1、BEC商务英语（高级）写作模拟试卷 123及答案与解析 一、 PART ONE 1 The graph below shows the number of permanent full-time, permanent part-time and temporary contract employees in a software design company called Radnor Design over a four-year period.Using the information from the graph, write a short report comparing the n
2、umber of full-time employees with the number of part-time and contract employees. Write 120-140 words.二、 PART TWO 2 One of your companys competitors is about to open a new store close to your most successful retail outlet. Your line manager has asked you to write a report outlining how this will aff
3、ect your business. Write your report for your line manager: explaining which types of customers the competitor is targeting describing the possible effects on your company of the competitors new store suggesting how to deal with the problems arising from this competition. 3 You work for an establish
4、ed company which would like to expand into new markets. The company has decided to employ a market research organisation to help with this. Your boss has asked you to write to various market research organisations. Write a letter to be sent to these market research organisations: introducing your co
5、mpany describing what you would like the market research organisation to do explaining how your company intends to use the results of the market research saying how the market research organisation should respond if interested. 4 The offices of the company where you work are overcrowded. Your head o
6、f department has asked you to propose ways of using the office space more effectively. Write a proposal for your head of department, including the following information: an outline of how the current problem came about some suggestions for how to use the office space more effectively possible diffic
7、ulties of implementing your suggestions and how these could be overcome. BEC商务英语（高级）写作模拟试卷 123答案与解析 一、 PART ONE 1 【正确答案】 Introduction The aim of this report is to compare the number of the permanent full-time, the part time and the temporary contract employees of Radnor Design from 2004 to 2007. Bac
8、kground The graph shows the changes of the number of these three types of employees over a four-year period. Findings First of all, permanent part-time employees of Radnor Design have gradually decreased from 380 to 250 in this period. On the other hand, the permanent full-time employees have been i
9、ncreased. They were 200 at the begining of 2004, and slowly incleased its number until the end of 2006, then rapidly increased in 2007 to over 400. As for the temporary contract employees, their number doesnt seem to be stable. The number increased from 120 to 220 then dropped to 130 over a 2 year -
10、 year period in 2004 to 2005. Later on, the number moved simillerly in 2006-2007. Conclusion The company seems to have more permanent full-time employees than permanent part-time ones. Also, they use temporary contract employees depending on the situation. 二、 PART TWO 2 【正确答案】 Report on the possible
11、 effects of a competitor on our retail outlet Introduction In response to a request from our line manager I would like to submit the following report which alms to analyze the possible effects of a newly opened store nearby on our own retail outlet which has been running successfully. The Target Cus
12、tomer of the Competitor Similar to our own store, the competitors new store positions its prospective consumer among the middle-class people, that is to say, those people whose income is the medium lever, especially those middle-aged people who hold a post in companies. Undoubtedly, their target con
13、sumers do not differ much from our company, hwihc has been enjoying its prestige in the cell-phone sales industry. Possible Effects brought on our store Through the long-term observation and research by our staff, we have found that a substantial number of our old customers have turned to the new st
14、ore away from ours. This can be attributed to the fact that the new store has been implementing the price penetration strategy since it opened esp. as well as that the cell-phones they provide are of high quality and unique style, according to the survey conducted among customers who have shifted th
15、eir attention away from our store. Tehrefore, it can be easily predicted that if no Immediate measures are taken, the side-effect on tour outlet will deteriorate. Moreover, the existing customers will be less interested in our product, and iit will be more difficult for us to expand our customer bas
16、e. Measures that can be Taken Faced such situation, the best way to regain customers trust and interst on our cellphone products is to pay more attention to the innovation and development of our product so as to further enhance the quality of our products. In this way, can we attract a larger number
17、 of customers. Furthermore, the after-sale service of our store could be further improved. For instance, we can give better warranty of the cell-phone we provides and better maintainence and tuition service of the products. In a word, to best serve customers needs and offer impeccable service is the
18、 key to our business success. 3 【正确答案】 Dear Sir/Madam, We are writing to express our interest in a market research report for Latin America where we would like to expand to. Our bank, XYZ AG, is not only well established in our home country in Switzerland but also in Asia where we expanded our busin
19、ess to ten years ago. Our core business is the wealth management for private clients who are living there. Last month we have decided that would like to expand into Latin America where we see a huge potential. Therefore we would need a market research report. This report should consist of the follow
20、ing points: Where do the most wealthy Latin American people live? Would these people consider opening an account with a foreign bank like XYZ and what service would they require? Would they prefer to be advised from our staff in Swtizerland or would they like to have an advisory office in their home
21、 country? Having this market research report containing the information mentioned-above we would decide if we are going to open an advisory office in Latin America and where. Additionally, we would be able to prepare our advisors for their new duties. If you are interested in providing us with this
22、report please send an email or letter within the next ten days to the address mentioned-below with a proposal of how the report would look like and the conditions of your company. We look forward to hearing from you. Yours faithfully, AAA BBBB Peter Miller Project Manager Deskhead Project Management
23、 Lat Am XYZ AG P.O. BOX 5000 5055 Basel, Switzerland aaaa.bbbbxyz .com 4 【正确答案】 To the head of researching department Report on the complains among staff about working environment. Dear Sir, There are a significant number of complains among our employees in our department about our overcrowded offic
24、e. Therefore I am writing this report to conquer this problem as effective as I can do. Findings 1 As we have just employed 5 new staff in our department. Our office start to feeling insufficient in space that it used to be. 2 Since the researching group need a quite working environment which our ov
25、ercrowded office aparenty can not offer anymore, group members are unsatisfied about the situation right now. 3 Due to the fact that there are more people than our working place can be, the ventilation system seems to need to be upgraded. Suggestions 1 When the new employees come, their tables is ad
26、ded to our office randomly, so if we can take a afternoon to put all the tables in our office in order, it will definitely change the overcrowded situation. 2 A meeting room is needed to add wore than ever now. In this case, those who have to hold a seminar between group members could use a private
27、space instead of the public area in our office. So that other staff will not be bothered by the noisies. 3 We can install some new ventilation equipment on the wall. It will cost less than you think, and the problem is solved easily by making a phonecall. Signed, sealed, delivered. Conclusion All the problems above are actually much easier to solve than they seem to be. But getting the new staff and the gurus united is another story. So I assum a trip together could be recommended before we taking those further actions I listed. Yours faithfully
