1、BEC商务英语（高级）写作模拟试卷 40及答案与解析 一、 PART ONE 1 You are Marketing Manager for a Shanghai beer company You have been asked to write a short report about the first four largest market share makers in Shanghai Look at the bar chart below on which you have just collected some figures in Jan，2004 Using your not
2、es， write a short report to summarize the information below and give some reasons for the situation Write 120-140 words 二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part 2. Question 2 You work for a furniture company which has been losing market over the past two quarters The Di
3、rectors have asked you to write a report to explain the reasons for the decline Write the report， explaining why the market share has been shrinking and include the following points： what are the possible causes within the company what are the possible causes outside the company what plans you have
4、for improvement Question 3 A new snack product of your company has proved very successful on the market and your manager wants to expand it into a whole series of similar products in different flavours Write the proposal for your manager， including the following information： what the successful snac
5、k is like and why it is successful why it is necessary to expand the product into a series what you need to develop and launch the new series(e g budget， people and time) Question 4 Your organisation is planning an international trade fair for next autumn and you are responsible for inviting targete
6、d potential exhibitors Write an email， including the following points： your strengths as a dependable trade fair organiser invitlng the recipient to the event some arrangement details for the trade fair(e g time， place， services，etc )， a reminder about the application form and application fee， and t
7、he deadline for application BEC商务英语（高级）写作模拟试卷 40答案与解析 一、 PART ONE 1 【正确答案】 This chart shows the current beer market share of sales income in Jan 2004 in Shanghai We can see that Suntory Company outnumbers other companies as the leading brand with 36 of the market share We have discovered that the Su
8、ntory Company has got not only a good quality control system with high productivity， but also an effective network of distributions in Shanghai market Budweiser follows the Suntory， which got 28.1%in the market share， and it is far ahead of the third company-Qingdao Though Qingdao beer is popular in
9、 the northern part of the country， it does not appeal very much to the people in the south It only obtained 12.4%of market share in Shanghai during Jan， 2004 Reeb Company ranked the fourth with similar figure to the third， Qingdao； Reeb earned 11.5%of market share of sales income 【试题解析】 1 Suntory Co
10、mpany outnumbers other compames as the 1eading brand with 36%of the market share： Suntory作为顶尖品牌以 36%的市场份额远超其他品牌。 2 Suntory Company has got not only a good quality control system with high productivity， but also an effective network of distributions in Shanghai market：Suntory不仅有质量控制系统，而且有行之有效的上海市场分销网
11、络。 3 appeal to：吸引。 二、 PART TWO 2 【正确答案】 The aim of this report is to take some steps to tackle the loss of market share over the past two quarters. We need to change this negative situation by adopting radical methods that can assure a return to higher profitability The sales results have been unsat
12、isfactory for a variety of reasons To begin with，the company designers have become too conservative and our products have nOt been attractive to customers.In addition， management has nOt been flexible enough and this has resulted in the limited range of our products.Furthermore， our rivals have lowe
13、red their prices， taking over a large number of pricesensitive customers As for our customers， the majority are young adults who have low purchasing power， normally because they have spent all their savings on buying their first flat It is clear that new methods of promoting sales are necessary We s
14、hould employ younger and more oreative designers， so that we will have a more diversified and attractive product range We could launch flatpack selfassembly furniture at trade fairs， for example， to attract our younger， price conscious clientele Furthermore，we should consider producing with different materials and at different prices so that customers of different purchasing ability can get value fOr their money Finally we should investigate the possibility of setting up a purchase by instalment system， with the option of zero percent credit over short periods
