1、BEC商务英语（初级）口语模拟试卷 90及答案与解析 一、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you
2、more questions related to the topic. 1 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario wit
3、h your partner. After that, the examiner will ask you more questions related to the topic. For two or three candidates. Scenario Im going to describe a situation. The company you work for wants to design a sales brochure. Talk together for about two minutes about some of the points the company shoul
4、d consider and decide which three would be the most important. Here are some ideas to help you. * three minutes for group of three candidates Prompt material Points to Be Considered by the Designer cover product information quality colourful pictures contact details cost Do you think it is necessary
5、 to insert some colourful pictures in a brochure?(Why or why not?) What is your opinion about whether the cost should be considered or not when designing a sales brochure? Do you think the quality of the brochure is also important?(Why or why not?) Is it necessary that the brochure be written in bot
6、h Chinese and English?(Why or why not?) Apart from distributing sales brochures, in what other ways could your company increase sales? 2 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the
7、 task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.For two or three candidates. ScenarioIm going to describe a situation.The new year is approaching. The company y
8、ou work for wants to prepare some gifts for the clients to show gratitude. Talk together for about two minutes about the possible gifts and decide which three would be the most suitable.Here are some pictures to help you.* three minutes for groups of three candidates Prompt material Why dont you sel
9、ect an umbrella as a gift?Do you think it is necessary to have the companys logo on the gifts for your clients?(Why or why not?)How do you feel about a necktie? Dont you think it is a good choice as a gift?Do you think the price is very important when you choose a gift?(Why or why not?)Apart from us
10、efulness, what other factor do you think is the most important when choosing a gift?(Why?) 3 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below,
11、and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic. For two or three candidates. Scenario Im going to describe a situation. Your company is going to attend an exposition. Talk together for about two minutes
12、about some of the important things needing preparing and decide which three would be the most important. Here are some ideas to help you. * three minutes for group of three candidates Prompt material Things to Be Considered by the Exhibitor - Choosing a good interpreter - Setting specific goals - Ma
13、king a budget for the exposition - Collecting information about other exhibitors - Preparing advertising material - Setting up an exhibition booth Do you think a good interpreter is vey important for your company during the exposition?(Why or why not?) Do you think it is necessary to collect some in
14、formation about other exhibitors?(Why or why not?) Where do you think is the best location for your exhibition booth? What are the strengths of attending an exposition? Do you think it is necessary to reasonably allocate the budget for an exposition?(Why or why not?) BEC商务英语（初级）口语模拟试卷 90答案与解析 一、 SEC
15、TION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the top
16、ic. 1 【正确答案】 A: When we design a sales brochure, our purpose is to attract more readers and then promote our products. So in my view, the first important thing we should consider is the cover. If it is well-designed, it will make a strong impression on the readers and arouse their interest in our pr
17、oduct. What do you think? B: Thats what I was thinking. The cover is to a brochure what the appearance is to a person. It not only represents the image of a business but also demonstrates the taste of the product designer. A: You are right. In addition, I think the product information is far more im
18、portant. Since it is a sales brochure, its purpose is to introduce our product. So the specific product information should be included in it. B: I cant agree with you more. The purpose we design a sales brochure is to familiarise customers with our product. If no information about the product is pro
19、vided, how can we achieve our goal? Well, what else do you think is important? A: If you ask me, I will say it should be contact details. It is easy to understand. If any potential customers, I mean, clients, are interested in our product, the contact details will provide for them the access to us.
20、B: I quite agree with you. Contact details should be clear and error free for fear that it should cause inconvenience and trouble. A: To sum up, cover, product information and contact details are important when designing a sales brochure. - Yes, I do think it is necessary. Because colourful pictures
21、 are usually more vivid than text description and can attract the readers more easily. - No, I dont think so. Text description is enough. Inserting some colourful pictures is a waste of money. - In my view, we should take it into account. As we know, publicity expenses are part of the product cost.
