1、BEC商务英语（高级）写作模拟试卷 13及答案与解析 一、 PART ONE 1 The three charts below show a companys operating profit (in $ million), turnover (in $ million) and unit sales (i.e. number of products sold) in the three years 2001-2003. Using the information from the charts, write a short report describing the companys per
2、formance in the three years, Write 120-140 words. 二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. 1. This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report abou
3、t the advertising campaign which the agency arranged. Write the report for your boss: outlining what the advertising campaign consisted of indicating what you feel the strengths and weaknesses of the campaign were explaining how successful you feel the advertising has been suggesting ideas for futur
4、e advertising. BEC商务英语（高级）写作模拟试卷 13答案与解析 一、 PART ONE 1 【正确答案】 Performance Report 2001-2003 Introduction The aim of this report is to describe the companys performance in the years 2001-2003. 2001 In 2001 the companys turnover was at its peak and the operating profit reached the 500 million dollar ma
5、rk. They sold 10 million units what was the reason for this excellent result. 2002 In the following year, the company had to handle a decrease in operating profits of 20% as well as a decline of their turnover, which was a result of less units which were sold. 2003 In 2003, the company was able to s
6、ell more units again, so they could increase their turnover but their operating profits still went down, because they had to pay the last years failure. Conclusion The companys performance was great in 2001 and 2003, just in 2002 they had little problems because of a decrease of their units sold. Th
7、e company wont have problems in the future. Band 3 This is a reasonable achievement of the task and it is well organised. However, the language range is limited and there are a number of errors. 二、 PART TWO 2 【正确答案】 Introduction This report sets out to illustrate the strengths and weaknesses of our
8、advertising campaign and recommend the appropriate version for future advertising. Findings In order to generate the competitive advantage in todays hyper-competitive globle market, we had successfully engaged a well-known advertising agency who has delivered its job perfectly. As the arrangement of
9、 our agency, we have attened an exhibition. They have produced a series of pop advertisement show on television as well as building up a commercial web successfully. There are tremendous benefits have been generated by taking that three action. 1. Through attending the well-know exhibition, not only
10、 we have increased the awareness of our customer, but also we haved demonstrated our product of new type mobile phone to their best advantages. 2. We have successfully built up the image of American myth among our target group - young generation through the vivid television shows our product is alre
11、ady the symbol of dynamic energetic image. 3. Our customers have gain a easier access to us by visiting our newly launched web-site through which they can access to our automated order system and again the date they need. On the other hand, the advertising campaign also exist some disadvantages. 1.
12、The advertisement on television has narrowed the range of our customers. Not only the robust young generation should be taken account of the advertisement producing but also the dynamic business executives should be involved in our consideration. Conclusions The advertising campaign has increased th
13、e customers awareness and generated the sales, foster tremendous potential customers and enhanced our reputation effectively. Most importantly, all of these three ways of advertising have present our product effectively and buit up our distinguished image among customers. The weakness also exist in
14、narrowing our target customers. Recommendation We should renew our contract of with our advertising agency and lure them to enlarge our image among the aggressive businessman and perfect our web advertising by giving our customers more tools to make them magement their relationship with us. Band 2 This is an ambitious attempt at the task, particularly in terms of vocabulary. However, it is marred by numerous errors, which obscure communication. This lack of clarity has a negative effect on the reader.
