1、BEC商务英语（初级）口语练习试卷 3及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part of the test you are asked to give a short talk on a business topic You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT
2、WHEN? RETAILING THE PRODUCTS RELATIONSHIP BETWEEN RETAILERS AND CONSUMERS THE QUALITY OF PRODUCTS SERVICE B WHAT IS IMPORTANT WHEN? CHOOSING A SHOWROOM SITE THE LOCATION THE PRICE TRANSPORTATION 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk
3、 on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 sec
4、onds to look at the prompt card, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic For two or three candidates Scenario Im going to describe a situation. You are a salesperson a
5、nd you are in charge of describing the following products to your customers. Make it as tempting as possible and see if your customers would like to buy them. Talk together for about two minutes about aspects that you should describe and decide which three points are the most important. Here are som
6、e ideas to help you. Prompt material ASPECTS FOR DESCRIPTION Key features Materials Product quality Price Design Size Package Product benefit Follow-on questions Do you like NIKE shoes?(Why?/Why not?) Do you want to be a salesperson if you are looking for a job? Is experience in selling important fo
7、r a sales person?(Why?/Why not?) Do you think the function of products is also important?(Why?/Why not?) BEC商务英语（初级）口语练习试卷 3答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 A: I think three things are important when retailing the products. The first thing to consider is the relationship between r
8、etailers and consumers. As everybody knows good relationship between retailers and consumers can make consumers loyal to their retailers, and the loyal consumers will bring their relatives and friends. The quality of a product is also very important. Inferior quality will damage there tailers reputa
9、tion, and cause a loss of consumers in the end. Service is a kind of commitment made to the consumers by retailers. Good service may bring consumers good feeling, which may attract more consumers to buy more goods. B: In my opinion, three aspects need to be taken into account when choosing a showroo
10、m site. The first aspect is the location. The purpose of choosing a showroom is to display the products to our potential customers, so the location should be better in the commercial area of the city. If the location is in the commercial area, the price of renting the showroom may not be low. If the
11、 price is acceptable, we may take it. To attract more visitors, the transportation should be very convenient, linking the bus stops, subways, or high ways; and the transportation to the airport, train station or harbor is also necessary. 【知识模块】 口语 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In thi
12、s part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 A: To attract customers to buy our products, I think we should emphasize the produc
13、t benefit. For example, the emphasis in describing the Sun block will be on the product benefit of protecting skin from sunburn, with mention of its physical features. In other words, the description will try to appeal to a customers desire to look beautiful and will promise customers that spreading
14、 sun block cream on the skin will positively protect their skin from sunburn. B: Thats just what I think， knowing about product benefit well is very important to buyers. Therefore, your description should not merely be a bland specification of your product. Instead, it should be defined in terms of
15、what exactly you are providing your customers what they particularly value and what benefits they will get from buying your particular products as opposed to someone elses. A: Yes. You are right. Product benefit is the basis of attracting buyers. But benefit alone cannot guarantee the success of a p
16、roduct on the market. Good design has become more and more important in todays modern society. To some extent, economical and beautiful design will determine whether our products can be popular or not. B: I couldnt agree with you more. I think good quality is also very essential. Quality is the life
17、line of a product. High praise for a superior quality will be widely spread by word of mouth. Like Nike shoes, many people choose them because of good quality. Inferior quality will damage the products reputation and lose its customers. A: Thats true. In a word, in order to make an impressive descri
18、ption to the potential customers, there are many aspects that we need to consider. Besides the aspects th at we mentioned, some other factors are very important, too, for example, price, product function, package etc Follow on questions No, I dont. I think the price of NIKE shoes is too high, althou
19、gh the quality is usually good. Yes, I do. Actually, working as a salesman is a very challenging job, which will improve your ability to communicate with others. Yes, it is. As a salesman, you need to deal with many kinds of things with skills. If you previously have such kind of experience, it will be easy for you to sell goods skillfully. Furthermore, your experience will give you more confidence. Yes, of course. I buy the goods, because I need to use them. If the function is not good, then the goodsmean nothing to me. 【知识模块】 口语
