreseeable expansions. 13 The first paragraph implies that （ A） Edsel was not a good name, so it broke Fords car brand. （ B）
29、the name IBM helped its company succeed. （ C） a product failed because of its quality, not because of its name. （ D） the name couldnt meet customers needs. 14 A well-chosen name is important to a service company because （ A） it gives a company an advantage to compete with others. （ B） it shows the d
30、ifference to its competitors. （ C） it could broaden the market of a company. （ D） the company name is the brand name in service. 15 The difference between the name of a service company and those of other companies is that （ A） the products are tangible but services are not. （ B） the name of a servic
31、e company is a companys image but the names of other companies are not. （ C） customers are loyal to brand names of products but are not to names of services. （ D） brand names can help service companies to expand their business but cannot help other companies in this aspect. 16 What can a good servic
32、e brand name do? （ A） It can accelerate market awareness. （ B） It can improve the quality of its products. （ C） It can offer successful performance. （ D） It can find the flaws of a strategy. 17 Federal Express is a strong and appropriate brand name because （ A） it describes the nature and speed of t
33、he service and also suggests governmentally approved enterprises. （ B） it makes the superlative ability to track and deliver parcels, courteous employees and professional-looking uniforms. （ C） it is a lightning rod for criticism. （ D） it is a combination that doesnt need explanation. 18 A strong se
34、rvice brand name should have the following characteristics except （ A） distinctiveness. （ B） flexibility. （ C） relevance. （ D） cohesiveness. 四、 PART FOUR 18 What Is a Market? In the simplest terms, a market is the place where seller meets buyer to exchange products for money. Traditional markets sti
35、ll (19) in many parts of the world. Even in the United States, during summer months, there are farmers markets where direct selling and buying take (20) between producers and consumers. Most service industries still (21) at this market level. Manufacturing industries and most agricultural enterprise
36、s are more (22) from the consumers. Their products (23) several hand-truckers, warehouse workers, wholesalers, and retailers before reaching the final consumers. Products or commodities are usually divided into two types: consumer and industrial. Consumer goods are those (24) are sold to final users
37、, the customers. These goods include food, clothing, automobiles, television sets, appliances, and all those things people go to stores to purchase. (25) goods are those that are sold to companies or other businesses for use in manufacturing or other purposes. Automobile makers buy many of the parts
38、 used to (26) cars. A tyre manufacturer buys rubber, synthetic or otherwise, (27) which to make tyres. (28) these materials will end up in the hands of final users: the owners of the cars. The (29) of industrial goods depends on the nature of the goods to be made for final users. The price of indust
39、rial goods and raw materials will (30) the price of final goods, those that the consumer buys. Markets are for exchanging things, (31) their function is to allocate and reallocate goods and services among the members of the society including producers as well as consumers. Since the exchange is (32)
40、 , it is assumed that both sides (33) what they want by exchange or it would not take place. （ A） operate （ B） perform （ C） serve （ D） function （ A） charge （ B） effect （ C） place （ D） out （ A） carry out （ B） operate （ C） manage （ D） handle （ A） close （ B） near （ C） distant （ D） remote （ A） pass alon
41、g （ B） go through （ C） pass through （ D） go around （ A） what （ B） whichever （ C） that （ D） whatever （ A） Commercial （ B） Industrial （ C） Agricultural （ D） Consumer （ A） assemble （ B） collect （ C） disperse （ D） gather （ A） in （ B） along （ C） between （ D） with （ A） In time （ B） After that （ C） Eventua
42、lly （ D） Ultimately （ A） quality （ B） usage （ C） nature （ D） type （ A） determine （ B） induce （ C） sway （ D） influence （ A） though （ B） then （ C） if （ D） so （ A） intentional （ B） voluntary （ C） deliberate （ D） compulsory （ A） gain （ B） acquire （ C） earn （ D） benefit 五、 PART FIVE 33 Read the extract b
43、elow from a company report. In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT. If there is an extra word in the line, write the extra word
44、in CAPITAL LETTERS. Summary of annual progress 34. seen for many years yet. It reflects the effort over the past five years that has 35. gone into transforming of our company into a highly competitive world-class 36. business. Since 2002, we have managed to improve almost double our profits, and thi
45、s 37. increase in profitability has been placed us at the top of the global glass industry. 38. We have managed to succeed this in difficult trading conditions for a number of 39. reasons, the most important of which has been from our ability to stay ahead 40. of our competitors. We have refused to
46、allow stand still and have continued to bring 41. out a number of new products, most of which are already on the sale in our key 42. markets. All this goes to confirm that the companys position as the recognised 43. industry leader in technical innovation. We realise that there is still much more to
47、 44. be done, but we believe that we know precisely what extra this is and we have 45. already put into place organisational and technical changes to bring this about. BEC商务英语（中级）阅读模拟试卷 85答案与解析 一、 PART ONE 1 【正确答案】 D 【试题解析】 题目意为：人们不介意别人把自己的观点总结一下。 D段指出 “it is often worth explaining the main idea of
48、what you have just been told. Nobody is offended by this” 即：应该把你听到的主要观点解释一下 没有人会因为这个生气 。其中，文中的 Nobody is offended与题干中的 do not mind表意相吻合，文中的 explaining the main idea与题干中的 summarised意义相符。 2 【正确答案】 A 【试题解析】 题目意为：别人讲话时你想别的事是很危险的。 A段指出 “if you are absentminded， youll miss what the speaker is saying proba
49、blywhen he or she is saying something critical.”即：如果你心不在焉 你很可能在说话者正在说重要 事情的时候错过了他 /她说的内容。其中，文中的 absent-minded对应于题干中的 wander onto something else. 3 【正确答案】 B 【试题解析】 题目意为：人们不愿意承认自己没有好好聆听 (别人的意见 )。 B段指出 “We are likely to accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we havent listened carefully enough.”即：通常我们指责别人没有倾听 (他人意见 )，假装我们自己没有犯错，但是我们心里清楚我们 (沟通中 )的很多错误是因为我们自己没有认真听。其中，文中的 pretendingfault
