1、BEC商务英语（初级）阅读模拟试卷 10及答案与解析 一、 PART ONE 1 Please inform the supervisor if this photocopier runs out of ink.The supervisor_ . （ A） needs to know if there is no ink in the photocopier, （ B） should repair the photocopier if it prints badly. （ C） will tell you how to load the photocopier with ink. 2 All
2、deliveries - please report to Reception immediately upon arrival for authority to unload.Drivers should_ . （ A） speak to Reception after delivering goods. （ B） unload vehicles at Reception. （ C） call in at Reception before unloading. 3 Jane, Id like to meet, on Tuesday, but if my planes delayed Ill
3、see you at Fridays meeting.John _. （ A） John has to postpone his meeting until Friday. （ B） John will be late for his meeting on Tuesday. （ C） John hopes to see Jane on Tuesday. 4 Company staff must advise Personnel of any change of home address, to keep files up to date. （ A） All staff must update
4、their company files regularly. （ B） Staff must keep Personnel informed if they move house. （ C） Staff must inform Personnel of any company which changes address. 5 Insurance Direct phoned: re your call, could you return form by 28 September? （ A） Please ring Insurance Direct back about the form befo
5、re 28 September. （ B） Send back the insurance form that you phoned about before 28 September. （ C） Insurance Direct have acknowledged receipt of your form dated 28 September. 二、 PART TWO 5 Bretlands Employment Agency Bretlands have the following vacancies for staff A. Director of Finance B. Director
6、 of Quality Control C. Sales Manager D. Transport Manager E. Assistant Personnel Manager F. Designer in Publicity Department G. Technician in IT Department H. Assistant in Legal Department 6 Tom has a lot of experience preparing the layout for brochures on computer. 7 Christine recently got a qualif
7、ication in computer programming. 8 Peter has worked as an accountant in a large company for twelve years. 9 Mark has passed a law exam at school and would like to use this knowledge in his job. 10 Jane works in a human resources department, helping to recruit staff. 三、 PART THREE 10 11 The company b
8、enefited from a steady rise in income across the period in spite of an annual decrease in expenditure on advertising. 12 The annual increases in spending on advertising had no positive effect on income which continued to fall over the period. 13 Although advertising spending remained unchanged durin
9、g the 3 years, increase in income fluctuated, reaching a peak in the middle of the period. 14 Both advertising costs and income from sales rose over the whole period, with sales at about double the level of advertising spending in 2000. 15 Even though the amount of money spent on advertising went up
10、 year on year, the increase in income levelled off in 2000. 四、 PART FOUR 15 Why Seeing is Succeeding Lee Chung of the Seattle Business Institute explains There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depe
11、nd on research or secondary information, and yet they know the market extremely well. Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 compe
12、ting pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers. Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of se
13、rvice and facilities. The oil groups managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research. One of the Institutes most striking findings is that the best business strategists see things for
14、 themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products. 16 Successful executives base their strategies on reliable data about their clients requirements. （ A） Right （ B） Wrong （ C） Doesnt say 17 Steve Banks made person
15、al contact with product users to discover what they wanted from his software. （ A） Right （ B） Wrong （ C） Doesnt say 18 Finax became popular because it was easier to work with than competing products. （ A） Right （ B） Wrong （ C） Doesnt say 19 A rival to the UK oil group was performing better because o
16、f its pricing policy. （ A） Right （ B） Wrong （ C） Doesnt say 20 The UK oil group sent its executives to visit a competitors petrol stations. （ A） Right （ B） Wrong （ C） Doesnt say 21 The UK oil group changed certain policies in order to recover its market share. （ A） Right （ B） Wrong （ C） Doesnt say 2
17、2 The Seattle Business Institute believes that good business people try out their companys products. （ A） Right （ B） Wrong （ C） Doesnt say 五、 PART FIVE 22 Enjoying Your career My business is my hobby, someone tells you. I wish I could make a living from my hobby, you may think. It sounds ideal. Yet
18、according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. Theres a real possibility that your hobby becomes less attractive when its your job. But also quite a few people who make their hobby their career become to
19、o enthusiastic and forget about the basic principles of business, she says. For example, someone may think: “I love cooking. There arent enough restaurants in this area. Ill start one up.“ And they go ahead without establishing how many customers theyll need each day or what income theyll require to
20、 cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organising musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel,
21、 as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britains classical musicians. Despite the size of the busine
22、ss, Campbell still enjoys touring with orchestras. Musicians are usually delightful to travel with and you visit wonderful places. It can get stressful though. They assume its normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonab
23、le and bad- tempered, especially if they are worried about meeting their contracts for the rest of their tour. Campbell explains that things havent always been easy. Sometimes the company didnt perform as well as Id expected. There were difficult times and I had to learn to cope with the stress. How
24、ever, weve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things. Campbell recognises that he could have earned more in another line of business. Travel generally doesnt pay well. I have friends in other professions who are very highly
25、paid. But he has no regrets. They envy me because I am reasonably well paid to do something that I love doing. 23 What does Sue Cole say about people whose businesses are their hobbies? （ A） They have the perfect combination. （ B） They risk losing interest in their leisure activity. （ C） They know v
26、ery little about raising finance. 24 Why do some people who open their own restaurant fail? （ A） They dont learn enough about the competition. （ B） They dont research how to attract customers. （ C） They dont know what turnover levels they need. 25 How did Richard Campbell change Sunway Travel in 199
27、37 （ A） He relocated the company offices. （ B） He targeted a new group of consumers. （ C） He expanded the destinations the company dealt with. 26 According to Campbell, how do musicians react when faced with travel problems? （ A） They try to criticise the person responsible. （ B） They expect things
28、to be put right. （ C） They say they will take their business elsewhere. 27 What does Richard Campbell say about the day-to-day running of his business? （ A） It is unnecessary for him to take an active role. （ B） It has become more stressful. （ C） It is difficult to set realistic targets. 28 What doe
29、s Richard Campbell feel about his career? （ A） He likes his career though hes always short of money. （ B） He wishes he earned a high salary like his friends. （ C） Hes happy and thinks he has enough to live on. 六、 PART SIX 28 SECRET SHOPPERS Tim Wright knows all about making companies more efficient.
