1、BEC商务英语（中级）阅读模拟试卷 92及答案与解析 一、 PART ONE 0 A Little wonder that affluent shoppers come in droves. Little wonder that others come as well, muggers, car thieves, child molesters, drug peddlers, pickpockets, and shoplifters. Criminals are finding a lucrative stamping ground in the sprawling emporiums tha
2、t dot U. S. suburbs. “Malls are like big jars of honey,“ says Police Chief Joseph Delaney of Paramus. “Lots of bees come buzzing in, stingers at the ready.“ Paramus, a New York City suburb of 26,000 whose six malls draw nearly 200,000 people on a typical Saturday, reported 8.9 million dollars in sho
3、pping center crime losses last year. B It is crimes of violence that are causing the most alarm. Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful. C Just how many victims are claimed by shopping cente
4、r crime, no one knows. But many business people are taking the threat seriously. Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: “If shopping centres started reporting all the crimes that tak
5、e place, nobody would shop there.“ D Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. “Bad guys know this is where to find women with money vulnerable
6、and alone.“ he says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: “People park their cars and are robbed by muggers, who can quickly find a place to hide.“ 1 The criminals are
7、easy to escape in vast parking lots. 2 Crimes are very serious. 3 Most violence happens in parking areas. 4 Almost no merchants publicize the crime 5 Crimes are rampant in malls. 6 People are usually robbed when parking. 7 Many crimes happen at the same place. 二、 PART TWO 7 Read the article below ab
8、out planning for exhibitions. Choose the best sentence from the list A-G to fill each of the gaps. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, (0). Tips for Attending a Trade Fair A trade fair is an exce
9、llent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing c
10、ampaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) G A standing manager should be appointed from the start. If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and fol
11、lowing up leads. Forward planning of budgets is essential. (8). A trade fair is an ideal and highly effective platform for new product launches. (9) . Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure
12、 that you publicise any newsworthy information to maximize interests. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) . (11). The guides produced by some exhibitions offer detailed information on all promotional op
13、portunities around the show. Judy Coulter, Marketing Director of ADC Exhibitions says: “We realize how important it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12). “ A Lead times for public
14、ations can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time. B Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments. C Research by the Exhibition Marketing Group shows that 61 % of visitors are a
15、ttracted to exhibitions by new products and technology. D The costs of exhibition space, transportation, and other related issues need to be considered well in advance. E The success of any show is greatly influenced by the way exhibitors market themselves. F A number of exhibition organizations als
16、o provide free guides and services. G A number of fundamental decisions should be taken in advance. 三、 PART THREE 12 Read the article below about family businesses and the questions. For each question (13-18), mark one letter (A, B, C, or D) on your Answer Sheet. FAMILY BUSINESSES A great many peopl
17、e maybe at some stage in their lives consider setting up a business with their family members. The idea may seem very attractive, but the reality of working with someone close to you can often cause unforeseen problems. 80% of family-run businesses think that when times get tough, love, romance or f
18、amily bonds will see them through. But the fact is that although 70% of businesses are family-run, only 40% of these companies survive to the second generation. Why do so many family businesses fail? While money has traditionally been thought to be the root of all difficulties, the major problem is
19、much more clear. In businesses which dont have family ties or relationships, people find it easier to communicate and to say what is on their mind. In contrast, with family businesses, people often make the mistake of thinking they know what views other family members have without actually discussin
20、g with them. There is one strategy which should be used in all family businesses to protect potential problems. As time goes by, one partner may lose interest or not work as effectively as they are expected to. If each partners responsibilities are identified from the start so that they know exactly
21、 what is required of them, difficulties are less likely to arise as the business develops. It is also recommended to ask yourselves a few “what if“ questions before starting a family business. For example, what if one of the partners brought a friend into the family business and others didnt like th
22、is person? What would you do? To avoid this kind of problem, you should talk it over amongst yourselves. This sort of research can make you aware of both your own attitudes and the attitudes of the other members of the family before problems actually occur. Contracts are another potential problems.
