1、BEC商务英语（高级）写作模拟试卷 30及答案与解析 一、 PART ONE 1 Question 1You are Marketing Manager for a Shanghai beer company. You have been asked to write a short report about the first four largest market share makers in Shanghai.Look at the bar chart below on which you have just collected some figures in Jan. , 2004.
2、Using your notes, write a short report to summarize the information below and give some reasons for the situation.Write 120-140 words on a separate sheet. 二、 PART TWO 2 Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 Many Chinese people are thinking of establishing their own small busines
3、ses and creating jobs for themselves. You are working at a Job Market Consulting Company. You are asked to write a report explaining why franchising should be the best choice for their business. Write the report, giving the reasons why you think franchising should be a good choice for their small bu
4、sinesses. You should include the following points in the report: explain what franchising, a franchiser and a franchisee are; explain the meaning of royalties; explain the reasons why franchising is becoming popular; the reasons for choosing franchising; fewer risks in business if one chooses franch
5、ise wisely. Write 200-250 words on a separate sheet. 2. Question 3 You are the Sales Manager of your company. You have been asked by your Managing Director to write a report about the computer sales situation of the previous quarter. Write your report, including the following information: the sales
6、in different markets; the comparison between the sales of the laptop computer and the desktop computer; the conclusions about the sales; the suggestions for future sales strategy. Write 200-250 words on the separate answer paper provided. 3. Question 4 You have received a letter from Johnson Company
7、, inquiring about your latest model of digital TV sets. You have decided to answer the letter immediately. Writer your letter to tell the customer that you have sufficient goods to supply. You should include the following information in the letter. you have sufficient stock to meet the customers nee
8、ds; you have a wide range of goods to meet the customers specifications; you agree to use confirmed irrevocable letter of credit; you promise to send some samples by express. Write 200-250 words on the separate paper provided. BEC商务英语（高级）写作模拟试卷 30答案与解析 一、 PART ONE 1 【正确答案】 This chart shows the curre
9、nt beer market share of sales Income in Jan. 2004 in Shanghai. We can see that Suntory Company gained 36% of the market share, which enjoys the leading position in the industry. We have discovered that the Suntory Company has got not only a good quality control system with high productivity, but als
10、o an effective network of distributions in Shanghai market. Budweiser comes after the Suntory, which got 28. 1 percent in the market share, and it is far ahead of the third company-Qingdao. Though Qingdao beer is popular in the northern part of the country, it does not appeal very much to the people
11、 in the south. It only obtained 12. 4 percent of market share in Shanghai during Jan. 2004. Reeb Company ranked the fourth with similar figure to the third, Qingdao; Reeb earned 11.5 percent of market share of sales income. 二、 PART TWO 2 【正确答案】 More and more people are thinking of establish a small
12、business by themselves, but few of them have clear idea about a suitable business form. Here I would like to advise you to choose a franchise. Franchising is a means of marketing and distributing goods. The franchiser, normally a large business, supplies the franchisee, usually an individual, with p
13、roducts or services for sale to the public. The franchisee pays for the right to sell the product or service in a certain area, and also makes annual payments, known as royalties to the franchising company. Franchising has always been a most popular type of business in the world, and now about one-t
14、hird of all retail sales in the city are through franchised outlets. The system is spreading quickly throughout the world and growing fast because it has advantages for both sides. The franchiser is able to expand his business and earn royalties. The franchisee gains training and experience and advi
15、ce about running the business. Also the franchising company would provide the franchisee with trade name, materials and equipment and specialized knowledge and the franchisee can buy materials in bulk. If you follow my advice, the greatest advantage for you perhaps is that you can start a business of your own without taking great risks. If you are lucky enough to make a right decision, you will be able to make a small fortune in one year or two.
