1、BEC商务英语（初级）口语模拟试卷 93及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 1 Could you please tell me your name? 2 How big is your family? 3 Do you often
2、 help your mother with the housework when you are at home? 4 Do you think your parents really understand you? 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and t
3、hen talk for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A What is i
4、mportant when.? Fixing a price for a new product Cost Profit Competitors prices B What is important when.? Developing enterprise culture Innovation Commitment Team spirit 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at t
5、he prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of picture
6、s or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic. For two or three candidates Scenario Im going to describe a situa
7、tion. Your company is being faced with fierce competition. Talk together for about two minutes about some of the points you should consider to make your company more competitive and decide which three would be the most important. Here are some ideas to help you. * three minutes for group of three ca
8、ndidates Prompt material Points to Be Considered to Make the Company More Competitive Quality of products Advertising Strategies Public relations After-sales service Cost reduction Price cut Follow-on questions: Do you think fierce competition is unfavorable for a company?(Why or why not?) Is it imp
9、ortant to adopt some advertising strategies in business competition?(Why or why not?) Do you think it is necessary to make a research on the future markets?(Why or why not?) Do you think innovation is very important for a company when it is faced with competition?(Why or why not?) Do you think it is
10、 important to ask the staff to make some suggestions for the company? (Why or why not?) BEC商务英语（初级）口语模拟试卷 93答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 1 My name is Yao Fang. It was given by my grandfather. 2 There are four people in my family. My grandmother, my father, my mother and I. 3 Y
11、es, I do. Sometimes I help my mother mop the floor, do the dishes and clean the windows. 4 No, I dont think they really understand me. We disagree with each other on a lot of things and sometimes I dont know how to communicate with them. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of
12、the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Topic A I think three factors are important when we fix a price for a new product. The first
13、factor we should consider is cost, which includes material, transportation, advertising ad package fee etc. It is impossible for us to set a price lower than the cost. The second important factor is profit. The purpose of starting up a business is to earn profits, so we must consider it carefully be
14、fore we decide how much money we could make. The third factor that cannot be ignored is competitors prices. The price of our product should be a little lower than that of the same products. When our product has the same good quality as other competitors, a competitive price will help us capture the
15、market. Topic B When we talk about developing enterprise culture, I think three things are important. Firstly, innovation is crucial. Continuous innovation is fundamental for a business to survive the fierce competition. Secondly, commitment is another key point. The enterprise culture we want to de
16、velop is the one in which all the staff members could dedicate themselves to their work. Thirdly, team spirit is also very important. The development and growth of a business cannot just rely on any individual. Everyone should pitch in and cooperate with and help each other. The power of a team is e
17、ver greater than that of an individual. 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner
18、will ask you more questions related to the topic. 3 【正确答案】 A: When we are faced with fierce competition, in my opinion, the first best policy is to improve the quality of products. As is often said, quality is the life of an enterprise. When the survival of an enterprise is threatened, we have no ch
19、oice but to produce higher quality products. What do you think? B: I quite agree. If the quality of our products is inferior to that of other companies, the customers will not buy our products and we will give up the market to those companies. A: Exactly. And the second point we should consider is a
20、fter-sales service. Although we try our best to improve the quality, we cannot ensure the quality of every product. Therefore, after-sales service is important. B: You said it. Nothing in the world is perfect. So when anything goes wrong, we should provide on-the-spot service to remedy quality defec
21、ts. In addition to this point, what else do you think is important? A: The next one should be cost reduction. Price competition is part of market competition so in order to cope with fierce market competition, we must bring down the price. The key of cutting the price is to lower the cost. B: You ar
22、e absolutely right. We can cut the cost by investing in high-tech, using mass production and applying for low-interest loans. A: To sum up, quality of products, after-sales service and cost reduction are three important points we should consider in order to make our company more competitive. Follow-
23、on questions: No, I dont think so. There is no denying that competition causes great pressure. However, competition can also promote technical progress and improvement of the quality of products. Yes, it is important. Because advertising is an effective way of promotion and it will exert dramatic ef
24、fect on peoples life. People often buy a certain product because they believe what is said in the advertising. Yes, I think so. Success lies in understanding of the market, especially the future market. To be successful, a company must know what customers want now and what they are likely to want in
25、 the future. Yes. Innovation is some kind of revolution, which means changes in peoples beliefs and working styles. Society is changing, so is customers needs. For this reason, if we dont make a change to our original idea, we will be left behind. Yes, I think so. As a proverb goes, two heads are better than one. Taking employees advice can help the company find what the problems and solutions are.
