1、BEC商务英语（高级）写作模拟试卷 21及答案与解析 一、 PART ONE 1 The graph below shows the Canadian advertising spending in seven major areas in 2002.Using the information from the graph, write a short report describing all the distribution of the advertising spending in seven major areas in 2002.Write 120-140 words on the
2、 separate paper provided. 二、 PART TWO 2 write an answer to one of the questions 2-4 in this part. Write 200-250 words on the answer paper. Write the question number in this box at the top of the answer paper. 1. Question 2 The Marketing Division reports that solar water heaters are not as saleable a
3、s electric and gas water heaters in this part of the country. Your Managing Director has asked you to write a report analyzing the situation. Write the report to the Managing Director, including the following information: a brief description of the situation reasons that lead to such situation measu
4、res to increase sales of solar water heaters likely results that may cause. Question 3 You work in the Customer Service Centre of one of the largest department stores in your city and have received a letter from a customer, who bought a laser printer from your department store half a year ago and no
5、w asks for replacement. You have been asked to write a letter of reply to the customer. Write the letter to the customer, including the following information: regret at inability for replacement explanations for the reason suggestion to contact the manufacturers service centre hope for a speedy repa
6、ir. Question 4 Your company has decided to conduct a “nice energy-saving ideas“ campaign among all staff for the sake of saving utilities. Your Managing Director has asked you to write and propose an incentive scheme offering rewards to members of staff who provide good energy-saving ideas. Write a
7、proposal, including the following information: why you need the ideas from the staff what kind of ideas are needed how the proposed ideas will be assessed what rewards the company will offer. BEC商务英语（高级）写作模拟试卷 21答案与解析 一、 PART ONE 1 【正确答案】 This graph shows the Canadian advertising spending in 2002 in
8、 seven major areas, namely, direct mail, newspapers, TV, magazines, radio, business papers and Internet. As can be seen from the graph, direct mail cost Canadian $43bn, ranking first in the advertising spending in 2002. Newspapers and TV occupied the second and the third place With the spending of C
9、anadian $40bn and Canadian $37bn respectively. Following these three major areas of advertising spending were magazines and radio; the former consumed Canadian $12bn while the latter took in Canadian $11bn. At the same time, the advertising spending on business papers wa.5 Canadian $ 8bn. The Intern
10、et had the least advertising spending in 2002: only Canadian $4bn, less than one-tenth of that of direct mail. (121 words) 二、 PART TWO 2 【正确答案】 REPORT: SOLAR WATER HEATERS As requested in your e-mail of April 5th, I wrote this report about the sales of our water heaters in this part of the country,
11、which is based on my investigation among all the leading distributors of water beaters here and 1, 000 consumers. According to our investigation, many local consumers know little about solar water heaters. Even though some know about the advantages of solar water heaters, they prefer electric or gas
12、 water heaters. There are two major reasons why consumers make such a choice. One reason is that electric or gas water heaters are thought to be easier to handle and more economic because gas and electric heaters themselves are less expensive than solar ones and the gas and electricity are inexpensi
13、ve here. Another reason is that for at least three months in a year, there is not sufficient sunshine or no sunshine at all in this part of the country. In order to Jet more consumers know more about these energy-saving water heaters, it is imperative for us to launch a sales promotion campaign of s
14、olar water heaters. Meanwhile, the prices of our solar water heaters should be made more reasonable and competitive. Finally, we need to improve the design so that electricity can be used for the heaters in case of no sufficient sunshine. If we take the above-mentioned measures, more consumers will use our energy-saving water heaters.
