1、BEC商务英语（中级）阅读模拟试卷 89及答案与解析 一、 PART ONE 0 A Americas suburban shopping malls supply visitors with convenience and comfortspacious walkways, piped-in music, a vast cornucopia of goods for every taste, and all under one roof. B Little wonder that affluent shoppers come in droves. Little wonder that oth
2、ers come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters. Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U. S. suburbs. “Malls are like great big jars of honey,“ says Police Chief Joseph Delaney of Paramus. “Lots of bees c
3、ome buzzing in, stingers at the ready.“ Paramus, a New York City suburb of 26 000 whose six malls draw nearly 200 000 people on a typical Saturday, reported 8. 9 million dollars in shopping enter crime losses last year. C It is crimes of violence that are causing the most alarm. Vast parking lots an
4、d mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful. D Just how many victims are claimed by shopping center crime, no one knows. But many business people are taking the threat seriously. Whether offences are big or small, i
5、t is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: “If shopping centres started reporting all the crimes that take place, nobody would shop there. “ E Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a wo
6、man abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. “Bad guys know this is where to find women with money vulnerable and alone.“ he says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise.
7、 Reports Albert Sussman of the International Council of Shopping Centres: “People park their cars and are robbed by muggers, who can quickly find a place to hide.“ 1 Suburban shopping malls are convenient for suburban people. 2 Crimes are very serious. 3 Most violence happens in parking areas. 4 Alm
8、ost no merchants publicize the crime. 5 Crimes are rampant in malls. 6 People usually are robbed when parking. 7 Many crimes happen at the same place. 二、 PART TWO 7 Read the article below about the U. S. dollar. Choose the best sentence from the list A-G to fill each of the gaps. For each gap (8-12)
9、, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, (0). The Dollar in World Markets According to a leading German banker, the U. S. dollar is “the most frequently discussed economic phenomenon of our times“. He adds, “. the dolla
10、rs exchange rate is at present the most important price in the world economy. “ Because the dollar acts as a world currency, (0) . The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollars exchange rate
11、 will benefit some and hurt others. Some people suggest, therefore, (8) . The dollars exchange rate has been volatile and unpredictable. Several years ago, the dollar was rapidly declining in value. This made it (9). The rise in the price of foreign goods made it possible for U. S. businesses to rai
12、se the price of competing goods produced here, thus worsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed (10). The United States lost fac
13、e in the eyes of the rest of the world. The dollar went soaring upward, and the situation was reversed. The United States exporters found it hard to sell abroad because foreigners would have to pay more for U. S. dollars. People in the United States now bought the relatively cheaper foreign goods, a
14、nd U. S. manufacturers complained that they could not compete. Job losses were often blamed on the “overvalued“ dollar. Poor nations (11) found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this
15、problem is to end the system of floating exchange rates and return to fixed rates. We might even return to the gold standard. Fixed exchange rates didnt work in the past. Currency values should be determined by market conditions. A drop in the exchange value of a nations currency means that (12) , t
16、hat it is too inefficient to compete in the world markets, that it is permitting a high rate of inflation which makes its goods too expensive, that it is going too deeply in debt, or that others have lost confidence in the nations stability. A nation should bring its exchange rate back up by address
17、ing these problems, not by interfering with the money market. A that had borrowed dollars B that the dollars value should be more tightly controlled C because the declining dollar would buy fewer units of the foreign money D its value affects many nations E difficult for Americans to purchase foreig
18、n goods and services F that have a lot of U. S. dollars G all nations want to import less and export more H it is importing too much 三、 PART THREE 12 Read the article below about exporting and the questions. For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet. Problems Pot
19、ential Exporters Are Facing Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a d
20、efinitive plan to accomplish its objectives, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance. Often top management is not committed enough to
21、 overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established do
22、mestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment. Another problem area
23、is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporters trademarks and reputation are usually unknown in
24、the foreign market, foreign customers may buy on the strength of the distributing agents reputation. A firm should therefore conduct a thorough evaluation of the distributors facilities, the personnel handling its account, and the management methods employed. Another common difficulty for the new ex
25、porter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by e
26、xporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive. If exporters expect distributing agents
27、to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geog
28、raphical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available. Considering a joi
29、nt-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its
