1、BEC商务英语（中级）阅读模拟试卷 98及答案与解析 一、 PART ONE 0 A House prices have risen again this month as demand continues to outstrip supply, according to the latest research from the property website Rightmove. co. U. K. National average asking prices rose by 23 percent in September, pushing the average house price
2、through 150,000 and setting the annual rate at 22.2 percent. B “The shortage of properties coming on to the market in many areas means that it is still a sellers market, particularly in the lower and middle price brackets. This shortage and continuing demand are resulting in renewed increases in ask
3、ing prices overall,“ Rightmoves Miles Shipside said. The findings support the latest survey from the Nation wide Building Society, which showed prices rising at their highest rate since 1999, but contradict the latest Halifax survey which reported a slight slowdown in annual inflation from 20.8 to 1
4、8.8 percent. C “Its an intriguing situation, with two house price indexes showing the market grinding to a halt, and two showing that the train still has a good head of steam,“ said John Wriglesworth, an independent housing commentator. He said that property markets should remain “well supported“ th
5、anks to “low interest rates, good affordability and low unemployment“. D At the end of last month, Nation wide said house prices surged at their fastest rate for 13 years and said it saw no sign of demand for homes weakening. The price of the average home jumped by 2.5 percent in August, for the sec
6、ond month in a row, to 110,890, a gain of 67 for every day of the month. Halifax contradicted that just days later, reporting that prices rose in August at their slowest rate for 10 months. It said house prices rose just 0.2 percent, after jumping 1.8 percent in July, bringing the annual rise down t
7、o 18.8 percent. 1 It is still a sellers market. 2 Demand continues to outstrip supply. 3 According to Halifax, there is a slight slowdown in annual inflation. 4 There are two entirely different house price indexes. 5 The price of average house jumped by 2.5 percent in August. 6 The average house pri
8、ce is more than 150,000. 7 Shortage of properties and continuing demand are resulting in renewed increases in asking prices. 二、 PART TWO 7 Read this passage about advertising media.Choose the best sentence from the list A G to fill in each of the gaps.For each gap (8 12), mark one letter (A G) on yo
9、ur Answer Sheet.Do not mark any letter more than once.There is an example at the beginning.Considerations in Choosing Media It obviously doesnt pay for a local, one-unit department store to advertise on national television. Likewise, it usually is not practical for a neighbourhood variety store to a
10、dvertise in a large metropolitan newspaper. (0) 1. Does the advertising medium cover the market? 2. What is the cost per reader or listener in the market? American businesses spend about $ 30 billion per year for advertising of all types. This large advertising industry offers a wide variety of jobs
11、 for college graduates, including such positions as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists. Advertising firms have been more effective in answering these questions than many business owners have been. For instance ne
12、wspapers raise their advertising rates when their circulation increases. 8 And magazine advertising rates are also based on total circulation. All these mass media are expensive advertising methods because they reach so many people. In designing an advertising program, an individual firm or its hire
13、d advertising experts must somehow balance the necessity of advertising against the likelihood that some expenditures will be wasted. Individual advertising expenditures vary from more than $ 200,000 for a one-minute nationwide television commercial during the Word Series or Super Bowl to the small
14、cost of printing and distributing 100 announcements to promote a sale or service in a neighborhood. All advertising has the final goal of increasing sales for the business firm either in the short run or in the long run. In considering these, basic questions, we can see why Ford, General Motors, and
15、 Chrysler can afford the huge costs of national television advertising. 9 Even so, the growth of suburban shopping centers and the establishment of branch outlets by department stores and other retailers have brought local television advertising within the range of many smaller retailers 10 Since th
16、e time that television came into its prime as an advertising medium, radio advertising has made a substantial comeback in terms of numbers of listeners. 11 The yellow pages of the telephone directory are another effectively way to promote shopping goods and special items or services for which custom
17、ers prefer to check sources by telephone first. And advertising on public transportation vehicles is also effective, when it can be geared to the advertisers market. Traditionally, all advertising was classified either as direct-action advertising or as institutional advertising. Thus, the statement
18、 “Raincoats are on sale today at $ 9.95“ is an example of direct-action advertising and the claim “our employees subscribe to the United Fund 100 percent“ is an example of institutional advertising. Direct-mail advertising has been so overdone, especially by smaller firms, that Its effectiveness has
19、 been impaired. 12 Still, direct mail offers the advantages of being selective in coverage, relatively inexpensive, and more flexible.A. We can also see that local department stores cannot benefit proportionately from national television advertising to justify the expense.B. Similarly, television-ad
20、vertising rates are based on audience ratings.C. In deciding which media to use, advertisers must consider these questions.D. Such promotion must be well prepared or it will be tossed into the nearest wastebasket.E. Newspapers, too, have attempted to make advertising more attractive to small firms o
21、ffering special full-page advertisements featuring the message of several different firms.F. Advertising is very important for business.G. Radio advertising often serves local merchants effectively and at costs that more firms can afford. 三、 PART THREE 12 Using the information in the text, complete
22、each sentence 17 20, with the phrase from the list A G below. For each sentence 17 20, mark one letter on your Answer Sheet. Do not mark any letter twice. 17. Unethical behaviours do not necessarily mean that they are contrary to_. 18. The decision-making process may involve in the first place_. 19.