23、Too many family businesses are run on the most informal terms. People often think it is unfriendly to ask a relative to sign a contract outlining the terms of a business venture. But you should treat the family business like any other business and be professional to draw up a contract. Whether the b
24、usiness is profitable or not, it is supposed who owns the shares must be clearly defined and written into a formal contract. It must also be clear who is running the company. Some family businesses take a vote on every decision. Perhaps this exercise in democracy should be applauded, but it created
25、so many complications that in the end the business failed. Even a small committee can sometimes be too large. In matters affecting the entire company, only one of you should be the decision-maker. He or she doesnt have to be the largest shareholder, but should be the one best able to lead the busine
26、ss. Another type of problem arises when a relative decides to join an already established business. In these cases, you should do everything you can to avoid favourism. It is important to avoid putting him straight into any kind of managerial position. Instead, encourage him to learn not only the co
27、mpany but the people who make it work by working on the shop floor on the assembly line. They have to prove to be a valuable asset not to the family but to the business. 13 Why do many people find it appealing to start a family business? （ A） Because there would be abundant capital for operation. （
28、B） Because family bonds are helpful in overcoming difficulties. （ C） Because they hope to survive for generations. （ D） Because they can make profits without unforeseen problems. 14 According to the passage, why did so many family-run businesses fail? （ A） Because they are frequently facing financia
29、l problems. （ B） Because the family members in these companies do not trust each other. （ C） Because there are often communicative problems within family members. （ D） Because they do not focus on family ties. 15 Which of the following can help avoid potential problems in family businesses? （ A） Don
30、t bring friends into your business. （ B） Clarify each family members responsibility. （ C） Ask your friends what you should do during tough times. （ D） Persuade others to like the person you introduce. 16 Why do people seldom sign contracts with relatives? （ A） They wholly trust each other. （ B） Beca
31、use they prefer casual relationship. （ C） There are potential dangers with contracts. （ D） It is believed to hurt the feeling of relatives. 17 Why may a democracy on every decision cause problems? （ A） It creates few opportunities for employees. （ B） It is controlled within the family. （ C） Small co
32、mmittees have to be set up. （ D） Sometimes there are too many people involved in decision making. 18 What should be done when a relative decides to join? （ A） Try not to be partial. （ B） Help him to gain popularity among employees. （ C） Never promote him to a higher position. （ D） Encourage him to f
33、ind proof for his knowledge. 四、 PART FOUR 18 Read the article below about the impending flu. Choose the best word to fill each gap from A, B, C or D. For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning, (0). The nations (0) of vaccine
34、for the impending flu (19) took a big hit Thursday when Chiron Corp. announced it had found tainted doses in its factory. The company said it will hold up shipment of about 50 million shots about half the supply U. S. health (20) had hoped to have on hand this year while it (21) what went wrong and
35、determines whether the vaccine is safe to use. “Theres no product (22) is going to go into the arms of the American public that will not have been (23) to have met the highest standards of (24) ,“ chief executive Howard Pien said. Pien said the company hopes to ship between 46 million and 48 million
36、 doses by early October, about month later than (25) . About 1 million doses have already been shipped, but no vaccines have yet reached the (26) , Pien said. Vaccinations usually begin in September and (27) through the flu season. Officials with the Centers for Disease Control and Prevention, which
37、 oversees the nations flu vaccine (28) , did not immediately return calls for (29). Chiron would not give (30) on the (31) of the contamination, which Pien said was found in a small number of (32) at the companys factory in Liverpool, England. The company supplies about half the nations flu vaccine.