22、Too much money spent on it will surely increase the production cost. - Yes, I think so. The quality of the brochure reflects the staffs attitude to their assignment. It also represents the image of a business. - No, I dont think so. The quality of the brochure has nothing to do with its content. Wha
23、t we need to do is provide sufficient and detailed information for potential customers. Therefore, it is not necessary to attach importance to the quality of the brochure. - It depends. If we are going to sell them abroad, it is necessary even important to write it in both languages. Otherwise, it i
24、s not necessary. Chinese alone is OK. - Aside from distributing sales brochures, we could take fully advantage of media. TV, radio or newspaper, for example. We can have the advertisements carried on them. 2 【正确答案】 A: When we prepare gifts for our clients, we should select those that are both useful
25、 and commemorative. For this reason, I think the pen with our companys logo is a good choice. Do you think so? B: I totally agree. It is very useful. Just now you said that our gift should be commemorative, in other words, whenever our clients see it, they will think of our company. How about a vacu
26、um cup? People use it frequently too. A: Thats a good idea. All our clients must drink water, and it will remind them of our company as long as they hold the cup. Apart from a vacuum cup, what do you think of a desktop clock? It is not only an ornament but also a remembrance. B: Excuse me. Would you
27、 mind repeating the last word? A: OK. It is “remembrance“, r-e-m-e-m-b-r-a-n-c -e. B: Thank you. I have the same opinion with you. The desktop clock could serve its purpose well. It can tell our clients what time it is and who gives it to them. A: In a word, among all these things, the pen, the vacu
28、um cup and the desktop clock would be the most suitable. - Because it can only be taken with by the clients on rainy days. Compared with a pen, a vacuum cup and a desktop clock, it is not so frequently used. - Yes. It is absolutely necessary to do so. The logo is not only a reminder but also a promo
29、tion. - No, I dont think so. Some clients dont like the gifts with a companys logo on them, for the logo makes these gifts look more like an advertisement carrier. - I think a necktie can be selected as a gift. But it is not suitable for a female client. Few women wear ties unless they are required
30、to do so at their workplaces. - No, I dont think so. As an old saying goes, a small gift means a lot. As long as you are sincere, our client wont care about how much the gift costs. - Yes, I think so. You get what you pay for. Expensive gifts are often of high quality. Choosing a gift of good qualit
31、y suggests our respect for the clients. Therefore, the price is very important when selecting a present. - Quality. An exquisite gift of good quality shows our respect for our clients while a gift of poor quality will bring about negative effect to our company. 3 【正确 答案】 A: In my opinion, the purpos
32、e of attending an exposition is to make our company and products known to the world, thus selling more products. Therefore, setting specific goals is very important. We must be clear about what objectives we are going to achieve at the exposition, increasing the awareness of the existing products or
33、 exhibiting new products. Do you think so? B: I cannot agree with you more. Without an aim, our time and energies would be wasted. For this reason, we must focus on achieving one or two specific goals during the exposition. What else do you think is the most important? A: Another important thing we
34、should prepare is to set up an exhibition booth. The exhibition booth is like our home. When we invite people to our house, we must clean up and decorate it first so as to give our visitors a good impression. B: Thats a good point. We can put up our companys logo and some publicity photos in order t
35、o help those visitors become familiar with our company. More importantly, wed better make the way we set up the exhibition booth original. In this way, we can attract more potential clients. Besides, I think preparing advertising material is also important. What is your opinion? A: Thats exactly wha
36、t I think. In the business circle, advertising is one of the effective promotions. We can take this opportunity to promote our company by distributing company profiles and product information to visitors. B: To summarise, setting specific goals, setting up an exhibition booth and preparing advertisi
37、ng material are the most important things which should be considered by the exhibitor. - Yes, I think so. People from different counties may attend the exposition. A good interpreter, who can speak two or more foreign languages, can help them get more accurate information about our company and produ
38、cts. - No, I dont think so. Nowadays, almost everybody in the company can speak English. They can communicate with the visitors freely, so it is not necessary to send an interpreter to the exposition. - Yes. I think it is vey necessary. Business is war without bullets. Only when you know both yourse
39、lf and your enemy, can you win the battle. - No, I dont think so. What we need to do is mind our own business, concentrating our efforts on promoting our products. Collecting information about other exhibitors will distract our attention. - The best location should be those conspicuous places and th
40、e places that people frequently go to, which will help attract more visitors. - By attending an exposition, we can learn more about other enterprises and at the same time make ourselves known to other people. For example, meeting new friends and learning from other exhibitors. - Yes. Attending an ex
41、position is money-consuming. You have to pay for the trip expenses, exhibition booth, advertising and so on. Therefore, we must draw up a reasonable plan and keep the cost within the budget. - No, I dont think so. All the money we pay for the exhibition is necessary, so as long as we dont waste any money, we dont have to make a budget beforehand.