23、 Though many ethical standards can be defined by Jaw, some are built upon_. 20. It is believed nowadays that high ethical standards lead to_. A. the decision-makers own ethical standards B. peoples cultural values C. the success of business D. peoples rights E. minimum standards of honesty F. the pu
24、rsuit of profits G. the legal practices 四、 PART FOUR 16 Read the text below about the use of gold.Choose the correct word from A, B, C or D on the opposite page to fill in each gap.For each question 19 33, mark one letter A, B, C or D on your Answer Sheet.Why the World is Sold on GoldGold is a measu
25、re of (0) C which is recognized ail over the world. For centuries it was the foundation of the international monetary system and, 19 today, it remains one of the most important components of a countrys foreign currency reserves. What 20 gold attractive is that it has a value of its own for both indu
26、strial and ornamental purposes, 21 paper banknotes, which are worthless 22 themselves. As a result, gold is bought as an 23 in times of financial uncertainty. Until the 1930s, several European currencies were based on the Gold Standard, which meant that the value of a 24 of currency was fixed in 25
27、of a stated quantity of gold. People could freely 26 any banknotes they had for gold. In 1931, worldwide financial problems 27 the Gold Standard to be dropped. Then, in 1935, the USA, France and the UK 28 the price of gold at $ 35 an ounce, which remained the price until 1971. Because the demand for
28、 gold 29 so fast, however, the price of gold for ornamental and industrial purposes was 30 to rise. Today one ounce of gold costs $ 390 in London. Gold for jewellery is mixed up 31 a metal alloy and the purity of the gold is measured in carats. Most gold sold to the public has 40% gold and is 32 nin
29、e-carat gold. Gold investors can buy pure gold from dealers in the 33 of gold bars or gold coins. （ A） yet （ B） just （ C） now （ D） even （ A） makes （ B） turns （ C） gives （ D） forms （ A） against （ B） unlike （ C） contrary （ D） opposite （ A） on （ B） for （ C） to （ D） in （ A） expense （ B） allowance （ C） i
30、nvestment （ D） interest （ A） unit （ B） piece （ C） bit （ D） part （ A） conditions （ B） reference （ C） terms （ D） ways （ A） convert （ B） exchange （ C） alter （ D） refund （ A） created （ B） resulted （ C） made （ D） caused （ A） fixed （ B） attached （ C） laid （ D） stood （ A） grew （ B） raised （ C） heightened （
31、 D） gained （ A） granted （ B） allowed （ C） accepted （ D） passed （ A） down （ B） by （ C） up （ D） with （ A） called （ B） thought （ C） known （ D） believed （ A） sort （ B） fashion （ C） form （ D） type 五、 PART FIVE 31 Read the article below about GDP.In most of the lines 3445 there is one extra word. It is ei
32、ther grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.The exercise begins with two examp
33、les, (0) and (00).0 No other economic statistic is as important as that GDP. The financial community00 looks at GDP as the best indicator of the health of the economy. Federal budget34. planners use projections of GDP to calculate what federal revenues and the35. expenditures will be in the framewor
34、k. Although where there is a consensus on the36. definition of GDP, we cannot measure it with precision. Some experts think on we37. overestimate GDP; others think we understate by it.38. The automobile of the late 1990s, with which its many safety features and better39. gasoline mileage, is much be