30、 product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques. 13 In the first paragraph, the writer sugg
31、ests that firms thinking about exporting should （ A） get professional advice. （ B） study international marketing. （ C） identify the most profitable markets. （ D） have different objectives to other exporters. 14 The writer believes that if sufficient preparation is undertaken （ A） initial difficultie
32、s can be easily avoided. （ B） the costs can be recovered quite quickly. （ C） management will become more committed. （ D） the exporter will be successful in the long term. 15 An exporter should choose a distributor who （ A） has experienced personnel. （ B） has good communication skills. （ C） is well-e
33、stablished in the target market. （ D） is not financially dependent on the import business. 16 New exporters often make the mistake of ignoring the export market when （ A） distribution costs are too high. （ B） their product is selling well at home. （ C） there is a global economic recession. （ D） dist
34、ributors cannot make safety modifications. 17 For a distributor to be successful, the exporter must （ A） focus on one particular region. （ B） finance local advertising campaigns. （ C） give the same support as to domestic agents. （ D） make sure there are sufficient marketing staff locally. 18 In the
35、last paragraph, the writer states that some companies are reluctant to export because （ A） there is little demand for their products. （ B） the importation of certain goods is controlled. （ C） they do not have good marketing techniques. （ D） they are not able to compete with local businesses. 四、 PART
36、 FOUR 18 Read the the article below about hotel theft. Choose the best word to fill each gap from A, B, C or D. For each question (19-33), mark one letter (A, B, C, D) on your answer sheet. There is an example at the beginning, (0). (0) B is a great (19) of Friends where Chandler and Ross go to a (2
37、0) , basically get overcharged and (21) to “get their moneys (22) , by taking all the (23) from the hotel that arent nailed down. With only a few exceptions (the remote is off (24) , but the batteries in the remote are (25) game), they (26) the hotel out of shampoo, (27) fruit, ashtrays, etc. At the
38、 end of (28) , they get their comeuppance when Rosss suitcase flies open and out (29) hundreds of little toiletry bottles, a bushel of apples, dozens of towels and the like. Everyone around them, including the desk (30) , stares in (31) as they run out the door. But if it had only been, (32) , 10 bo
39、ttles of lotion and a dozen apples, would that have been OK? Where does the line between complimentary and contraband get drawn? It has been estimated that the (33) industry loses about $ 100 million a year from theft, according to Los Angeles Times. Tia Gordon of the American Hotel and Lodging Asso
40、ciation tells the Times the top ripped-off item is towels. Not for me; I cant even stand to use the towels my kids use, let alone steal one from a stranger. （ A） story （ B） chapter （ C） episode （ D） scene （ A） hotel （ B） restaurant （ C） bar （ D） cafe （ A） want （ B） like （ C） plan （ D） decide （ A） pr
41、ice （ B） worth （ C） worthiness （ D） worthy （ A） things （ B） articles （ C） items （ D） furniture （ A） lines （ B） limits （ C） use （ D） avail （ A） fair （ B） equal （ C） risk （ D） balance （ A） clear （ B） dust （ C） take （ D） clean （ A） complimentary （ B） greeting （ C） appreciate （ D） fresh （ A） course （ B）
42、 story （ C） travel （ D） trip （ A） flow （ B） blow （ C） pour （ D） drop （ A） receptionist （ B） clerk （ C） worker （ D） waiter （ A） disappointment （ B） disapproval （ C） disgust （ D） discrimination （ A） say （ B） said （ C） saying （ D） maybe （ A） hotel （ B） accommodation （ C） service （ D） lodging 五、 PART FI
43、VE 33 Read the text below about a job advertisement. In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an
44、 extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The exercise begins with two examples, (0) and (00). 0 A Fund Management and subsidiary of a prestigious Investment Bank 00 seeks bright young Investment Analysts to augment its rapidly expanding 34 research on de
45、partment. Our client is a top US institution with significant 35 funds under management from world-wide, increasingly it is seeking to 36 manage the European component of its portfolio from London. This 37 has been led to an impressive rise in its profile in European markets. 38 The Bank is looking
46、for talented and ambitious Investment Analysts 39 to form a new specialist research team. Investment Analysts who perform 40 rigorous and detailed investigation into companies and securities before 41 making recommendations to those Fund Managers ideally, you will have 42 excellent academic credenti
47、als and a solid professional with grounding, in 43 analytical techniques. Particularly useful would be training in an accountancy, 44 an MBA of a legal qualification. Excellent communication in skills are required. 45 For an initial, confidential conversation with contact the Banks Personnel Manager
48、 directly. BEC商务英语（中级）阅读模拟试卷 89答案与解析 一、 PART ONE 1 【正确答案】 A 【试题解析】 本题意为：市郊购物中心为市郊居民提供便利。比照原文，正符合段落 A的意思，并且段落中也明显出现 “supply visitors with convenience and comfort(提供便利和舒适 )”。故选 A。 2 【正确答案】 C 【试题解析】 本题意为：犯罪现象很严重。比照原文，在 C文中有原句为： It is crimes of violence that are causing the most alarm这里是强调句式，意思是暴力犯罪后果严重
49、。故选 C。 3 【正确答案】 E 【试题解析】 本题意为：很多暴力事件发生在停车场。 5段材料中，只有段落 E明确提出犯罪地点这一问题。比照原文，在 E文中有原句为： most violence happens in parking areas，和题干意思完全吻合。故选 E。 4 【正确答案】 D 【试题解析】 本题意为：几乎没有商家公布犯罪案件。比照原文，在 D文中有原句为： merchants have little interest in publicizing the trend，意思是商家无意把这一趋势公开。故选 D。 5 【正确答案】 B 【试题解析】 本题意为；购物中心犯罪猖獗。比照原文，在 B文中有原句为：malls are like great big jars of honey(购物中心就像蜂窝 )，而且也在段落 B中的最后一句话中提到了每年购物中心会损失大量钱财。故选 B。 6 【正确答案】 E 【试题解析】 本题意为：人们常常在停车的时候被抢。比照原文，在 E文最后有原句为： people park their cars and are robbed by muggers，意思是人们往往在停车时被抢劫，与题干意思完全吻合。故选 E。 7 【正确答案】 E 【试题解析】 本题意为：很多犯罪都发生在同一地点。段落 E中并
