1、BEC商务英语（初级）口语练习试卷 2及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part of the test you are asked to give a short talk on a business topic You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT
2、WHEN? PROMOTING A NEW PRODUCT QUALITY ADVERTISING PACKAGING B WHAT IS IMPORTANT WHEN? DESIGNING A COMPANY WEBSITE TYPE OF INFORMATON TO INCLUDE DIFFERENT LANGUAGE VERSIONS PRODUCT ADVERTISEMENT 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk
3、on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seco
4、nds to look at the prompt card, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic For two or three candidates Scenario Im going to describe a situation. You are one of sales rep
5、resentatives of a computer manufacturing company. You are in charge of giving an introduction of your product to some potential customers at a hi-tech commodity fair. Talk together for about 2minutes about things that you should present and decide which three points are the most important. Here are
6、some ideas to help you. Prompt material Topics for Introduction After-sales service Product quality Product function Price Design Company history Brand reputation Technology involved Follow-on questions Do you think the safety of products is important too? (Why?/Why not?) Will you choose trade fair
7、to sell your products? (Why?/Why not?) Do you have a computer? Which computer brand do you like most? Do you think you will choose a computer manufacturing company to work with after graduation? (Why?/Why not?) BEC商务英语（初级）口语练习试卷 2答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 A: Personally spea
8、king, three things are important when promoting a product. The first is advertising. An ingenious advertising campaign will attract the eyes of lots of consumers, because the public is inevitably influenced by advertisements in their everyday lives. Secondly, the quality of a product is a very impor
9、tant factor. To some extent, it will determine its promoting performance. Inferior quality will damage the companys name, and cause a loss in the end. Thirdly, packaging will also decide whether the promotion is successful or not. In an era of eyeball economy, high-quality products with poor packagi
10、ng could be left out in the cold. B: As far as Im concerned, I take three aspects into account when designing a website for a company. The first aspect is the type of information to include. Different types of information will attract different types of readers. The more useful the information is, t
11、he more visitors the website will attract. The second, to guarantee that people all over the world can visit your website, different language versions are necessary. The third, product advertisement is also very essential. Nowadays, the public is inevitably influenced by advertisements in their ever
12、yday lives. A creative and ingenious advertisement may attract more visitors to visit the company website. 【知识模块】 口语 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three belo
13、w and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 A: To attract potential customers with a wonderful introduction, personally, I think we should emphasize our good after-sales service. After-sales service is a kind of commitment made to the customers by a company.
14、 When things go wrong, a producer must keep its promises. If you pay no attention to the buyers problems and escape your responsibilities by all means, customers will not be loyal to you. B: Thats just what I think, good after-sales service is very important. Furthermore, computers are sorts of hi-t
15、ech products. If the after-sales service is poor, users will meet troubles easily. Actually, emphasizing the good quality of products is very essential. Because inferior quality will damage the companys name, and lose potential customers in the end. A: Yes. You are right. Good quality is the basis o
16、f long term business. But quality alone can not guarantee the success of a product on the market. Good design has become more and more important in todays society. To some extent, economical and beautiful design will determine whether your company can be successful or not in the strong competition.
17、B: I couldnt agree with you more. In a word, there are many factors that we need to consider when we introduce our products to the potential customers. Besides the above factors that we mentioned, some other factors are very important, too, for example, price, product function, brand reputation etc
18、A: Thats true. In order to make an impressive introduction to the potential customers, good preparation is necessary. Follow-on questions Yes. The safety of products is very important. If the safety of products is poor, it is easy to hurt consumers. It depends. If the trade fair is related with the
19、products and more potential customers may be attracted, I will choose it. But if the trade fair is not related with the products, I will think about other ways. Yes, I have a private computer. Dell is my favorite brand of computer. I dont think so. My major is business English. I hope to find a job dealing with foreign trade business after graduation. 【知识模块】 口语