38、 Aventis Pasteur supplies most of the (33) . （ A） time （ B） period （ C） season （ D） year （ A） officials （ B） government （ C） officers （ D） authority （ A） invests （ B） investigates （ C） invigorates （ D） invoices （ A） that （ B） what （ C） where （ D） which （ A） doubted （ B） considered （ C） thought （ D）
39、deemed （ A） health （ B） safety （ C） privacy （ D） quality （ A） often （ B） common （ C） usual （ D） always （ A） people （ B） society （ C） public （ D） citizen （ A） continue （ B） stop （ C） go （ D） start （ A） project （ B） problem （ C） plan （ D） program （ A） comment （ B） commentary （ C） remark （ D） criticism
40、 （ A） information （ B） story （ C） comment （ D） details （ A） feature （ B） nature （ C） truth （ D） information （ A） punches （ B） bunches （ C） batches （ D） packets （ A） much （ B） half （ C） quarter （ D） rest 五、 PART FIVE 33 Read the text below about customer loyalty. In most of the lines (34-45), there i
41、s one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The
42、 exercise begins with two examples, (0) and (00). Increasing Customer Loyalty 0 Customers are not revolutionaries. They are attracted to the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalt
43、y, without once achieved, is the key to business success. 35 Brands can help to create customer loyalty by providing them a signpost to certainty and 36 safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts 37 so that the product is bought. Unluckily, only a small
44、 number of products have 38 reached to this level. While everyone in business is aware of the need to attract and 39 retain customers, that they often overlook the second, more important, half of the 40 equation. In the excitement of beating against the competition and securing orders, 41 managers o
45、ften cannot ensure that the customer remains a customer. It has been 42 estimated that since the average company loses between 10% and 30%of its customers 43 every year and this only recently have organisations started to wake up to these lost 44 opportunities and to calculate the financial implicat
46、ions. Established customers often buy 45 lot more and, and in addition, they may also provide free word-of-mouth advertising. BEC商务英语（中级）阅读模拟试卷 92答案与解析 一、 PART ONE 1 【正确答案】 B 【试题解析】 根据段落 B中， “Vast parking lots and mazes of stores offer good working conditions for criminals”和短语 “escape route plentifu
47、l”可知停车场给罪犯提供了良好的工作环境，并且提供了多条逃跑路线。故选 B。 2 【正确答案】 B 【试题解析】 根据段落 B中短语 “cause the most alarm”暴力犯罪已经发出警告，可以推断犯罪情况非常严重。故选 B。 3 【正确答案】 D 【试题解析】 D段中提到 “most violence happens in parking areas”，就是说暴力行为大多数发生在停车场。故选 D。 4 【正确答案】 C 【试题解析】 根据 C段中 “Whether offences are big or small， it is clear that merchants have
48、little interest in publicizing the trend， ”没有商人愿意公布犯罪情况，否则没有人会到这里购物。故选 C。 5 【正确答案】 A 【试题解析】 根据段落 A中第一段前两句话 “affluent shoppers come in droves”， “others come as well， ” 正如买东西的人经常成群而至，抢劫犯、偷车贼、骚扰儿童的人、毒品贩子、扒手、冒充顾客进商店扒窃的扒手也是成群出现的。故选 A。 6 【正确答案】 D 【试题解析】 根据段落 D中 “most violence happens in parking areas”大多数暴
49、力犯罪都发生在停车场，可以推断，人们经常在停车时遭到抢劫。故选 D。 7 【正确答案】 D 【试题解析】 段落 D中提到 “43 serious crimes had occurred at the same site”，就是说有很多犯罪行为都发生在同一地点。故选 D。 二、 PART TWO 8 【正确答案】 D 【试题解析】 D选项意思是：展厅场地费用，交通费，以及其他相关费用需要提前考虑。选项中，需要提前考虑的费用也就是 “预算 (budget)”，正好对应此题中的核心词语 budget。故选 D。 9 【正确答案】 C 【试题解析】 C选项意思是：展览市场研 究小组研究得出 61的参观者会被展览中的新产品和新技术吸引。这里是在介绍展览对于新产品和新技术的重要性，正好和此题前一句论点，认为展会是个推介新产品的绝佳平台相呼应，成为有力佐证。故选 C。 10 【正确答案】 A 【试题解析】 A选项意思是：出版预留时间为出版前 6到 24周，因此，要确保材料及时送出。全文中提到出版物的仅仅只有此段。故选 A。 11 【正确答案】 F 【试题解析】 F选项意思是：不少展会组织者也提供免费的指导和服务。此句中的 “guides(指导 )”和后文的 guides形成呼应 。故选 F。 12 【正确答案】 E 【试题解析】 E选项意思是：任何一个展出的成功很
