1、BEC商务英语（高级）写作模拟试卷 28及答案与解析 一、 PART ONE 1 Look at the graph below which shows the changes of the profits made by three chain stores (A, B and C) of a big retailing company in different parts of the city from 1998 to 2003. Using the information, write a short report to sum up the information below and
2、 try to give some reasons for the changes. Write 120-140 words on the separate answer paper provided. 二、 PART TWO 2 Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 You work as a sales manager with a trade company. Now youve been required to write a report about the unsatisfactory situatio
3、n of the sales volume and income of the company in the first two months. Write your report, outlining some of the problems the company has, concerning sales and suggesting solutions. Refer to at least three of the following areas: the sales volume and sales income; the promotion; the pricing policy;
4、 new product development. Write 200-250 words on the separate answer paper provided. 2. Question 3 You work for a manufacturing company as an assistant to the advertising manager and your department is planning an advertising program for a new product of your company. You are asked to make a proposa
5、l for this advertising program first. Write the proposal for the advertising manager, including the following points: to choose the media from the list: TV, radio, newspaper, magazines, outdoor billboards, public transportation vehicles, yellow pages of telephone directory, direct mail, Internet, an
6、d others; the reasons for your choices; the market coverage of the selected media; the budget for using the selected media. Write 200-250 words on the separate answer paper provided. 3. Question 4 You have received a letter from an advertising company and they complained about some problems they met
7、 with when they used your products, 5 photocopiers. Youve decided to answer the letter at once. Writer your letter to deal with the problem, including the following information: to express thanks and appreciation for their use of your products; to say sorry for the problem and inconvenience caused b
8、y your products; to promise you will solve the problem and satisfy their demands as soon as possible; to express your hope that they will continue to use your products and maintain cooperation. Write 200-250 words on the separate paper provided. BEC商务英语（高级）写作模拟试卷 28答案与解析 一、 PART ONE 1 【正确答案】 From th
9、e graph we can see the two chain stores that are located in the downtown area and densely populated district did pretty well. Theyve been increasing their profits year by year from 1998 to 2003, and have reached their profit peaks in 2003, which were $900,000 and $700,000 respectively. While the two
10、 chain stores have made such achievements, the third one situated in the suburbs turned out unsatisfactory. Although it has gained a little progress in profit making, it has never surpassed the limit of $200,000. I assume that it is mainly due to its location, where there are not as many consumers a
11、round as in the places where the other two chain stores are situated. We can also see that the store in the downtown area has always maintained the highest profits. 二、 PART TWO 2 【正确答案】 Report on the Sales of the First Two Months of Our Company The sales volume and sales income of our company in the
12、 first two months turned out to be quite unsatisfactory. We even didnt reach the average sales volume and income the same time last year, not to mention achieving more. If the situation continues, it will form an obstacle to the further development of our company, or even become a threat to its surv
13、ival. After having analyzed the current sales situation carefully, I found there are some problems that must be solved if we are to enhance the sales of our company. First, we are rather weak in the promotion of our products. I dont think the company has expended sufficient money and effort on promo
14、ting our products. That is one area that we should strengthen. We should make sure that our products can reach our target market and our segmented target consumers through various media. In addition, I believe the pricing policy of our products is not so reasonable. Some of our products aim at the l
15、ow-income consumers, but we priced our products a little too high for them. Therefore, I suggest that we adjust the price and attract more customers. Finally, weve been slow in developing new products. As the market is changing fast and consumers needs and demands are also changing rapidly, we must respond to these changes as quickly as possible and put our new products into the market accordingly. In short, if we can make improvement in these areas mentioned above, we can surely enhance our sales volume and sales income greatly.