35、tter than the automobile of the 1970s. Todays40. high-speed notebook computer is much better than that the bulky low-speed41. computer of the early 1980s. Government statisticians cannot properly correct42. for these quality improvements them.43. The U.S. Department of Commerce, on the other hand, f
36、ears that its own44. estimate overestimates GDP growth because of it has calculated real GDP45. in fixed-weight prices, such as constant 1987 prices. BEC商务英语（中级）阅读模拟试卷 98答案与解析 一、 PART ONE 1 【正确答案】 B 2 【正确答案】 A 3 【正确答案】 B 4 【正确答案】 C 5 【正确答案】 D 6 【正确答案】 A 7 【正确答案】 B 二、 PART TWO 8 【正确答案】 B 【试题解析】 上句话在讲
37、： “newspapers raise their adver-tising rates when their circulation increases”。由此可知，报纸的发行量 越大，广告费用就越高，同理，电视也是如此。收视率越高，广告费越高。 9 【正确答案】 A 【试题解析】 在考虑这些基本的问题的时候，我们可以看到 “为什么大公司如福特、通用以及克莱斯勒公司等能够负得起巨额的全国性电视广告 ”；同时，我们也看到当地的百货商店不能从中获益的原因。上句和 A句使用了同样的结构 “we can see we can also see ” 10 【正确答案】 E 【试题解析】 尽管如此，随着
38、区域 (地方 )性的大型商店及其分店的数量增加，使得地方性的电视台广告在小型的零售 范围具有不少的优势。从全国的电视台到地方电视台到报纸，报纸媒体也在尽力使它的广告形式更吸引小型公司。因此，这里填人 E比较合适。 11 【正确答案】 G 【试题解析】 随着电视作为广告媒体进入巅峰时期，无线电台的广告在听众数量方面有了不小的提高。为什么呢 ?电台广告常常有效地服务当地商人，费用低廉。也就是说，全文只有它的上句提到了 radio advertising，这里应该接着讨论有关radio advertising方面的事情。 12 【正确答案】 D 【试题解析】 另一种广告媒体就是邮寄 广告册，但是这种
39、做法太滥了 “so overdone， its effec-tiveness has been impaired”，且效果不大，因此，这里填入 D，比较合适： “这类的促销宣传应该精心策划，否则不如将它 (direct-mail)扔进垃圾箱 ”。 三、 PART THREE 13 【正确答案】 G 【试题解析】 根据本文和常识。我们知道不道德的行为并不意味着是违法的行为。 14 【正确答案】 A 【试题解析】 文中第二段， “First， they must be acceptable to the conscience of the decision maker ”也就是说，制定商务决策的过
40、程首先需要涉及决策者的良好的道德标准。 15 【正确答案】 B 【试题解析】 本文第一段， “Ethics is a collection of moral principles may be tradition， religion， ” 16 【正确答案】 C 【试题解析】 本文最后一句话， “It is the belief that high ethical standards are in the long run good for profits that is stressed in business today ”厚德生财为长久之计，这种观念在今日商场更应该重视。大家都相信高尚的
41、道德行为会给商家带来丰厚的利润。 四、 PART FOUR 17 【正确答案】 D 【试题解析】 此处旨在进一步说明黄金作为衡量财富的标准的这一制度，即使在今天仍是一个国家外汇储备的重要部分。 18 【正确答案】 A 【试题解析】 make使，使得， make+名词，后 面可以加上形容词作宾语的补足语。其他词没有此用法。 19 【正确答案】 B 【试题解析】 与黄金相比，钞票本身没有任何价值，这里是进行对比，因此，应该使用 B unlike。 Against反对， contrary(to)与 相反； opposite(to)对立的、相反的。 20 【正确答案】 D 【试题解析】 Be wort
42、hless in sth是固定结构，意思是 “无价值的，无用的 ”。 21 【正确答案】 C 【试题解析】 Expense费用，开支； Allowance津贴，补助 ； Investment投资；Interest利息，利益。在动荡时期，人们买黄金作为一种投资手段。 22 【正确答案】 A 【试题解析】 Unit(计量 )单位，单元； Piece块，件，片； Bit一点，一块； Part部分，局部。在表示货币单位时，应该使用 unit。 23 【正确答案】 C 【试题解析】 Conditions情境状态或状况； Reference涉及，参考； Terms条件，术语； Ways路线，路途。 In
43、terms of是固定词组，意思是 “根据，按照，用 的话，在 方面 ”。 24 【正确答案】 B 【试题解析】 Convert转变，转换； Exchange调换，兑换； Alter改变；变更；Refund退还，偿还。 Exchange for ，以 兑换 ，兑换钞票，使用exchange。 25 【正确答案】 D 【试题解析】 Create创造，建立； Result产生结果；发生； Make产生； Cause引起；使；促成。 1931年，全世界的经济危机，造成了黄金 (兑换 )标准下降。因此，应该使用 cause。 26 【正确答案】 A 【试题解析】 Fix调整 ，整理；修理； Attac
44、h缚上，系上； Lay放置，铺设；Stand站起，持久，经受。到了 1935年，美国、法国和英国调整了黄金的价格为每盎司 35美元。 27 【正确答案】 A 【试题解析】 Grow增长，生长； Raise升起，唤起； Heighten提高，升高；gain得到，增进。在表达需求增加时，需要用： “demand+grow”。 28 【正确答案】 B 【试题解析】 Grant同意，准予； Allow允许，准许，使得以发生； Accept接受，认可； Pass通过。由于对黄金的需求迅速增 加，首饰和工业用黄金的价格得以上升。 29 【正确答案】 D 【试题解析】 Be mixed up with是固定
45、搭配，混合的，掺和的。 30 【正确答案】 A 【试题解析】 市面上的黄金含量为 40，被称为 9克拉。 31 【正确答案】 C 【试题解析】 Sort种类； Fashion式样； Form形状； Type类型。金条或金币指的是形状 form。 五、 PART FIVE 32 【正确答案】 THE 33 【正确答案】 WHERE 34 【正确答案】 ON 35 【正确答案】 BY 36 【正确答案】 WHICH 37 【正确答案】 CORRECT 38 【正确答案】 THAT 39 【正确答案】 CORRECT 40 【正确答案】 THEM 41 【正确答案】 CORRECT 42 【正确答案】 OF 43 【正确答案】 CORRECT