30、 His firm, Check-up, sends secret shoppers into retail and leisure companies (29) order to make sure that customers are receiving good service. After (30) visit, the secret shoppers prepare a report for the company to let them know (31) good or bad the service was. Companies like to know, says Mr Wr
31、ight, that (32) customers go into a store just a few minutes before closing time, they will (33) get good service. Check-up (34) set up in the west of England in 1992 and (35) two years moved to London so it could offer a nationwide service. (36) the last three years, Check-ups profits have (37) dra
32、matically as companies have come to realise (38) great importance of good customer service. Having started with just three employees, Check-up now has a staff (39) sixty-five and last week (40) an important new contract with a major supermarket chain. （ A） in （ B） by （ C） on （ A） our （ B） his （ C） t
33、heir （ A） whether （ B） how （ C） if （ A） while （ B） when （ C） as （ A） still （ B） yet （ C） already （ A） has （ B） is （ C） was （ A） until （ B） after （ C） later （ A） From （ B） During （ C） Since （ A） increase （ B） increasing （ C） increased （ A） this （ B） that （ C） the （ A） of （ B） at （ C） too （ A） sign （
34、B） signed （ C） signing 七、 PART SEVEN 40 Read the memo and the advertisement below.Complete the form on the opposite page.Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet. Kings Human Resources Consultancy MEMOTo: Jim White/PAFrom: Marjory King/DirectorDate:
35、 22/5/04Subject: Conference Were taking part in the HR conference again. Gillian Rolland has agreed to give a talk on international recruitment, and shell take three colleagues along with her. Except for Mark Hughes, theyll require single rooms for the evening before. Gillian would rather attend the
36、 earlier conference - shes busy the week after. Shes giving a Powerpoint presentation and just needs a screen - shell take her laptop with her. Please make the booking asap.HUMAN RESOURCES CONFERENCE 2004 There will be two one-day conferences this year - one in Edinburgh on September 2 and one in Lo
37、ndon on September 12.The booking fee is 400 per company, payable four weeks in advance. For groups of five or more, the fee (with a 20% reduction) is 320. Please complete the attached form and send to Simon Winters.BEC商务英语（初级）阅读模拟试卷 10答案与解析 一、 PART ONE 1 【正确答案】 A 2 【正确答案】 C 3 【正确答案】 C 4 【正确答案】 B 5 【
38、正确答案】 B 二、 PART TWO 6 【正确答案】 F 7 【正确答案】 G 8 【正确答案】 A 9 【正确答案】 H 10 【正确答案】 E 三、 PART THREE 11 【正确答案】 E 12 【正确答案】 H 13 【正确答案】 F 14 【正确答案】 G 15 【正确答案】 C 四、 PART FOUR 16 【正确答案】 B 17 【正确答案】 C 18 【正确答案】 A 19 【正确答案】 B 20 【正确答案】 B 21 【正确答案】 C 22 【正确答案】 A 五、 PART FIVE 23 【 正确答案】 B 24 【正确答案】 C 25 【正确答案】 B 26
39、【正确答案】 A 27 【正确答案】 A 28 【正确答案】 C 六、 PART SIX 29 【正确答案】 A 30 【正确答案】 C 31 【正确答案】 B 32 【正确答案】 B 33 【正确答案】 A 34 【正确答案】 C 35 【正确答案】 B 36 【正确答案】 B 37 【正确答案】 C 38 【正确答案】 C 39 【正确答案】 A 40 【正确答案】 B 七、 PART SEVEN 41 【正确答案】 EDINBURGH 42 【正确答案】 3/THREE 43 【正确答案】 (MS, ETC.) GILLIAN ROLLAND 44 【正确答案】 (A) SCREEN 45 【正确答案】 ( )400/FOUR HUNDRED (POUNDS)
